How We Use Ai for Product Content

A Brief Introduction to Ai For Florists

Hi, I am Bella from Lily's Florist. I have close to 18 years content writing experience, but mostly self taught. I have learnt more about writing in the last 6 months, than I have in the last 18 years. I am not being dramatic, I am being real and honest, the shift to Ai written content, and useful tools (which I will cover in another blog post later this year), but also changes to Google's algorithm including it's 'helpful content' and EEAT updates, has been epic and can help your florist shop immeasurably, but when done properly, if not, it can do the complete opposite over time.

Speaking of EEAT, you are probably wondering what that means and how it could affect your florist shop. I wrote a really detailed article on that a few weeks back covering the really important topic of 'how to building a florist landing page', in that article I go into some detail about how "Write as a Florist With The 4 Pillars of E-E-A-T in Mind", it's definitely worth a read.

My goal for this post is to share my experiences with writing content using Ai versus, writing it completely yourself, or using a blend of Ai and your own writing skills, and I believe what you, a business owner, should be doing in 2025 and way beyond. But also, to prove to you that, actually, if you have the time, that handwritten content for your products will always win over anything Ai will create for you.

What is Ai? (think apprentice florist)

AI, or artificial intelligence, is basically computer systems that can do tasks we normally associate with human intelligence, you can think of it like teaching a computer to be a really clever apprentice florist. Just like how you'd train a new staff member by showing them hundreds of bouquets until they learn what makes a romantic arrangement versus a sympathy piece, AI learns by studying massive amounts of examples. 

Once the Ai has seen enough words, it starts to recognise patterns, just like knowing that someone ordering red roses in early February is probably after a Valentine's arrangement for someone they care for, or understanding that "something bright and cheerful" tends to mean sunflowers and gerberas rather than white lilies. It's not actually "thinking" or feeling the way a florist does of course when they're creating something beautiful, but it's gotten super good at predicting what people like you want, suggesting flower combinations, or even helping write those tricky sympathy card messages which can be a grind at times. It's like having a really well trained personal assistant who never forgets a customer preference and can spot trends across thousands of flower orders which, when you think about it, is really cool.

How to Write Winning Product Content With Ai

We have over 200 products on Lily's Florist but, over the last 16 years, they also change with seasons. Each product has about 75-150 words, multiply that by 200 for the current range that is 30,000 words of content, just for products, not including their names, page titles, pricing, sizing, meta descriptions, image alt text and so on, and that's before you even think about taking the beautiful photos that your descriptions need to support. Your shop, well you may not have 200 products but you've likely got at least 50 and that is still a lot of content.

I know what it's like trying to write product descriptions for 50 new arrangements while you have customers walking in and out of the shop, the phone is ringing, you are trying to write card messages, perhaps while you are trying to cook dinner at home, or in between flower deliveries - it's rough! "Stunning roses perfect for any occasion", how many times can you write that before your brain turns to mush? For me? Well, not many I can say that for sure.

AI that actually enjoys the grunt work. Instead of spending your entire Sunday writing descriptions for your Mother's Day collection, you can get AI to draft them all in about 20 minutes. Yeah, you'll need to polish them up, inject your personality, fix the bits that sound like a robot wrote them, but trust me, it beats staring at that cursor blinking on a blank page. 

The magic isn't that AI replaces your creativity, it doesn't and I cannot state how important that is enough. It's that it handles the boring bits so you can get back to what you're actually good at and that is designing incredible arrangements and building relationships with customers. Now, I emphasised 'giving it your personal touch' before, so let's take a look at some examples. 

Examples

1. 12 Red Roses Ai Written - the baseline

* Image showing the prompt I used in ChatGPT

Chat GPT Prompt:

Write me a product description for 12 roses (as you can see in image above)

ChatGPT response: 

"Timeless, elegant, and endlessly romantic — our Classic Dozen Roses is the ultimate symbol of love and appreciation. This stunning arrangement features 12 hand-selected, premium long-stem roses, artfully arranged with lush greenery to enhance their natural beauty.

Whether you're celebrating an anniversary, expressing heartfelt gratitude, or simply making someone's day unforgettable, this bouquet speaks volumes with grace and charm.

Available in classic red or your choice of color.

• Freshly cut for maximum longevity

• Accented with seasonal foliage

• Beautifully wrapped and ready to gift

Say it all with a dozen roses — because some moments deserve nothing less"

My Response:

This content is fine, it reads okay and is a decent skeleton for the right content, but in my opinion, but you should consider some edits before adding to your website and for these reasons:

• It says nothing about you
• It's generic and hollow
• Imagine if 3000 florists all over the world asked the same thing of ChatGPT for 12 Roses, you would all have almost identical variations of the same thing
• Were the 12 roses actually hand selected, by you, or by someone who works for you, their name?
• No insights as to where the roses came from
• Accented with what seasonal foliage? Only you would know what seasonal foliage
• Beautifully wrapped in what? Again, only you would know

And that's the thing about Ai, it doesn't know you, your shop, it can't share personal experiences. It doesn't know what foliage you pair your roses with, where you bought them wholesale in Sydney for example, where the roses originated from be in Columbia or locally grown. It's simply answering the best way it knows how to and hoping you like the response - in this case.

2. The hybrid approach - the time saver

Chat GPT Response as per original above:

"Timeless, elegant, and endlessly romantic, our Classic Dozen Roses, hand pick by our head florist Sarah from a grower in the Hunter Valley,  is the ultimate symbol of love and appreciation. This stunning arrangement features 12 hand-selected, premium long-stem roses, expertly arranged with lush eucalyptus, from our supplier John Doe in Wauchope, to enhance their natural beauty for our loyal customers in Bondi and surrounding areas.

Whether you're celebrating an anniversary, expressing heartfelt gratitude, or simply making someone's day unforgettable, this bouquet speaks volumes with grace and charm. If you need any help deciding please don't hesitate to phone myself, Sarah, or one of our expert staff on 02 0000 0000.

Available in classic red or your choice of colour.

• Freshly cut for maximum longevity
• Accented with seasonal foliage
• Beautifully wrapped in the finest eco-friendly paper we source from a supplier <insert name> in Devonport TAS and ready to gift

Say it all with a dozen roses — because some moments deserve nothing less"

My Response:

You can see from the bold text this is a huge improvement over the pure AI text. By injecting your own facts, you've made it unique. It's a fantastic, time saving shortcut or hack. However, can you feel that it's still a little clunky? The rhythm is still based on the AI's original sentences. It's good, but it's not magic. Now let's look at the ultimate goal... 

3. A Blank Page - from the ground up - the Gold Standard

12 premium red roses, hand selected by Sarah (she's been with us 8 years, I trained her personally, she has an incredible eye for the perfect rose). These beauties arrived fresh from the markets this morning to our flower shop in Bondi, we source ours from a grower in the Hunter Valley who's been supplying us since 2019, John Doe his name is, he is such a lovely guy, the team and I actually went drive up to the farm last year to see his operation, it was such a great learning experience for for us all.

Each stem is paired with fresh eucalyptus from our local supplier in Wauchope, plus a touch of tree fern we collect ourselves from the property out back. We wrap them in that kraft paper everyone loves, tied with natural twine, none of that shiny cellophane, circa 1985.

Our 12 roses are ideal for anniversaries, apologies, or just because it's Tuesday and you want to make someone smile. 

If you have any questions about our 12 Red Roses please feel free to call and chat to myself, Sarah, or one of our expert team on 02 0000 0000.

My Response:

See the difference? It's got personality, it tells a story, it's specific. Your customers aren't just buying 12 roses, they're buying Sarah & the owner's expertise, those Hunter Valley flowers and the connection to the farm owner, that local eucalyptus and naming where it came from. They can picture the kraft paper, imagine the tree fern. Even that little joke about baby's breath, it shows you're real people with opinions, not a flower vending machine. That's what Ai can't give you, and that's exactly why you need to add your own flavour and expertise to the content. And when you pair this kind of authentic content with powerful social proof, as we discuss in our guide to customer reviews, the results are unstoppable.

FAQ's For Ai Product Content

Will Google penalise my website for using AI content?

That's the big scary question, isn't it? The short answer is no, not if you use it correctly. Google's official stance is that it doesn't penalise content just because AI was involved in creating it. What Google penalises is unhelpful, spammy, low-quality content, regardless of who or what wrote it. The "Smart Hybrid Method" we've talked about is all about using AI as a starting point and then adding your unique human experience, stories, and expertise, your E-E-A-T. That's exactly what Google wants to see, so you'll be fine.

Is using AI to write content considered plagiarism?

Another great question. No, the content generated by tools like ChatGPT is original and doesn't copy from other sources, so you don't need to worry about plagiarism. The real risk isn't stealing someone else's words; it's the risk of sounding boring and generic. If you and 500 other florists use the same simple prompt, you'll all get very similar-sounding text. Your unique brand voice is your greatest asset, and that's why the human touch is non-negotiable.

Do I need to pay for an AI tool? Which one do you use?

You can absolutely get started and achieve fantastic results using the free version of tools like ChatGPT or Google's Gemini. Honestly, for the task of writing product descriptions, the free version is more than powerful enough. Here at the shop, we use the paid version of ChatGPT because it's a bit faster during peak times and has a few extra features for more complex tasks, but it's definitely not a necessity when you're starting out.

How much do I really need to edit the AI's first draft?

Think of it as a sliding scale based on how important the product is. For a simple bunch of tulips or an everyday arrangement, a quick "Time-Saver Hybrid" edit might be enough to make it unique and get it online fast. But for your signature dozen roses, your Mother's Day hero arrangement, or the products you are most proud of, you should aim for the "Gold Standard." Use the AI draft for inspiration to beat the blank page, but then rewrite it from the heart to make it truly special.

How can I get the AI to sound more like my brand's voice?

This is the pro tip that makes a huge difference. Before you ask AI to write a new description, you need to "train" it in that specific chat session. Start by giving it a prompt like this: "I am going to give you an example of my brand's writing style. Please analyse its tone, which is warm, personal, and knowledgeable." Then, paste in one of your best "Gold Standard" descriptions. After it acknowledges that, you can ask it to write the new description "in the same style." The results are so much better when it has a great example to learn from.

To Sum Up

So, what's the verdict? The "Gold Standard" content, written from the heart, is clearly the most powerful. But who has the time to do that for 200 different products while running a busy shop?

That's the secret. You don't.

You use the "Time-Saver Hybrid" for your everyday arrangements. You let your Ai apprentice handle the grunt work for the bulk of your catalogue. And in doing so, you buy back your most precious asset: your time and creative energy.

You save that energy for the products that truly define your brand. For them, you sit down with a blank page and create a masterpiece.

Ai isn't here to replace your artistry. It's here to handle the boring bits so you have more time to be the incredible, creative florist you truly are.

Enjoyed this guide? Here are a few other articles to help you grow your business:

• How to Turn Blog Traffic Into Actual Sales For Your Local Florist Shop
• How Australian Florists Can Bloom Year Round
• How Do I Add A Customer Review To My Website Using Canva