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Flowers Shoalhaven Heads NSW: One Road In, One Road Out

Six in ten houses down there are a retired couple with the kids gone. You are one of the kids, and you are not making the drive today. My family drove from Sydney to Mollymook every summer, and the Shoalhaven Heads turnoff meant we were nearly there. I am Andrew, and I have driven past it more times than I can count and never once driven down it. Order by 2pm, a florist in or near the area builds it that morning, and you are in that room by lunchtime.

Order online by 2pm · from $42.95 · $16.95 delivery · same day to 2535 Phone 1300 360 469 · 7am-6pm weekdays, 10am Sat
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The Fruit Bowl Will Finish Them Long Before the Sun Does

Anna, qualified florist | A hundred parts per billion is all it takes

Everyone worries about the sun. The question came up hundreds of times on the phones, always the same shape: will they cook on the doorstep, should I pick something hardier because it is the coast. Almost nobody asked me about the kitchen. I trained in North Carolina, married an Australian and came out here, and in fifteen years on the bench across two countries I have watched more flowers die in kitchens than on doorsteps.

Ethylene is the reason. It is a gas that ripening fruit gives off, and you cannot see it or smell it, and flowers register it at about a hundred parts per billion. Carnations curl their petals up and go to sleep. Delphinium drops every floret on the spike inside a day. Waxflower shatters, every flower off the stem at once, like someone shook it over the bin. A bowl of bananas on the bench will do all of that in twenty-four hours, and it never has to touch the vase.

Which matters more at an address like this one than it does in a unit block. Nearly seven in ten homes at Shoalhaven Heads are freestanding houses, most of them two or three bedrooms, and about one in a hundred is a flat. So there is no air-conditioning vent blowing across the vase, which is the thing I spent half my time warning city callers about. There is a kitchen bench, and there is a fruit bowl on it. Chrysanthemums and gerberas do not register ethylene at all, and I steered people toward them constantly for exactly this reason. If the arrangement has carnations or waxflower in it, dining table, not the bench. Different room is safe. Same room is the problem. That is most of the job. Mind you, a fruit bowl only bites if somebody is home to have one, and down that road there is a fair chance nobody is. Which is its own problem, and a bigger one.

What Happens After You Click, and Who Actually Makes It

This business exists because a phone kept ringing in a Kingscliff gift shop in 2007, with strangers asking for flowers in towns we had never been to. Taree. Coffs Harbour. Canberra. So we went and found a working florist in each one and asked. Still the model. Still no warehouse.

The chalkboard we drew up years ago to explain what happens to an order once it hits the network. It has not needed much amending since.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm
2
Sent to the partner florist as a paid order
3
Built that morning out of the cool room
4
Loaded for the run out to 2535
5
Handed over at the door, or left in the shade

What Actually Gets Sent to Shoalhaven Heads, and What Goes Wrong

You have seen the bunches. The harder part is the address. Almost everything that comes to this postcode is sent from a long way off, to somebody who moved here to stop moving, and the three patterns below cover most of it.

The fourth is sympathy, and it is bigger here than three cards can hold. More residents tick no religion than tick any church, which changes what the flowers are being asked to do. From what our florists have seen along this coast, the ask is usually something that looks like the person. Banksia for someone who walked that beach every morning. Something with colour in it for someone who would have hated a solemn bunch. If that is you, start with flowers to the family home, because a couple in their seventies here is more likely to be grieving at a kitchen table than gathered in a chapel. Tell the florist who they were. They do not guess wrong when you tell them.

You Are Not Coming Down This Weekend Either

You meant to. Then something moved, and it is another month, and Sunday's phone call was perfectly nice but it was a phone call. The sending happens from Sydney, or Canberra, or somewhere further.

This is a home delivery, which sounds like the easy one and is the one that goes wrong most often at this address. From what our florists have seen, the failures here are almost never about finding the house. The house is empty. Around one dwelling in six sits unoccupied on any given night, and about one in seven is holiday stock. Put a mobile number on the order, theirs or somebody near them, so the driver has somebody to ring. If nobody answers the door and the mobile rings out, the arrangement goes to the most sheltered spot on the property the driver can find, out of the sun. A porch. Behind a screen door. Under a carport. Which is the whole reason the box matters more here than the wrap. It is a small thing to type, a phone number. What it buys is her opening the door to something you chose from four hours away.

Anna took these orders for three years and had a rule about the format before she would confirm one.

If I could not be sure a person would be standing there, I pushed the box. A box arrangement carries its own water in the foam. It will sit in the shade by a door for half a day and still be worth walking in with. A wrapped bunch needs a person, a vase, a pair of scissors and about ten minutes, and if none of that happens in the first hour you have paid for a wilt. Thinking of you flowers were the ones I asked the most questions about, because the house decides the format long before the flowers do.

Two stems I steered people off for this exact address. Hydrangea is the most temperature-sensitive thing on the bench and it drinks like it is being paid to. A closed-up house on a warm day can finish one in a few hours, well before somebody gets home to put it in water. Tulips get you a different way: they give you four good days, and if nobody is there for those four days you have paid for four days nobody watched.

One more, and it came up on the phones constantly. People write an apology on the card. Sorry I could not be there. Do not. The callers whose person came home to flowers on the porch always told it back to me in one order: surprise first, then hunting for the card to see who. The card is the moment. Something like "Thinking of you today, I will ring Sunday" lands better than a paragraph explaining your absence.

Three kinds of address in one small postcode

Three different delivery problems share this one small postcode, and what separates them is who is standing on the other side of the door.

Lowest risk

A permanent home

Who is thereA retired owner. More than half the houses here are owned outright.
Put on the orderStreet address plus a mobile. The mobile is the whole insurance policy.
Best formatAnything. Vase, box or wrapped all work when someone is home.
What goes wrongAlmost nothing, unless they happen to be out for the day.
Stems to skipNothing much. Someone is there to get it into water.
Needs a name

Ingenia Lifestyle Coastal Palms

Who is thereOver-55s, at 40 Shoalhaven Heads Road. The busiest single run in the suburb.
Put on the orderFull name and site number. Delivery goes to the community office.
Best formatVase or low box. Downsizers threw the vases out with the family home.
What goes wrongA site number with no name. The office knows residents by name.
Stems to skipOriental lilies in a small unit. One stem scents the whole place.
Highest risk

A holiday house or a park cabin

Who is therePossibly nobody. Around one in seven dwellings here is holiday stock.
Put on the orderA mobile, and the arrival day. Ring us if you are unsure they have landed.
Best formatBox. It holds its own water through a wait by a closed door.
What goes wrongSame-day promised into an empty driveway on a Tuesday in June.
Stems to skipHydrangea and tulips. Both are finished before anyone arrives.
The one line that fixes most of this: a mobile number in the delivery notes. It costs you nothing and it is the difference between a driver who can ring and a driver who can only knock.

Ninetieths Here Land at a Village Reception Desk

Ninety is the kind of number that makes you want to get it right, and you are ordering it from three states away with no clear idea what her lounge room looks like now. The flowers are a celebration and an apology in the same box. Nobody at that table will say so out loud.

Ingenia Lifestyle Coastal Palms at 40 Shoalhaven Heads Road is a managed over-55s community, and it is the one address in this suburb that comes up again and again. Deliveries go to the community office. Nobody goes hunting around the sites for a number on a post. Put her full name on the order alongside the site and the office takes it from there. In our experience a reception desk finds a resident faster than any driver working from a street number, because the desk knows who she is.

Anna's rule at the village: send it in something. A vase or a low arrangement means nobody has to go looking for a container, and that matters more at a village than at a house, because a good share of these residents downsized out of a family home and the vase collection went in the skip on the way. For a ninetieth, I would go proteas or a big disbud chrysanthemum. The chrysanthemum will give her a fortnight and then some in a cool coastal lounge room, and it ignores the fruit bowl entirely. The protea will drink the vase dry inside two days, so put that on the card: top it up.

And put the number on the card. A ninetieth is almost always signed by a grandchild or a great-grandchild, and "Happy 90th Nan, wish I was there" reads better than anything generic, because the number is the whole point of the day.

Are They Still in Nowra, or Already Back Home?

There is no hospital in this suburb. Whoever you are sending to went to Nowra, twenty-two kilometres and about twenty-five minutes away, and the question you cannot answer from where you are sitting is whether they are still in a bed or back in their own kitchen with a list of instructions. Which also means you do not know whether these flowers are a celebration or a small act of helplessness. Most of the ones that go to that hospital are both.

It changes the order. To a ward at Shoalhaven District Memorial on Bridge Road, flowers go to reception with a full name and a ward number, and a ward clerk carries them in from there. I have done that job myself, years ago and a long way north of here, standing at a hospital reception in thirty-seven degrees with a newborn screaming in the car and about five minutes to find a park. The reception desk does the last hundred metres. That hand-off is why the ward number matters more than the street number, and why it takes anywhere from half an hour to a few hours once it lands. To the house, it is an ordinary delivery and you are back to the empty-driveway problem above. If you are genuinely unsure which it is, send it to the house. A discharge can happen while the flowers are still on the road, and the house is the address that stays true either way.

Anna on what a ward will and will not take

No lilies. The pollen goes airborne, it lifts onto a sleeve, and it travels to the next bed where somebody did not ask for it. Roses, gerberas, carnations, chrysanthemums are all fine. Send get well flowers in a vase or a box and never in a wrap. A ward does not keep spare vases. A wrap means somebody has to find a container, cut the stems and fill it, and that somebody is a nurse with eleven other things on. It often just does not get done, and the flowers sit at the desk looking like a chore.

One more, on the card. You do not know which of the two visits this is, so write something that survives both. "Thinking of you" does. "Get well soon" does not, and when it turns out to be the wrong one it reads like a stranger guessing.

Order before 2pm today and the flowers are at their door this afternoon.

See What People Send Most

If Yours Does Not Fit Any of the Three Above

Plenty of what comes here is not an occasion at all. A neighbour who has been good to your mum since your dad died. Someone who drives someone else to Nowra for an appointment and will not take petrol money. There is no category on this website for either of them.

So here is the answer before the reasons. The pick for this postcode is a native arrangement, and there is nothing sentimental in that. Banksia, protea and leucadendron are the toughest stems on the bench. Leucadendron will run three to four weeks in a cool room and forgives a week of nobody changing the water, which happens to be the exact risk profile of a house at the end of a road like this one. Work out what three to four weeks actually is. It is a month of her walking past something you sent and thinking about you for a second. If you would rather hand the whole decision over, Florist's Choice means the florist builds from whatever is strongest in the bucket that morning, and on a grey morning in August that is a better bunch than anything you could have specified on Sunday night.

Now the reasons. There is no supermarket in Shoalhaven Heads, no cinema, no main street worth the name. What there is, is a golf club that opened in 1984 and a surf club that has been patrolling Seven Mile Beach since 1966, which is longer than most of its members have lived in the town. That is where the debts get run up, and between them they are probably the most common reason anybody sends flowers down this road. When it does have a name, celebration flowers cover the presentation nights and the nippers carnivals.

And one that fits nowhere else on this page: the arrival. You have lent someone the beach house, or booked it for your parents, and you want something on the bench when they walk in after four hours in the car. An empty house is the whole point of that one. Order it the day before and put the arrival day in the notes.

How to Order Flowers to Shoalhaven Heads

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays, no Sunday delivery. Mid-morning is the realistic earliest for a same-day run out here, because your flowers come in on the same road as everybody else. If they are meant to be waiting when somebody arrives at a holiday house, order the day before. Arrival day and delivery day are two different things, and the road decides which one wins.

Delivery $16.95

One road in and one road out, off the highway near Berry and across the estuary flats, with a second pinch point at the river mouth on a big beach day. In the quiet months that is a piece of trivia. On the October long weekend it is the entire story of your afternoon.

The village, the holiday houses and the caravan parks

Three things carry almost every order to 2535. A number to ring, because presence is the risk here and nothing else comes close. A full name at Ingenia Lifestyle Coastal Palms, because the community office knows its residents by name. And a format that survives a wait, which means a box if you cannot vouch for somebody being home. Flats are about one per cent of the housing here, so there is no intercom to get past and no concierge to charge. There is a driveway, and either a car in it or not.

Order before 2pm today and the flowers are at their door this afternoon.

The road in, month by month

Shoalhaven Heads Road is the only way in and the only way out. Every caravan, boat trailer and carload arriving for the beach uses the one lane your flowers do. Here is when that actually costs you time.

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Peak. Christmas and January, Easter, the October long weekend. Order the day before. Busy. School holidays, Valentine's Day, Mother's Day, the run-up to Christmas, and March in the years Easter lands early. Book ahead. Quiet. The permanent population has the place to itself. Same day is same day.
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"Great service and beautiful flowers delivered to my 100yr old Grandmother at Shoalhaven Heads. Would definately recommend Lily's Florist and will be using them again."

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After You Order

The order stops being yours to worry about and starts being ours. It goes out as a paid job to a florist covering this part of the Shoalhaven, with the address, the card message and whatever you told us about the house. If you gave us a mobile number, it goes on the docket. If something in the notes does not add up, somebody rings you before the flowers go anywhere.

People ask whether a business based up in Kingscliff can really cover a town at the end of a road on the South Coast. Fair question. Nowra was one of about twenty towns we built a page for in 2009, the year Lily's Florist started. Canberra, Wollongong, Wagga, Nowra. First wave. We have been sending flowers into this valley ever since. Seventeen years of that does not make me a local, but it does mean this run holds no surprises for us.

Here is the honest bit about this run. We do not deliver Sunday anywhere, and on the big weekends the one road into Shoalhaven Heads is a constraint we do not control, no matter what our website says about the afternoon. Every caravan heading for the beach is on it. We would rather tell you that up front and have you order the day before than take the money and hope. If a delivery does go sideways, ring 1300 360 469, 7am to 6pm on a weekday or from 10am on a Saturday. A person picks up.

Siobhan, on the bit you cannot see

The hardest part of this for the person paying is that you never lay eyes on it. You choose from a photograph, and then a florist you have never met opens their cool room and makes something with their own hands, and the first person to see it is not you. I have made my peace with that over the years because the alternative is a box in a warehouse, and I know which one I would want turning up for my mother.

The other thing nobody warns you about is the silence. You order, the flowers go, and then nothing. Anna used to field those calls constantly and they all had one line in common. She has not sent me a photo yet, it has been four hours. Give it a day. People are out, people forget, and at this address there is a fair chance nobody was even home when the flowers landed. The photo comes when it comes, and it has almost never meant anything was wrong. If you want to know it went, ring us. We will tell you.

And when the photo does come, that is you standing in her kitchen on a day you could not get there. That is the thing you actually bought.

Phone is faster than email for anything time-critical. For a card change or an address correction, [email protected] reaches the same desk.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

There is no boardroom. There is a dinner table, and most of what this business does gets decided at it, or in the car on the way to netball, or walking Bindi down the beach. Siobhan and I started Lily's Florist in 2009 with a toddler, no marketing team and no solicitors. Eight hundred-odd partner florists later there is still no marketing team and no solicitors. The toddler is twenty. The one call we made early and have never moved off: the flowers get made near the person receiving them, by a florist with a cool room and their own hands. We do the sending. My office is in Kingscliff. It has never been in Shoalhaven Heads and I would not pretend otherwise.

I will not claim I know the streets down there. I know the turnoff, as a kid, thirty-odd years ago, on the way to somewhere else. Sending flowers past a place I only ever drove past is a strange way to end up working in it, and it is most of what this job is now: getting something to a door you cannot reach yourself. The longer version of how we got here is on our About Us page.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and the network came three years later.