Florists Choice Flowers

Order Florist's Choice flowers online from Lily's Florist and let our partner florists build something fresh for the occasion. Our Florist's Choice Birthday Bunch starts at $75 plus $16.95 delivery, with same day delivery Australia wide Monday to Saturday. You pick the occasion and the budget. The florist picks the stems. They use whatever has the best colour and longest vase life in store that morning, so no two arrangements look the same. Family owned since 2009, backed by over 23,000 Feefo reviews. Below we explain why letting the florist choose actually gets you a better result.

Why Let the Florist Choose?

People get nervous about it. You're spending money on flowers you won't see before they arrive. We get that. We take hundreds of calls a year from people hovering over the Florist's Choice option, not quite sure.

We've watched this play out across 800+ partner shops for 18 years though. Florists do their best work when they have creative freedom.

Anna spent fifteen years as a working florist before joining us. We found her at a boutique shop at Salt in Kingscliff and hired her because she could talk flowers in a way we couldn't.

You usually end up with more stems, better colour, and longer vase life compared to a fixed product at the same price. The florist isn't hunting for specific varieties to match a photo. They're working with the strongest stems on the day and building around them.

Bunch or Arrangement?

Two formats in the Florist's Choice range. Each suits a different situation.

A bunch is tied by hand and wrapped. The recipient will need a vase, scissors, and five minutes to trim and arrange. Ideal for home delivery where someone has a kitchen and a sink. Our Florist's Choice Bunch starts from $28, with the Florist's Choice Birthday Bunch at $75 standard, $80 deluxe, $100 premium.

An arrangement comes in a box with floral foam already holding the stems in place. No vase needed. No trimming. Set it on a table and it looks finished. We recommend this format for hospital deliveries, office desks, and anyone who might not have a vase handy. Browse our flower arrangements range for boxed options.

Pick Your Occasion

The Florist's Choice range covers every occasion we sell for. You select the event, the florist designs around it.

Birthday is the big one. Our Florist's Choice Birthday Bunch is our 5th most popular product across the entire site. Standard starts at $75, Deluxe at $80, Premium at $100. Pair it with chocolates and you've covered a birthday without overthinking it.

For get well flowers, we'd suggest the arrangement format. Hospital rooms have no vase, no bench space, and the person receiving them is usually in bed. A boxed arrangement sits on the bedside table and looks complete from the moment it arrives.

Sympathy is where colour matters. Anna has strong views on this. White, cream, and soft green. Muted tones that sit quietly in a room full of grief. Selecting Florist's Choice with "sympathy" as the occasion will guide the florist toward those tones automatically.

And if there's no occasion at all, our just because flowers and thinking of you flowers ranges exist for exactly that. Sometimes you're not trying to say anything specific. You just want someone to open their door and find flowers.

If budget is a factor, our flowers under $60 range starts from $28. Every Florist's Choice product gives the florist room to work within whatever you can spend.

What Customers Say

"I put it in their hands." That's the point of this range. You trust the florist, and they deliver something you probably couldn't have picked yourself because they know what's fresh, what's in season, and what will last.

When a customer actively prefers Florist's Choice over picking a specific product, Anna takes that as a sign the florist nailed the selection. They read the card message, matched the stems to the occasion, and built something that felt considered rather than generic. That's what creative freedom and good market buying gets you.

How to Order Florist's Choice Flowers

Order online anytime or call us on 1300 360 469 during business hours (Mon to Fri 7am to 6pm, Sat 7am to 12pm). For same day delivery, get your order in before 2pm on weekdays or 10am on Saturdays. Those cutoffs exist for a reason. Anna explains it simply: flower metabolic rates spike in the afternoon heat, especially in summer, and delivery vans can hit 45 degrees inside during peak hours. Our florists route their deliveries to avoid extended time in hot vehicles, and the cutoffs give them enough runway to make and deliver your arrangement while conditions are still manageable.

We don't deliver on Sundays (except Mother's Day). Flower markets close Saturday afternoon, so Sunday stock would be Friday's flowers with two days already behind them. We'd rather hold your order for a Monday morning delivery with fresh market stems than send something that's already lost a third of its vase life.

Delivery is $16.95, which we subsidise. The actual cost is often higher, but we absorb the difference.

After you order, your arrangement gets routed to a partner florist close to the delivery address. They make it fresh and deliver it by hand. If you need to make changes after ordering, email [email protected] or call us. If anything goes wrong with your delivery, contact us within 24 hours with photos of both sides of the arrangement and we'll sort it out. Phone, email, or live chat. Your choice.

Lily's Florist. ABN 17 830 858 659. Australian owned and operated since 2009.