Last year we got a call from a mate who owns RockNats, the huge rockabilly and custom car festival that takes over Rockhampton every year. "You've got to come up and check it out," he said. We'd never been to Rockhampton before, which sounds ridiculous given we've been sending flowers there since around 2009, but it's true. So we loaded up the car and made the drive north from Kingscliff, as painful as the drive was in terms of distance.
The drive in across the Fitzroy River was pretty spectacular, we have to admit. There's something about regional Queensland cities that just hits different. Rocky has this proper country vibe but it's big enough to have everything you need. RockNats itself was unreal, the cars, the music, the atmosphere, but what really struck us was the town itself. Friendly people everywhere, great cafes along Quay Street, and this genuine warmth that you don't always find in bigger cities. We left thinking, we need to come back here when it's not completely packed with hot rods and pompadours.
Our Rockhampton story actually goes back way further than last year's trip. Back in 2007 and 2008, when we had our little flower shop in Kingscliff, we used to get phone calls for flower deliveries all over Australia. Rockhampton was one of those places that kept coming up. Someone's mum in Rocky needed birthday flowers, or there was a funeral at one of the local chapels, or flowers for a patient at Rockhampton Hospital. Back then, we would literally ring around to find a local florist who could help us out.
> FInd out how we went from shop to flowers online
That's how we found our partner florists in Rockhampton, real shops with real florists who've been doing this for years. When we transitioned fully online and created Lily's Florist, Rocky was one of our foundation delivery locations. Today, we work with local Rockhampton florists who make every bouquet fresh, the same day, in their shop. No warehouse, no flowers sitting in a box overnight being posted around the country. Just proper, locally made arrangements delivered by people who know the area. Just a little side note, and that is our first Rockhampton Florist was Absolutely Beautiful who was located on Yaamba Road!
Julie who send flowers recently to Rockhampton ordered a Single Wrapped Red Rose from us recently and left this review: "Good variety, reasonable prices, website easy to use. Lily's was helpful prompt and friendly when I had a query. Flowers delivered to hospital in good time."
That hospital delivery bit is important. We send a lot of flowers to Rockhampton Hospital, to Mater Misericordiae, to nursing homes around the area. When someone's in hospital or recovering at home, getting flowers delivered quickly and reliably matters. Julie's experience is pretty typical of what we hear from customers in Rocky, which makes us quietly proud.
Birthday flowers are huge in Rockhampton. We send them to homes all over the suburbs, to workplaces in the CBD, to aged care facilities. There's something about a surprise birthday delivery that just works, no matter how old you are.
We also send a lot of sympathy and funeral flowers to Rockhampton. These go to family homes, to funeral homes, to memorial services around the region. We take these orders seriously because we know how much they matter during difficult times.
> View our 40th birthday flowers range
Romance and anniversary flowers obviously get sent year round. Valentine's Day in Rocky is massive for us, but honestly, the random Tuesday "thinking of you" bouquets are our favourite. Those are the ones that really make someone's day.
Hospital flowers, as Julie mentioned, are common. New baby flowers to the maternity ward, get well flowers to patients, congratulations flowers when someone finally gets to go home. We've got the hospital delivery process down pat after 17 years of doing this.
Then there are celebration flowers for graduations from CQUniversity, new job flowers, housewarming flowers, congratulations flowers for every imaginable achievement. Plus the "just because" flowers, which might be our actual favourite category.
> View our celebration flowers
You can order on our website or call our Australian call centre in Armidale, NSW. All our staff are local, no offshore call centres here. When you place an order, it goes straight to our partner florist in Rockhampton. They make your arrangement fresh that morning or afternoon, then deliver it the same day if you order before 2pm on weekdays.
Real florists, real flowers, real local delivery. That's the model we've used since 2008 and it still works brilliantly.
Lily's Florist is still owned and run by us, Siobhan and Andrew, the same Mum and Dad team who bought that tiny flower shop in Kingscliff back in 2006. We still make most of our business decisions at the dinner table or driving the kids to netball. We've grown from that one shop to partnering with over 800 florists across Australia, but the core mission hasn't changed. Connect people through flowers. Keep it simple. Work with great local florists. Treat customers well.
We won a Feefo Trusted Service Award this year for customer service, which was huge for us. Feefo only reviews actual customers who've actually ordered, so getting over 3,000 reviews with most being 4 or 5 stars meant a lot.
> Read all Lily's Florist Reviews
If you need flowers delivered to Rockhampton, we'd love to help. Browse our range, pick something that feels right, and we'll take care of the rest.