Back in 2008, sitting in our little flower shop in Kingscliff, we got this call from someone wanting flowers delivered to their mum in Raleigh. We had to grab the map to find it, tucked there between Urunga and Nambucca Heads. After saying "sorry, we can't help" to literally thousands of similar calls, we finally had our moment. What if we could help? What if we found a local florist near Raleigh who could deliver for us?
That single thought sparked what became Lily's Florist. Today, Raleigh sits right in the sweet spot of our Mid North Coast network, with partner florists from Coffs Harbour down to Taree who know every back road and retirement village in the area.
Our Pastel Pink Lilies & Roses Arrangement ($96.90) has this funny history. A partner florist in Bellingen created something similar for a last minute order when their usual suppliers were out of red roses. The customer loved it so much they ordered the same thing three more times that year. Now it's become one of our most popular choices for this region.
Kim from Sydney recently wrote that it was "Easy, well priced and beautiful!" when she sent it to her aunt. But the review that really got us was from Chelsea, who ordered for her sister's funeral when she couldn't make the trip up from Melbourne. She wrote about how our team "went out of their way to help" and honestly, that's what this whole thing is about. Real people helping real people, especially when distance keeps families apart.
We're not going to pretend we're perfect. Getting a Feefo Trusted Service Award with over 3,100 reviews in an industry as subjective as flowers still surprises us. Someone's "gorgeous and lush" is another person's "bit much really." But our partner florists around Raleigh get it. They're locals. They know that same day delivery before 2PM on weekdays actually matters when you've forgotten an anniversary.
Our Armidale based team answers every call. No offshore call centres, no automated responses. Just Aussies who know the difference between oriental lilies and asiatic lilies, and more importantly, know why that matters to you.