Back in 2008, sitting in our flower shop in Kingscliff with maybe $25 in the till for the entire day, the phone rings. This lady wants flowers delivered to her mum in Fairfield for her 60th. I'm thinking, Fairfield? That's proper Sydney. Western Sydney. Like 800-something kilometres away. "Sorry love, we can't help with that..." Click. I should know, I went to UTS and all!
But here's the thing. Fairfield and many other sydney suburbs, well like, we got calls for them, for people want to send flowers from our area. Like 8, maybe 10 calls a month. Different reasons every time. New babies at Fairfield Hospital, birthdays in Wakeley, sympathy flowers to Carramar. We kept a tally for months, just out of curiosity really. One night, after turning down yet another Sydney order, Andrew and I are sitting there looking at this list and thinking, we're absolute muppets. All these calls, all this potential business, just... nothing.
> Read how we pivoted to flowers online
So we did what we always do. Found a florist in Sydney. That was late 2009 I reckon. I may have mentioned it before, but we started with one, and have one for ages, but slowly built that out over about 5 years to many, many partners now.
Here's what happens when you order flowers to Fairfield now. Your order rocks up in our system, usually while I'm on coffee number three at 7AM. Gets sent to whichever partner florist has the right flowers fresh that morning. Might be the shop near Neeta City, might be the crew in Fairfield Heights. Depends what you've ordered and what's looking good that day.
If you order 24 red roses but our main florist only has 18 left, the order flips to the next shop automatically. They make them up fresh, proper florists with actual shops, not some warehouse setup. Then their regular courier delivers them. Before 2PM weekdays for same day delivery, Saturdays are a bit different, you need to order by 11AM.

Fairfield's interesting. Massive Vietnamese community, Assyrian families, Chinese celebrations. They all do flowers differently. We learned that pretty quick. The Assyrian weddings are mental, like 300 arrangement orders mental. Nearly gave our florist a complete meltdown one time, wedding at the church on Wattle Street.
We deliver everywhere around there. Fairfield Hospital obviously, loads of new baby arrangements. But also Wetherill Park, Wakeley, Carramar, out to Smithfield. Even Fairfield Showground when they have those big cultural festivals. The Lunar New Year orders are absolutely bonkers.

Look, standard bouquets start around $60 bucks but most people spend about $85 to $90. You can chuck in chocolates, those teddy bears everyone seems to love, balloons. The balloon thing is weirdly massive in Fairfield, don't ask me why.
Order online if you want, the website works properly now, not like our first disaster in 2007. Or just ring us. Our team still answers the phone after 14 years, they know their stuff. We've got over 22,000 reviews on that Feefo thing, proper reviews from actual customers, not made up rubbish.
> Read all Lily's Florist reviews

Western Sydney was always good to us, even back when we were struggling with that daggy little shop. Still the same family business, still making decisions at the dinner table or driving to netball. Been sending flowers to Fairfield since about 2009 and... yeah, that's basically it really.