You know that feeling when you're driving up the M1 from Kingscliff, windows down, kids arguing about what music to play, heading to Nissan Arena for another one of Asha's netball games with the Gold Coast Titans? That's our regular Saturday. Brisbane's our city fix, our escape from small-town life when we need it. Despite the eye watering traffic, Brisbane's more than just netball tournaments and coffee stops for us. It's where Lily's Florist really found its feet as something bigger than a small flower and gift shop in Kingscliff.
For the past 17 years, we've been delivering flowers across Brisbane, from Spring Hill to Sunnybank, from Toowoomba to the towers of the CBD. Every delivery tells a story, just like ours does. And speaking of stories, let me tell you how a single brave florist in Sandgate changed everything for us.
Back in 2009, armed with nothing but optimism and a growing list of phone calls we couldn't fulfill, we approached Brighton Florist at 27 Deagon Street in Sandgate. I still remember that conversation with the owner - us explaining our weird idea about building websites for florists and sharing orders, them probably thinking we were completely mad. But they said yes. That single "yes" in Sandgate became our gateway to Brisbane.
What we quickly learned was that Brisbane wasn't just one market, but rather, it was dozens of unique communities. Sandgate locals wanted something different from CBD executives. Hospital deliveries to the Royal Brisbane needed different timing than office deliveries in Spring Hill. Each suburb had its own rhythm, its own preferences. Our partner florists taught us this - they knew their patches like we know every coffee shop between here and Nissan Arena.
Today, we work with over 20 florist shops across greater Brisbane. Real shops with real florists who've been arranging flowers since before Instagram made everyone think they're a stylist. These are the same people who remember what flowers your mum loves, who know which hospitals allow deliveries to ICU, who understand that a funeral arrangement needs to arrive before the service starts, not "sometime between 9 and 5."
The funny thing is, we've probably spent more time in Brisbane than most capital cities, between Asha's Titans games and Ivy's competitions at Brisbane Metro Netball and Western Districts. Those endless Saturdays watching games, grabbing coffee at random cafes, getting lost trying to find parking - they've given us a connection to Brisbane that goes beyond business. We're not some faceless company with a warehouse in an industrial estate. We're parents who understand that sometimes you remember it's your anniversary while sitting at a netball game and need flowers delivered TODAY.
Here's what some of our competitors do, and it makes my skin crawl every time I think about it. They've got warehouses in industrial areas where flowers get assembled production-line style by people following a recipe card. No creativity, no passion, just tick the box and move on. Your flowers get wrapped, boxed, and sent via Australia Post. By the time they arrive - if they arrive - they look like they've been through NRL scrum.
We don't do that. When you order flowers for Brisbane delivery through us, your order goes to an actual florist in an actual shop. Someone who knows that Queensland heat means certain flowers need extra conditioning. Someone who can call you if the purple roses you wanted would look better with white lilies because that's what's stunning and fresh today.
Our same day flower delivery means same day - order by 2PM Monday to Friday and your flowers will be there. Not posted, not "in transit," but actually delivered by someone who cares enough to find shade if no one's home, who'll call the recipient if needed, who understands that flowers aren't just flowers - they're an apology, a celebration, a comfort, a declaration.
We cover all of Brisbane metro and beyond. From the CBD's glass towers to the Queenslanders of Paddington, from the new estates in Springfield to the riverside homes of Bulimba. We deliver to all major hospitals - Princess Alexandra, Royal Brisbane, Mater, Wesley - and we know the drill for each one. We know the Mater's maternity ward needs the room number, we know the Royal Brisbane won't accept flowers in ICU, we know Princess Alexandra's oncology ward prefers arrangements in containers. See all our delivery areas.
Business deliveries? We've got them sorted. Orders to city offices arrive during business hours, usually morning to early afternoon. Residential deliveries might run until 6PM because we know Brisbane's a city of long commuters. And those tricky apartment buildings in the Valley or South Brisbane? Our partner florists know which ones need access codes, which ones have concierges, which ones are impossible to find without GPS.
The beauty of having partner florists scattered across Brisbane is coverage. If our Sandgate florist is flat out, our Stones Corner partner can help. If someone needs flowers in Ipswich, we've got partners out that way too. It's not about having one mega-warehouse - it's about having the right florist in the right place at the right time.
We partnered with Feefo in 2013 because, honestly, we wanted to know if we were as good as we thought we were. Feefo only collects reviews from real customers who actually bought flowers, no fake reviews, no buds doing us favours, just honest feedback from people who spent their hard-earned money with us, warts and all.
In both 2024 & 2025, we won a Feefo Service Award. To qualify, you need 50 reviews with a 4-star average. We got over 3,000 reviews that year, with 2,400 being 4 or 5 stars. Not to blow our own trumpet, but that's pretty special for a business that started in a tiny shop in Kingscliff. Since we partnered with Feefo we have had way over 22,000 real customer reviews now, sure not all good as we are far from perfect, but the vast majority are awesome and reflective of our commitment to our business and how open we are to honest and real feedback.
We built our checkout to be stupid simple because we know you're ordering between meetings, at school pickup, or yes, from the sidelines of a netball court, and even while watching our beloved Wests Tigers lose again to the Broncos at Suncorp Stadium. One page, no account needed, done in under 2 minutes. You can order from your phone while pretending to check work emails at your kid's assembly.
Want to write something special on the card? Go for it. Want to send them anonymously? We can do that too (popular for Valentine's Day and office crushes). Not sure what to choose? Our Deal of the Day takes the decision out of your hands - it's our florist's choice using the best flowers they've got that day. At $73.95, it's also brilliant value.
We're here Monday to Friday, 7 AM to 6 PM, and Saturdays 7 AM to 12:30 PM on 1800 466 534. Real people answer - mostly our team in Armidale who've been with us for years, we even have staff in Brisbane too answering the phones. They know Brisbane suburbs, they know which flowers work for which occasions, and they definitely know how to handle "I'm in huge trouble and need amazing flowers NOW" calls.
After 17 years of delivering flowers to Brisbane, from that first partnership in Sandgate to covering every corner of this sprawling city, we've learned something important. Flowers are never just about flowers. They're about the moment your mum opens the door to find birthday roses. They're about your wife's colleagues being jealous of her anniversary bouquet. They're about saying sorry when words aren't enough, or celebrating when words aren't needed.
We're still that family business that started in a lime-green painted shop in Kingscliff. We still make our business decisions at the dinner table. We still drive up to Brisbane for netball, still get lost in the same car parks, still grab coffee at the same cafes. The difference is now we can send flowers to any corner of Brisbane, same day, through florists we trust like family.
Order by 2 PM weekdays for same-day Brisbane delivery. Because whether you're in the office remembering an anniversary, at home planning a surprise, or sitting at Nissan Arena suddenly remembering it's your mother-in-law's birthday (been there), we've got Brisbane covered.
That's our promise - from our family to yours, from Kingscliff to Brisbane, from real florists to real moments that matter.