Flower Delivery Melville: Lily's Florist

How Perth Became Our Western Frontier

Perth was always this distant dream for us back in 2009. Sitting in our flower and gift shop, we'd get calls from people wanting flowers sent to their families out west from people in our area, strange as it may seem. All the way back then, and quite often, this is how flowers were sent interstate, call your local florist as ask them to help you with the flower delivery. "Can you get something to my sister in Melville?" "What about Perth?" The answer was always no (at least initially), and it killed us. Perth felt like another country from Northern NSW, five hours flying time and two hours behind.

But here's what we discovered, and to be honest, I so with we had thought of it earlier. Perth people are fiercely loyal to good service. Maybe it's that isolation thing, being so far from everywhere else. When you find something that works, you stick with it. Our first Perth partner florist told us straight up - "People here remember who treats them right." She wasn't wrong. That first year delivering to Perth and surrounds, including Melville, our repeat customer rate was mental.

The southern suburbs particularly, from Melville down to Fremantle and across to Bull Creek, they became this unexpected goldmine of lovely customers. Not because they ordered more, but because when they found us, they stayed. They'd tell their mates at the Melville Bowling Club, mention us at coffee in Applecross, and suddenly we're getting orders from entire friendship groups.

Melville's Local Flower Experts

Our partner florist in or close to Melville operate from proper shops, not industrial estates or warehouses. They understand that flowers in WA cope with different challenges than our east coast flowers. That dry heat in February when everyone's at Point Walter watching the sunset. Those surprisingly cold July mornings when the Swan River's covered in fog. They know which flowers will last in air conditioning and which ones wilt the moment they leave the shop.

These florists buy from the markets at Canning Vale, same as they have for years. They've got relationships with growers who understand WA's unique growing conditions. When you're sending flowers to someone in Melville, you want people who know whether they're delivering to an apartment near Garden City or a house backing onto the river. That local knowledge matters more than people think.

What really got us about our WA partners was their attitude. No drama, no fuss, just "yeah, we can do that." They treated every order like it mattered, whether it was roses for Valentine's Day or natives for a 60th birthday. That reliability, that consistency, it's gold in this business.

Why Distance Doesn't Matter Anymore

Running an online flower service from NSW to WA sounds mad when you say it out loud. But that's exactly why it works. We're not trying to be everywhere, we're just connecting you with brilliant florists who already exist. Our Armidale based team handles orders for Melville the same way they handle orders for Melbourne or Murwillumbah. With care, clarity, and zero offshore confusion.

The Feefo reviews tell the story better than we can. Over 3,000 of them last year, mostly 4 and 5 stars. We actually stressed about joining Feefo because flowers are so subjective. One person's "stunning" is another's "bit much." But WA customers particularly seem to appreciate honest service and local delivery. They get that we're not trying to reinvent flowers, just make sending them simple.

Technology helps obviously. Orders placed before 2PM weekdays get delivered same day to Melville. But really it's about trust. Trusting our florists to create something beautiful. Trusting our team to get the details right. Trusting the process we've refined over 15 years.

Order Flowers to Melville Today

Whether you're sending from Sydney, Singapore, or Scarborough, getting flowers delivered to Melville is straightforward. Pick your arrangement, tell us where it's going, and our local partners handle the rest. Fresh flowers, made today, delivered today by people who actually know Melville.