You went for the chrysanthemums. Most people do. One house in eight here is Italian, and in those houses they are a cemetery flower. Nobody tells you. Roses or gerberas cost the same and carry no second meaning. It goes to a church entrance one week and a birthday table in West Preston the next, and you are at neither. Andrew here. Siobhan and I picked Victoria off a map in 2009: Bendigo, Geelong, Mildura. Order by 2pm and it makes the afternoon run up Plenty Road.
Same day closes at 2pm on weekdays and 10am on Saturdays, and we do not deliver Sundays. Preston's grave days keep landing on Saturdays, so the safe instruction is Friday.
Most of it goes to a church entrance on Yann or Tyler Street, where the wreath needs to beat the mourners in. The rest splits between graves, reception desks and front doors.
Preston sits at about 43 per cent humidity at 3pm in January, which is office air conditioning without the air conditioning. Carnations and chrysanthemums cope. Hydrangea gives you a day.
You are guessing on colour, and colour is the thing people here actually notice. White works at every door in this postcode. Beyond white it splits, because an Italian family and a Macedonian family want different things on the same street.
The line at the top of this page
You have read that the flowers come from a partner florist. Most people read that and picture a middleman. It counts for more here than in most postcodes, because whoever builds this has to know which of two Orthodox parishes your service is at.
The arrangement has barely changed since Siobhan and I drove out to Bray Park in early 2009 with our daughter in the back seat and asked a florist if she wanted our orders. We build the website. She gets every order off it. We charge no fees, and we ask her to put a few more stems in the bouquet to cover our commission. She knew about it before she said yes, and so has every florist we have signed since.
A commission sits inside the price, and you cannot stand at a bucket and point. A florist on High Street will let you do both. If picking the stems yourself is the part you actually want, buy from them instead.
Your order stops depending on one florist's Tuesday. Closed for a family funeral, cleaned out of white the week of a big service, and the job moves to the next workroom. A single shop can only ring you and apologise.
In a metro postcode the redundancy is density. Enough florists work Melbourne's north that a Preston order has somewhere to go on a bad morning, and they buy from the market at Epping, twelve kilometres up the Plenty Road corridor. The biggest concentration of flower farms in the country sits forty minutes the other side of that market, up in the Dandenongs, so a Preston bunch is closer to the ground it grew in than almost anything sold in Sydney.
What we cannot control is the last twenty metres. A cool room, a market van and a florist's workroom are all temperature managed. An unnumbered back door at the end of a shared driveway in February is none of those, and the gap is where vase life quietly disappears.
In 2009 we typed orders into Word documents and faxed them out. Yes, faxed. The job still carries the same three things it did then: the address, the service time or the ward, and your card message typed the way you wrote it.
It has worked that way for seventeen years. Nothing about it is clever. You will not see the wreath standing at that entrance, and what the family sees is your name on the card at the hour it mattered. It arrives whether you are in the room or not.
A Melbourne February is a dryness problem on the bench. The heat is the part everyone blames and the part that matters least.
I came into this from behind a bench. Andrew and Siobhan hired me and Will to answer phones and to talk to florists, and over the next three years the two of us helped take the network from about twenty florists to a hundred and fifty. I have stood in a lot of those cool rooms myself.
People blame the heat when a bunch dies in February. Heat speeds everything up, and it is real. What actually strips a flower in this part of Melbourne is dry air. Three in the afternoon in January here runs about forty three per cent humidity, which is the same air a hydrangea meets standing in front of an office vent, except nobody has switched anything on. A hydrangea loses water through its leaves faster than the stem can pull it up, and the head goes soft from the edges in. Every degree above twenty one raises that loss by roughly seven per cent. I worked that out the slow way, watching February orders come back soft with no heat anyone could point at.
Waxy petals do not care. In a cool room a carnation gives you eighteen to twenty four days and a disbud chrysanthemum will beat it. Drop them into a Preston lounge room in January and you are closer to a fortnight, which is still better than anything else you can buy. One warning costs people more flowers than the weather does: keep carnations away from a fruit bowl. Ripening fruit puts out ethylene, and a carnation curls its petals shut and quits inside days. Chrysanthemums ignore it. Different room, problem gone.
The counter-intuitive part is the calendar. Winter is the best buying season in this state and almost nobody believes it. June and July bring tulips, ranunculus, anemones and stock through Epping, and a florist has more to work with in a Preston July than in a Preston January. Oriental lilies are the traditional stem for an Italian funeral and worth the pollen for it. For a shared hospital room I would send pollen-free Asiatics instead. Same look, no rust stain, no perfume filling a room nobody else asked to sit in.
Built from the observances Preston's Orthodox, Italian and Chinese families have described to us, and checked against our own order pattern. Dates are shown as the window each falls in, because three of the four move year to year. The order-by times are ours. The cemetery keeps its own hours. Confirm the exact date with the family or the parish.
Macedonian Orthodox
The first of three soul Saturdays. Families spend the morning at the grave with candles and food, and from what we have seen Slavic parishes keep more of these days than Greek ones do.
Order Friday. It falls on a Saturday every year.
Chinese
Tomb sweeping, usually the 4th or 5th but it shifts with the solar calendar. Yellow and white chrysanthemum bunches for graveside placement, and chrysanthemum is one of the few stems available every week of the year.
A week ahead is safer. The date moves and the fortnight before is busy.
Macedonian Orthodox
The second soul Saturday, before Pentecost. Cold ground, cold air, and the best buying month of the Victorian year. Tulips, ranunculus and anemones are all through the market in June.
Friday again. Saturday same day shuts at 10am.
Italian and Macedonian Orthodox
All Souls on 2 November takes chrysanthemums to the cemetery from Italian families, and the third soul Saturday usually lands the same week. It is also the only four to six weeks of the year Victorian peonies exist.
Two days out. Both calendars collide here.
Four days a year when the family is at the grave and you are somewhere else.
Slavic saints on the sign, Greek Orthodox parish inside, which catches people out. Service flowers belong at the church, and our florists have found the wreath wants to be standing at the entrance before the family walks in.
Same wreath format, different calendar, different alphabet. From what families have told us the burial carries more weight here than the church service does, so a graveside piece earns its place.
Forty six per cent of Preston ticks no religion, which makes a house the most common sympathy address in the suburb. A celebration of life has no protocol to follow, only the person. Ask what they grew or what they loved and build from there.
The cemetery is in the next suburb, which catches out half the people who order for it. The office opens by appointment only, so there is no counter to leave anything at.
Reception takes it and staff walk it through, which is how every facility we deliver to in this suburb does it. Rooms are shared often enough that scale is the thing to get right before the flowers.
Preston lost its hospital when PANCH closed in 1998, so every get well order leaves the postcode. Siobhan once did a hospital run herself at Murwillumbah with a screaming baby in the back and thirty seven degrees outside, five minutes to get to reception and nowhere to park. Reception is where these go. It has not changed in seventeen years.
You will not see which of the six doors it was.
Step three is the one people ask about. On a Preston sympathy order we send the service time and the tradition through with it, because a wreath that arrives after the family has sat down has missed the only moment it had.
Four situations carry most of what leaves our system for this postcode, and a fifth card for when none of them fit. If you have heard something second hand and are not sure what is going on, thinking of you flowers say it without making anyone answer a question.
You have a service date and a church you have never been inside. Sort the order first, because flowers for the service and flowers to the family home go to different addresses on different days, and an Italian Catholic family will often want all three: casket, church and graveside.
On colour, the honest answer is that it depends on the door. White carries everywhere and it is never wrong. Past that we have learned to ask, because the traditions in this postcode disagree with each other and a florist would always sooner know than guess. The circular wreath is the format both Orthodox parishes use.
Keep the card short. "Thinking of you and your family" is enough, and it does not ask anyone to reply. Anna's point about the card is the one worth keeping: the flowers are gone in a fortnight and the card ends up in a drawer for years.
White in a cold church holds up better than people expect. White in the boot of a car on the way there does not. If someone is carrying it in, keep it out of the sun for the twenty minutes it sits in the vehicle, and get the water back on it the moment it arrives.
Forty days on from a funeral, you are not ordering because a calendar told you to. You are ordering because you have not been back. Greek families we deal with return at forty days, three months, six months and a year. Macedonian families keep the forty day and the year and generally skip the three month, and the flowers sit alongside the wheat, the bread and the candles.
So the product changes shape. It is a low table piece. Anything on an easel is the wrong object for the room, and white is the default here with plenty of room to move. On the card, a name does more work than a sentence. "For Yiayia, forty days" needs nothing else.
Ask for it under thirty centimetres and it will sit where it is meant to sit. I have watched easel sprays turn up to these for years and there is nowhere for them to stand, so they end up on the floor beside it looking like a mistake nobody wants to mention. Low and wide beats tall every time when there is already food laid out.
You have not been in for a while and you know it. Most people ordering into an aged care room here are in the same position, and 13.1 per cent of this suburb is providing unpaid care to somebody.
It goes to reception, which is how every facility we deliver to in Preston handles it, and the staff walk it through with the card still attached. An 80th in one of those rooms gets the card read out more than once, so put a real sentence on it. Say the thing you would say if you were standing there.
Colour lands first, from the doorway, before anyone is close enough to see what the thing is made of. So I would send something the resident would recognise from their own kitchen table. Roses, daisies, lavender. If there is dementia in the picture, exotic stems photograph well and mean very little, and I will say the thing nobody says out loud: the flowers may end up mattering more to you than to them. Send them anyway. Somebody in that room will look at them every day.
Most of Preston is a family suburb having an ordinary week. Separate houses, 42 per cent of families with kids in them, and somebody in Bundoora or Doncaster who forgot until this morning. Birthday flowers for Mum is the most common thing that leaves our system for this postcode outside of sympathy.
Order before 2pm and it is there this afternoon. If nobody answers the door the florist finds the most sheltered spot they can and we log where it went, which is the honest version of a promise nobody can actually make.
One thing worth knowing before you press order. To an Italian family a chrysanthemum belongs at a cemetery and nowhere else, and to a Chinese family it reads funeral. Both are well represented on these streets. As a birthday gift in a Preston house it can land badly, and the person receiving it will never tell you. A mixed bunch with nothing white in it does the same job for the same money.
A service date on the calendar and nothing ordered yet.
Order funeral flowers before 2pm todayNone of those four matched. You do not need to name the occasion to send flowers, and you do not need to know the tradition either. Put whatever you do know in the delivery notes and the florist works inside it.
Take a boxed chrysanthemum and carnation piece in white and soft tones. It reads correctly at a memorial, at a front door and on a bedside shelf, it carries its own water so nobody has to hunt for a vase, and in Preston air it is still standing a fortnight later. For this suburb it is the one I would put my name on.
Browse by what you need
2pm weekdays. 10am Saturdays. No Sunday. The florist needs the whole afternoon to buy it, build it and drive it, and a 2:15 order is buying tomorrow whatever the website says.
From $42.95 plus $16.95 delivery. A house on Gilbert Road and a ward at Heidelberg cost you the same, and Heidelberg is genuinely the longer drive. We wear that difference.
Stems get swapped when the market is short. Colour and scale hold. On anything cultural, name the tradition in the notes. One line from you prevents the mistake that actually upsets people.
A quarter of this suburb is semi detached and rear units, which sounds easier than an apartment tower and is harder. No intercom. No concierge. An unnumbered back door at the end of a shared driveway that may or may not have a gate on it, and every minute the florist spends looking for it is a minute the flowers spend in a hot car. Bell City has its own version of the problem, because one Bell Street address covers apartments, student rooms and two hotels with separate receptions. Put the unit number, the reception name and any gate code in the delivery notes. Order before 2pm and it is at the door this afternoon.
Send sympathy flowers to a Preston home
You get an order number straight away. The job goes out to a florist close to the area as a paid order carrying the address, the timing and your card message. If you want to know what is going out, ring 1300 360 469 between 7am and 6pm on a weekday.
Timing is what comes back at us, far more than quality. Somebody orders at 1:55pm on a Friday for a Saturday service and the two cutoffs collide. We ring the florist first and the customer second, and if it cannot be made in time we say so on the phone that afternoon, so nobody finds out at the church. We flag the time critical jobs now, funerals and memorials and hospital discharges, and they go ahead of everything else in the queue. We are still not perfect at it. The Saturday jobs stopped being the ones that fell over.
If something does go wrong after delivery, that is the same number and the same hours, and a photograph on the day is worth more than a paragraph three days later.
A woman rang wanting sympathy flowers for a Preston family and I asked about the service, and she said no, this is for the žito. I had no idea what she meant, which was embarrassing, and she explained the wheat and the table and how the flowers had to sit beside it without taking it over. We have asked funeral or memorial ever since. And if they have not texted you about the flowers yet, that means nothing at all. People ring the family before they ring the person who sent the flowers, and the gesture has already done its work in that room whether anyone has told you or not.
Same day across Preston, West Preston, Preston East and Preston South on a 2pm weekday order.
ABN: 17 830 858 659
The run does not stop at Preston. Thornbury carries the Greek aged care detail, Reservoir the northern cemetery work, Coburg the nearest private hospital. Heidelberg West is where the Austin and the Mercy deliveries go out from.