Flower Delivery Mulgoa: Same Day

I recall a florist rings me up years ago, I have taken 10's of 1000's of calls over the years? Their courier's doing loops around Mulgoa Road trying to find this address near the dam. GPS keeps sending him to some paddock with a couple of horses. Turns out the house number wasn't even visible from the road, tucked behind these massive gums. Been sending flowers to Mulgoa since about 2011 and you'd think we'd have it sorted by now. Back then, half our orders still came through this ancient fax machine that sounded like it was dying every time it printed.

Funny thing about Mulgoa which you may not know (I didn't that is for sure despite living in Sydney for 7 years), it's this pocket of farms and acreage that somehow dodged all the development. 

> Learn how I took so many calls

How Your Order Actually Happens

Right, so here's what goes on when you order. You jump online or ring us up - yeah people still call, heaps actually, especially the older people. Your order gets pinged straight to our partner florist in Penrith, or sometimes Glenmore Park if Penrith's flat out.

They make your flowers fresh that morning. Not sitting in some warehouse for three days like certain competitors who shall remain nameless. The courier who delivers knows the area properly, knows where Mulgoa Road turns into that maze near the church, knows which properties have dogs that go mental at the gate. You get text updates when it's heading your way. Took us bloody ages to sort that tech out but... anyway. Cut-off's 2PM weekdays for same-day, bit earlier Saturdays because, well, florists have lives too.

* No warehouses. No Australia Post. You order, we connect you with a real local florist, they make and deliver your flowers the same day.

Anna, who spent fifteen years as a florist before moving to our back office, gets properly annoyed about this. "Flowers that sit in warehouses lose structural integrity," she told me once. "The cells start breaking down. Field grown flowers have thicker cell walls because they've had proper sunlight. Warehouse stock that's been refrigerated for days might look okay when it leaves, but it hasn't got the vascular strength to handle a delivery run to somewhere like Mulgoa. Falls apart in the heat."

About Our Partner Florists

Look, we don't have a shop in Mulgoa. There's what, 500 people there? Maybe 600? But our Penrith partners have been with us since, hang on... must be 2012? Maybe 2013. Can't remember exactly but it was definitely before my youngest started high school.

These are real shops with actual florists who know what they're doing. Same ones who do the flowers for Regentville Golf Club actually. They know which streets flood when it buckets down, where to leave flowers if no one's home. That local knowledge matters when half of Mulgoa doesn't show up properly on Google Maps.

Anna, who is an ex florist and has been with us for 15 years, calls it vapor pressure deficit. Fancy term for dry air sucking moisture out of petals. "Western Sydney's got low humidity compared to the coast," she said. "Every extra minute in a hot van matters. If the courier knows exactly where they're going, that's less stress on the flowers. Less wilting. Better result. The florists out at Penrith pack wet reservoirs for the longer runs, basically a little water source in the base. Keeps things hydrated until they're in a vase."

What Anna Reckons About Mulgoa Deliveries

Anna's been a florist for over fifteen years (she worked in Casuarina for some time then actually in North Carolina for years, of all places). She handles our books now but still checks arrangements when she's in the office. She has opinions about delivering to places like Mulgoa.

"Western Sydney gets properly hot in summer," she told me last week. "And Mulgoa's got those long driveways, properties set back from the road, courier doing loops trying to find the right gate. That's extra time in a hot van. Low humidity out there too, which sucks moisture out of petals faster than you'd think."

She calls it vapor pressure deficit. The dry air pulls water from the flowers quicker than they can drink it up through the stems. Which is why our Penrith florists pack a wet reservoir for anything going further out. Basically a little water source tucked into the base that keeps things hydrated during the drive.

"Soft petals like standard roses cope fine for a quick suburban run," Anna explained. "But you're heading out past those horse paddocks near the dam, twenty minutes from the shop, you want flowers with some structure. Natives do well. Lillies. Things that don't wilt the moment they leave the air conditioning."

I asked her why it matters if the courier knows the area. She looked at me like I was thick. "Because if they get lost for fifteen minutes driving in circles around Mulgoa Road looking for a house number hidden behind gum trees, that's fifteen minutes of stress on the flowers. Heat. Vibration. Drying out. Local knowledge saves more than time, it saves the bouquet."

Our Penrith partners have been doing this since 2012 or so. They know which streets have shade and which ones cook in the afternoon sun. They know to call ahead for the acreage properties. Little things that add up when you're trying to get flowers to someone's door looking as good as when they left the bench.

The Feefo Thing

We got this Trusted Service Award from Feefo this year, that is 3 years now on the trot. And last year actually. They only count reviews from people who actually bought flowers, can't get your mate to write fake ones. You need 50+ reviews with 4 stars minimum to qualify - we got over 3,000.

* Three years running now. You need 50 reviews minimum with 4 stars to qualify. We got over 3,000.

Flowers are weird though. Subjective. What I reckon looks amazing, you might think is a bit much. But the reviews help us figure out what works, what doesn't. Sometimes we get a one-star because the roses were "too red" or something mental like that.

> Read a bunch more reviews for us

What Goes to Mulgoa

The usual suspects really. Roses for anniversaries - lots of long marriages out that way, must be all that space. Native arrangements do well, probably because it fits with all those gums along Mulgoa Road. We've done our share of sympathy flowers to St Thomas Anglican over the years. Get wells to that aged care place near the village.

Anna reckons there's more to it than aesthetics. "Natives have woody stems," she explained. "Banksias, Proteas, Grevilleas. The wood is harder to hydrate initially but once it's drinking, it holds up. Soft herbaceous stems wilt faster in low humidity. Mulgoa's dry out that way, especially summer. Those twenty minute delivery runs from Penrith, you want something with structure that won't collapse before it hits the doorstep."

Corporate stuff to the wineries, that conference centre near the park. And yeah, plenty of "sorry I stuffed up" bouquets. Fridays especially. One bloke ordered the $150 arrangement after forgetting their anniversary. Added chocolates and a teddy. The whole hog.

Getting Them Ordered

Online flower ordering is easiest honestly. Website works on your phone while you're having a panic in the Woolies carpark. But you can still ring if you want - our team's in Armidale, all Aussies, no offshore call centres. Add chocolates or a teddy if you're properly in trouble. Delivery's about $15 to Mulgoa, sometimes $20 if you're way out near Wallacia or down those unmarked roads near the creek.

About the Author

* This is the shop we bought in 2006. Yellow signage, Kodak prints, cards out the front. The lime green walls were inside. We had no idea what we were doing but the phone wouldn't stop ringing.

Andrew. Co-founder of Lily's Florist. I write these pages myself, usually after 9PM when the house goes quiet.

I grew up in Sydney. Summer Hill first, then Strathfield, then various suburbs as Mum and Dad moved around for work. Western Sydney was always out there on the edges of my childhood. Family trips past Penrith when Mulgoa genuinely felt like the country. Dirt roads. Horse paddocks. That hasn't changed much actually.

In 2006, Siobhan and I bought a struggling florist shop in Kingscliff with roughly $20 in the till. Our accountant said don't. We did it anyway. Pregnant with our first, zero flower experience, lime green walls that looked like 1979. The phone kept ringing for flower deliveries to places we'd never heard of because the previous owner had taken out a Yellow Pages ad. We turned away thousands of calls before the penny dropped.

*

* Our family in 2026. Siobhan and I started Lily's in Kingscliff when Asha was a baby. Now we coordinate 800 plus partners from our villa in and office in Kingscliff on Pearl St.

Eighteen years later we work with over 800 partner florists across Australia. Still a Mum and Dad operation. Still make decisions at the dinner table. No marketing team, no boardroom, no offshore call centre. Siobhan handles operations. Anna, our ex florist of 15 years, keeps me honest when I get flower facts wrong. She does the books now but still checks arrangements.

The full story is on our About Us page. Takes about 15 minutes to read. People tell us they enjoy it.