9/9

Flowers Delivered to Andergrove, Half the Doors Are Empty

You pictured a nursing home. She has her own front door and her own kettle. Most of Andergrove is separate houses and the units have kitchens, so the florist picks vase or box before the van leaves. Her door, a verandah on a street that empties by eight, or a house where nobody feels like answering. You will not see which. It has been a while. Andrew here. Siobhan has run the phones with me since 2009, out of a spare bedroom. Order by 2pm, when the van goes. It lands this afternoon.

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Feefo verified review

A real review, and a late order

"Last minute birthday save. Great service providing next day delivery. The birthday girl was very appreciative, job done. Thanks guys."

Tim, verified customer · 03/09/2025

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Send a Birthday Save of Your Own

Anna on why a late order still landed

Read the second line again. Next day. Tim ordered after two o'clock, so his went onto the following morning's build. That tells you the cutoff is a real time when a van leaves rather than a number on a website. A late order is its own category in the shop, and you cover one with a wide colour brief, because it lets a florist work from whatever is strongest in front of them.

The other half of it is where the thing got built. Andergrove is a long way from anywhere that grows flowers, and had that build travelled the distance it would have arrived having already spent a day or two of its life in a box. It came off a bench inside the same weather as the recipient. Appreciative is the only feedback that ever reaches us, and it tells you the colour landed. Two words carry the rest. Job done.

Anna learnt the trade in North Carolina. She was working for a small florist at Salt in Kingscliff when we found her, and she ran our phones out of the Pottsville office from 2010. We hired her, and a Sydney florist called Will, because we had no idea what we were doing and needed people who did. What follows is hers.

A box is a closed system, and that cuts both ways.

Anna, qualified florist | fifteen years on the bench, and a long argument with floral foam

People read the boxed arrangement as the lesser choice, the thing you send when a vase will not work. In the workroom it runs the other way round. A vase is open and the recipient can see exactly how it is going. A box arrives already watered and asks nothing of whoever opens the door, and that same closure is what hides the trouble when there is trouble.

The foam is the water supply and it gives you no warning. Once it dries out it does not re-wet evenly, so the stems sitting in the dry patches stop drinking while everything above them still looks upright. There is no water line to check. Then it goes, all at once, usually inside a few hours of the same afternoon.

So the instruction that counts has nothing to do with flowers. Pour a little water into any gap between the stems every second day, slowly, until the foam stops taking it. That is the whole job. If there is a protea in there, do it daily. Proteas drink harder than anything else I work with and one big head can empty a reservoir on its own. Those black edges on protea leaves are not rot. The head pulls sugar out of the leaves to keep itself going and they darken as it does. The bloom is fine.

Three rooms come up on this run and they are three different climates. A one bedroom unit with a courtyard door and a fan turning over all day is the kindest of them, and flowers will do a week and a half in there with almost no help. A shut-up brick and tile house from eight until three in February is the worst of them, because the heat builds with nowhere to go, and every ten degrees warmer that room gets, the flowers burn through themselves about twice as fast. A porch on a new slab sits somewhere between. Send the box to the two empty ones. The unit can take a vase.

One thing about the wet season, because it comes up every year and people read it wrong every year. Brown flecks on the outer petals of a rose in humid weather are not bruising and no driver did that. It is grey mould and it comes out of the air. Pull the marked outer petals off and the bloom underneath is untouched. The dense multi-layered flowers cop it worst, roses especially, because the petals sit packed tight with no air moving between them.

If you want something that simply does not care, ask for chrysanthemums. In our experience they run ten days to a fortnight up here while a rose in the same room is finished in three or four. Leucadendron is the other one that keeps going.

Andergrove, one run

Three doors in the same suburb, three different deliveries

An Andergrove address does not tell you much on its own. These are the three a florist actually plans around, and the call gets made before the van is loaded.

A unit on Oak Street Retirement village, one bedroom units
Who is usually inAlmost always someone. Managers on site, and a community centre if she is out.
Where it landsHer own front door, under a covered walkway. Rain does not stop the handover.
Format that holdsVase or low box. The galley kitchen has a tap, so water is somebody's job already.
Get this rightUnit number in the delivery notes. It saves more time than anything else you can write.
An older brick and tile street Around the state school, built out from the 1970s
Who is usually inNobody, between about eight and three. Trades and mining rosters run the street.
Where it landsVerandah, or round to the side gate when there is rain about.
Format that survivesBoxed and hydrated beats a tall vase. Weight in the base, nothing that tips in wind.
Get this rightName a safe spot on the order. Otherwise the driver picks, then photographs it.
A newer street off Bedford Road The 22 hectare development area, declared 2010
Who is usually inEmpty by day. Youngest households in the suburb, two incomes, long shifts.
Where it landsPorch or portico, out of the afternoon sun where there is a bit of shade.
Format that copesAs the older streets. A box carries its own water, so two hours on a hot porch is survivable.
Get this rightA landmark helps on a first run. Some of these streets are newer than the map on the dash.
21.2%
under fifteen, which is why the school-run streets go quiet by nine
36
median age, younger than most people picture
82.9%
separate houses, so most orders here go to a doorstep
7.5 km
from the workroom where it gets built that day

Same suburb, same morning, three different calls. None of them are yours to make.

Population, median age and dwelling figures: ABS Census 2021, Andergrove (SAL). Development area size and 2010 declaration: Economic Development Queensland.

How a Same Day Order Reaches an Andergrove Address

There is no warehouse on Bedford Road. The stems get bought at market that week. They sit in a cool room until the morning your order goes out, and a driver does the rest.

What happens to an order once it hits the Lily's Florist network. It waits in a queue, then it gets built, then it goes out on a run.

What happens to your order when it hits the Lily's Florist network

This part of Queensland was on the second list. When we sat down and wrote out the towns to expand into after the first seven, it went in between Gladstone and Kempsey, and the florist we rang said yes the same way every one of them did. This was 2009, before Lily's Florist had a name on it.

The deal with that florist has not changed since. We do not charge them a fee and we never have. We ask them to put a few more flowers into the bouquet to cover our commission, which they agreed to up front, and every order that comes off this page goes to them. Nobody is bidding for it.

1
You order online or by phone before 2pm
2
It goes to the partner florist as a paid order, with your notes attached
3
Built the same day from conditioned stock
4
Loaded onto the run in the order it gets delivered
5
Handed over at the door, and the placement noted on the slip

For the first couple of years, step two was a Word document and a fax machine. Yes, a fax machine.

What Gets Sent to Andergrove, and Where It Actually Lands

Three orders make up most of what comes into this suburb, and they land in three different kinds of place. The thing people get wrong is almost never the flowers. It is assuming an Andergrove address behaves like the address they already know. If there is no occasion attached at all and you simply want something sent, the just because range is where most of those orders start.

This business exists because of calls exactly like the one you are about to make, incidentally. We bought a shop in Kingscliff in 2006 and the phone rang twenty odd times a day for flowers to places we had never been. Taree. Coffs Harbour. Townsville. The previous owner had taken out a Yellow Pages ad and never mentioned it. We resented those calls for six months. Then we worked out they were the business.

Her birthday is Thursday and you are in Sydney

You have already rung. The card went in the post last week. The flowers are the part that turns up on the day when you cannot.

Two addresses, two different orders. If she is in one of the units on Oak Street, it goes to her own front door under the covered walkway, and from what our florists have seen there, the unit number in the delivery notes does more work than anything else you can write. If she is in a house instead, nobody is home between eight and three and the driver is choosing a safe spot, so name one on the order. A ninetieth gets pitched differently again, and not for sentimental reasons: by ninety the surfaces in a one bedroom unit are already covered in cards, so the build has to be smaller than you think and still read as generous.

Nobody sees the price on the card and nobody ever has, so spend what feels right rather than what you think the occasion demands. If the card itself is the part you are stuck on, "Happy birthday Mum, wish I were there" is where most people land, and it is no worse for being obvious.

Anna's rule for a one bedroom unit is about scale and about where the thing ends up sitting.

Front facing, and wide rather than tall. It has to share a surface with whatever is already on that surface, and in a one bedroom unit every surface is already doing a job. She can shift it with one hand, which matters more than it sounds. Keep it off the kitchen counter if there is fruit sitting there, though. A bowl of ripening bananas in a twenty eight degree kitchen will finish carnations inside a day and a half, and carnations are in most mixed builds. Same room is enough to do it. The next room along is fine.

Sympathy here usually goes to the house, not the chapel

Someone has died, the family is in Andergrove and you are not, and you are working out what is appropriate from a phone in another state.

Flowers do not cover what has happened and you already know that. What they do is put your name in the room on a day when nobody can think straight. The bunch is finished inside a fortnight. The card goes in a drawer and somebody finds it again years later.

Chapel flowers go through the funeral director with the service date attached to them. Condolences go to the house, usually inside three days, and on this run that is where most of them end up. Sympathy to the home is the standard here. Our florists tell us that burials and ash interments for this end of Mackay mostly run through Mt Bassett Cemetery, four kilometres away on the North Mackay boundary. If the service is graveside, say so on the order, so the timing gets set against the chapel hour instead of a delivery window. Between June and November they plan the morning around cane haulage on Beaconsfield Road East, which can put ten minutes on that run. Worth knowing about the chapel flowers, too: the wreath stays at the cemetery, and the sheaf comes home. The family walks back into an empty house and there are flowers on the counter that were on the casket two hours earlier. For the card, one line is enough. "Thinking of you and your family" assumes nothing about religion.

Close to eight in every hundred people here are Aboriginal or Torres Strait Islander, mostly Yuwibara, and there is no blanket rule to reach for.

Anna, on asking rather than assuming. From what our florists have seen, western sympathy flowers are welcome in most families here, and the only safe universal is that somebody asks before anything gets cut. If the answer comes back native, the native range is the right shelf: banksia, kangaroo paw, wattle, eucalyptus. Wattle sits with love and friendship. Waratah carries renewal and the honouring of Elders, though it is a southern flower and it will have travelled a long way to get here. One practical thing on top of all that. Do not put a photograph of the person who died on the card. In some communities that is a hard no. And if you are worried a native tribute will look like the odd one out on a table of white sheaves, in our experience it reads as considered. It also holds up in a shut house with nothing running, which a lily sheaf does not.

Send the same bunch twice and she will notice the second one less

You do not need a reason. There is no birthday this week. Six weeks since you rang, and the gap has started to feel like something.

This is the order we see most often into Andergrove and it is rarely a one off. It is a rhythm, every four to eight weeks, no date on it. Thinking of you is the category it lives in. Sort it the same way as everything else here: to a unit it can be a vase, to a house it wants a box, and that decision gets made for you if the address is complete. She will read the card before she looks at the flowers. Everyone does, and the regulars work that out by about the third order, which is when they start writing something different every time instead of the same line.

She will not always message back. The photo turns up in the family group two days later, or she rings on the Sunday and mentions it halfway through the call. Silence after a delivery is not evidence that anything went wrong. The driver writes on the slip what they did with them, and we can read that back to you over the phone. On the card, "Thinking of you Mum, miss you" is what most of the regulars settle on.

Ask for a different bucket each time. Pinks one order, natives the next. Four identical builds in a row and she stops seeing them, which is a waste of a good stem and a waste of your money. Write "different from last time" in the order notes and the florist will pull from somewhere else.

Most of these get ordered on the day, usually in a hurry, and it usually works. Cutoff is 2pm weekdays and 10am Saturdays.

Send Flowers to Mum in Andergrove Today

None of those three quite it?

Maybe all three half-matched. Maybe none of them did. Both describe most first orders into a suburb somebody has never been to.

If you feel underqualified to be picking flowers, I was too. The first flower call I ever took, a woman asked me three quick questions and I turned round and said "hang on, I will just check with my wife." Siobhan knew exactly as much as I did, which was nothing at all. The blind leading the blind, in 2007. Nobody who rings this number needs to know what they are asking for.

There is also the get well order, which in Andergrove mostly goes to a house rather than a ward. Our florists find the clinics on Celeber Drive account for a fair share of the suburb's appointments, and the flowers tend to arrive at home in the days after the visit rather than at the surgery. A kitchen counter, no shared room, nothing to plan around. And if you are in Andergrove yourself and after somewhere to walk into, this page is not much use to you. It is built for the person who is not here.

Anna, if you want one answer

Ask for a low boxed mixed build and tell them to run chrysanthemums through it. Boxed because most Andergrove addresses are empty when the driver gets there and a box can sit on a porch for two hours without anybody doing anything about it. Chrysanthemums because they are the most heat tolerant thing I work with, so they are still going when the softer stems have gone over and the whole build holds its shape instead of collapsing in the middle. Mixed because a four or five colour brief lets a florist work from the strongest stock in front of them. If you would rather hand it over entirely, florist's choice does that, and it reliably gets the best stems in the bucket.

How to Order Flowers to Andergrove

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or hand it to the florist online, any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays. No Sunday delivery to Andergrove, and the reason sits further up the chain than the van. The Brisbane wholesale market that feeds this end of the state shuts at midday Saturday and does not open Sunday at all. Sunday orders queue for the Monday build.

Delivery $16.95

Flat rate, subsidised. The florist covering this run works out of the CBD, 7.5 kilometres south, and we wear the difference on the freight rather than pass it on. Prices open at $42.95 and most of what goes to this suburb sits well under a hundred.

The Oak Street Drop, and the Wet Season Re-route

The units at 15 to 21 Oak Street are independent one bedroom units rather than a nursing home, and that shapes the delivery more than anything else on this page. Covered walkways run between them, so rain does not stop a handover, and our florists tell us there are village managers on site through the day. The drop is straightforward once the unit number is on the order and awkward when it is not. Between December and April, storms over the Goosepond catchment along the southern boundary can put water across the low approaches, and on those afternoons the run comes in from the north instead. The order still lands the same day. Order before 2pm today and it is at her door this afternoon.

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After You Order

I have done the delivery end of this myself and I was not good at it. Murwillumbah Hospital, thirty seven degrees, Asha screaming in the back of the car, five minutes to get flowers to reception and nowhere on the street to park. That was 2007 and I was the driver because there was nobody else. I still wonder what the woman on the desk made of us.

What happens now is quieter. The order reaches the florist that morning and they build it and write the card out from your message. It gets loaded in delivery order, not order order. Andergrove takes three shapes on a weekday, the unit stop, the older street and the new estate, so the run gets planned around which of yours is which.

If the confirmation lands and something looks off, the wrong colour, fewer stems than the photo, or a placement in the delivery photo that worries you, ring us before you ring her. 1300 360 469, 7am to 6pm weekdays and 10am Saturdays. Most of these get sorted before the end of the same day.

When it is a real problem it is usually one of two ordinary things. Either the address was missing something and the driver had to work it out on the spot, or a stem got swapped because what was on the order was not in the shop that day. The swap on its own is normal and it is often the right call. The failure is when nobody tells you. We note substitutions on the order and if the change is a big one we ring.

Siobhan, on the six weeks between phone calls

I have been answering this phone since before Ivy was born, and I mean that literally (Valentine's week 2011, eight desks crammed into the garage at Pottsville, me eight and a half months pregnant and taking calls from half past six in the morning). So when I say the most common call about an order like this one is not a complaint, I have some idea. It is a daughter ringing two days later, asking whether her mum actually got them, because her mum has said nothing. Those flowers have already done their work in that room. Whether she has managed to tell you about it yet is a separate question. Nine times out of ten she is saving it up for Sunday.

Our partner in Toowoomba has sent us a hamper every year for about twelve years. Peg in Townsville used to spend the first five minutes of every call telling me how fast her town was growing and how proud she was of her daughter in banking. We have never shopped these people around on price.

Ring rather than email for anything happening today. Somebody picks it up between 7am and 6pm on a weekday and until 10am on a Saturday, and it is a person on the other end.

ABN: 17 830 858 659

We Also Deliver Nearby

These five sit on the same northern run, and Beaconsfield and North Mackay share the boundary roads Andergrove orders travel on.

About the Author

Andrew and Siobhan Thomson with their daughters Asha and Ivy
Andrew Thomson
Co-founder, Lily's Florist

Two of us run this. Siobhan takes the phones and writes the difficult card messages, I do the routing and the arguments with couriers. We hired an accountant in Kingscliff in 2006 to look over the flower shop before we bought it, and his advice was: do not. We bought it anyway. He is still our accountant nineteen years later, which probably says something about the pair of us.

For about three years after that we were running a gift shop, a florist, an organic grocery, two product websites, a newborn, deliveries in a hot car, and a post office run that felt like fifteen trips a day. Something had to go. Flowers stayed.

Asha is eighteen now and Ivy is fourteen. Most of what happens to this business still gets decided at the dinner table or in the car on the way to netball. There is no boardroom and there never has been one.

Nobody here lives in Andergrove and I have never stood on Oak Street. What we do have is 800+ partner florists, seventeen years of order history telling us what this suburb sends, and a florist who covers that side of town every working day. The whole story, including the years it nearly went under, is here. It took the two of us a month to write and it is the only place all of it sits: About Lily's Florist.

The original Lily's Florist shop in Kingscliff NSW

The Kingscliff shop the day we took it over in 2006. It looked like it had in 1979 and neither of us had ever worked in retail, let alone flowers.