9/9

Flowers Delivered to Bermagui

You moved away. They stayed. Bermagui has no hospital and no funeral home, so half the orders we take here are already headed elsewhere, to a ward in Bega or a service down the coast. The rest go to a front door where someone has lived for thirty years, while you wait five hours north in Sydney. Andrew here. Siobhan and I have been getting flowers into Bermagui through our network since 2008, before you could drop a pin on a phone. Order before 2pm and it is with them this afternoon.

“From start to finish easy to deal with... the flowers were delivered exactly 60 minutes after I placed the order” Mark
“I live in WA and required a Vic flower delivery for a birthday. Panic. They lived up to their promise of same day delivery” Julie
“I made my order at 1.50pm on a Wednesday... my daughter received the flowers that afternoon Maria
“I ordered late and the flowers were delivered same day... I received a photo from the recipient and they were beautiful” Bee
“I am in Canada... I ordered during NSW night time, my day time. Delivered same day. Still looked fresh after a week” Chris
“I tried ordering from the UK... had no joy at all with another florist. Lily’s came through like champs John
“I live in England and wanted to send flowers to my daughter... she was over the moon with them” Cheryl
“My go to for interstate floral gift shopping... not a single issue in over 10 years Marcia
“Always fresh, beautifully arranged and delivered on time. They even write my silly messages on the card” Kelly
“They know the stress of ordering flowers for interstate people when you don’t have the details or times right. They get it Britta
“A bouquet sent to a friend two days away from a family funeral I could not attend. Thank you for being there when I could not Julie
“Really grateful for the flowers they put together for my friend’s funeral... easy to pick during a stressful time Viv
“The flowers I ordered were out of season. Lily’s sent me an email to advise me of this and let me choose again” Dee
“They weren’t home at delivery, so they were very appreciative to get a call letting them know where the flowers would be left” Sara
“Beautiful bouquet that looked exactly like the photo on the website. Perfect gift to send to a patient in hospital” Heeni
“Our very ill friend received her flowers the morning after I ordered them after hours, even though we didn’t know which ward Geoff
“She especially mentioned the bright pink gerbera in the centre. Perfect size for the shelf at the hospital” Janice
“They made an effort to deliver on the day of my sister’s birthday rather than the day after. The teddy was my hug for her Liz
“I’ve ordered from several florists in the area over past years and Lily’s has been the best Kate
“I typed a message for a card in German. The card was handwritten with the words I typed in German. Mum was so happy” Stig
My mother cried all day. A photo would not do justice, she informed me. Very happy with the outcome” Helen
“Promptly sent to celebrate the birth of my friends’ new baby... a florist I can rely upon Kathryn
“Ordered for my aunt and uncle’s 60th wedding anniversary. My aunt sent me photos, they were absolutely stunning Karyn
“They were beautiful, even better than the photo we chose them from. The flowers were so fresh and vibrant” Tina
“Still in great condition, which is fabulous given they were delivered 8 days ago. Still holding shape, and have not wilted” Peter
“It is now 9 days later and the rose is still beautiful and has not lost a single petal” Edel
“Recipient said flowers were beautiful and still very good 10 days later. Delivery person was very polite” Denise
“I do not like to order online so will only do phone orders. I spoke to Louisa, who was friendly and helpful Toni
“The staff member was so helpful to me over the phone, I think her name was April. My sister was overjoyed” Thalia
“You didn’t have the flowers I selected, so you contacted me to advise. The replacement was loved by the recipient” David
“I was very impressed that you communicated about the different flowers being changed. They arrived on time” Serena
“I was concerned the gift would not reach its destination, being rural. It arrived within the promised time” Robby
“Great care shown to ensure they were delivered to the correct student in a large UQ College” Nicole
“A special thankyou to the delivery man for ringing my daughter to let her know he had put the flowers in the shade Suzette
“From start to finish easy to deal with... the flowers were delivered exactly 60 minutes after I placed the order” Mark
“I live in WA and required a Vic flower delivery for a birthday. Panic. They lived up to their promise of same day delivery” Julie
“I made my order at 1.50pm on a Wednesday... my daughter received the flowers that afternoon Maria
“I ordered late and the flowers were delivered same day... I received a photo from the recipient and they were beautiful” Bee
“I am in Canada... I ordered during NSW night time, my day time. Delivered same day. Still looked fresh after a week” Chris
“I tried ordering from the UK... had no joy at all with another florist. Lily’s came through like champs John
“I live in England and wanted to send flowers to my daughter... she was over the moon with them” Cheryl
“My go to for interstate floral gift shopping... not a single issue in over 10 years Marcia
“Always fresh, beautifully arranged and delivered on time. They even write my silly messages on the card” Kelly
“They know the stress of ordering flowers for interstate people when you don’t have the details or times right. They get it Britta
“A bouquet sent to a friend two days away from a family funeral I could not attend. Thank you for being there when I could not Julie
“Really grateful for the flowers they put together for my friend’s funeral... easy to pick during a stressful time Viv
“The flowers I ordered were out of season. Lily’s sent me an email to advise me of this and let me choose again” Dee
“They weren’t home at delivery, so they were very appreciative to get a call letting them know where the flowers would be left” Sara
“Beautiful bouquet that looked exactly like the photo on the website. Perfect gift to send to a patient in hospital” Heeni
“Our very ill friend received her flowers the morning after I ordered them after hours, even though we didn’t know which ward Geoff
“She especially mentioned the bright pink gerbera in the centre. Perfect size for the shelf at the hospital” Janice
“They made an effort to deliver on the day of my sister’s birthday rather than the day after. The teddy was my hug for her Liz
“I’ve ordered from several florists in the area over past years and Lily’s has been the best Kate
“I typed a message for a card in German. The card was handwritten with the words I typed in German. Mum was so happy” Stig
My mother cried all day. A photo would not do justice, she informed me. Very happy with the outcome” Helen
“Promptly sent to celebrate the birth of my friends’ new baby... a florist I can rely upon Kathryn
“Ordered for my aunt and uncle’s 60th wedding anniversary. My aunt sent me photos, they were absolutely stunning Karyn
“They were beautiful, even better than the photo we chose them from. The flowers were so fresh and vibrant” Tina
“Still in great condition, which is fabulous given they were delivered 8 days ago. Still holding shape, and have not wilted” Peter
“It is now 9 days later and the rose is still beautiful and has not lost a single petal” Edel
“Recipient said flowers were beautiful and still very good 10 days later. Delivery person was very polite” Denise
“I do not like to order online so will only do phone orders. I spoke to Louisa, who was friendly and helpful Toni
“The staff member was so helpful to me over the phone, I think her name was April. My sister was overjoyed” Thalia
“You didn’t have the flowers I selected, so you contacted me to advise. The replacement was loved by the recipient” David
“I was very impressed that you communicated about the different flowers being changed. They arrived on time” Serena
“I was concerned the gift would not reach its destination, being rural. It arrived within the promised time” Robby
“Great care shown to ensure they were delivered to the correct student in a large UQ College” Nicole
“A special thankyou to the delivery man for ringing my daughter to let her know he had put the flowers in the shade Suzette
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Why the Coast Is Kind to Flowers, and the Highway Isn't

Anna, qualified florist | trained in North Carolina, fifteen years on the bench, and a long stretch of south coast orders through the Pottsville phones

People assume flowers sent to a town on the water turn up half dead. The opposite is true, once they arrive. Bermagui runs cool and damp most of the year, high teens to the mid twenties through the warm months and ten to fifteen degrees on a winter day, and that salt-heavy air holds moisture in the petals instead of pulling it out the way a dry Sydney westerly does. A rose that gives a western-suburbs lounge room seven days will give a Bermagui one ten to fourteen. That part is easy.

The hard part is getting the flowers there. There is no flower market anywhere on the far south coast. The nearest is Sydney, close to 380 kilometres and the better part of six hours up the Princes Highway. It comes down on a refrigerated run, usually handed through a regional wholesaler before it reaches a cool room this far south, so every stem in a Bermagui order has already spent a day in transit before a florist here even touches it. That is why I steer orders down here toward the stems built to survive the trip. Chrysanthemums hold close to three weeks in this climate and do not care what happens on the truck. Carnations run eighteen to twenty-four days on their waxy petals. Proteas and banksias carry a flower head that is close to indestructible, and they belong to this stretch of headland and bush as much as the town does.

The stems I keep off a Bermagui run are the fragile ones. Hydrangeas lose water faster than any commercial flower going, and a hydrangea that has done six hours on a summer highway arrives tired at best. Sweet peas and delphiniums are for a florist two suburbs from the market, not one at the end of it. Sturdy heads, waxy petals, water in by morning. It matters more here than most places, because a lot of these go to someone living on their own, with nobody to top up the vase or pull a tired stem on day four. Everything else is a gamble you do not need to take.

From a Sydney Cool Room to a Bermagui Doorstep

There is no warehouse down here sending these out. A partner florist in or close to Bermagui builds the order the morning it goes out, from stems they bought and conditioned themselves. The distance is the problem. The network is how we beat it.

What happens to your order the moment it hits the Lily's Florist network.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm
2
Sent as a paid order to a partner florist near the coast
3
Built fresh that morning from their own cool room
4
Loaded for the Bermagui and Sapphire Coast run
5
Hand delivered to the door, the ward, or the service

What People Send to Bermagui, and Where It Actually Goes

You have seen the bunches. Bermagui is a fishing town that quietly turned into a retirement town without ever admitting it stopped fishing, and that mix decides what most orders here are for. An order to Bermagui rarely lands where a city one would. The big three are sympathy, a get-well run inland to Bega, and the milestone birthdays a settled town like this produces in number, and the bushland-meets-sea setting under Gulaga makes a quiet case for native flowers more often than a city address does.

Sending Sympathy Flowers When the Family Home Is the Address

In a town where most people over seventy have stayed on in their own homes rather than moving into care, sympathy flowers here usually go to a house, not a funeral home. Someone has lost a parent, a neighbour, a husband they shared forty years of breakfasts with.

There is no funeral director in Bermagui itself, so services run through Bega or Pambula, twenty minutes to nearly an hour away, and the burial is often at the lawn cemetery on Bleakley Street. If you are not sure whether flowers should go to the family home or the service, send them to the home. In our experience the house is where people gather in the days afterward, and a bunch on the kitchen table gets seen by everyone who calls in.

The most fitting tribute in a town like this is usually the most personal one. If they spent their life on a boat out of the harbour, worked the Bluewater Classic every March, or gave forty years to the local Lions Club, something that quietly nods to that says more than a formal wreath ever could.

Keep it simple, and lean native. Close to half of Bermagui reports no religion, so I would steer away from the formal white-lily tribute that assumes a church. A soft native gathering, banksia and kangaroo paw with something white run through it, carries the coast without presuming a faith. If the family has a connection to the Yuin community around Wallaga Lake, natives speak to Country in a way an imported stem cannot, though the only safe rule there is to ask the family what they would want. On the card, a line as short as "Thinking of you all this week" is enough. You can send flowers to the family home, or a wreath or sheaf to the service. If you would rather it was decided for you, the Florists Choice Sympathy Bunch is the one we send most often for a home like this.

Get Well Flowers Usually Mean a Drive to Bega

When someone in Bermagui ends up in hospital, they are almost never in Bermagui. There is no hospital in town, and that catches a lot of senders out.

The nearest is South East Regional Hospital on Virginia Drive in Bega, about twenty-four kilometres inland, and that is where a get well order for an admitted patient needs to go. Give us the full patient name, and the ward if you have it. From what our florists find, flowers to a regional hospital go to the ward reception desk and the staff walk them through to the bed, so the name on the card matters more than the room number. One tip that saves grief: order once they are settled on a ward, not while they are still in emergency or coming out of surgery, or the flowers turn up before there is a room to take them to and sit at the desk.

I know that scramble from the inside. In the early years I ran hospital deliveries myself, a baby screaming in the back seat, five minutes to get a bunch to a reception desk in thirty-seven degrees with nowhere to park. It is exactly why we would rather you give us the ward and the full name up front than leave a driver working it out at the door. On the card, keep it light: a line like "Thinking of you, home soon" lands better than anything long.

Anna, on what survives a ward

Hospital rooms are small and the bench by the bed is smaller than people picture, so I keep a get-well arrangement low and compact and leave the heavy lilies out of it. The scent fills a shared room and not everyone in it is well enough to want it. Chrysanthemums and a few gerberas hold their shape for the length of most stays and take the road inland without wilting. Skip the fragrance, keep it bright, keep it low.

A Bermagui 80th Is Not a City 21st

Bermagui's median age is fifty-eight, twenty years above the national figure, which means the birthdays that matter most here are the big round ones. A seventieth, an eightieth, sometimes a ninetieth for someone who has watched the town change from the same front verandah.

These almost always go to a freestanding house with a driveway and a porch, so there is no buzzer, no lobby, no code to chase. If nobody is home, there is usually a safe spot out of the sun by the door, which is one worry you can cross straight off.

For a milestone like that I would not send the tight, trendy bunch you would hand a thirty-year-old. Someone turning eighty has seen a lot of flowers and knows exactly what they like, usually something generous and classic. Give them a full arrangement with room to breathe, roses that will run ten to fourteen days in that cool coastal air, and colour they can pick out from the armchair across the room. The 70th and 80th birthday ranges are built for exactly this.

Order before 2pm and the flowers are on their doorstep this afternoon, the same day, for the person you cannot get to today, not the overnight most of the coast quotes.

Browse Thinking of You Flowers

When You Are Not Sure Where in Town It Should Go

Plenty of orders do not fit sympathy, hospital, or a milestone. A daughter in Canberra who just wants her mum to know she is thinking of her. A family arriving for the summer, when the town quietly doubles in size, who want flowers waiting in the holiday house before they get there. A thank-you to the neighbour who has been quietly checking in.

If you cannot pick, Anna has a default she will stand behind. Send the Florist's Choice and let the partner florist near the coast build to whatever came up best that morning. On a run this long, the stems that travelled well are the ones that will still look good next week, and the florist standing in front of the buckets knows which those are far better than any photo on a screen.

How to Order Flowers to Bermagui

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

Order by 2pm on a weekday, or 10am Saturday, for same day delivery to Bermagui. It is a long run down here, so a morning order gives the partner florist the most room to build it and get it out. No Sunday delivery.

Delivery 

One flat fee anywhere we reach, from the town centre on Lamont and Bunga Streets out to Barragga Bay, Cuttagee and Beauty Point, and the blocks toward Wallaga Lake and Central Tilba. Freestanding houses mean a driver can usually leave flowers safely in the shade if nobody answers.

The One Thing Worth Knowing About Ordering This Far South

Bermagui sits at the end of a single road in and out, Wallaga Lake Road onto the Princes Highway, and every stem travels that highway from Sydney before it ever reaches the coast. Through December and January the town fills with holiday traffic and the highway slows, so the earlier you order in summer, the better. For a holiday house or a cabin, give us the park name and site number the way you would a hotel room, because "the blue house near the beach" is not an address a driver can work with. Order before 2pm today and the flowers are on their doorstep this afternoon, not overnight.

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After You Order

Once you have ordered, the job moves off your screen and onto a bench. Your order goes to a partner florist in or near Bermagui as a paid order, they build it that morning, and it goes out on the day's run. There is nothing else you need to do.

If something is not right, email a photo to [email protected] the same day, or ring 1300 360 469 between 7am and 6pm on a weekday. I would rather hear about it that afternoon than find out three days later when nothing can be done.

The one thing that used to catch us out on a run this long was a late order. A bunch placed at ten to two, five hours from the market, does not leave the same margin a city order does, and a couple of times years back that meant a next-day delivery we had not promised. So the 2pm cutoff down here is a hard line now, not a soft one. Order the morning of, or the day before for anything that has to land on an exact date. The relationship down here goes back further than the brand: a florist we worked with, Will, opened the door to the far south coast in 2008, and Anna kept it running from our order desk for a few years after that, back when an order went out to the florist as a fax off a Word document, yes, a fax. We have not stopped covering the town since.

Siobhan, on ordering into a town you cannot picture

The part people find strange is sending flowers to a place they have never seen, made up by a florist they will never meet. I get it. And when you ring us, you are not getting a call centre, you are getting the two of us who built this at the kitchen table. My own family is scattered up and down the coast and I have done the exact same thing more than once. If your mum does not ring the moment they land, do not read anything into it. Older people in small towns often like to put them in water, sit with them a while, and call you properly that evening. The flowers said the thing. Give her time to say it back.

For anything time-sensitive, the phone beats email. A real person answers, seven to six on weekdays and from 10am Saturday, and they can see the day's run in front of them.

ABN: 17 830 858 659

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About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

I am Andrew Thomson. I co-founded Lily's Florist with my wife Siobhan in 2009, though we have been in the flower trade since we bought a shop in Kingscliff back in 2006. I grew up in Sydney and I run the operational side of the network: the routing, the partner florists, and the logistics of getting a bunch into a town like Bermagui that a lot of delivery services quietly write off as too far south to bother with.

Bermagui is one of those places that shows whether a network is real or just a map with pins on it. Ours has reached this stretch of the far south coast since 2008. Siobhan and I still run the whole thing as a Mum and Dad with two kids, and a fair few of the calls that shape it get made at the dinner table or walking the dog on the beach at Kingscliff. You can read how we built it, and why, on our about page.

Our Kingscliff shop

The original Kingscliff shop, bought in 2006. The brand and network came three years later.