Flower Delivery Springfield: Lily's Florist

From Homer's Donuts to Your Heart

Springfield might share a name with a certain cartoon town, but the flowers we deliver here are anything but animated. They're real, fresh, and delivered with the kind of care that would make even Marge Simpson smile. Since 2009 (at least as officially Lily's Florist), we've been brightening Springfield homes, one bouquet at a time.

Our journey started in a tiny flower shop in Kingscliff NSW back in 2006, where we actually kind of found flowers almost by accident. Two city escapees with zero flower knowledge, a baby on the way, and a dream of something more than the rat race. Fast forward to today, and we've delivered flowers to over 800 partner florists across Australia, including the growing community of Springfield.

Award Winning Service That's No Cartoon

Our commitment to real, honest service earned us a Feefo Trusted Service Award in 2025. Feefo is Google's endorsed review platform that only accepts feedback from actual customers, no fictional characters allowed. To qualify, we needed at least 50 reviews averaging 4 stars over 12 months. We smashed that target with over 3,025 reviews, 2,406 of which were 4 or 5 stars.

One customer perfectly captured our approach: "Great customer service, she was very helpful with my choice & easy ordering for same day delivery. My sister loved them. Thank you so much." Another noted: "Beautiful flowers and great service. Thank you."

The Truth About Online Reviews

You know how dodgy online reviews can be these days. One minute you're reading glowing 5-star reviews that sound suspiciously like they were written by someone's mum, the next you're wondering if the competition is leaving nasty comments. That's where Feefo comes in, and honestly, when we first heard about them in 2013, we were skeptical too.

But here's what makes Feefo different and that is they only collect reviews from people who've actually bought something from us. We can't fake it, delete the bad ones, or get our mates to write nice things. It's completely independent, which terrified us when we first signed up. Flowers are subjective after all. What one person sees as "absolutely stunning," another might see as "a bit much." So putting ourselves out there with zero control over what people would say? That took some serious guts.

Real Florists, Not Factory Lines

When you order flowers for Springfield, your bouquet is crafted by skilled partner florists who understand their flowers and the area. We're not sending flowers through Australia Post overnight or making arrangements on a production line. Our flowers come from real florist shops with real people who take genuine pride in their work.

Still Making Decisions at the Dinner Table

We're still that same Mum and Dad team who bought a really struggling flower shop in 2006 with a newborn baby and absolutely no idea what we were doing. Our business decisions are still made at the dinner table, or while driving the kids to school or netball training. We don't have boardrooms full of suits, marketing departments, or offshore call centres.

When you call us, you're talking to Australians in our call centre in Armidale NSW. Our network has grown from that one brave florist in Murwillumbah to over 800 partners across Australia, but our mantra has never changed, and it's super simple and that is awesome service with flowers to match.

Springfield Deserves Better Than Average

Landing a role at Springfield City Group, surprising a mate in Brookwater, or offering comfort in Augustine Heights—whatever the moment, we’ll have your flowers on their doorstep the same day if you order before 1 PM. One customer put it best: One customer summed it up perfectly: "Lily's Florist delivered exactly the floral arrangement I needed them to & in a time frame that exceeded my expectations. Someone very important to me was going through an extremely difficult time & I couldn't be with them. The flowers arriving so beautifully &; speedily made both our hearts so happy."

That's not animation, that's real life. And that's what we deliver to Springfield every single day.