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Someone Sent You Flowers. Here's How to Make Them Last

02/04/2026
Bella Cohen
What to Do Each Morning to Keep Flowers Fresh

Someone did something lovely for you. Flowers arrived at your door, they are sitting on the kitchen bench or the bedside table, and they look beautiful. Already, you are worrying about killing them.

That worry is normal. Most people who receive gift flowers have never maintained cut flowers before. They did not choose the stems, they do not recognise the species, and the little sachet of powder that came tucked into the wrapping went straight into the bin because nobody read it. Three days later the water is cloudy, the petals feel soft, and there is a quiet guilt about not doing more.

This guide exists because of that guilt. Anna, our qualified florist with fifteen years on the bench, wrote every technical section below. The science is real and sourced from peer-reviewed research. The advice comes from thousands of arrangements she built, diagnosed, and occasionally watched fail. The morning ritual at the heart of all of it takes under five minutes. Five minutes that separate a gift fading by Thursday from one still going strong the following week.

One more thing. The person who sent those flowers chose them with care. Every extra day the blooms last is another day you carry that person's thought with you. The morning ritual is not really about botany. The ritual extends the reach of someone's kindness.

Part One

Why the Morning Is the Moment That Counts

Cut flowers are still alive. This sounds obvious, but the consequences are not. Your bouquet is running the same molecular timekeeping systems it ran while growing in the ground. CCA1 and LHY genes regulate when the stomata (the microscopic pores on leaves and petals that control water loss) open and close. Those pores open in the morning. Research from the John Innes Centre confirmed this circadian rhythm persists even in detached stems under constant light. The clock is hardwired.

When the stomata open, the flower's water demand spikes. Whatever condition the stems and the vase water are in at that moment determines how well the flower will hydrate for the rest of the day. Cloudy water full of bacteria. A sealed stem end. A warm room near the fruit bowl. Everything compounds.

Anna, qualified florist

I spent years watching arrangements crash mid-week and the pattern repeated itself endlessly. The flowers were fine on Monday morning. By Tuesday the water had turned and the stems were sealing over, but nobody stepped in because the blooms still looked acceptable. By Wednesday the damage was permanent. The morning is not just a convenient time to check. Three minutes of intervention at that biological window changes the outcome for the entire day.

The Research

The molecular machinery behind this is well documented. CCA1 and LHY genes regulate stomatal opening on a roughly 24-hour cycle, reaching maximum aperture in the subjective morning. Blue light photoreceptors trigger the opening independently of photosynthesis. Aquaporin proteins, the water channels in cell membranes, are also circadian-regulated with peak activity in early daylight hours. Your flowers wake up. They start pulling water. Your job is to make sure what they are pulling is clean and the plumbing is open.

I could diagnose most problems from the water alone. Clear, cloudy, or green. That told me everything before I touched a single stem.
Anna, Qualified Florist, 15+ Years
Part Two

The Morning Ritual: Seven Steps, Under Five Minutes

Every step below addresses a specific biological threat. The order is deliberate. You read the water before touching the stems because the water reveals what happened overnight. You recut before changing the water because the old cut surface is already compromised. Each action builds on the one before it.

1

Read the Water

Look into the vase before touching anything. Clear water means bacteria are still manageable. Top it up and move on. Slightly cloudy means the bacterial population is multiplying and the stems are beginning to suffer. Full water change, right now. Green or visibly murky means biofilm has formed on the vase walls and coated the cut ends. Full change, vase scrub, and stem recut. Urgent.

Anna

People think the water just gets dirty. The reality is worse. A vase of flowers is a living ecosystem. Forty-one different bacterial species have been identified in a single 500ml vase, most of them indigenous to the stems, not the tap water or the vase. Pseudomonas takes over by day three. The bacteria coat the inside of the xylem like plaque in an artery. Once the colonies are established, they physically block water flow. A fresh water change strips the population back to near zero and gives the stems a clean start. Without that reset, the stems seal themselves against the very water you are trying to push through them.

Bacterial Succession

Research published in PLOS ONE tracked bacterial communities in rose, gerbera, and lily vases over seven days. The shift was dramatic. Initial stem microflora (Enterobacter, Bacillus) lost dominance within three days, replaced by Pseudomonas species accounting for over 70% of the total population. Gerbera stems, with their tiny trichome hairs, create unique microscale habitats for colonisation distinct from roses and lilies, which means the bacterial profile of your vase depends partly on which flowers are in it. When counts exceed roughly 10 million CFU per litre, hydraulic conductance in the basal stem drops sharply. The bacteria came in on the flowers themselves, not from a dirty vase. A clean vase helps. It does not solve the problem on its own.

WHAT YOUR VASE WATER IS TELLING YOU A morning diagnosis in three seconds Clear Bacterial load is low. Top up and move on. Top up water Slightly cloudy Bacteria are multiplying. This is the tipping point. Full water change Green or murky Biofilm has formed. Stems are sealing over. Change + rinse + recut lilysflorist.com.au
2

Recut the Stems

Every morning, or at minimum every second morning, recut each stem at a 45-degree angle. Remove one to two centimetres. This is the single highest-impact intervention available to you.

Two things happen at the cut surface overnight. The wound triggers enzymatic responses that begin sealing the end: the plant's defence against desiccation. Simultaneously, bacteria colonise the freshly exposed tissue and build biofilm that physically blocks the xylem vessels. Within 24 hours, both processes have degraded water uptake. A fresh cut removes the sealed, bacteria-colonised section, exposing clean vessels underneath.

Anna

The 45-degree angle is not decorative. A flat cut lets the stem rest against the bottom of the vase and seal off the vessels. The diagonal keeps the plumbing open.

And if you can manage it, cut under running water or in a bowl. When a stem is cut in air, the pressure difference sucks air straight into the xylem. Those bubbles block the water-conducting tissue the same way a blood clot blocks a vein. I used to demonstrate this in the shop with two identical roses. Same vase, same water. One cut in air, one cut under water. By day three the difference was obvious. The underwater-cut rose was still drinking. The other had a bubble stuck in the plumbing that no amount of fresh water could fix.

Use sharp scissors or floral snips. Dull blades crush the xylem channels rather than making a clean incision. Crushed tissue cannot transport water regardless of how new the cut is. Clean the blade with rubbing alcohol between stems to avoid transferring bacteria from one to the next.

3

Change or Treat the Water

The cell sap of cut flowers is acidic, roughly pH 3.5. Most Australian tap water is neutral to slightly alkaline. Research has consistently demonstrated that acidifying vase water to pH 3.5 to 5.0 measurably improves xylem water flow. Alkaline water literally moves more slowly through the stem, starving flowers of hydration even when the stems are fully submerged.

The sachet of flower food that came with your gift bouquet contains three active components, each with a specific job. Every bouquet sent through our network of 800+ partner florists includes one. Sugar replaces the carbohydrate supply the roots used to provide. Without it, buds often stay closed. Acidifier (usually citric acid) drops the pH into the sweet spot for water conductance. Biocide (chlorine or aluminium sulfate) kills bacteria in the water. But sugar without a biocide actually shortens vase life. You are feeding the bacteria faster than anything else.

When the sachet runs out: DIY flower food

1 teaspoon sugar + 1 teaspoon citric acid (or lemon juice) + 2 drops household bleach per litre of cool water. Change this solution daily because the bleach degrades within hours. Yesterday's mixture is protecting nothing.

Use cool water for most flowers. Cold water slows bacterial growth and reduces the flower's own metabolic rate. The exception: lukewarm water (around 20 to 25 degrees) can rescue stressed flowers because it travels up the xylem more quickly. Avoid very cold water for tropical stems like orchids and anthuriums. Cold shock damages the cells.

4

The Environmental Audit

A morning reset of water and stems is undone within hours by a poor environment. The scan takes thirty seconds.

The fruit bowl. Ethylene, a colourless and odourless gas produced by ripening fruit, is biologically active at concentrations as low as one part per billion. Bananas are the worst. Apples and pears follow. At the concentrations produced by a typical fruit bowl on a kitchen island, roses lose petals, carnations collapse, and lilies refuse to open. Australian open-plan kitchens put the fruit bowl within two metres of the most common vase placement: the dining table or the kitchen bench. The flowers sit in an invisible cloud of ethylene all day.

Anna

People dismiss the fruit bowl warning as something that sounds sensible but probably does not matter much. It matters enormously. I saw the difference in side-by-side tests during my years on the bench. Same flowers, same vase, same water temperature. The arrangement near the fruit was finished three days before the one across the room. You cannot smell ethylene. You cannot see it. Your flowers cannot tell you it is there. They just age faster. Every morning, move the vase away from the kitchen. A hallway table, a bedroom side table, a north-facing windowsill. Two metres of separation at minimum.

Drafts. Ducted aircon vents, ceiling fans, open windows. All of them strip moisture from petals faster than the stem replaces it. A flower in the path of a ducted vent can lose more water through its petals in an hour than the stem absorbs in the same period.

Direct sunlight. It heats the vase water (accelerating bacteria) and drives transpiration beyond what the stem can supply. Bright indirect light is the target. In Australia, that means a north-facing window: cool, steady, rich in the blue wavelengths that research has shown extend vase life. More on blue light in Part Four. And if you have cats or dogs, check which flowers are harmful to pets before placing arrangements at floor level.

THE ETHYLENE DANGER ZONE Where not to put your flowers in a typical Australian open-plan kitchen Kitchen bench Island bench Fruit Danger zone (~2m) Dining table X Aircon vent X South window (direct sun) X North window (indirect light) Best spot Hallway Bedroom Avoid: ethylene, direct sun, or drafts Safe: cool, draft-free, indirect light, away from fruit lilysflorist.com.au
5

Strip Dead Leaves

Remove any leaves below the waterline and any that have yellowed or softened overnight. Decomposing leaves release organic compounds that feed bacteria. This triggers the same xylem blockage as stale water and undoes everything you just fixed in steps one through three.

But do not strip all the foliage. Research on cut roses found that removing leaves reduced water uptake by 78.5 per cent, while removing the flower head reduced it by only 20.4 per cent. Leaves are the engine. They transpire, losing water through their stomata, and that transpiration is what pulls water up through the xylem. Remove only what is rotting. Preserve everything healthy above the waterline.

6

Check Lilies for Pollen

If your gift included lilies, new buds may have opened overnight. As the petals unfurl, the anthers (the pollen-bearing structures) mature and begin releasing pollen dust. This pollen stains fabric, furniture, and other petals permanently. On most fabrics the stain will not come out.

Each morning, remove anthers from newly opened buds immediately. Dry fingertips, tweezers, or a soft makeup brush. Get them before the pollen becomes powdery. Removing them also extends bloom time by blocking the pollination signal that tells the flower to begin shutting down.

7

Rotate and Relocate

Tulips bend toward light and keep growing in the vase, so a 180-degree rotation each morning prevents lopsided drooping. Hydrangeas may need a quick mist. Roses showing bent neck need the warm-water rescue described in the species cards below.

If you refrigerated the bouquet overnight (a professional technique that dramatically slows bacterial growth), take the flowers out now and return them to their display spot.

The Routine at a Glance

Three to five minutes. Every morning. The difference is measured in days.

1
Read the water
2
Recut stems at 45°
3
Change or treat water
4
Audit the environment
5
Strip dead leaves
6
Check lily anthers
7
Rotate & relocate
Part Three

Morning Protocols by Flower Type

Each of these flowers has quirks that need species-specific attention. If you are not sure what is in your bouquet, check the card or order confirmation. If it says "Florist's Choice," the florist selected the freshest available stems that morning, so you may have a mix of several types. The six cards below cover the most commonly gifted flowers in Australia.

Roses

Rosa spp.

Roses are the most commonly gifted flower in Australia and among the most sensitive to ethylene. "Bent neck" is the telltale failure: the stem just below the bud collapses and the head droops. This is caused by air embolism or bacterial blockage at the bud base, not weakness in the petals.

Morning rescue: Remove the drooping stem from the vase. Recut 3 to 5 cm from the bottom. Plunge immediately into warm (not boiling) water in a tall container, submerged up to the neck. Leave for one to two hours. The warm water dissolves trapped air while the tall water column pushes hydration upward.

Lilies

Lilium spp.

Lilies arrive as closed buds and open progressively over days. As each bud unfurls, the anthers mature and release pollen that permanently stains fabric, furniture, and other petals.

Morning action: As new buds open, remove the anthers immediately with dry fingertips or tweezers before the pollen turns powdery. This also extends bloom time by preventing the pollination signal that triggers senescence.

Hydrangeas

Hydrangea macrophylla

The name derives from the Greek for "water vessel." A single hydrangea head contains hundreds of tiny florets, each with its own stomata. Their transpiration rate is extraordinary.

Morning rescue: If wilting, submerge the entire flower head in a sink or bowl of cool water for 20 to 30 minutes. Hydrangeas absorb water directly through the petals, bypassing the stem entirely. Roses and lilies cannot do this. A light mist each morning also slows water loss.

Tulips

Tulipa spp.

Tulips keep growing after cutting. Stems can stretch several centimetres in the vase. They also bend toward any light source (phototropism), causing lopsided drooping by afternoon.

Morning action: Rotate the vase 180 degrees. Tulips do not benefit from sugar in the water, unlike most cut flowers. Plain cool water with just a biocide (two drops bleach per litre) is optimal. They respond well to overnight refrigeration.

Carnations

Dianthus caryophyllus

Among the most ethylene-sensitive flowers in common gift bouquets. Commercial vase life without ethylene: three to four weeks. With exposure from a nearby fruit bowl, that can collapse to under seven days.

Morning action: Keep away from fruit and tobacco smoke. The benefit is measurable and documented, not theoretical. In a controlled environment, carnations will outlast almost every other cut flower in the vase.

Australian Natives

Banksia, Protea, Waratah

Woody stems provide structural strength but are harder to recut. Australian natives consume less water than soft-stemmed flowers and do not benefit from sugar in the vase.

Morning action: Use sharp secateurs, not scissors. The woody tissue crushes under dull blades. Keep in plain water with a biocide only. These stems evolved for harsh Australian conditions and are among the longest lasting in any arrangement.

Looking to send flowers? Browse roses, Australian natives, or flowers under $60. Order before 2pm weekdays for same-day delivery, or 10am Saturdays.

A hundred-dollar bouquet that lasts four days because nobody changed the water is not a hundred-dollar bouquet. It is twenty-five dollars a day for something avoidable.
Anna
Part Four

The Science Underneath

This section is for the curious. Everything above is practical enough to act on without reading any further. But if you want to understand why each step works at the cellular level, this is where the biology lives.

Turgor Pressure: What Wilting Actually Means

Flower freshness is maintained by internal hydrostatic pressure inside every cell. Each petal cell is a tiny water balloon pressed against its rigid cell wall. When full, the cells push against each other and the tissue is firm, upright, colourful. A fully turgid petal cell maintains 0.5 to 1.5 megapascals of pressure. For context, that is roughly five to fifteen times the pressure inside a car tyre.

When water supply drops, the pressure falls. The membrane pulls away from the wall. The structure collapses. At mild stages this is reversible: fresh water and a recut stem can reinflate the cells. But beyond a threshold, plasmolysis occurs. The membrane detaches from the wall for good. That damage is permanent. No rehydration restores the bloom.

Anna

When a petal wilts, the cells are deflating. I used to tell callers who rang about wilted arrangements: feel the stems. If the stems are still firm, the flowers have a chance. Recut, fresh water, cool room. If the stems have gone soft too, the turgor is gone from the vascular tissue and the damage is done. The morning check is about catching that pressure drop before it crosses the line. By afternoon, in a warm Australian living room, it may already be too late to intervene.

Blue Light: Why Window Placement Adds Days

Research published in Frontiers in Plant Science found that blue light (peak wavelength 460 nanometres) significantly delayed senescence in carnation cut flowers compared to red or white light. On day ten, blue-light-exposed flowers maintained 87 per cent membrane stability versus 58 per cent under white light. By day fifteen the blue-light flowers still held 61 per cent while the others were wilted. Blue light also suppressed ethylene biosynthetic genes and boosted antioxidant enzyme activity in the petals.

Anna

North-facing windows in Australia give you the best of both worlds. Bright indirect light with a strong blue component, no direct sun heating the water or burning the petals. That one placement decision costs nothing and adds days. I told callers this for three years and the ones who listened always reported longer vase life.

The nuance: blue light also opens stomata, increasing the transpiration rate. For species with large leaf areas, particularly hydrangeas, heavy blue light exposure can increase water demand beyond what the stem supplies. For most gift bouquets with moderate foliage, cool indirect daylight remains optimal.

The Seven Threats to Vase Life

ThreatMechanismMorning Counter
Bacterial biofilm Coats xylem vessels, physically blocks water flow Change water, recut stem
Air embolism Trapped air fills xylem after dry cutting Cut underwater; use a tall water column
Alkaline tap water Slows xylem water conductance Acidify with citric acid or flower food
Ethylene gas Accelerates cellular senescence Move vase away from fruit and tobacco
Drafts and aircon Accelerates cuticular water loss from petals Place away from vents and open windows
Submerged foliage Rotting leaves breed bacteria in the water Strip leaves below the waterline
Heat and direct sun Speeds bacterial growth, spikes transpiration Cool placement; fridge overnight
Reference

Ethylene Sensitivity by Flower Type

How much damage ethylene does depends on the species. Carnations and snapdragons can collapse within days of exposure. Orchids and natives barely register it. If your bouquet contains a mix, the most sensitive stem sets the rules for the whole arrangement.

Very High
Carnations, snapdragons, sweet peas, delphinium, stock
High
Roses, lilies, baby's breath, wax flower
Moderate
Gerberas, alstroemeria, chrysanthemums, tulips
Low
Orchids (Cymbidium), birds of paradise, protea, Australian natives
Part Five

Home Remedies: Tested on the Bench

The internet is full of vase-life hacks. Most are wrong for the same reason: they address one variable (usually acidity or bacteria) while ignoring the other. Anna tested most of these over the years. The results were consistent.

RemedyThe ClaimThe RealityVerdict
Copper coins Copper acts as a natural fungicide A popular internet tip from the US. Modern coins contain minimal copper. No meaningful antifungal effect at these concentrations, regardless of which country's currency you drop in. Busted
Aspirin Acidifies the water One tablet in a quart of water reaches pH 6.0 to 6.5. The target is 3.5 to 5.0. Not nearly acidic enough. High doses damage petals. Busted
Vodka Kills bacteria At concentrations low enough to avoid poisoning the flower, the alcohol is too weak to suppress bacteria. At bactericidal concentrations, the flower dies. Busted
Lemonade / Sprite Sugar and acid in one The sugar feeds bacteria faster than the mild acidity helps. Net negative without a biocide. Busted
Bleach (2 drops/L) Kills bacteria Effective biocide at low concentration. Must combine with sugar and acid for full benefit. Degrades quickly, so change daily. Works
Commercial flower food All three components balanced Sugar, acidifier, and biocide in optimal ratio for the widest range of cut flowers. The sachet is the single best thing you can add to the water. Works
Anna

The sachet is the answer. That small packet is decades of postharvest research compressed into three grams of powder. I watched people throw it away thousands of times while I was taking calls in the Pottsville office. They would ring three days later asking why the flowers were drooping. The first question was always: did you use the flower food? The answer was almost always no. Use the sachet. If you have run out, the DIY recipe earlier in this guide is a reasonable second option. Everything else is folklore that sounds clever but fails the science.

Part Six

The First 24 Hours After Your Flowers Arrive

The initial care window is disproportionately important. Your flowers have been out of water during transport. The stems have accumulated air in the xylem. The wrapping has trapped ethylene that the flowers themselves produce. What happens in these first hours sets the trajectory for the entire week ahead.

Unwrap immediately. The packaging looks lovely but it traps ethylene and blocks airflow to the blooms.

Make a generous first cut. Two to three centimetres off the base, under water if possible. Do not trim the very tip. Remove enough to clear the transport-compromised section completely.

Use a tall vase. The taller the water column, the more hydrostatic pressure assists in pushing water up through the xylem and dissolving air embolisms in the upper stem. This matters most in the first few hours.

Keep cool and dim for two to three hours. Reduce transpiration demand while the stems rehydrate. Think of it as letting the flowers settle before putting them on display.

No sun and no heat on day one. Strong light and warm air spike water demand at the exact moment the stems are least equipped to supply it.

AndrewIf you ordered the flowers yourself and you are reading this before they arrive, have the vase ready. Filled with treated water, sachet dissolved, sitting in a cool spot away from the fruit bowl. The florist has done the hard work. Your job in the first hour is to not undo it by leaving the bouquet on the kitchen bench in the wrapping for three hours while you find a vase.

The best compliment I ever heard passed back through a caller was: she said the flowers changed every day. That was a rose, gerbera, and lily bunch. Three stem types fading at different rates, each one having its day.
Anna

The Overnight Fridge Technique

Commercial florists store all cut flowers in coolers at 2 to 4 degrees. The cold slows bacterial metabolism and the flower's own respiration, conserving energy and extending vase life. You can replicate this at home with a standard refrigerator.

Each evening, place the bouquet in the fridge. Each morning, take it out and put it back on display. The house warms through the day while the flowers have had eight hours of cold storage slowing every process that kills them.

One caveat matters more than any other: keep the flowers separate from fruit in the fridge. Ethylene from apples, pears, and bananas damages flowers even at low temperatures. The vegetable drawer, away from fruit, is ideal.

Anna

This sounds excessive but the arithmetic is simple. A bouquet in a 22-degree room for 24 hours fights twice the bacterial growth and uses twice the metabolic energy of one that spends ten hours at 3 degrees. I heard from callers whose flowers went past fourteen days using this method. Same bouquet, same florist, same water routine. The only variable was the fridge. It costs nothing except a shelf in the Westinghouse.

I should be honest about something. Even with perfect care, some arrangements just have a shorter clock. A mixed bouquet where the gerberas fade by day four and the chrysanthemums are still perfect at day twelve is not a failure. That is biology. The stems were never going to age at the same rate. Pull the spent ones, tighten the arrangement, and let the survivors have their moment.

A Note from Siobhan

Why This Guide Exists

Siobhan Thomson, Co-Founder

I have a confession. When Andrew and I bought a flower shop in Kingscliff in 2006 (against our accountant's advice, with zero experience, and a baby seven months away), I had no idea how to look after cut flowers. None. The shop came with stock and I was terrified of it.

Anna taught me. Not in some formal way, she just kept saying things in the office, quietly, almost to herself. "That water is gone. Change it." "Those stems need recutting, the ends have sealed." I would watch her diagnose an arrangement from across the room by the way the petals sat, and she was right every time, which was kind of infuriating and kind of amazing at the same time.

We wrote this guide because the callers taught us something too. The people ringing in were not just customers with a delivery question. They were recipients. Someone had sent them flowers and they wanted those flowers to last because the flowers meant something. A birthday they missed. An apology they could not say in person. A new baby, a rough week, a loss.

The longer the flowers last, the longer that thought stays in the room. Anna cares about bacterial succession and turgor pressure for exactly this reason. Not because she is a science nerd (she is, a bit). Because she knows what the flowers are actually carrying. They are carrying someone else's care. Every extra day matters.

Further Reading

This guide covers the morning ritual and the science underneath it. For broader flower care advice, we have dedicated guides:

If looking after these flowers has given you the itch to send some yourself, you know where to find us. Beautiful flowers do not need to be expensive.

Browse Flower Bunches
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About the Authors

This guide was written by three people. Between them: fifteen years of bench floristry, nineteen years running a flower delivery network, and over 10,000 customer calls. Read our full story.

Andrew, Ivy, Siobhan and Asha Thomson in Hobart, June 2024

Andrew, Ivy, Siobhan and Asha. Hobart, June 2024.

Anna

Anna is a qualified florist who trained in North Carolina and spent fifteen years working on the bench before joining Lily's Florist. She took over 10,000 inbound calls from the Pottsville home office between April 2010 and June 2013, advising customers on everything from sympathy arrangements to hospital deliveries for orders across Australia. She currently works as the Lily's Florist bookkeeper, but her floristry knowledge shapes every product recommendation and care guide on this site. The science throughout this guide is sourced from peer-reviewed botanical and postharvest research. The practical advice comes from Anna's years of building, diagnosing, and learning from real arrangements.

Siobhan Thomson

Siobhan co-founded Lily's Florist with Andrew in 2009. She grew up in Taree on the Mid North Coast, worked in events and marketing in Sydney, and moved to Kingscliff when they bought the flower shop in 2006. She ran customer service through the early years, taking calls alongside Anna and Will from the Pottsville home office, and now manages the business with Andrew from Kingscliff. They have two daughters, Asha and Ivy. The About Us page on this site took Siobhan and Andrew a month to write together. The only thing on the internet, she says, that sounds exactly like them.

Andrew Thomson

Andrew co-founded Lily's Florist in 2009 with his partner Siobhan after buying a flower shop in Kingscliff in 2006 with zero experience and a baby on the way. He runs the network of 800+ partner florists across Australia from Kingscliff, NSW. He edited this guide, contributed the operational sections, and wrote the bits that sound like someone telling you to have the vase ready before the flowers arrive.

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