Flower Delivery Frewville: Lily's Florist

How a Tiny Adelaide Suburb Taught Us About Community

You know what's funny about Frewville? When we first started getting calls for flower deliveries there back in 2009, I had to grab our old street directory to find it (yes that is how it was done back then). Here we were, getting maybe 8-10 calls a month from people wanting to send flowers to this little pocket of Adelaide, and I'm thinking - where exactly is Frewville?

As it turns out, it's this cool little burb tucked between Fullarton and Glen Osmond, and once we started delivering there, we understood why people were so keen to send flowers. It's got that real community vibe about it, the kind of place where the local shops know your name and neighbours actually talk to each other. Where I live now it used to be like that, oh the good old days.

The South Australian Expansion

After our success with partner florists in NSW and Victoria, we knew we had to tackle South Australia. The calls kept coming, not just for Adelaide CBD, but for all these smaller suburbs like Frewville. We'd already learned from our Murwillumbah experience (where our first brave florist partner jumped on board immediately) that local florists were hungry for more orders without the hassle of expensive marketing, and this is way before almost all of them had their own websites like almost off of them do now.

So in late 2010, we started calling Adelaide florists. The conversation with our Frewville area partner went something like this: "We'll build you a page on our website, send you all the orders, no membership fees. You just add a few extra flowers to cover our commission." The response? "When can we start?" By the end of 2010, we had around 8 partner florist in Adelaide will to take our orders, which covered most of the city and surrounding suburbs. Very cool hey.

For a far more detailed version of how we got started you can read more on our about us page.

Why Our Frewville Customers Keep Coming Back

Here's something that might surprise you, in 2024 and 2025, we won a Feefo Trusted Service Award. Now, when we first signed up with Feefo back in 2013, I was terrified. Unlike other review sites, only people who actually buy flowers can leave reviews. We can't delete the bad ones, can't get our mates to write glowing reviews. It's completely out of our control. But you know what? Out of over 3,000 reviews last year, 2,406 were 4 or 5 stars. That's real customers, sharing real experiences. And now, after all that time, we have over 22,000 reviews!

Our customers particularly love that we use proper local florists. Your flowers aren't coming from some Sydney warehouse or sitting in an Australia Post depot overnight, yuck. They're made fresh by someone who knows Frewville, who understands that Glen Osmond Road can be a nightmare during peak hour, who knows to leave flowers in the shade during those scorching Adelaide summers.

Same Day Delivery, Same Family Values

We're still that family business that started in a tiny Kingscliff shop, but now with over 800 partner florist dotted all over Australia. These days, instead of our converted garage in Pottsville, our customer service team works from Armidale (all Aussies, by the way and we don't offshore anything). But the basics haven't changed, when you order before 2PM Monday to Friday, and we'll get fresh flowers delivered to Frewville the same day.

Whether you are ordering birthday flowers for someone on Fisher Street or a sympathy arrangement for Centennial Park, we've got Frewville covered and them some. That's the beauty of our partner florist network, real florists, real flowers, really delivered when you need them.