Flower Delivery Australia Wide

Welcome to Lily's Florist

Our journey into flowers started 18 years ago when we bought a florist and gift shop in Kingscliff NSW. We were a young family, I was 8 months pregnant, with a simple belief: that sending flowers should be a beautiful, personal experience. We learned that the magic wasn't just in the petals, but in the trust our customers placed in us to deliver their message. Today, that small shop has grown into a community of over 900 of Australia's best local florists, but our original promise to deliver your message with care remains at the heart of everything we do.

Our Promise: Always Local, Never in a Box

Real Local Florists

When you order flowers from Lily's Florist, either online on our SSL secured website, or by phoning one of our Feefo Trusted Service Awarded staff, your flower order is sent, based on postcode, to a real bricks and mortar florist who has an intimate knowledge of the local area, meaning your flowers will always contain the unique flavour of that region. You flower order does not go to a warehouse, made on a production line, and sent by Australian Post. Your order will be made by expert florists, some of which we have been partnered with for close to 20 years!

Supporting Australian Business

Not only are we an Australian owned business, all our employees are based in Australia, as all our partner florists are. Ordering flowers from us you are supporting local businesses and their employees all over Australia

A Name You Can Trust

Since 2013 we have been partnered with 3rd party, Google endorsed, review website called Feefo. During that time, we have accrued almost 22,000 independent reviews from customers sending flowers anywhere from Darwin, to Cairns, Port Macquarie, Bendigo and even as far afield as Perth! Our team has spoken to literally 10's of thousands of customers over that time, seeking advice, comfort, direction and much more. So impactful is our trustworthy service, as touched on above, Feefo recently awarded a team a Feefo Trusted Service Award. Awarded to business who, in a 12 month calendar year, get more than 50 reviews, with an average review rating of at least 4 stars. We did that with ease with more than 2,100 review.

Our Story: From Florist Shop to Australia‑Wide Flower Delivery

Yes, we bought a florist and gift shop, the idea being to expand the gifts and just try flowers for a while before pushing harder into gifts, skincare, organic food and baby products - given my I was pregnant at the time, that made sense. The real turning point came when we started getting calls for deliveries to places like Pottsville, Taree, Murwillumbah, Coffs Harbour (and loads more locations) and we had to keep saying "no", thanks to a Yellow Pages advertisement the previous owner had take out just before we took over. Turing away so many calls just never felt right and the 'penny dropped' so to speak. What if we simply said 'yes', took the order, then found a florist in that region that could help us with the flower order. It worked! Before the ecommerce boom, a lot of flower orders were done like this, they are commonly called 'wire flowers'. We have a longer version of this story and even some shop photos here.

After 3 years in the shop, we made a big change, we sold the shop and gifting business and moved into a home office in Pottsville and decided to go fully online with a national brand Lily's Florist, and focus on building our network one local florist at a time. We hired our first employees, Anna and Will who were both florists, and committed to creating a community built on trust and a shared passion for quality. From 2008 to 2013 our network grew from just a few partners to over 160 trusted local florists, and since then to now around 900 dotted all over Australia. From late 2013 our team moved to Armidale and are still based there now, 12 years later.

Any Questions or Special Requests?

For phone orders (yes 25% of you still love to call), advice on what flowers to order, you may need to update your order, you need an update of an existing order, or even to share feedback on a flower order, please feel free to reach out to one of our expert staff as they would love to assist your on your flower buying journey. You can do that on 1800 466 534, or via our contact us page.