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Sandy Bay Flowers, Made That Morning and at the Door by Afternoon

A birthday at one of the old waterfront houses. A thankyou for a UTAS lecturer who went above and beyond. A 70th for someone whose garden probably costs more to maintain than your mortgage. The reason matters to you and the flowers need to match it. I'm Andrew. Siobhan and I started Lily's Florist in 2009, and our partner florist near Sandy Bay makes every arrangement fresh on their bench that morning, from whatever came in strongest at the wholesaler.

The florist who builds your arrangement is True Colors, and they have been part of our network since the beginning. They work from Centrepoint on Murray Street, a couple of kilometres from most Sandy Bay front doors, which is the shortest run to the step of any suburb we cover in Hobart. That matters more here than in most places. Sandy Bay sits in one of the coolest delivery climates in the country, so a rose that gets four days on a Brisbane doorstep in summer holds for ten or more here. The flowers reach a prestige address still looking like the address.

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Flowers from $42.95, $16.95 delivery

Or Phone 1300 360 469

7am-6pm weekdays, 10am Sat

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Product Review verified reviews

Verified on Product Review

"My wife and I wanted to give a special gift for a relative's 80th birthday. As we were not able to visit in person, we decided to choose a florist close to their home. The Lily's Florist website was most attractive, the ordering was easy and the flowers were delivered on time. Our relative was very pleased with the flowers (and chocolates)."

John C., verified customer · Verified on Product Review

Send an 80th Birthday Arrangement

Andrew and Siobhan replied

Thank you, John, and apologies this reply comes a few months late. Something you wrote stuck with me, that since you couldn't be there in person, you wanted a florist close to their home. That instinct was exactly right, and I'll be straight about how it worked. Lily's is a family business run from the Tweed, not a shop in Sandy Bay, but the arrangement was made by a florist in or near there, close to your relative. The hands you wanted nearby were real ones. We were down in Hobart as a family last year, so Sandy Bay isn't just a dot on a map to me. A native arrangement suits an eightieth, they hold their shape and last well, so an older recipient gets weeks out of them. Good that the flowers and chocolates both went down well. Hope the milestone was one worth marking, and thank you for choosing us for it.

Andrew & Siobhan, Lily's Florist

Why Flowers Last Longer in Sandy Bay Than Almost Anywhere I Took Calls From

Anna, qualified florist | 10,000-plus inbound orders processed from the Pottsville office, 2010 to 2013

Every stem in a Sandy Bay arrangement has crossed Bass Strait, unless it was grown on the island. The flowers come off the Melbourne market, ride the overnight ferry to Devonport, and they are sitting in a Kingston cool room by the time the florist starts the day. That is a full day longer in transit than a Melbourne florist who pulls the same stem off the Epping market at four in the morning.

I used to brace for the freight complaint. People ordering to Hobart from the mainland expected the flowers to turn up tired, because they were thinking about that extra day on the water. It almost never happened. The cool Tasmanian air at the doorstep gives back everything the extra day takes. The single most common complaint I logged out of Brisbane and western Sydney in January was wilt on arrival. Out of the Sandy Bay postcodes, across three years on the phones, it was close to the rarest thing I heard.

The numbers are not subtle. A rose that is finished in four days on a Brisbane bench in summer holds ten to fourteen in a Sandy Bay house. Oriental lilies push a fortnight and rebuild themselves bud by bud over the week. Tulips open slowly rather than blowing apart overnight. It is not the florist being clever. It is physics. The cold slows the bacteria in the vase water and the flower drinks less. Sandy Bay does the conditioning for free.

The other thing the Sandy Bay calls taught me was that one postcode runs two completely different orders. The morning call was a UTAS student, under eighty dollars, bright, and the only real question was whether it would get there that day. The afternoon call was a milestone, a 70th or an 80th, placed two or three days out, asking about fragrance and whether the colour would suit a dining room. Same florist building both. I processed hundreds of those double-up days.

How Your Flowers Reach Sandy Bay

The arrangement is not pulled off a shelf or trucked in on the day. True Colors works from Centrepoint, a couple of kilometres from most Sandy Bay front doors. The stems crossed Bass Strait overnight, the florist conditions them and builds on the bench that morning, and the water is still cold when it reaches the step.

What happens to your order inside the Lily's Florist network.

Chalkboard showing the Lily's Florist order process
1
You order online or call
1300 360 469
2
We send your order to a
partner florist near Sandy Bay
3
They build it and deliver to
Sandy Bay the same day

What to Send in Sandy Bay

Sandy Bay runs two kinds of flower orders: the celebrations and the ones nobody wants to place. What follows is how to get each one right at this end of the country, from a student share house near campus to a heritage home with a gate code, a hospital ward three kilometres north, and a family that has just lost someone.

A Birthday in Sandy Bay Could Mean Almost Anything

You are ordering from interstate, or from the other side of the world, and the birthday is tomorrow. A 21st in a student share house near the UTAS campus and an 80th in one of the heritage homes along the waterfront need completely different delivery instructions, and the gap between them is what decides whether the flowers reach the right person.

University accommodation needs a building name and a room number. From what our florist tells us, the campus reception desks hold deliveries through the day but close around 5pm, and anything left after that waits until morning. Residential Sandy Bay is the other world: covered porches and side entries on the older homes, so add a safe-place note if you think nobody will be in. For a birthday for Mum, one day's notice is plenty if you order before 2pm; two days ahead gives the florist first pick of the wholesaler run.

The quiet worry with a waterfront address is whether the arrangement will look like it belongs there. It will. A milestone order to a heritage home gets the premium build, stems chosen to hold a fortnight in houses that stay cool, not a token bunch dressed up in cellophane.

Anna, Qualified Florist

Bright and cheerful is the right instinct for most birthdays, and chrysanthemums hold for three weeks in this climate, so they tempt people. But if the birthday is for a Chinese friend or classmate, and Sandy Bay has plenty around the campus, do not send chrysanthemums. In Chinese culture they are funeral flowers. I had a caller once who wanted mums for a colleague's birthday and I steered her to roses. The message a chrysanthemum sends to a Chinese household is the opposite of the one you mean. Roses or a bright mixed bunch, every time. The one moment the colour rules flip is Lunar New Year in February, when red and gold are exactly right, the very colours you would never send to a funeral.

When the Loss Is in the Family

Funeral, or the family home. Two different gestures, both right. Flowers will not touch what has happened, and you know that. They say the thing you cannot say from a distance.

Service flowers go to the funeral director with the date, not the home address. Condolences to the family home land best in the first few days after the death. Sandy Bay's burials run through Cornelian Bay, a few kilometres north; the closed Queenborough reserve on Peel Street is a memorial garden now, not a place to send a tribute. There are no right words for the card. "Thinking of you and your family" is enough.

Anna handled a lot of these calls, and culture changes the answer.

For a Chinese family, white and yellow chrysanthemums together, and never red. Red reads as celebration at a funeral and the rule is hard. Around early April the Qingming calls would come in, families wanting graveside bunches for the cemetery, white and yellow again. Italian Catholic families use white lilies, and chrysanthemums are right for them too, but only at the funeral itself, never as a gift to the house. Hindu families handle the flowers themselves with marigold garlands, so from outside the gesture is a fruit hamper to the home after the cremation, not a wreath. Greek Orthodox families take a white wreath to the church, and the memorial cycle keeps going, forty days, three months, six months, a year, so the same family often orders again at each one. When I was not sure of the tradition, I sent white lisianthus, or a formal wreath or sheaf for the service. Lisianthus sits gently across all of them and it outlasts a rose by a week in the cool air here.

When Someone's at Royal Hobart

Royal Hobart is three kilometres north, and the worry is always the same: that the flowers vanish at a hospital front desk. They do not. The florist delivers to reception, the ward clerk logs them, and they reach the bedside on the next rounds. Day two of a stay tends to land better than day one, when the patient is still being settled and assessed.

For the aged care homes in the suburb, Guilford Young Grove and Queenborough Rise, the flowers go to reception and staff carry them to the room. A short card does the work here: "Thinking of you. Hope you're on the mend."

No lilies for a hospital ward. The pollen is airborne, it carries between patients on staff clothing, and the scent is strong enough to turn the stomach of someone on chemo, which is why Royal Hobart asks for nothing heavily perfumed. Pollen-free Asiatic lilies give the same look without either problem, or roses and lisianthus do the job with no lily worry at all. Send a vase or a box arrangement, never a hand-tied bunch: the ward has no spare vase and the clerk has enough on. For an aged care room, keep it low and stable so it sits on a bedside table beside the medical bits, and keep the scent down for a shared room. On a dementia ward, send something the resident recognises, roses or daisies, not an exotic arrangement that means nothing to them. Hospital arrangements are built exactly this way.

UTAS Graduations Run Late October

Watching from interstate or from another country entirely, and wanting to mark it. "So proud of you, wish I could be there" is on half the congratulations cards we send during graduation week.

Send to the graduate's home, not the ceremony. There is no reliable way to hold a bouquet at a UTAS venue and the day is chaos. Afternoon delivery works best; the ceremony fills the morning and the graduate is usually home by mid-afternoon.

The October rush strips the wholesaler by Thursday. I processed enough graduation weeks from the office to know the trick: order Tuesday or Wednesday and the florist still has first pick before the weekend crowd cleans out the good stock. Two days ahead beats the morning of, every time. You get a better arrangement for the same money.

Sandy Bay's most-ordered flowers, the milestone bunches that carry a 70th or an 80th.

Browse Sandy Bay's Best-Sellers

Not sure what to send?

Sometimes there is no occasion. You haven't been in touch, or you want to say something a phone call hasn't managed to cover. You don't need a category for that.

I fielded over 10,000 calls across three years, and "just because" was one of the most common reasons people gave. For Sandy Bay, the Florists Choice Bright Mixed Bunch is where I would point you. It carries hundreds of reviews at a 4.5-star average, which means "bright, mixed, florist picks" has been read hundreds of different ways by hundreds of different florists and it consistently lands. The florist near Sandy Bay picks from the best of the morning's stock, and in this climate that stock holds its colour and condition longer than it would somewhere warmer.

We drove down Sandy Bay Road on day three or four, the Tesla still haemorrhaging charge in the cold, and the houses just got bigger and older and more expensive the further south we went. Grand heritage homes, then student share houses, then more mansions, then Wrest Point.

Ivy at MONA, June 2024. She wanted matcha, not art.

Ivy Thomson at MONA in Hobart

How to Order Flowers to Sandy Bay

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays. No Sunday delivery. Sandy Bay is a short run from the CBD, so the florist is at the door soon after the arrangement is built. Sunday orders queue for Monday morning.

Delivery $16.95

Flat rate, subsidised. A same-day hand delivery to Sandy Bay actually costs more than $16.95. We absorb the difference so a fixed price is one less thing for you to weigh up.

Sandy Bay Access: Campus Buildings and Gated Homes

Sandy Bay is two suburbs in one postcode, and the delivery notes matter more here than almost anywhere we cover. For a UTAS address, give the building name and the room or flat number; the campus reception desks hold deliveries through the day but close around 5pm, and anything after that waits until morning. For the older homes below Churchill Avenue and down toward the water, many have intercom gates or a locked garden entry, so put the gate code or buzzer number in the order notes. Sandy Bay Road is the only real spine through the suburb and it backs up at school pickup, roughly 3 to 3:30pm past Hutchins, Fahan and Mount Carmel, so a morning slot clears that window. If nobody answers, the florist finds the most sheltered spot and leaves a note. Order before 2pm today and they're there this afternoon.

Order by 2pm on a weekday or 10am Saturday and it reaches the door that day.

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"I'll be back! Easy to order and great to choose exactly what you want from the photos. Beautiful flowers to choose from. Great response from the recipient of the flowers so I feel confident to order again from Lilys flowers."

Jan, verified customer · Verified on Feefo

A note back from Andrew and Siobhan

Thanks Jan. The confidence to order again is the thing a first order is really buying. You take a chance the first time on a business you have not used, and once the recipient reacts the way yours did, that risk is gone for every order after it.

The next one will not feel like a gamble at all, just a quick errand you already know the ending to. That is the best outcome we can ask for from a first order. Look forward to having you back, and to sending the next one over to Sandy Bay.

Andrew and Siobhan, Lily's Florist

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After You Order

Your order goes to True Colors, our partner florist in Hobart, a few kilometres from most Sandy Bay doors. I send every order through myself and I can see when the florist picks it up. They build the arrangement and drive it over the same day. You will not get a photo first; the florist works to the brief and their own eye, not an approval loop. That is on purpose.

If something is not right, ring us on 1300 360 469 or email [email protected]. We pick up 7am to 6pm weekdays and 10am Saturdays.

Siobhan, co-founder and the other half of Lily's Florist

I follow up the complaints myself, which usually means ringing the florist before I ring you. You won't see what was made before it goes out, and I know that is hard when the flowers are carrying something heavy, a sympathy arrangement to a family in Dynnyrne, or a 90th at Guilford Young Grove up on the hill. The florist has spent years reading a brief and turning it into something that lands. If it misses, we sort it the same day where we can. And if the photo from your person takes a while to come, don't read anything into it. People get busy, patients sleep, and the flowers are already doing their work in the room.

Sandy Bay deliveries run in the afternoon. Most weekday orders are at the door by 3pm. Your person gets the flowers. You get the confirmation when they ring to say thankyou.

ABN: 17 830 858 659

About the Author

Andrew Thomson, co-founder of Lily's Florist, with his family
Andrew Thomson
Co-founder, Lily's Florist

Andrew grew up in Strathfield in Sydney's inner west. In 2006, he and Siobhan bought a small flower shop in Kingscliff, NSW, against their accountant's advice and with zero experience. Lily's Florist was born in 2009 and has since grown into an Australia-wide delivery network of over 800 partner florists. True Colors in Hobart, the florist who builds the Sandy Bay arrangements, has been part of that network since the early days; it is one of the partnerships the whole thing was built on. Andrew visited Sandy Bay with his family in June 2024. He still talks about the Tesla losing charge in the cold and about Wrest Point being Australia's first legal casino, opened in 1973, the year he was born. Down at the same point, the Royal Yacht Club has been the finish line for the Sydney to Hobart since 1945, with the fleet still rounding in there every December.

He still lives in Kingscliff and still runs the business from the same northern NSW coast. Read the full story here.

The original Kingscliff flower shop where Lily's Florist began

The Kingscliff shop where it started in 2006. We still live here.