Here is the long version...

Scroll to the bottom for the short version.

Lily's Florist started as Kingscliff Florist, in Kingscliff NSW, we were located in a shop on Marine Parade for around 3 years from late 2006 until around mid-late 2009. Funnily enough the same shop is now called Kingscliff Surf.

When we bought Kingscliff Florist, it was actually a gift shop, as well painted in the most gross lime green you have ever seen, and we had our hearts set on expanding to gifts side of the business to organic skin care and food, plus a bunch of baby products - pun intended as, at the time that was still a relatively new field and we thought it may be a good idea to supplement the flowers side of the business. So, we were more or less all in with gifts. For a time we ran Down to Earth Organics side by side with Kingscliff Florist.

What we didn't know was the previous owner of Kingscliff Florist had literally just paid for an advertisement in the Yellow Pages, yes the book. Around 3 months later the current book at the time was printed and delivered Australia-wide and our world changed in an instant. From getting the odd call a day, and a few walk-ins for flowers we got completely bombarded with calls for flowers from all the way from Pottsville, out to Murwillumbah and even Tweed Heads and Coolangatta. Then, later on, we were getting calls from locals who were asking us if we could send flowers for them to really random places all over Australia which was always answered with "no, sorry...".

For some time we tried to get the flowers out ourselves as we had a great florist working for us too. But, we were only a tiny business in country NSW and really struggled to keep up, especially as we had just had a new baby girl. We did all the driving and flower deliveries ourselves!

Late one night, sitting together reflecting on the day, we had a bit of a 'light bulb' moment, remember this is 2008 now so most florists didn't have a website. What if we approached florists in major NSW, QLD, VIC & NT cities and asked them if they would like us to with our flower orders, without membership fees and we will build a page on our website on Lily's Florist. There was a resounding 'yes' from every florist we spoke to and there was at least 150 of them initially. 

While we contacted florists we were also building a platform that could support so many delivery locations from Melbourne all the way up to Darwin, and everywhere in between, and Lily's Florist was then born - at that point an 'almost' national flower delivery service, and we moved away from the Kingscliff Florist brand.

Not too long after building Lily's Florist we decided to sell the organic side of the business to fully focus on flowers and we did that in approximately 2009 and moved out of our shop in Marine Parade in Kingscliff.

Here is the short version...

Lily's Florist does not have a location, and have not had one since about 2009. We are online flower and gift delivery service who delivers flowers through a network of partner florists all over Australia. It is still a family owned and operated business as it was, 'back in the day'.