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Flowers to Broughton Village, Known by Name Not Number

You moved away. They stayed. Out here the houses go by name, not number, most at the end of a gravel drive, so an order needs the property name and someone to leave it with. It goes to a verandah in the hills above Berry, or a bedside at David Berry, while you wait on a text three hours away. Siobhan here. Andrew and I have sent flowers into these hills since 2009, back when I rang them through from our kitchen table. Order before 2pm and it is at the door this afternoon.

Order online by 2pm · from $42.95 · $16.95 delivery Phone 1300 360 469 · 7am-6pm weekdays, 10am Sat

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"Very easy to order and overall very happy... delivered on the day requested" Patricia
"Prompt delivery... Beautiful sympathy arrangement sent to a friend" Paula
"Great flowers... Easy to use" Margaret
"Very easy to order and contact" Lucy
"Easy to follow and products suited my needs" Julie
"Easy and good variety" Deb
"Website was easy to navigate... flowers arrived on time and were exactly as they looked online" Joan
"Great service! Quick and easy to use... Flower presentation was amazing!" Samuel
"Exactly what i ordered online... received them the same day" Vicki
"They responded to my requests quickly" Elizabeth
"Awesome flowers... beautiful and fresh" Brenda
"Very informative... great customer service" Sarah
"I ordered a beautiful bunch of flowers and they were delivered on time" Lisa
"Quick and easy process to order flowers." Karen
"Very reliable. My friend was very pleased... arrived on the correct day" Susan
"Easy ordering process... order delivered on time requested." Brett
"Always use Lily’s. User friendly from phone" Alan
"Helpful, cooperative... Flowers were delivered on a Saturday" Lindy
"Website was so easy to use, Bouquet of flowers where beautiful" Vicky M
"Happy... very professional they double checked all my information" Renate
"Great, easy to follow and very clear" Rhonda
"Website is very user friendly... can order within minutes" Macca
"Great experience made easy... good fair prices" Gloria
"Great website. Flowers are beutiful." Johannes
"Gorgeous flowers... Easy to use, great selection" Natalie
"Well displayed choices. What was ordered arrived." Pamela
"Beauitful flowers and a great service" Aisling
"Easy to order... Very good communication" Sandra
"Friendly service, beautiful flowers" Cindy
"Super easy to navigate... delivery took less than two hours" Kim
"The flowers were amazing and delivered on time." Daniel
"Able to help me and get flowers to my mum that very afternoon" Cassandra
"Fast efficient delivery... delivered on the same day" Vicki
"AMAZING flowers + great service, 10/10 would recommend!" Gabrielle
"Easy to order, flowers were beautiful and arrived when promised" Lynda
"Absolutely gorgeous... blown away by how beautiful they were" Anne-Maree
"Very easy to order and overall very happy... delivered on the day requested" Patricia
"Prompt delivery... Beautiful sympathy arrangement sent to a friend" Paula
"Great flowers... Easy to use" Margaret
"Very easy to order and contact" Lucy
"Easy to follow and products suited my needs" Julie
"Easy and good variety" Deb
"Website was easy to navigate... flowers arrived on time and were exactly as they looked online" Joan
"Great service! Quick and easy to use... Flower presentation was amazing!" Samuel
"Exactly what i ordered online... received them the same day" Vicki
"They responded to my requests quickly" Elizabeth
"Awesome flowers... beautiful and fresh" Brenda
"Very informative... great customer service" Sarah
"I ordered a beautiful bunch of flowers and they were delivered on time" Lisa
"Quick and easy process to order flowers." Karen
"Very reliable. My friend was very pleased... arrived on the correct day" Susan
"Easy ordering process... order delivered on time requested." Brett
"Always use Lily’s. User friendly from phone" Alan
"Helpful, cooperative... Flowers were delivered on a Saturday" Lindy
"Website was so easy to use, Bouquet of flowers where beautiful" Vicky M
"Happy... very professional they double checked all my information" Renate
"Great, easy to follow and very clear" Rhonda
"Website is very user friendly... can order within minutes" Macca
"Great experience made easy... good fair prices" Gloria
"Great website. Flowers are beutiful." Johannes
"Gorgeous flowers... Easy to use, great selection" Natalie
"Well displayed choices. What was ordered arrived." Pamela
"Beauitful flowers and a great service" Aisling
"Easy to order... Very good communication" Sandra
"Friendly service, beautiful flowers" Cindy
"Super easy to navigate... delivery took less than two hours" Kim
"The flowers were amazing and delivered on time." Daniel
"Able to help me and get flowers to my mum that very afternoon" Cassandra
"Fast efficient delivery... delivered on the same day" Vicki
"AMAZING flowers + great service, 10/10 would recommend!" Gabrielle
"Easy to order, flowers were beautiful and arrived when promised" Lynda
"Absolutely gorgeous... blown away by how beautiful they were" Anne-Maree
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Why a Frost Can Settle on a Broughton Doorstep While the Town Wakes Up Clear

Anna, qualified florist | North Carolina born, fifteen years on the bench working out what survives a doorstep

The mistake people make with a place like this is worrying about the summer. Summer is not the real problem. A still morning in July is. The cold air slides off the hills overnight and settles on the low creek flats, so a frost can sit on a Broughton doorstep while Berry, five minutes up the road, wakes up clear. The flats run a few degrees colder than the town on those mornings. Leave a soft tropical like an anthurium on that verandah overnight and the tissue blackens by the time anyone finds it.

Woody native stems do not care. Waratah, banksia, leucadendron, grevillea. The stem is hard and the leaf is leathery, so a cold snap, or a humid February afternoon that greys the outer petals of a soft rose, barely registers on them. The one thing they need is a proper drink. Give the woody end a hard angled cut so water can actually climb it, and they hold two to three weeks, then dry in place on the mantel instead of collapsing. Chrysanthemums and carnations do the same honest work, a fortnight or more in a normal room.

So for a rural doorstep out here, natives or chrysanths over hydrangeas and tropicals. They ride out a frosty flats morning and a hot afternoon both, and they keep going long after the soft stuff has given up. Send the fragile things to a warm room, not a verandah.

Overnight, a still July morning Cold air drains off the hills and pools on the low flats cold air drains down Coast sea level min ~7°C Broughton Creek flats the low ground, about 52 m min ~3°C frost settles here Berry hills the town, up the slope min ~5°C

On a still July night the district's overnight low sits around four to five degrees, and the low flats run a few degrees under that, enough for frost on the doorstep while the town up the road stays clear. It is why what you send out here has to survive being left.

How a Broughton Village Order Actually Gets There

There is no shop in Broughton Village to walk into, and no warehouse out on the flats posting these. The order goes to a partner florist in or close to Broughton Village as a paid order, built the morning it goes out, then driven up the rural roads to the door. It goes to that florist because they are the one who covers this patch, not to whoever is cheapest on the day. That is the whole point of the network, and it is the bit that stops an order to a tiny address quietly going nowhere.

What happens to your order the moment it lands in the Lily's Florist network.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm
2
Sent as a paid order to the partner florist covering the area
3
Made up that day from the cool room, sturdy flowers for a rural run
4
Driven out along the highway and the creek-flat roads
5
Left in hand, or on the verandah you nominate

What People Send Out to Broughton Village, and How to Time It

Most of what we send out here is not a shop-front birthday. It is a daughter in Sydney sending to a mother out on her block, a get-well arrangement up to the rehab ward at David Berry, or flowers to a family who have just lost someone. Ninety-odd people live in Broughton Village, so the order is almost always personal, and almost always coming from somewhere else.

When the Service Is in Town and the Family Is Out on the Farm

You are trying to send something to a funeral in a district you may not know, from a long way off, and you are not sure whether it should go to the family or to the service.

In our experience it splits three ways. Flowers for the family go to the home, where they will live with them through the week after. Flowers for the service go to the funeral director with the service date, and a florist in or near Broughton Village works the timing back from there. And when someone is still with us but not for long, comfort flowers go to the Karinya Palliative Care Unit at David Berry Hospital, once you have checked they are admitted. Services in the district run through the district churches and Berry General Cemetery, and from what our florists have seen, the safest thing you can do is give us the funeral director's name, or the ward, when you order. On the card, plain is kindest: a name and one true line.

Anna on what holds through a service, and a quiet room

A chapel gets warm and nobody is topping up water mid-service. That is where white chrysanthemums and lisianthus earn their place: they hold their form for a fortnight and drop no pollen on anyone, which orientals will if the anthers are left in. A palliative room is the opposite job, small and close, so keep it low and low-scent, lisianthus or a soft native, nothing that fills the air. And if it is going to the family's home, a hand-tied in a vase means nobody has to go hunting for one on the worst week of their year.

Sending to a Parent Who Is Getting Older, From the Other Side of the Country

This is the order we see most. You are away, they are ageing out on the block or in care nearby, and a phone call does not quite carry what you mean.

A thinking-of-you arrangement goes to the door out there, or to reception at a home like RFBI Berry Masonic Village and through to the room from there. If nobody is home on the acreage, we need a mobile for them and a safe spot to leave it, the front step or the shed, so it is not sitting in the sun. Order by 2pm and the earliest it realistically lands is mid-morning, once the day's run starts. Even just "thinking of you today" on the card does the job.

Skip the hothouse flowers for this one. If it might sit out for a few hours, or it is going to a warm room in care, you want flowers that shrug that off. Carnations and natives keep opening into the second week and do not wilt the moment the afternoon heats up. If it is the dementia unit, from what our florists have seen the ones that land are familiar and safe: daisies, a little lavender, garden flowers they will know, nothing toxic. A box arrangement beats a vase there; it will not tip, it does not need topping up, and the staff have their hands full. A tight bunch of roses looks lovely in the photo and tired by the time she gets to it.

A Seventieth on a Property Where No One's Home Till Five?

A big birthday out here has a logistics problem a suburb never does. The person is on acreage, the gate might be shut, there is often a dog, and they could be out on the paddock all afternoon.

So we treat a milestone like a delivery that has to survive being early. Give us the property name, a mobile, and where to leave it if the knock goes unanswered. A seventieth or an eightieth is worth the extra line in the notes.

Anna's rule for a bunch that might wait: pick stems that do not mind sitting. A boxed arrangement travels with its own water and holds if it is left out for a few hours. Hydrangeas are the ones that punish you here. Beautiful, and they wilt on a warm afternoon or a frosty morning both. Natives, chrysanths and carnations will still read as a gift at five o'clock.

Order before 2pm and it is on the rural run this afternoon.

Send thinking-of-you flowers

When the Order Doesn't Fit a Neat Box

Plenty of what goes to Broughton Village does not sit under one heading. A welcome to a family who have just bought a patch out here. A quiet farewell for someone whose whole life was the district.

It is worth knowing whose name the place carries. Broughton Village, Broughton Creek, the whole run of Broughton names, are named for a Dharawal man, Toodwik, who guided the early settlers through his own Country and was, by their own account, a friend to them. He once took the surveyor Oxley up Nowra Hill to show him where his infant daughter was buried. That is the man these dairy flats are named for, long before any of it was fenced. When a farewell here is built around the land someone loved, native stems carry that better than anything flown in, which is where I hand you to Anna.

For a celebration of life out here, I would build on Australian natives. Waratah, banksia, kangaroo paw, a bit of eucalyptus. Ask what the person grew or walked among and put that in. It reads as considered because it is, and it holds on the table long after the day.

How to Order Flowers to Broughton Village

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

Order by 2pm on a weekday, 10am Saturday. Out here the cutoff earns its keep: it gives a florist in or near Broughton Village time to source the stems, build the arrangement and get it onto a rural run. No Sunday delivery.

Delivery $16.95

Flat and subsidised. After heavy South Coast rain the creek-flat roads and gravel driveways slow down, and in a summer heatwave we push for a morning drop. Both are worth a note on the order.

Getting Onto a Rural Property

This is the thing that decides whether the flowers arrive. Give us the property name, not the road, because plenty of parcels out here go by name rather than number. Add a mobile for the person, and tell us where to leave it if the knock goes unanswered: a covered verandah, a shed, or with a named neighbour. Gates and dogs are worth a line too. Order before 2pm today and it is on this afternoon's run to the door.

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After You Order

Once you have ordered, it goes straight to one of our partner florists near Broughton Village as a paid order, usually a florist working out of the Berry area, and they build it that morning. You do not have to do anything else. If you gave us a property name and a mobile, that is what gets it to the right gate on a road where the numbers run out.

And if you do not hear back from them straight away, do not read into it. Out here people are up the paddock or down the back shed, not sitting by the phone.

If anything looks off, or you want to change the card or the address, call 1300 360 469 between 7am and 6pm on a weekday, 10am Saturday, or email [email protected]. Sooner is always better than after it has gone out.

From Andrew, on the thing that actually goes wrong

The worst outcome in this trade is not a wilted stem. It is an order that gets taken, and charged, and then quietly never delivered, because no florist in range picked it up. One industry test of regional addresses found nearly four in ten went undelivered like that. A tiny 2534 address is exactly where it happens. So we do the boring thing first: we confirm there is a florist who can actually reach it before the order runs, and the 2pm cutoff is there to give them the hours to do it properly. If it ever does not turn up, ring me. We would rather hear it the same day than read it in a review three days later.

Phone gets you a person faster than email, especially close to cutoff.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Siobhan Thomson
Co-founder, Lily's Florist

I am Siobhan, and with Andrew I make up the Mum-and-Dad half of Lily's Florist. There is no boardroom here and no marketing team; most of what we decide gets worked out at the dinner table, or in the car on the way to netball with our two girls. We started in 2009, and Nowra was one of the towns we built a site for as the network first spread down the coast, so this part of the world is not new ground for us. I have not stood on a Broughton Village verandah myself. The partner florists who cover this stretch of the Shoalhaven have, for years.

What I can tell you is how we work. A paid order to a florist near you, built fresh, driven out the same day, and a phone we actually answer when something goes sideways. You can read the whole story, the Kingscliff shop and all, on our about page.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.