Flower Delivery Dubbo: Lily's Florist

How Did Our Partner Network Evolve in Dubbo

I think, well at least in my opinion, it's a pretty cool story. It began with a purchase of a florist shop in far Northern NSW in 2006. The shop also happened to sell loads of gifts so the idea was to push harder on the gifts, BPA baby products (usual now, but back then it wasn't a thing), organic skin care and food, and roll back the flowers a little which were solely relying on walkins and phone orders.

That phone kept ringing though, "I need flowers to go to Kingscliff", "I need flowers to go to Banora Point", "can I order flowers to Pottsville", but most fascinating were the calls that went along the lines of "can you organise flowers for Dubbo/Taree/Coffs Harbour" and so on. All all those calls, like 100's in a month, that were not directly in our area we simply said "no, sorry, but we cannot help...".

One winter's afternoon in late June, as a southerly kicked up Marine Parade, a street with nobody on it, with tumbleweed streaming up the road and $20 in the till, what we thought, and we hoped, to have had a 'purple cow' moment (click that Wikipedia link if you want to know more about the elusive purple cow). All those calls we were turning away for flower deliveries to other locations like Dubbo, what if took the order, then rang a florist in Dubbo (Flowers by Jennifer in Dubbo was one of our first and is still a partner after 17 years), told them who we were and asked them if they could help. Flower orders were often done like that back then, AKA wire flowers, way before ecommerce took off. We did the same for all the other locations we were getting calls for also.

Moving The Shop Online

As ecommerce evolved, and it did very quickly in 2008, we had another thought. What if we built a website, say for Dubbo in this case, tell our florist in Dubbo about it, and try and get her more flower orders as, at that time, florists rarely had websites. This worked a treat, and we spread that model out to targeted locations around regional NSW, where initially most of our call requests were going to. This transformed us to the point in 2010 we sold our shop and to go fully online, and Lily's Florist was born. This very page you are on, was one of those foundation location pages, when we decided to shut most of the websites and have one national brand. Now, 17 years later, we have over 800 partner florists all over Australia. To this day, LIly's Florist is run by a Mum & Dad, we don't have a legal team, a marketing team, nothing fancy. Decisions about out future are usually made while watching the kids play netball, or on short breaks when we can get away. You can see a photo of our old shop here, which is now a surf shop.

Flowers for Every Dubbo Occasion

Whether you're celebrating a milestone birthday, sending your deepest sympathies, or just want to brighten someone's day 'just because,' we have a beautiful creation ready. From our popular bouquets under $50 that our customers love, to stunning anniversary roses, every arrangement is handcrafted with care by our local Dubbo partner. Need it there today? Just get your order in by 2 PM on weekdays (10 AM Saturdays), and we'll work our magic. It's the same simple, reliable service we've been perfecting for over 17 years.

Feefo Trusted Service Awards

This year, our staff were awarded a Feefo Trusted Service Award which is awesome. To qualify for the award, a business that is partnered with Feefo, must collect at least 50 reviews over a 12 month period. Of those 50 customer reviews, you must average at least 4 stars. For context, in that period, we have accrued 3,031 reviews of all star ratings. It's worth pointing out that of those 3,000+ reviews, 2,413 were either 4 or 5 stars which a very impressive result, in such a subjective gifting industry.