9/9

Flowers to Devonport Same Day

Most Lily's Florist orders to Devonport come from the mainland. A birthday, a funeral at Vincent's on Forbes Street, a mum on her own in East Devonport. In by 2pm weekdays and it is at the door that afternoon, built by our Devonport partner florist from stems off the Spirit of Tasmania that morning, not couriered in a box from Melbourne. One customer put it plainly: "The recipient told us the flowers were beautiful." That is the whole job. Nobody home, the driver finds shelter from the wind.

Order Online by 2pm


Or Phone 1300 360 469

“From start to finish easy to deal with... the flowers were delivered exactly 60 minutes after I placed the order” Mark
“I live in WA and required a Vic flower delivery for a birthday. Panic. They lived up to their promise of same day delivery” Julie
“I made my order at 1.50pm on a Wednesday... my daughter received the flowers that afternoon Maria
“I ordered late and the flowers were delivered same day... I received a photo from the recipient and they were beautiful” Bee
“I am in Canada... I ordered during NSW night time, my day time. Delivered same day. Still looked fresh after a week” Chris
“I tried ordering from the UK... had no joy at all with another florist. Lily’s came through like champs John
“I live in England and wanted to send flowers to my daughter... she was over the moon with them” Cheryl
“My go to for interstate floral gift shopping... not a single issue in over 10 years Marcia
“Always fresh, beautifully arranged and delivered on time. They even write my silly messages on the card” Kelly
“They know the stress of ordering flowers for interstate people when you don’t have the details or times right. They get it Britta
“A bouquet sent to a friend two days away from a family funeral I could not attend. Thank you for being there when I could not Julie
“Really grateful for the flowers they put together for my friend’s funeral... easy to pick during a stressful time Viv
“The flowers I ordered were out of season. Lily’s sent me an email to advise me of this and let me choose again” Dee
“They weren’t home at delivery, so they were very appreciative to get a call letting them know where the flowers would be left” Sara
“Beautiful bouquet that looked exactly like the photo on the website. Perfect gift to send to a patient in hospital” Heeni
“Our very ill friend received her flowers the morning after I ordered them after hours, even though we didn’t know which ward Geoff
“She especially mentioned the bright pink gerbera in the centre. Perfect size for the shelf at the hospital” Janice
“They made an effort to deliver on the day of my sister’s birthday rather than the day after. The teddy was my hug for her Liz
“I’ve ordered from several florists in the area over past years and Lily’s has been the best Kate
“I typed a message for a card in German. The card was handwritten with the words I typed in German. Mum was so happy” Stig
My mother cried all day. A photo would not do justice, she informed me. Very happy with the outcome” Helen
“Promptly sent to celebrate the birth of my friends’ new baby... a florist I can rely upon Kathryn
“Ordered for my aunt and uncle’s 60th wedding anniversary. My aunt sent me photos, they were absolutely stunning Karyn
“They were beautiful, even better than the photo we chose them from. The flowers were so fresh and vibrant” Tina
“Still in great condition, which is fabulous given they were delivered 8 days ago. Still holding shape, and have not wilted” Peter
“It is now 9 days later and the rose is still beautiful and has not lost a single petal” Edel
“Recipient said flowers were beautiful and still very good 10 days later. Delivery person was very polite” Denise
“I do not like to order online so will only do phone orders. I spoke to Louisa, who was friendly and helpful Toni
“The staff member was so helpful to me over the phone, I think her name was April. My sister was overjoyed” Thalia
“You didn’t have the flowers I selected, so you contacted me to advise. The replacement was loved by the recipient” David
“I was very impressed that you communicated about the different flowers being changed. They arrived on time” Serena
“I was concerned the gift would not reach its destination, being rural. It arrived within the promised time” Robby
“Great care shown to ensure they were delivered to the correct student in a large UQ College” Nicole
“A special thankyou to the delivery man for ringing my daughter to let her know he had put the flowers in the shade Suzette
“From start to finish easy to deal with... the flowers were delivered exactly 60 minutes after I placed the order” Mark
“I live in WA and required a Vic flower delivery for a birthday. Panic. They lived up to their promise of same day delivery” Julie
“I made my order at 1.50pm on a Wednesday... my daughter received the flowers that afternoon Maria
“I ordered late and the flowers were delivered same day... I received a photo from the recipient and they were beautiful” Bee
“I am in Canada... I ordered during NSW night time, my day time. Delivered same day. Still looked fresh after a week” Chris
“I tried ordering from the UK... had no joy at all with another florist. Lily’s came through like champs John
“I live in England and wanted to send flowers to my daughter... she was over the moon with them” Cheryl
“My go to for interstate floral gift shopping... not a single issue in over 10 years Marcia
“Always fresh, beautifully arranged and delivered on time. They even write my silly messages on the card” Kelly
“They know the stress of ordering flowers for interstate people when you don’t have the details or times right. They get it Britta
“A bouquet sent to a friend two days away from a family funeral I could not attend. Thank you for being there when I could not Julie
“Really grateful for the flowers they put together for my friend’s funeral... easy to pick during a stressful time Viv
“The flowers I ordered were out of season. Lily’s sent me an email to advise me of this and let me choose again” Dee
“They weren’t home at delivery, so they were very appreciative to get a call letting them know where the flowers would be left” Sara
“Beautiful bouquet that looked exactly like the photo on the website. Perfect gift to send to a patient in hospital” Heeni
“Our very ill friend received her flowers the morning after I ordered them after hours, even though we didn’t know which ward Geoff
“She especially mentioned the bright pink gerbera in the centre. Perfect size for the shelf at the hospital” Janice
“They made an effort to deliver on the day of my sister’s birthday rather than the day after. The teddy was my hug for her Liz
“I’ve ordered from several florists in the area over past years and Lily’s has been the best Kate
“I typed a message for a card in German. The card was handwritten with the words I typed in German. Mum was so happy” Stig
My mother cried all day. A photo would not do justice, she informed me. Very happy with the outcome” Helen
“Promptly sent to celebrate the birth of my friends’ new baby... a florist I can rely upon Kathryn
“Ordered for my aunt and uncle’s 60th wedding anniversary. My aunt sent me photos, they were absolutely stunning Karyn
“They were beautiful, even better than the photo we chose them from. The flowers were so fresh and vibrant” Tina
“Still in great condition, which is fabulous given they were delivered 8 days ago. Still holding shape, and have not wilted” Peter
“It is now 9 days later and the rose is still beautiful and has not lost a single petal” Edel
“Recipient said flowers were beautiful and still very good 10 days later. Delivery person was very polite” Denise
“I do not like to order online so will only do phone orders. I spoke to Louisa, who was friendly and helpful Toni
“The staff member was so helpful to me over the phone, I think her name was April. My sister was overjoyed” Thalia
“You didn’t have the flowers I selected, so you contacted me to advise. The replacement was loved by the recipient” David
“I was very impressed that you communicated about the different flowers being changed. They arrived on time” Serena
“I was concerned the gift would not reach its destination, being rural. It arrived within the promised time” Robby
“Great care shown to ensure they were delivered to the correct student in a large UQ College” Nicole
“A special thankyou to the delivery man for ringing my daughter to let her know he had put the flowers in the shade Suzette
Same Day Delivery
(365)
$74.50
Same Day Delivery
(50)
$56.50
Same Day Delivery
(71)
$60.50
Same Day Delivery
(67)
$73.75
Same Day Delivery
(28)
$60.50
Same Day Delivery
(75)
$42.95
Same Day Delivery
(123)
$53.50
Same Day Delivery
(384)
$79.95
Same Day Delivery
(445)
$97.95
Same Day Delivery
(602)
$74.50
Same Day Delivery
(461)
$129.95
Same Day Delivery
(335)
$74.50
Same Day Delivery
(330)
$126.20
Same Day Delivery
(306)
$80.95
Same Day Delivery
(275)
$89.95
Same Day Delivery
(264)
$86.95
Same Day Delivery
(228)
$79.95
Same Day Delivery
(272)
$80.95
Same Day Delivery
(13)
$125.00
Same Day Delivery
(32)
$120.00
Same Day Delivery
(28)
$100.95
Same Day Delivery
(161)
$90.95
Same Day Delivery
(72)
$158.95
Same Day Delivery
(41)
$125.00
Same Day Delivery
(150)
$146.50
Same Day Delivery
(18)
$135.00
Same Day Delivery
(445)
$97.95
Same Day Delivery
(61)
$166.50
Same Day Delivery
(61)
$125.00
Same Day Delivery
(169)
$142.50
Same Day Delivery
(365)
$74.50
Same Day Delivery
(255)
$81.75
Same Day Delivery
(16)
$83.95
Same Day Delivery
(100)
$79.95
Same Day Delivery
(19)
$180.00
Same Day Delivery
(13)
$180.00
Same Day Delivery
(16)
$180.00
Same Day Delivery
(228)
$79.95
Same Day Delivery
(117)
$80.95
Same Day Delivery
(54)
$95.95
Same Day Delivery
(336)
$136.30
Same Day Delivery
(45)
$86.95
Same Day Delivery
(335)
$74.50
Same Day Delivery
(311)
$81.75
Same Day Delivery
(275)
$89.95
Same Day Delivery
(40)
$180.00
Same Day Delivery
(27)
$180.00
Same Day Delivery
(12)
$180.00
Same Day Delivery
(7)
$180.00
Same Day Delivery
(48)
$180.00
Same Day Delivery
(19)
$180.00
Feefo verified reviews

Two real Devonport reviews

"We were very happy with the service and delivery. The recipient told us the flowers were beautiful."

Verified customer, ordered for delivery to Devonport. Read on Feefo

A reply from Andrew & Siobhan

Thanks for the review. The recipient calling a pastel arrangement beautiful is worth more than it might sound, because pastels are the palette most likely to go wrong. Get the tonal balance off and soft pinks and creams turn muddy or washed out. When the recipient's first word is beautiful, the florist read the colours right.

You ordered without seeing it and only had the recipient's reaction to go on, which is the position most of our customers are in. Glad the report back from Devonport was a good one.

Andrew & Siobhan, Lily's Florist

"Lovely arrangements, website easy to use. Ordered online from NZ to deliver to Devonport Tasmania. Very easy to use. Very happy. Cheers Annette Kay"

Annette Kay, verified customer, ordered from New Zealand for delivery to Devonport. Read on Feefo

Siobhan & Andrew wrote back

Thanks Annette, and cheers right back. New Zealand to Devonport is a lovely route to think about (you are sending across the Tasman to the top of Tasmania, which is about as far south as flowers travel in our network), and the fact that you could do it from your kitchen in NZ with no fuss is exactly what the website is for.

The chocolates were a nice touch too. Glad the bright arrangement made the crossing and your person in Devonport was happy with it.

Siobhan & Andrew, Lily's Florist

What Happens When Flowers Cross Bass Strait

Anna, qualified florist, fifteen years behind the bench

Every florist in Tasmania relies on the same freight route. Stems leave Melbourne's Epping market in the early hours, cross Bass Strait overnight on the Spirit of Tasmania, and dock in Devonport the following morning. A florist in Devonport intercepts that freight before it gets on a truck south to Launceston or Hobart. That half-day advantage is real. The roses a Hobart florist receives at midday were in a Devonport cool room by 8am. What happens next is the part people do not see. Every stem gets a 45-degree recut. The foliage below the waterline comes off. Then the stems stand in conditioned water for at least two hours before anything gets built. That conditioning window is longer in Devonport than anywhere else in the state because the stock arrived first.

I took calls from every state for three years from our office in Pottsville. The callers ordering to Devonport were almost always on the mainland. A woman in Melbourne rang one February wanting birthday flowers for her mother by that afternoon. I said yes. She paused. Then she asked if the florist would actually be in Devonport or if we were going to courier them from Hobart. I explained the partner model and the freight route. She ordered. Her mother sent a photo of the arrangement on the kitchen bench two hours later. Most of these calls ended the same way. The cool Tasmanian climate carries the rest. A bouquet in a Devonport lounge room at 16 degrees lasts three to four days longer than the same bouquet in a Sydney apartment at 24. Three to four days longer means the roses are still opening on day six in Devonport when they would already be drooping in Sydney, and the recipient watches the arrangement change shape over the full ten days. Every ten-degree drop roughly halves the metabolic rate of the stems. A cool room is all the kit you need. Devonport houses are cool rooms from May to October. That is why I recommend tulips, hydrangeas and ranunculus here without hesitation, the same stems I would qualify with a warning for a Brisbane delivery in February. The cool air is doing the florist's work for free. And for a narrow window in late October through early December, Peonies and Perennials, a grower just outside Devonport, harvests stems that have never been on a truck, let alone a ferry. They ship daily across the Strait to the mainland for the same window. Shorter supply chain, longer vase life.

One thing I will be straight about. Substitution happens. If the stems in the website photo did not cross on the ferry that morning, the florist works with what arrived strongest. The arrangement that lands at the door may use different stems than the picture. That is the model. The substitute uses what arrived strongest, which is sometimes better than the photo and sometimes simply different. Either way it is fresher than a stem that has been on the shelf for a week.

How Your Flowers Reach Devonport

Your order goes to a partner florist in or close to Devonport. A person at a bench with a cool room behind them and the morning's freight in water buckets on the floor. They build your arrangement from the stems that arrived strongest, tie it by hand, and deliver it the same day.

A whiteboard in our Kingscliff office tracking the order-to-delivery process across our 800+ partner florists.

Lily's Florist order process whiteboard
1
You order online or call 1300 360 469
2
We connect with a florist near Devonport
3
They make and deliver your flowers fresh

What to Send to Devonport

The native product grid above covers what to buy. This part covers when to send, who to address the card to, and what to write on it. Devonport has five funeral directors, more than a town of fourteen thousand usually carries, and that ratio tells you what the calendar here looks like. Mother's Day is the single biggest delivery day on our Devonport calendar, year after year, almost all of it ordered by adult children on the mainland for mums who stayed on the coast. The flowers go on the table where the kids would be sitting if they had managed to get over for the day. If you are sending thinking of you flowers, the recipient is probably home and the timing is flexible. If you are coordinating with a chapel or a hospital ward, the window tightens and the details change.

Sending Sympathy in Devonport

You have heard the news and you are not there. You cannot sit with the family or bring food to the house or stand at the back of the chapel. The flowers go instead. In a town of fourteen thousand, a funeral is felt across the whole community, and the service might be at Vincent Funeral Services on Forbes Street, where they have been running services on the north-west coast for ninety-five years, or at Mersey Gardens Chapel on Stony Rise Road. If the flowers are for the service, sympathy flowers for a funeral need to arrive at the chapel on the morning of the service. Call the funeral director to confirm timing and the delivery entrance. If you are sending sympathy flowers for the home, the window is wider. Within three days, to the family's address. A card that names the person who has died means more than one that does not. Devonport's growing number of secular celebrations of life may use bolder colours and native stems. For Aboriginal Sorry Business within the Punnilerpanner community, ask the family before sending anything. If flowers are welcome, Australian natives carry the meaning that imported stems cannot: banksia, waratah, kangaroo paw, wattle. Each one connects to Country.

Anna, Qualified Florist

Wreaths go to the chapel. Bunches and arrangements go to the home. If you are unsure which, send to the home. A wreath arriving at someone's front door two days after the funeral feels wrong. A soft pastel bunch arriving at the kitchen bench on Wednesday feels right. With five funeral directors in a town this size, services run most weeks. Our florist in the area coordinates with the directors on delivery entrance and timing. You do not need to manage that part. For anniversary flowers or memorial arrangements, Mersey Vale Memorial Park on Stony Rise Road is the main active cemetery. The florist delivers directly there.

The flowers will be gone in a fortnight. The card will be in the family's drawer for a year. That is why naming the person who has died on the card means more than the arrangement does. The flowers mark that you tried. The card is what they keep.

When You Cannot Get There in Person

The Strait is hard. The ferry takes eleven hours. The flights are limited. If your parents or grandparents are in Devonport and you are in Melbourne or Sydney, the visits happen at Christmas, at Easter, and when something goes wrong in between. More than a third of Devonport households are a single person. The adult children moved to the mainland for work. The parents stayed. The rest of the year, you call. And sometimes a call does not feel like enough, so you send flowers. There does not need to be an occasion. Just because flowers cover the gaps between visits. The card message is the hard part. Keep it short. "No reason. Just thinking about you." That is enough.

If nobody is home, the florist will look for a sheltered spot out of the prevailing north-westerly. Behind the screen door, in the carport, away from the front porch where the wind catches everything. Devonport is one of the windiest towns on the north coast and the doorstep placement matters more here than in most places. Leave delivery instructions in the order notes if the house has a specific safe spot.

They may not ring you straight back. Most do not, the same day at least. The flowers will have arrived. The phone call comes when it comes, and silence is not rejection.

For a no-occasion delivery, I lean toward the Florist's Choice products. The florist picks from the freshest stock that arrived overnight, and the result is almost always more generous than a fixed-recipe bunch at the same price. The recipient does not know what was ordered. They just see something beautiful at their door. Which is the point.

Can You Send Flowers to Mersey Community Hospital?

Your person is in hospital and you are trying to do something from wherever you are. Devonport does not have its own hospital. The nearest inpatient facility is Mersey Community Hospital on Torquay Road in Latrobe, about nine kilometres south. A florist near Devonport delivers to MCH regularly and knows the reception process. Flowers go to the main reception desk with the patient's full name and ward number. Staff take it from there. The gap between reception and bedside can run thirty minutes to a few hours depending on the ward. If you are waiting for a confirmation photo, it will come later, from the patient, when they are well enough. Order for day two or later. Admission day is chaos. Hospital flowers or a get well arrangement sent on the second morning arrive when the patient has settled and can actually enjoy them.

Anna's read on hospital deliveries:

Box arrangements are the safest format for a ward. They sit flat, they do not tip, and the staff do not need to find a vase. A hand-tied bouquet wrapped in paper sits unopened at the bedside until a visitor finds a container. A box skips that whole problem. Skip Oriental lilies on a ward. The pollen is airborne. It rides on staff clothing into rooms that never asked for it, and it stains whatever it lands on. Pollen-free Asiatic varieties give you the same look without the risk if the florist has them in that morning. MCH is a community hospital with smaller wards, and scent carries. If the stay turns out to be shorter than expected and the patient is discharged before delivery, a florist close to the area will redirect to the home address. Include a phone number on the order so they can reach you.

You may not know how serious the stay is. The flowers do not have to know either. Send something gentle and they read as care either way.

For aged care along Lovett Street or Clements Street, the rules shift. Boxes still win because the staff are stretched and a vase that needs refilling will not get refilled. For a dementia resident, send familiar stems the person would recognise from their own garden years ago: roses, daisies, lavender. Skip anything toxic to taste, since residents sometimes attempt to eat the flowers or drink the vase water. A small front-facing arrangement that fits on a shared bedside table beats a sprawling centrepiece every time.

Florist's Choice Bunch from $74.50. Delivery $16.95.

Order Before 2pm for Same Day

Not sure what to send?

None of the categories above fit neatly. Fine. Most orders do not come with a label attached.

The Florist's Choice range is where I point people when the occasion is hard to name. You pick the budget. The florist picks the stems from whatever arrived freshest on the overnight ferry. In Devonport, that means the florist has first pick of the Tasmanian supply chain before anyone else on the island sees it. No recipe, no photo-matching, just a person at a bench building the best arrangement they can from the day's stock. Household incomes in Devonport sit well below the national average. The premium end of the range moves slowly here. Florist's Choice at $74.50 outsells the hundred-dollar products because people know what that budget means, and the florist makes it count.

Why Devonport Has a Soft Spot for Us

We stopped in Devonport for lunch during that infamous Tassie road trip. I was two months pregnant with Ivy, Andrew had decided a driving holiday through the windiest state in Australia was a brilliant idea, and I had already lost count of how many times we pulled over so I could breathe through the nausea. I don't remember what we ate. I mostly remember being grateful the road had stopped winding.

Asha and me at Cradle Mountain, same trip. Ivy still making her presence felt.

Siobhan and Asha Thomson at Cradle Mountain during their Tasmania road trip

Ordering Flowers to Devonport

Same Day Cutoff

Order by 2pm weekdays or 10am Saturdays. No Sunday delivery. Orders after cutoff land the next business day, built from the freshest stock at market the morning of delivery.

Delivery

$16.95, flat rate, subsidised. One of our partner florists near Devonport makes and delivers your flowers. The fee covers the bridge crossing for East Devonport addresses, the nine-kilometre run south to Latrobe for Mersey Community Hospital, and the few minutes the driver spends finding a sheltered drop spot away from the north-westerly.

Contact

Call 1300 360 469 (7am to 6pm weekdays, 10am Saturdays). A person picks up. Email [email protected] for post-order changes.

Wind and Doorstep Advice for Devonport

Devonport faces Bass Strait. The prevailing north-westerly averages 20 kilometres per hour year-round and peaks at 23 in November. Flowers left on an exposed front porch can get knocked over, blown dry, or physically damaged before anyone opens the door. If nobody is home, the florist will look for a sheltered spot: behind the screen door, inside the carport, in the lee of the house away from the street-facing side. You can add safe-drop instructions in the order notes. In winter, a doorstep at 4 degrees is fine for the flowers. Cold slows ageing. The wind creates the doorstep risk in Devonport, which is why exposed porches matter more here than in most places. The other risk is the Mersey River flood plain. East Devonport and the low-lying streets near the river go under during heavy rain events. If the weather turns, the florist reschedules rather than risking the route. When the flowers do land in the lee of the carport or behind the screen door, your person finds them when they get home, sheltered from what the wind would have done to them on an exposed porch.

Send Thinking of You Flowers

Feefo 2026 Trusted Service Award
23,362+
verified reviews on Feefo
2024 2025 2026
Feefo verified reviews

A real customer review

"Beautiful arrangement and delivery was on time. Thank you"

Charles, verified customer, ordered from the United States for delivery to Devonport

Read more verified Feefo reviews

A note back from Siobhan

Thank you Charles. Devonport has a soft spot for us. We drove around Tassie when I was pregnant with our youngest, so most of the winding roads were spent trying not to be sick. Not the most glamorous holiday memory, but I remember Devonport. The Pink Roses and Lilies is a beautiful bunch. Glad it arrived on time and looking the way it should. Our Tassie florist does good work.

Siobhan, Lily's Florist

Anna on what worked here

Two flowers, nowhere to hide. A small handful of pastel pink roses up front, Oriental lily stems behind them. The roses open over the first four days while the lily buds sit tight. By day five the roses are softening and the lilies are taking over. In a Devonport lounge room at 16 degrees, the full cycle runs ten days. In Brisbane, you would lose three of those days to heat alone. The cool climate here is doing the florist's work for free.

One thing to watch with this product: the Oriental lily fragrance fills a room. In a hospital ward or a small aged care room, it can go from pleasant to overpowering. For Mersey Community Hospital deliveries, I would lean toward a Gorgeous White Arrangement instead. For a home delivery in Devonport, the scent is a feature.

After You Order

Your order reaches a florist in or near Devonport within minutes of confirmation. Most orders are on the bench within the hour. The florist works from the stems that arrived strongest that morning. The arrangement gets built by hand. The delivery run is scheduled once the bunch is ready and conditioned. Devonport is compact, so the delivery window is tight once the van leaves. Reaching East Devonport means crossing the Mersey Bridge, the only road crossing in the urban area, and the school run around St Brendan-Shaw College on James Street slows it between three and four in the afternoon. Aged care facilities on Lovett Street and Clements Street are regular stops, and the run south to Latrobe (nine kilometres) covers the Mersey Community Hospital deliveries. The Showground area may have construction traffic through 2027 as the new housing development takes shape, but our florist knows the detours. The flowers get there. The system was built for this kind of run.

If something goes wrong, or if you need to change the card message or the address after ordering, call us on 1300 360 469 or email [email protected]. The earlier we hear about it, the more we can do.

A note from Andrew

I do not expect you to trust a florist you have never met, in a town you might not have been to, with something that needs to land right. That is a reasonable thing to be uneasy about. What I can tell you is that our Tasmanian florist has been filling orders for us for years and the reviews from this part of the state are consistently strong. If the arrangement does not look the way it should, ring us. The number is the same one above. We pick up during business hours and we sort it out. The usual move is a second bunch out as quickly as the florist can build it. We do not make people fight for that. Confirmation comes from the person who opens the door. And if they do not ring you straight away, do not read into it. People in hospital sleep. People at home get distracted. Silence does not mean the flowers did not arrive.

Devonport deliveries run twice daily in most cases. If you order by 2pm on a weekday (or by 10am Saturday), the flowers are at the door the same afternoon. Sometimes that is a knock and a handover. Sometimes it is a sheltered drop spot if nobody is home. Either way, your person finds them today. No Sunday delivery anywhere in Tasmania. Next business day if you miss the cutoff.

ABN: 17 830 858 659

We Also Deliver Nearby

About the Author

The Thomson family, founders of Lily's Florist
Siobhan Thomson
Co-founder, Lily's Florist

The first time I saw Devonport I was two months pregnant with Ivy, queasy from a hundred kilometres of winding road, and grateful for a stretch of flat tarmac near the water. We sat watching the Spirit of Tasmania in the port and I thought about how this unassuming town was the first piece of Tasmania thousands of people see every week. The gateway. Not flashy, just there, getting on with it. Ivy is 14 now. Still has no idea she is the reason that trip was so eventful.

Andrew and I started Lily's Florist in 2009 from a flower shop we had bought in Kingscliff, on the far north coast of NSW. Our first partner florist in the Devonport area was Green N Gorgeous in East Devonport, who joined the network in 2008 when we were still faxing orders across from Kingscliff. They handled our Burnie deliveries too. We built websites for partners like them back then, took the orders by phone and online, then faxed the docket through. That is how long ago it was. The network has grown to over 800 partner florists since, and the early ones taught us how the model works. The longer version is on our About Us page.

The original Lily's Florist shop in Kingscliff NSW

Our Kingscliff shop. We bought it in 2006 with zero retail experience and a baby on the way. The network grew from here.