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Flowers Delivered to Culburra Beach, Not Always a House

Big bunch, small table. Big bunch, empty house. The only aged care home on this coast is on Culburra Road, so more of what we send here is signed for at a desk than handed over at a door. The rest go to houses shut since autumn, and you are standing at none of them. I took those calls for five years. Not the same as being there. Siobhan here. Andrew has covered this coast since 2009, back when one florist named Kylie did all of Sydney. Order by 2pm and it lands this afternoon.

Order online by 2pm · from $42.95 · $16.95 delivery Same day to 2540 Phone 1300 360 469 · 7am-6pm weekdays, 10am Sat
“From start to finish easy to deal with... the flowers were delivered exactly 60 minutes after I placed the order” Mark
“I live in WA and required a Vic flower delivery for a birthday. Panic. They lived up to their promise of same day delivery” Julie
“I made my order at 1.50pm on a Wednesday... my daughter received the flowers that afternoon Maria
“I ordered late and the flowers were delivered same day... I received a photo from the recipient and they were beautiful” Bee
“I am in Canada... I ordered during NSW night time, my day time. Delivered same day. Still looked fresh after a week” Chris
“I tried ordering from the UK... had no joy at all with another florist. Lily’s came through like champs John
“I live in England and wanted to send flowers to my daughter... she was over the moon with them” Cheryl
“My go to for interstate floral gift shopping... not a single issue in over 10 years Marcia
“Always fresh, beautifully arranged and delivered on time. They even write my silly messages on the card” Kelly
“They know the stress of ordering flowers for interstate people when you don’t have the details or times right. They get it Britta
“A bouquet sent to a friend two days away from a family funeral I could not attend. Thank you for being there when I could not Julie
“Really grateful for the flowers they put together for my friend’s funeral... easy to pick during a stressful time Viv
“The flowers I ordered were out of season. Lily’s sent me an email to advise me of this and let me choose again” Dee
“They weren’t home at delivery, so they were very appreciative to get a call letting them know where the flowers would be left” Sara
“Beautiful bouquet that looked exactly like the photo on the website. Perfect gift to send to a patient in hospital” Heeni
“Our very ill friend received her flowers the morning after I ordered them after hours, even though we didn’t know which ward Geoff
“She especially mentioned the bright pink gerbera in the centre. Perfect size for the shelf at the hospital” Janice
“They made an effort to deliver on the day of my sister’s birthday rather than the day after. The teddy was my hug for her Liz
“I’ve ordered from several florists in the area over past years and Lily’s has been the best Kate
“I typed a message for a card in German. The card was handwritten with the words I typed in German. Mum was so happy” Stig
My mother cried all day. A photo would not do justice, she informed me. Very happy with the outcome” Helen
“Promptly sent to celebrate the birth of my friends’ new baby... a florist I can rely upon Kathryn
“Ordered for my aunt and uncle’s 60th wedding anniversary. My aunt sent me photos, they were absolutely stunning Karyn
“They were beautiful, even better than the photo we chose them from. The flowers were so fresh and vibrant” Tina
“Still in great condition, which is fabulous given they were delivered 8 days ago. Still holding shape, and have not wilted” Peter
“It is now 9 days later and the rose is still beautiful and has not lost a single petal” Edel
“Recipient said flowers were beautiful and still very good 10 days later. Delivery person was very polite” Denise
“I do not like to order online so will only do phone orders. I spoke to Louisa, who was friendly and helpful Toni
“The staff member was so helpful to me over the phone, I think her name was April. My sister was overjoyed” Thalia
“You didn’t have the flowers I selected, so you contacted me to advise. The replacement was loved by the recipient” David
“I was very impressed that you communicated about the different flowers being changed. They arrived on time” Serena
“I was concerned the gift would not reach its destination, being rural. It arrived within the promised time” Robby
“Great care shown to ensure they were delivered to the correct student in a large UQ College” Nicole
“A special thankyou to the delivery man for ringing my daughter to let her know he had put the flowers in the shade Suzette
“From start to finish easy to deal with... the flowers were delivered exactly 60 minutes after I placed the order” Mark
“I live in WA and required a Vic flower delivery for a birthday. Panic. They lived up to their promise of same day delivery” Julie
“I made my order at 1.50pm on a Wednesday... my daughter received the flowers that afternoon Maria
“I ordered late and the flowers were delivered same day... I received a photo from the recipient and they were beautiful” Bee
“I am in Canada... I ordered during NSW night time, my day time. Delivered same day. Still looked fresh after a week” Chris
“I tried ordering from the UK... had no joy at all with another florist. Lily’s came through like champs John
“I live in England and wanted to send flowers to my daughter... she was over the moon with them” Cheryl
“My go to for interstate floral gift shopping... not a single issue in over 10 years Marcia
“Always fresh, beautifully arranged and delivered on time. They even write my silly messages on the card” Kelly
“They know the stress of ordering flowers for interstate people when you don’t have the details or times right. They get it Britta
“A bouquet sent to a friend two days away from a family funeral I could not attend. Thank you for being there when I could not Julie
“Really grateful for the flowers they put together for my friend’s funeral... easy to pick during a stressful time Viv
“The flowers I ordered were out of season. Lily’s sent me an email to advise me of this and let me choose again” Dee
“They weren’t home at delivery, so they were very appreciative to get a call letting them know where the flowers would be left” Sara
“Beautiful bouquet that looked exactly like the photo on the website. Perfect gift to send to a patient in hospital” Heeni
“Our very ill friend received her flowers the morning after I ordered them after hours, even though we didn’t know which ward Geoff
“She especially mentioned the bright pink gerbera in the centre. Perfect size for the shelf at the hospital” Janice
“They made an effort to deliver on the day of my sister’s birthday rather than the day after. The teddy was my hug for her Liz
“I’ve ordered from several florists in the area over past years and Lily’s has been the best Kate
“I typed a message for a card in German. The card was handwritten with the words I typed in German. Mum was so happy” Stig
My mother cried all day. A photo would not do justice, she informed me. Very happy with the outcome” Helen
“Promptly sent to celebrate the birth of my friends’ new baby... a florist I can rely upon Kathryn
“Ordered for my aunt and uncle’s 60th wedding anniversary. My aunt sent me photos, they were absolutely stunning Karyn
“They were beautiful, even better than the photo we chose them from. The flowers were so fresh and vibrant” Tina
“Still in great condition, which is fabulous given they were delivered 8 days ago. Still holding shape, and have not wilted” Peter
“It is now 9 days later and the rose is still beautiful and has not lost a single petal” Edel
“Recipient said flowers were beautiful and still very good 10 days later. Delivery person was very polite” Denise
“I do not like to order online so will only do phone orders. I spoke to Louisa, who was friendly and helpful Toni
“The staff member was so helpful to me over the phone, I think her name was April. My sister was overjoyed” Thalia
“You didn’t have the flowers I selected, so you contacted me to advise. The replacement was loved by the recipient” David
“I was very impressed that you communicated about the different flowers being changed. They arrived on time” Serena
“I was concerned the gift would not reach its destination, being rural. It arrived within the promised time” Robby
“Great care shown to ensure they were delivered to the correct student in a large UQ College” Nicole
“A special thankyou to the delivery man for ringing my daughter to let her know he had put the flowers in the shade Suzette
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What a Shared Room in Culburra Beach Can Hold

Anna, qualified florist | fifteen years of building to the surface, not to the photo

A bedside table in a shared room is about the size of a dinner plate once the water jug, the glasses and the phone are on it. That is the brief. The photograph on a website is shot on a two metre bench with nothing else in frame, and the room it is going to has none of that.

One thing the geography hands you here. A room on a headland with the sea on one side and the Crookhaven on the other runs more humid than an inland one, and humid air is kind to petals. It slows the drying right down. Scent is the part people get wrong, and no amount of sea air will help you there. One stem of Oriental lily fills a room and keeps filling it as each bud opens through the week, and the person in the next bed did not choose it. The pollen is the other half. Lily pollen bonds to fabric once it dries, and rust-orange on a white sheet does not come out. The anthers are the pollen-loaded tips inside the bloom, and a florist pinches them off before the bud opens. The whole fix, and it takes ten seconds. Pollen-free Asiatic lilies give you the same shape with no scent and no stain. Chrysanthemums hold two to three weeks in a normal room. Carnations have a waxy petal that shrugs off dry air from a heater or a vent, which is what finishes most bunches indoors in winter.

So three things decide it. Keep the footprint under a dinner plate. Keep the scent low, which rules out Orientals and stock. And send it in something it cannot be tipped out of, because a resident living with dementia will pick it up and move it. Same reason I stay off anything toxic in those rooms. No oleander, no lily of the valley, no bulbs. Somebody may taste it or drink the vase water, and the staff have plenty to watch already.

Colour comes last, and it is where people overthink. Whites, creams, a muted green. A loud arrangement in a quiet room is not generous. It is loud. But the thing that beats colour is recognition. Roses. Daisies. Lavender, if they kept a garden. Something out of the person's own life lands harder than anything out of a catalogue, and in a room where the memory is going, familiar is the whole gift.

Shoalhaven Heads to Greenwell Point

One aged care home between four towns, and the families are somewhere else.

2,946 residents More residents work in aged care than any other industry Postcode 2540

Shoalhaven Heads

North end of the strip, at the river mouth. Holiday stock and a lifestyle village, so orders here split between permanent addresses and houses that are empty midweek.

The only one

Culburra Beach

IRT Culburra Beach, on Culburra Road, is the only residential aged care home on this whole stretch. Families drive in from Nowra, from Sydney, from further. A lot of them send flowers instead, and those get signed for at a reception desk by somebody who is not the person they are for.

Orient Point

Same headland, same road in and out. No shops and no services of its own, so a delivery here is the Culburra Beach run with a few extra minutes on the end.

Greenwell Point

Across the Crookhaven River. Close enough to see from the boat ramp, and a long way round by car, because the road goes back out to the highway and in again.

Everything else is 20 km inland

Nowra holds the hospital, both funeral directors and the high school. If the flowers are for a service, they are almost certainly going there, not here.

It is why so many Culburra Beach orders finish at a desk instead of a doorstep, and why the name on the card matters more than the size of the bunch.

Same Day Flowers to Culburra Beach, Made That Morning

There is no warehouse at the end of this. The order goes to a partner florist covering this stretch of the Shoalhaven as a paid job, and it gets built the morning it goes out. That is the whole model.

The short version of what happens between the order and the door.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm on a weekday
2
Sent through to the partner florist as a paid order, not a lead
3
Built that morning from the cool room, not pulled from a box
4
Loaded onto the day's run out along Culburra Road
5
Handed over at the door, or logged at reception if it is a room

Worth saying how the florist gets picked, because it is the question nobody asks out loud. The partner covering this stretch gets every order that comes off this page, at a rate agreed up front. Nobody bids for your order. A florist who knows the work is coming does better work than one competing for it every week, and that is the entire reason the model exists.

A town of under three thousand people does not carry its own wholesale market, so a florist working this coast buys once and works out of the cool room for the rest of the week. Sounds like a compromise. Nothing in your order has been sitting in a carton with a courier label on it, and nobody has decided what it looks like before the morning it goes out.

The one thing that genuinely moves the timing here is the day of the week. Order by 2pm Monday to Friday and it goes on that day's run. Saturday closes at 10am, and there is no Sunday delivery at all, which bites harder in this town than most, because a Saturday at the bowling club is when half the birthdays actually happen. The reason is the market, not us being precious. The Sydney flower market trades from about four in the morning until nine, Monday to Saturday, and then it shuts. A florist delivering on a Sunday is building from Friday stock, two days on from the bucket. We would rather tell you that than sell you a Sunday.

One more thing, and Anna makes us say it out loud because most flower websites will not.

What arrives will not always match the photo stem for stem. If the florist cannot get the exact bloom on a Tuesday morning in July, they build with what came in strongest and closest in colour and value, because the stock changes week to week and this Tuesday's bucket is not last Tuesday's. A bunch built from the best of what landed that morning usually beats a rigid photo match assembled from the tired end of the cool room. The fair thing to be annoyed about is not being told. So substitutions get noted on the order, and where the change is a significant one, somebody rings you before it goes out.

Hand Delivered to Culburra Beach: What to Send, and Where It Goes

Three situations account for most of what leaves the shop for this postcode, and they want three different things. Get well flowers are the quiet fourth, and they rarely stay in town: there is no hospital here, so anyone properly unwell is at the district hospital in Nowra and the flowers follow them in. One thing worth knowing before you order that one. Wait until they are on a ward. Flowers sent while somebody is still in emergency sit at the front desk with nobody's name on them. Then there is the situation with no category at all, the house shut since autumn that gets opened again for the school holidays, and somebody wanting celebration flowers on the bench when they walk in. It is the last card in this section.

How to Send Sympathy Flowers to a Room, Not a Service

Flowers will not fix it. You know that already. What they do is sit in a room you cannot get to this week and say your name out loud in it.

There are three places they can go here and they are not interchangeable. The room at the aged care centre on Culburra Road, and if the person is still with us that is a thinking of you order rather than a sympathy one, which is worth getting right before you write the card. The family home, which is what sympathy flowers for the home are built for. Or the service.

The director is almost certainly in Nowra, because there is no funeral director in Culburra Beach. Turner Family Funerals on Worrigee Street and H. Parsons on North Street handle most of what comes out of this town. Where the service actually happens is a separate question, and it catches people out. It might be a chapel in Nowra. It might be St John's Anglican or Our Lady Help of Christians here in town, since this suburb splits almost evenly between the two. H. Parsons also runs the chapel out at Wandandian, another half hour south on the Princes Highway. Ask which one before you order. Flowers sent to a Nowra chapel while the family is gathering at Wandandian are flowers that miss it.

For the room, our florists tell us the same thing every time. It goes to reception, it gets logged, and a staff member walks it through, usually within a few hours depending on what the shift is doing. For a service the timing belongs to the funeral director, so we ask for the director's name and the florist rings them before anything is loaded.

Then the card, which is the bit most people get stuck on. Write it like it will outlast the flowers, because it will. The bunch is gone inside a fortnight. The card ends up in a drawer, or taped inside a wardrobe door, and people keep them for years. "There are no right words. Thinking of you and your family" is enough. What gets kept is the sentence.

Anna has a rule about what goes in a room like that.

Whites, creams and a muted green. Bright is not disrespectful. The trouble is that a small room amplifies whatever you put in it, and colour is volume. Keep it low and keep it small. The exception worth naming is a secular celebration of life, and there are a lot of those on this coast now. Those families often want the opposite of restraint, and native sympathy flowers carry that better than a white sheaf ever will. And if the family is Aboriginal, ask them what they would like before you order anything. Every community is different and there is no default to fall back on. Where flowers are welcome, natives carry a meaning an imported rose cannot, because they connect the person back to Country. Wattle, banksia, kangaroo paw. The banksia grows on this headland.

An Eightieth Here Is Usually a Bowling Club Afternoon

You are not going to be at the table. Somebody will hold the phone up at some point and you will get eleven seconds of a room you would rather be standing in.

The club on the corner of West Crescent does the christenings, the wakes and the eightieths for this town, because there is not much else with a function room in it. It changes where the flowers should go. Send them to the house that morning, not to the club during the lunch, because a bunch that arrives mid-function gets parked on a trestle table behind the urn and nobody sees it again. If the birthday is at the care centre instead, the room rules further up this page apply, and small beats big. Eightieth birthday flowers and birthday flowers for mum both work here, and the difference between them is mostly who is going to read the card first.

Anna on the two shapes

A hand-tied bunch and a low arrangement do different jobs on a day like that. The bunch photographs better, and if there is a function it will end up in whatever vase somebody can find, usually too tall, usually in a draught, and usually cut flat so the stem seals against the bottom of the vase and stops drinking. The container version arrives finished. Nobody hunts for scissors, nobody cuts the stems too short, and it survives the trip home in the back of a car at the end of the afternoon, which the bunch generally does not. If it is going to move house once during the day, send the container.

And on an eightieth, longevity is the point. The family arrives and the family leaves. What is still standing in that room on the Thursday is the thing she actually lives with, which is why the chrysanthemum in a mixed bunch is doing more work than the rose beside it. If you want them in the house before anyone turns up, order the day before and ask for a morning drop in the notes.

The Staff Who Rang You Every Time Something Changed

More people in this town work in aged care than in any other single industry, which means the person who rang you at ten at night probably also lives four streets from the home. A small town doing a hard job on top of itself.

Two versions of this order come through. One is for a team, and that goes to the nurses' station or reception, where it has to survive a week of nobody being responsible for it. The other is for one person by name, and that is better sent to reception with the name on the card and left to find its way. Thank you flowers after a stay, or after a death, land differently from birthday flowers, and they are still worth sending a fortnight afterwards. A fortnight afterwards is fine. Nobody is counting.

On size, because this is the one people agonise over: the gesture beats the spend every time. Something mid-range that is still alive in a fortnight reads better than something twice the price that is finished by Friday. And if the card is the hard part, "Thank you for looking after her. It meant more than we could say" covers it.

On a station desk, neglect is what kills a bunch. Heat barely gets a look in. Chrysanthemums and carnations will go a fortnight with the water changed once, and neither of them minds a heater running or a vent blowing on them, which is what actually kills a bunch in a building like that. Timing helps too. Spring is the honest window on this coast, roughly September through November, when the wattle and the flannel flower and the banksia on the headland are all going at once. None of which means your stems were picked at Culburra Beach, and I am not going to pretend it does. What is true is that natives are one of the few things in a florist's bucket that did not cross an ocean to get there. Most of the roses and a fair share of the carnations sold in this country are imported. Banksia, waratah, kangaroo paw and flannel flower are almost all grown here. So a spring native bunch is doing more for the money than the same order placed in February, and it has had a shorter trip to do it.

Couples with no children at home are the most common household in this town by a distance, which means a great many very long marriages. Order before 2pm on a weekday and it is at their door this afternoon.

Browse Anniversary Flowers

The Ones With No Category, Starting With the House That Just Got Opened

Start with the one that has no name. Somebody is driving down for the school holidays, or for Easter, and the house has been closed since autumn. Flowers on the bench when they walk in is a genuinely lovely idea, and the only difficult part is the clock, because you know the day they are arriving and not the hour. So give us the day and say so in the notes. The florist would rather hold it for a confirmed arrival than leave it on a step outside a house that has been shut up in the heat since March.

The rest have no category either. Someone had a fall. Someone finally sold the place. Someone has been quiet for a month and you would like them to know you noticed. You do not need to name it to send it.

I would not send hydrangeas to a house nobody is checking on. They drink more than anything else on the bench and they are the first thing to go in heat. Perfect at ten in the morning, finished by four, and there is nobody in the house to top the water up. Tulips and sweet peas are the same story over summer. Chrysanthemums, carnations, banksia and leucadendron forgive an empty house, which is the whole trick here. Protea will not, whatever it looks like. It drinks harder than almost anything on the bench and it can empty a vase inside a few days.

And send it in a container rather than as a bunch in paper. It is the one recommendation that holds across every address in this postcode, and that is unusual. On a reception desk it needs no vase and nobody has to take responsibility for it. In a house that has just been opened it is already in water when it arrives. On a bedside table it cannot be knocked over. A wrapped bunch is the nicer object in the hand and the worse object in every one of those three rooms. Flower arrangements start at the same place a bunch does, and there is a decent run of flowers under $60 if the budget is the bit you have been quietly worrying about. And if you have read this far and still cannot pick, ring 1300 360 469. Two minutes on the phone beats twenty on a website.

How to Order Flowers to Culburra Beach

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays, no Sunday delivery. Deliveries into the aged care centre are better placed in the morning, because afternoons run into medication rounds and the flowers wait at reception longer than they need to.

Delivery $16.95

Flat, subsidised, and the same to Culburra Beach as it is to Orient Point on the end of the same headland. The first Saturday of the school holidays, Easter, and the October long weekend all put traffic on the one road in, so morning is the safer slot on those.

The Two Lines on the Address That Do the Work

If it is going to the aged care centre, put the resident's full name and their room or unit number in the delivery notes. From what our florists see, reception logs by name, and a first name on its own means somebody has to go and ask, which is where the delay comes from. If it is going to a house, the question is whether anyone is in it. A good share of the houses here are holiday places that nobody has opened since autumn, so a mobile number for the recipient or a neighbour is worth more than delivery instructions are. Give us either and the florist confirms before the van leaves. One more, and it catches interstate senders every time: postcode 2540 is not only Culburra Beach. Nowra, Greenwell Point, Orient Point, Callala Bay and Callala Beach all share it, so put the suburb on the line as well as the number. On its own, 2540 could be six different towns and one of them is twenty kilometres inland. Order before 2pm today and the flowers are at the address this afternoon.

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After You Order

Once you have paid, the order goes out as a paid job to a florist covering this part of the Shoalhaven, with the address, the card message and anything you have told us about the recipient attached to it. You do not get to watch that happen, and there is no honest way around that. What you get instead is a phone number and two people who answer it.

The thing we changed was who picks up when something has gone wrong. It used to be whoever was free, working from a script, and the callers who rang upset about a delivery got handled instead of heard, which is a worse experience than the original problem was. It is Andrew or me now, every time. No script. If the flowers arrived late, or they were not what you had in your head, tell us the same day at [email protected] with a photo, front and back. Three days later there is nothing left to fix and we both know it.

And if they have not messaged you back yet, that is normal and it is not a verdict. People are asleep, or on medication, or the phone is in another room. The flowers were already standing in that room doing their job before you heard anything about it.

Andrew, on the bit that goes wrong most

Seventeen years of order data tells you things about a town before you ever drive into it. Beach suburbs spike in December and go quiet by June. Towns with an aged care home in them never go quiet, because that demand has nothing to do with the school holidays. Culburra Beach is both at once, which is why the florist covering it keeps hardy stock in the cool room all year instead of building up for summer and running it down after Easter. The other thing the numbers say: sympathy and thinking-of-you orders land heaviest on a Monday. People get through the weekend, and then they do the thing they have been putting off.

Ring 1300 360 469 between 7am and 6pm on a weekday, or Saturday morning up to the 10am cutoff, and you will get one of us. Email is fine too, it is just slower on the day it counts.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Siobhan Thomson
Co-founder, Lily's Florist

I was eight months pregnant with Asha when Andrew and I bought a flower shop in Kingscliff in 2006, and I painted the walls. We had no retail experience and less flower experience, and the accountant told us not to do it. Lily's Florist itself came three years after that, in 2009, once we worked out that the calls we could not service were worth more than the shop was.

I have not been to Culburra Beach. What I know about it comes off the phone and out of the delivery notes, which is a narrower view than living there and a very specific one. It is 800 or so partner florists now, in every state, and still the two of us making the decisions at the kitchen table. Asha is at university up north studying to teach, which tells you how long this has been going on. There is more of the story, including the parts we got wrong, on our About page.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.