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Albany Flowers, WA: Same-Day Even This Far South

The person you are picturing is a long way from you. Maybe it is a mum or a dad who retired down to the coast for the quiet, maybe a friend who pulled up stumps and moved to the far side of the state, and you are up in Perth, or over east, or a time zone or two further again. Down in Albany they call it the Rainbow Coast, because the sun and the rain trade places inside an afternoon and a southerly can strip the washing off the line, and you are not there to see any of it. You cannot drop in, you have not been down as often as you would like, and now something has come up and a bunch of flowers on the doorstep is the closest you can get. The distance is the hard part of it, and flowers will not close it. What they can still do is land something real on the day, made by a pair of hands who know the street when you cannot picture it from where you are. I am Siobhan, one half of the couple who started Lily’s Florist, and a town this far from everywhere is the one I think about most, because the person paying almost never gets to see how it lands.

Here is the thing a sender on the other side of the country really wants to know: does an order to a town this remote even turn up. Albany sits about 420 kilometres south of Perth, where the wholesale flowers are, and it is the only city of any size for a long way in any direction. That isolation is why far-off orders quietly fail elsewhere, and why we have run Albany through a partner florist in or near the town since 2013, and never a box freighted three days across the country. They get made down there the morning they go out, while everything is still at its best. This far from the market, there is no other way that holds up.

Order Online by 2pm

Flowers from $42.95, $16.95 delivery

Or Phone 1300 360 469

7am-6pm weekdays, 10am Sat

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Product Review verified customer reviews

A real customer review

"They where exactly like the picture I picked online and my daughter loved them she cried wen she got them because they were so pretty the chocolate and teddy bear as well. This is the only place I get my flowers from . As I live in pinjarra and my kids live in Albany"

Teena, verified customer, Pinjarra WA, sending to her kids in Albany

Read Teena’s review on Product Review

A note back from Andrew and Siobhan

Most flower websites quietly tell you the picture is only a guide, Teena, and what shows up might look like a distant cousin of it. You picked one off the screen and your daughter got that exact arrangement in Albany, chocolate and teddy included. Closing the gap between what you choose and what arrives at her door is the part I care about most. It’s also why you keep coming back, I’d say. There’s no gamble left in it for you.

She cried because it was pretty, and a fair bit of that is relief on your end too, sending all the way south to Albany and finding it turned up the way the screen promised. Good to be the flower expert you don’t have to second-guess.

Andrew & Siobhan, Lily’s Florist

In Albany the Wind Picks Your Flowers Before You Do

Anna, qualified florist | I learned to build for the wind out here long before I built for the look

Most people think the trick with Albany is the cool air. The cool helps, and I will come to it, but the thing that actually decides how a bunch survives down there is the wind. It comes straight off the Southern Ocean and it does not let up, and on an exposed verandah it pulls the water out of a soft flower faster than the stem can draw it back. A hydrangea or a clutch of sweet pea left out in that can flag before anyone is home to see it. So I build from the outside in: the woody stems on the perimeter, the gum and the grevillea and the leucadendron, almost like a fence, with the softer flowers tucked in behind them.

The good part is those hardy stems do not have to travel to get there. They grow in the Great Southern, the same stretch of country the order is going to, so they reach the bench already tough; banksia and protea come off hard wood, so crush the stem to let it drink and a protea head will sit there a fortnight without blinking. Even the everyday stems, the roses and gerberas and lilies, start in this state, grown under glass up in Perth, so they reach Albany without ever crossing the Nullarbor in a box. The long leg here is the road down from Perth, well short of the four-day freight haul the eastern markets would have meant.

Now the cool. Albany runs colder than anywhere else I sent flowers in the west, nearer a Hobart than a Perth, and cool air is the best free preservative there is. A rose that gives you seven or eight days in a warm Perth lounge holds ten to fourteen down there, because the cold slows everything the flower is trying to do. It is the one corner of WA where I would happily send tulips in winter and not lie awake over it. The catch is the wet. Albany gets a proper wet winter, and damp air sitting on a tight, many-petalled flower like a dense garden rose is how grey mould gets started, so those want packing loose enough for the air to move through.

A woman rang me once from Karratha, up in the Pilbara, wanting a dozen red roses sent down to her mum in Albany. I asked her where they would sit, and it was an open front verandah looking straight at the water. I talked her onto a bunch built around kangaroo paw and a few proteas, with the roses tucked into the middle out of the wind, and she rang back the week after to say her mum had photographed it and it was still going strong. That is the whole job down there: pick for the wind first and the photo second, and the flowers are still standing when the visit finally comes.

How a Flower Order Actually Reaches Albany

There is no Lily’s shop on York Street, and the shops trading under the town’s name are not us. Your order goes to a partner florist in or near Albany and gets built the morning it runs, from flowers grown here in the west. The rest comes down to one driver who knows that Little Grove and Frenchman Bay are a real drive around the harbours, a fair way past the next street over.

What happens to your order once it reaches the Lily’s Florist network and starts the run south to Albany.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm
2
Sent to a partner florist close to the area as a paid order
3
Built that morning, much of it from stock grown here in the west
4
Driver runs it with the full name, the unit or ward, and a mobile to call
5
Handed to the door, the reception desk, or the funeral director

What Albany Sends, and How to Land It Right

You have seen the bunches above. The harder part with Albany is landing one right from a long way off: a service with no church to aim for, a parent in a care home who is slow to the door, a ward at the region’s only hospital. A boxed arrangement that arrives ready to sit on a table handles a lot of it, and condolences sent to the home ask nothing of anyone, which is why sympathy flowers for the home are where most people start. Albany sends what few towns do, too: this was the last harbour the original Anzac convoys sailed from, so April and November bring commemorative wreaths alongside the private goodbyes. Three orders come up here more than the rest.

Sympathy Flowers for a Great Southern Send-Off

Nothing in a bunch of flowers undoes what has happened, and you already know that. The service is down in Albany, a flight or a long drive from you, and these stand in for you in the room you cannot get to, on the day you cannot make.

Sort it by where it goes. Condolences go to the home, in the first few days. Flowers for a service go to the funeral director or the chapel, addressed with the date and the family name. From what the florists who cover the area have seen, a lot of Albany send-offs are a celebration of a life held graveside or in a function room more often than in a church, so the safest move is to give us the venue and the time and let the flowers arrive before people do. When it is graveside, that is often the Pioneer Cemetery on Middleton Road, the old ground where some of the headstones belong to men who died aboard the convoy ships out in the Sound in 1914.

For a celebration of a life, the white-only rule can go straight out the window. White is the safe ground when you know nothing about the person, and for a requiem it is exactly right. But Albany sends a lot of people off from a graveside or a function room, and natives carry a meaning here a florist’s white sheaf does not: banksia, kangaroo paw, a little eucalyptus, the things that actually grow on the country the person lived on. If the family is Menang, or another Aboriginal family, the one rule is to follow their lead, because every family does sorry business its own way. If the person had a favourite colour, or grew everything orange in the garden, send that. The flowers fade inside a couple of weeks, but the card is the part the family keeps, so make it carry one true thing about them, and with our love. Send flowers for the service only once you have the where and the when.

Four and a Half Hours Away, and You Just Want Her to Know

Most of the flowers we send into Albany have nothing to do with a date on the calendar. They come from someone in Perth or over east to a parent who retired to the coast, or a friend who moved to the far south of the state and is still finding their feet. You cannot drop in, so the flowers do the dropping in for you.

These almost always go to a home, and the wrinkle is who is in to take them. A good share of older Albany residents do not drive, and the coast around Emu Point and Bayonet Head has holiday homes that sit empty midweek, so a bunch left at a gate cannot be rescued by asking the person to collect it from a depot. Give us an authority to leave and a shaded, out-of-the-wind spot, or a mobile to ring, and the morning run sorts the rest.

Some of these go to one of Albany’s care homes, or to the hospice on Warden Avenue. Those land at reception and a staff member carries them through to the room, so a box arrangement is the kindest format: nothing to find a vase for, no water to change, and stems someone will know from a WA garden over a showy import. In a palliative setting especially, from what our florists find, flowers tend to be welcome, and that is where they do the quietest work.

I took plenty of these calls where the sender had no idea what to send, only that it had been too long. I told them the same thing every time: do not overthink the flower, think about the window it has to survive. For a coast like that I would steer them to something built to take the salt and the wind, a few proteas or some kangaroo paw through it, over a clutch of soft heads that look perfect in the photo and tire by the second day. The message matters more than the stems here anyway. A card that says thinking of you, from a long way off, does more work than any flower.

Get Well Flowers to Albany Health Campus, and What a Ward Will Take

Sending flowers to someone who is unwell, when you cannot be the one sitting beside the bed, is its own kind of helpless. A lot of the get well orders here are exactly that, from family a long drive or a flight away, or from a farm a couple of hours further out than Albany itself.

Albany Health Campus on Warden Avenue is the only hospital the whole Great Southern shares, so its wards hold people from far past Albany itself. Flowers go to the main reception there and the staff carry them through to the bedside, which means the order needs the patient’s full name and ward number, and is best sent once they are properly admitted rather than still down in emergency. If they are in intensive care or on the cancer ward, those generally cannot take flowers at all, so wait until they have been moved onto a general ward. If a maternity bunch is going in, address it to the mother by name. For a recovery back at home, a get well bunch can go bigger and brighter than a ward will take, and hospital flowers are best kept smaller and low-scent.

Anna, on what a sickroom can actually keep

The ward calls taught me one rule before any other: no lilies. The pollen travels, a shared bay or a maternity room is the last place you want it, and a heavy scent in a closed room stops being a kindness fast. Keep it low and compact so it earns its bit of bench space. If you want it still going when the next visitor turns up, carnations and chrysanthemums hold a fortnight in a warm room and lisianthus is not far behind. Gerbera looks the part, but the neck bends within a few days once the air warms, so it is the wrong pick when it has to last the stay. On the card, keep it light: thinking of you, hope the worst of it is behind you.

Order before 2pm on a weekday, or 10am Saturday, and it is on the doorstep, at reception, or with the funeral director this afternoon.

Browse Flower Bunches

Still Not Sure What Lands in Albany?

Plenty of Albany orders are none of those three: a thank-you to someone who helped out, an eightieth for a neighbour who has seen a hundred bunches, a just-because for someone who has gone quiet. Do not hunt for the perfect category. Suit the person and the verandah and you are most of the way there.

If you would rather I picked, here is the call I would make. Send a boxed arrangement of natives over a hand-tied bunch. It gives more flower for the money, which counts out here where the wages run below the rest of the state; it needs no vase found and no water changed, which counts when the person it is going to cannot easily do either; and it shrugs off a hot, windy doorstep in a way soft imported stems never will. Most of those stems grew in this state rather than on a truck across the country, and on an Albany doorstep that toughness is the whole point.

What Goes Wrong With Flowers to a Town This Far Out

The honest version is worth saying plainly, because it is the thing that goes wrong with regional orders more than any other. A company takes an order for a town 420 kilometres from the nearest wholesale market, has no real way to fill it, and the sender only finds out after the day has passed, if they find out at all. The person on the receiving end never knew flowers were coming, so nobody chases it up. One investigation that sent test orders to regional addresses found close to four in ten never turned up at all. Anna spent three years on the phones, so I will let her tell you what the worst version sounds like.

You do not forget the call where someone rings to ask why the flowers never came for their mum’s funeral. It is the worst call this job has, all grief and no anger, arriving down a phone line with nowhere to go. I heard enough of them to know that a town like Albany, right at the end of the line, is exactly where that failure happens.

We have lost orders to that over the years, and it changed how we run the far ones. Albany goes to one of our partner florists near the town, who confirms the job, rather than a warehouse hoping to relay it on later. And anything heading to a house that might sit empty, or to an older person living on their own, gets a check before the driver leaves, so it is never just left on a step no one answers. It is not a magic fix, and a wet, windy Albany afternoon can still bite. But we would sooner hold a bunch ten minutes than leave it at a gate nobody is watching. The order you place today carries that same check before it goes out for the door.

How to Order Flowers to Albany

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays. We run Albany in the morning where we can, ahead of the wind and the wet. No Sunday delivery, so a Sunday occasion lands the Saturday before.

Delivery $16.95

A flat fee everywhere we cover, Albany included, right out to Little Grove, Lower King and the Frenchman Bay road. Those southern runs are real drive-time around the harbours, so a clear address and a mobile help the driver more than anything.

Will It Actually Arrive, and Who’s Home to Take It In

Two things shape an Albany run, and neither is traffic. The first is reach: this is a remote town, so the order is confirmed with a florist in or near Albany before it is promised, never a box freighted across the country. The second is access, because the addresses fan out around two harbours and a string of holiday-home pockets. If it is going to a house that might be empty midweek, or to someone who cannot get to the door quickly, tell us at checkout and the driver works to that. Order before 2pm on a weekday, or 10am Saturday, and it is at their door this afternoon, while it is still cool enough to matter.

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After You Order

Once the order is in, it goes to a partner florist covering Albany and they build it the morning it runs. Everything you told us travels with it: the venue and the time, the ward, the unit number, the name on the card, a mobile to call (we read every line of it). You do not need to do anything else.

If it does not look right when it lands, send a photo the same day to 1300 360 469 or [email protected] and we will chase it while it can still be put right.

From Andrew, on the quiet after

One thing catches people out more than anything else, and it is worth saying. If you have sent flowers a long way, to an older parent or to a family in the middle of a loss, do not read anything into the silence afterward. They are not going to ring to say the bunch arrived, and an older parent might not call for a week, if at all. After fifteen years of this, I can tell you the quiet almost always means the flowers did their job in a room you were not standing in. If you genuinely need to know it landed, ring us and we will tell you. Otherwise, let the quiet be.

Phone is quicker than email if it is for today. The team is on from 7am on weekdays and from 10am on Saturdays, and if all you want is to know an order arrived, a quick call will tell you.

ABN: 17 830 858 659

We Also Deliver Across WA

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Siobhan Thomson
Co-founder, Lily’s Florist

I will be straight with you: I have never stood on the wharf in Albany or watched a southerly come up over the Sound. What I know is the order book, and the Albany one reads differently to most, heavier on send-offs and recovery rooms and eightieth birthdays than on first ones. Pretending I knew the town would not be worth much, so I will tell you what I do trust, which is the network underneath it. That part I know cold.

Andrew and I started Lily’s Florist in 2009, three years after we bought a small flower shop in Kingscliff, and we have covered Western Australia through partner florists since 2013, Albany included. The whole point of building it this way was towns exactly like this one, the wrong side of a long drive from any capital city, where a flower order has the furthest to fall and the most to prove. You can read how the two of us got here on our story page.

The original Lily's Florist shop in Kingscliff

The original Kingscliff shop, bought 2006. The brand and the network came three years later.