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Flowers Delivered to Linden, Every Address Is a House

Most people skip the delivery notes box. On this ridge it decides everything. There are 471 people up here and not a shop among them, so a Linden delivery is one car, one long driveway, and nobody obliged to be home at two on a Tuesday. It goes to a place off Railway Parade, or a track off Glossop Road where our drivers find the number on the gate. It stands in that room in your place (which is not turning up, and we both know it). Siobhan. The mountains are Andrew's: ringing florists up this line since 2009. Tell us where to leave it, order before 2pm, and it is on their step this afternoon.

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The Room Is the Job in Linden, and Most People Pick the Wrong Corner

Anna, qualified florist | fifteen years of watching the same rose do fourteen days in one room and six in another

A hybrid tea rose in a room holding fifteen to eighteen degrees runs ten to fourteen days. Push the same room into the low twenties and you get seven to ten. People hear that and start thinking about the weather up here, when the thing actually deciding it is where somebody puts the vase down, and the two ends of one lounge room can be that far apart on the same afternoon. It never gets mentioned to the person unwrapping the paper.

Three corners cost you days. The window sill, because direct sun is a heat source before it is anything else. The top of the television, which is a heater with a picture on it. And the kitchen bench with the fruit bowl on it, which is the one that catches people out. Ripening bananas and apples give off ethylene, and a flower reacts to a hundred parts per billion of the stuff. Carnations curl up like they have gone to sleep. With delphinium it is every floret at once. Waxflower is the ugly one: the lot shatters off the stem and it looks like somebody shook it over the bin. Same room is enough to do it. Different room is safe.

So the instruction is short. Hall table, dining table, anywhere off the sun and away from the fruit. If there are tulips in it, give the vase a half turn every twelve hours, because a tulip has the strongest lean toward light of any stem I ever cut and it will be reaching for a window inside a morning. It keeps growing two or three centimetres in the water as well, and it opens wide when the room warms and closes again overnight. All of that is a tulip doing what tulips do. Dim and boring is what you are aiming for. A back hallway no one sits in on a winter afternoon will hold a bunch longer than the nicest window in the house. I will also say that most people put flowers where they look best and always will, and I have never once blamed anybody for it.

The Linden Living Room

Five places a bunch gets put down, and what each one costs.

WINDOW TV FRUIT BOWL FRONT DOOR 1 2 3 4 5
  • 1 On the window sillCosts days

    Direct sun is a heat source before it is light, and warmth is the single biggest lever on vase life. Tulips and gerberas will also lean hard into the glass within hours.

  • 2 Kitchen bench, beside the fruitWorst

    Ripening fruit releases ethylene and flowers react at a hundred parts per billion. Carnations curl, delphinium drops its florets, waxflower shatters. Moving the bowl to another room is enough to stop it.

  • 3 On top of the televisionCosts days

    A television is a heat source and nothing about it looks like one. Same problem as a heater or a sunny sill, running quietly all evening under the vase.

  • 4 Hall table, off the sunBest

    No direct sun, no heat source, no fruit. In a cool room a disbud chrysanthemum runs eighteen to thirty days, a standard carnation eighteen to twenty four, a rose ten to fourteen.

  • 5 Dining table, mid roomGood, with a turn

    The best spot for looking at them, and light still comes from one side. Half a turn every twelve hours keeps tulips and gerberas standing straight instead of bowing at the window.

You are not in the room to move the vase, so the delivery notes are the only place you get to say it. Off the sill, off the fruit. One line covers it.

How Same Day Flowers Actually Reach a Linden Address

There has never been a florist in Linden and there is not going to be one. What you are paying for is a florist further down the line who agrees to make the drive, and we would rather say it out loud than dress it up.

The chalkboard version of what happens between your order and the front step. It has not changed much since Andrew drew the first one.

What happens to your order when it hits the Lily's Florist network

The reason any of this exists is a mistake. Our first listing went in under flower delivery when it should have said florist, so the phone started ringing for towns we had no shop in and no way to reach. We apologised to people for a while. Then we started ringing florists in those towns instead, asking whether they would take the order if we sent it down the line, and enough said yes that it became the business. We have run it that way since 2009. Linden is precisely the kind of place it got invented for.

Our order goes to a partner florist working the lower and mid mountains, and they are at the Sydney Flower Market at Homebush West before most of us are awake. Trade buyers are on the floor from 4am, and it is about an hour from there to a cool room this side of the range. No interstate freight. No two days in a carton. The bunch is built the morning it goes out. The florist keeps what they charge for the flowers, we take a commission for sending them the order, and we tell them the number before they agree to it. Nobody is pretending there is a shop up here with our name on the awning.

Linden was Seventeen Mile Hollow before it was Linden, and the place has been defining itself by what it has not got ever since. No strip, no crowds, and no light worth speaking of, which is the reason a heritage-listed observatory ended up on Glossop Road in 1940 with a thirty inch telescope in it and a booking list for Saturday nights near a new moon. People choose this ridge on purpose. Almost no one arrives by accident, and 99.5 per cent of what they live in is a separate house. There is exactly one address in the whole town with a front office, and it is the primary school. Everything else is somebody's own front door. Saturday orders need to be in by 10am to make the same run.

1
You order online or by phone before 2pm on a weekday
2
It goes to the partner florist as a paid order, with your notes attached
3
Built that morning from stock conditioned overnight
4
Loaded into the run that climbs the highway, not a courier network
5
Hand delivered, or left in the covered spot you nominated

What People Send Up to Linden, and How to Get It Right

If you are ordering from Sydney or from another state and you have never seen the house, this next bit is the useful part. Three orders make up most of what goes up the hill, and the fourth is everyone whose reason does not fit any of them. Worth knowing before you start: an arrangement arrives in its own water, so somebody living on their own is not hunting for a vase in the back of a cupboard (and in a house somebody has had for thirty years, that is a genuine expedition).

Milestone Birthdays in a Town Where People Stay Thirty Years

She has been in that house since you were at school, the birthday is today, and you are not getting up the hill. Most of what goes to Linden is exactly that: an adult child in the city, a parent on the ridge. The flowers will be on the table for the cup of tea you are not there to have, and still standing next Friday.

Hardly anybody here turns eighty in a facility, because there is no facility. Four in five homes are owned outright or under a mortgage and the rental rate is 8.4 per cent, so the delivery is to a private house and there is nobody on a desk to sign for it. From what our florists find on this stretch, the number is usually on the gate, so put the driveway in the notes and a mobile number for the recipient. One line is the difference between a delivery and a second attempt tomorrow. If the number is a round one, the 80th birthday range is sized for a room, and there is a decent shelf under $60 if the gesture is the point. For the card, "Happy eightieth. Wish I was there for it" does more work than anything longer.

Anna, Qualified Florist

Two ways to spend the same money on an eightieth. A big showy build that peaks on day two, or a quieter one framed on chrysanthemum and carnation that is still standing when the cards come down off the mantelpiece. Work either one out as a cost per day and it stops being close. Put the roses in for the colour, which is what she will actually notice, and let the tougher stems carry the shape underneath. Nobody wants to be emptying a vase on the Thursday.

They Are Home From Hospital and You Are Not Driving Up Tonight

They are back on the ridge on their own, discharged this morning, and the drive up is ninety minutes you do not have tonight. Flowers will not shorten anybody's recovery and you knew that before you opened this page. What they do is change what the room looks like from the chair, and that chair is where the next fortnight happens.

Hospital or home is the first thing to sort, and up here it is nearly always home.

There is no hospital in Linden. Someone still admitted is most likely at the health service in Springwood, at the district hospital in Katoomba, or off the mountain at Nepean in Penrith, and for a ward our florists work to the front reception. From what they see it goes reception first, then a ward clerk, then a nurse does the last part of it, and an order without a full name and a ward number stalls at the front counter. So send the hospital flowers only once you know they are on a ward. A recovery at home has none of that machinery, which makes it the easier delivery and the one that wants your instructions in the notes instead. If you are stuck on the card, "Home is the best part. Take your time" says enough, and the get well range covers both ends of it.

Lilies come out of every hospital order I ever built, and people assume it is the scent when the problem is the pollen. Lily pollen sits exposed on the stamens where anything passing can move it, it lands on a sleeve, and the sleeve walks into the next room. For a ward I would send gerbera, carnation, chrysanthemum or a native, in a box that carries its own water, because a hand tied bunch means somebody has to find a vase and there are no spare vases in a hospital. For a house, none of that applies. Send what they actually like.

What to Send for a Long Marriage, and When to Send It

These are couples who bought the block, put a house on it and never moved again. Forty years, fifty years. What do you even send for that? The order usually comes from the children, split three ways across three cities, and one person in twelve up here was born in England, which shows up in what gets asked for more than you would expect.

The worry on an anniversary order is usually that it lands looking like it came from a service station, and the honest fix is timing. Order the day before instead of the morning of. The florist then builds it from stock they chose at the market that morning rather than from whatever is still in the bucket at half past one. English cottage styles and garden roses do a lot of quiet work here, and they cost less than they look like they cost. If the card is coming from all of you, "From all of us" on one line beats four signatures crammed into the corner.

Anna would put the month ahead of the budget on this one.

Winter is the good season and hardly anyone believes it. I have bought at market in July and I have bought in November, and the July bench is the better one. Ranunculus, tulips, sweet peas, anemones and stock are all cool season crops, and they are at their cheapest and their best from about June through August. Ask for a garden style build in July and you will get something that looks like it was cut out of a hedge in Sussex, for less than the same thing costs in November. Ask for it in January and you are paying import money for a tulip that will be fully open in two or three days at twenty two degrees. In a room at fifteen the same tulip takes five to seven days to get there.

Order before 2pm today and it is on their step this afternoon, not tomorrow.

Browse Flower Bunches

What if the order you are placing is none of those?

A bunch for no reason at all in the middle of a wet July, which up here is most of July. A thank you to whoever has been checking in on someone. A birthday you got the wrong week for. Plenty of orders are none of the above.

Skip the Florist's Choice on this one and name a colour. Florist's Choice is the right answer when the florist knows the recipient, and on a ridge of private houses they do not. A mixed build with a colour written into the notes gives them the freedom to use whatever came off the market floor that morning and still lands near what you had in your head. If you would rather I just made the call, the Blue Mist Arrangement at $86.95 is the one I would send up that hill, and the shelf under $60 covers it if that is the wrong end of the money. It arrives in a vessel holding its own water, which matters more than it sounds when the recipient lives alone, and at that price the florist is not stretching a thin budget across a big vessel. If you want to steer it, ask for alstroemeria through the middle. Best value stem in the country, fourteen to twenty one days in a cool room, it opens in stages so the thing fills out in week two, and I have never once had one come back on me.

How to Order Flowers to Linden

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays, no Sunday delivery. Linden gets run in with Woodford and Faulconbridge on one climb, so a morning order sits inside that run and a 1.55pm one is chasing it. In June and July, fog and frost on the Linden Creek gully roads slow the first hour of the day.

Delivery $16.95

Same fee as a flat street in the suburbs, and we subsidise the difference. No apartments, no intercoms, no lockers, no concierge in postcode 2778, so nothing on the access side helps except what you write in the notes.

Driveways, Gates and the House With Nobody In It

Four things get a Linden delivery over the line, and none of them cost anything. A mobile number for the person receiving it. A description of the driveway, because plenty of them run a long way off Railway Parade and Glossop Road and the number is often on the gate. A note about the dog. And a covered spot to leave it if nobody answers, which at 526 metres means a shaded porch and not the open front step: the cold protects the flowers most of the year, but a hard June frost will burn exposed petals overnight. For a funeral, tell us the service date and whether the flowers are going to the family home or to the funeral director, because the closest grounds are at Lawson and Springwood and the timing works backwards from the service, not forwards from your order. Close to half the households up here report no religion, so what gets asked for is usually a celebration of a life rather than a white sheaf off a template. If you know her colours, or that he walked the bush every weekend of his life, write it down. A florist can build to that. Guessing is the only other option. For the card, plain beats poetic: "Thinking of you and your family" has never once been the wrong thing to write. Order before 2pm today and the flowers are at their door this afternoon.

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After You Order

Once you have paid, the order goes to the partner florist covering this stretch of the line, notes attached, and the build happens the morning it goes. Those five steps above are the whole of it and there is no sixth. You will get a confirmation email. You will not get a photo unless you ask for one (most people never think to, and then wish they had), and asking is a reply to that email or a phone call.

If something is wrong, ring 1300 360 469 between 7am and 6pm on a weekday or 10am on a Saturday, or send us a photo at [email protected]. Same day is better than three days later, when there is nothing much left to fix. And if you hear nothing back from the person you sent them to? Normal. Not a verdict. Older people up there tend to ring their own kids that evening. The car is long gone by then.

Andrew, on the order that does not get there at all

You are paying us to put something in a room you cannot get to. Missing the room is the only failure that counts, and on a ridge like this the way you miss it is by never turning up at all. One industry investigation test-ordered regional addresses. Thirty eight per cent were never fulfilled. Long driveway, nobody home, no safe spot named, a driver with a run to finish. So an address up here with no phone number and no drop instruction now gets queried before it leaves. A call to you, rather than a shrug at the gate. We still cannot make somebody be home at half past two on a Wednesday. It turns most second attempts into first ones.

Ring us if the delivery is today. Email is fine for everything else and we read all of it.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Siobhan Thomson
Co-founder, Lily's Florist

Valentine's Day 2011. Busiest day of the year in this industry, and I was eight and a half months pregnant with Ivy, still on the phones taking orders. She arrived on the 24th. That was five years of me answering the calls, which started at the flower shop we bought in Kingscliff in 2006 and carried on from the house at Pottsville after the brand went up in 2009.

I have never been to Linden. I have been past the turn off more times than I can count and never once stopped, which I suspect is the whole story of the place. What I do know is the network, because Andrew and I built it from a handful of florists to more than 800, and the decisions still get made at our kitchen table with the two of us and occasionally a teenager with an opinion. More of that story is on our about page.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.