From this far away, the fear was never getting flowers to the door. It is sending the wrong one. Applecross is the kind of suburb where a sympathy order might go to a Chinese family who read colour as the message, or to an Italian Catholic family who order generously and expect lilies, and the gap between reading that correctly and missing it is not small. I am Siobhan, one of the two people who started Lily's, and for years I was the voice on the phone when people rang unsure. We have sent flowers across Perth through the partner network since 2013, so reaching the door is settled. What takes more care is making sure the flowers say what you meant them to say.
Late every November, the suburb closes Ardross Street for its jacaranda festival, the kind of thing a florist who works these streets plans a delivery run around and a national site reading an address off a map never sees coming. This is the suburb that named its roads after the Scottish Highlands and turns its footpaths purple for a fortnight each spring. Knowing the place that well is half of getting the flowers to the door on the day you meant them to land.
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The Question I Always Asked Before I Picked a Stem for This Side of Perth
The calls I took from this part of Perth were not usually about whether the flowers would turn up. They were from people who knew the household was Chinese, or Italian Catholic, and were quietly worried they would send the wrong thing and only learn it later. They were right to worry. In a lot of Chinese homes the colour itself carries the meaning, and a kind gesture sent in the wrong one can land as the opposite of kind.
For a Chinese funeral the recognised choice is white and yellow chrysanthemums, sometimes white lilies or orchids, and the one rule I would not bend on is red. Any shade. Red at a Chinese funeral reads as celebrating the death. The trap runs the other way too: chrysanthemums mean death in Chinese culture, and they are cemetery flowers in Italian culture as well, so they belong at a funeral and never as a gift to either household. I steered more than one caller off sending chrysanthemums to a colleague for a birthday. Beautiful flowers, the exact opposite message. For the Italian Catholic families it was usually the generous order, white lilies at the centre, for the church and the graveside. Around early April, callers would ring for Qingming, yellow and white bunches to be placed at the graves out at Fremantle and Karrakatta.
White is the safe centre across almost all of it. If you only remember one thing, remember that, and that red belongs to a wedding here, not a funeral. And if you are not sure what the family would want, the answer is to ask one question on the phone before anything is made. It takes ten seconds and it has saved a lot of orders from going sideways.
There is no Lily's warehouse in Applecross with a van out the back. Your order goes to a florist who works this part of Perth, made the morning it goes out, from stock bought fresh that week. That is the whole idea of the network.
* What happens to your order once it lands in the Lily's Florist network.
The everyday stems, the lilies, the chrysanthemums, a few gerberas, are grown right here in the Perth metro, and the natives come from WA growers, so the flowers in an Applecross bunch have not spent days in a box crossing the country to get here. Perth grows more of its own flowers than any capital this far from the eastern states, which is the quiet advantage of ordering on this side of the country. They are bought at market that week and put together the day they go out, then carried a short, flat run, about seven kilometres from the city across the river, to the door.
Three kinds of order come up again and again for Applecross, and from a distance each one can go wrong in its own way. Most are sent from interstate or across Perth, with a steady run of thinking-of-you orders from people who simply cannot get there this week. A box or vase arrangement quietly does a lot of the work in all of them, because it arrives in its own water and asks nothing of the person who opens the door.
When you are ordering sympathy from a distance, into a household you may not know well, the worry sharpens: this is a suburb where colour carries a meaning you might not read, and getting it wrong lands at the worst possible moment for a family. Flowers will not undo what has happened, and no one is asking them to. What they can do is stand in for you at a service you cannot get to, arriving in the colour that reads as respect, at the place the family will gather, and telling them you understood.
Sort the destination first. A tribute for the service goes to the funeral director or the church, the heritage Catholic church on Ardross Street among them, with the service date and time on the order. A condolence to the living goes to the home, or to the Grandton reception where, from what our florists have seen, staff log it and carry it through. Keep the card simple and sincere: something like thinking of you and your family carries more than a long message ever does. The flowers will be gone in a week; the card tends to be kept far longer, which is the part that lasts.
The colour is the part that carries the message. For a Chinese family the recognised choice is white and yellow chrysanthemums, or white lilies, and red is the one thing to keep out of it entirely. For the Italian Catholic families, white lilies are the safe centre and the orders tend to run generous, for the church and the graveside both. If you are unsure which tradition you are sending into, a white sympathy arrangement is the closest thing to safe ground across all of them, and a funeral tribute can be timed to the service rather than left to guess.
An anniversary in a long-settled Applecross household is a quieter, more particular occasion, and the person opening the door has seen a lot of flowers. This is a suburb that marks the day properly, often with dinner on the river at the Raffles or along the foreshore, so flowers arriving at the house beforehand are part of how the day is marked, and they have to look like a florist gave them some thought.
Most of these go to a house, where a surprise on the bench is easy enough to arrange. The catch here is the apartments: a riverfront unit on the foreshore or one of the newer towers on the Canning Bridge side will usually want the flowers left at a concierge or reception, so it is worth ordering with a contactable number for the recipient rather than only the address.
For a couple like this I would spend the money on what is still there the following weekend, not on a big bunch that peaks on day one. A premium arrangement built on oriental lilies and roses, or a single orchid plant, reads as the more considered gift: the lily keeps opening bud after bud and the orchid runs for weeks, long after a dozen supermarket stems have dropped. On an anniversary that is what earns its keep, the walk-past on the Sunday that puts you back in the room with them.
You are proud, and you are not going to be in the room. A graduation or a formal is the kind of milestone you want to stand close for, and instead you are marking it from the other side of the country, catching the handshake later on a phone. It carries weight here in a way it does not in most suburbs: the high school the local kids go to, just over the boundary on Links Road, has sent two of its students to Oxford as Rhodes Scholars, and plenty more head off to UWA and Curtin, so the day gets taken seriously.
These go either to the family home or to the venue, so put the recipient's name and the occasion on the card, and order early enough on the day that it is there before they leave. The thing that fails a graduation flower is heat and a long wait in a hot car, so a sturdy, bright arrangement beats anything delicate.
For something that is meant to look up, bright and full does the job, and it has to hold through a long day of photos and a hot car. Chrysanthemums and a native mix carry the brightness without flagging in the warmth, and an orchid plant lasts for weeks and travels well. Gerberas bring the colour, though they are thirstier than they look and will drop their heads in the heat, so I would build around the hardier stems and let the gerberas lift it rather than carry it. The soft ones, the hydrangea and its kind, I would keep out of a graduation or celebration arrangement in a Perth summer.
Order before 2pm on a weekday, or 10am on a Saturday, and the flowers are at the address the same afternoon.
Browse Flower BunchesPlenty of orders to Applecross are none of the above. There is a steady run of thank-yous to the doctors' rooms clustered along the Ardross Street strip, which has far more GP practices than a suburb this size usually does, then the birthdays for someone at Grandton, and the just-because for a parent who has had a hard month. If none of the three cards above quite fits, this is the steer I would give.
Send WA natives. The reason is practical as much as it is pretty. The new towers and the care building are heavily air-conditioned, and an air-con draft pulls the moisture out of a soft stem faster than any hot doorstep, collapsing a hydrangea in hours and curling a delphinium inside a day. Banksia, leucadendron and a kangaroo paw or two barely register it, and a leucadendron will hold close to three weeks in a dry, conditioned room. They earn their place in a care setting for another reason too. They carry almost no scent, which matters in a shared room, and a box arrangement asks nothing of busy staff: no vase, no water to change. Flowers are genuinely welcomed in places like Grandton, and natives are the surest way to send them well to someone you do not know, since they do not lean soppy or sombre. That is the order I steered callers toward when they could not decide, and it rarely came back to bite.
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Order by 2pm on a weekday, or by 10am Saturday, for same-day delivery. No Sunday delivery. The afternoon sea breeze the locals call the Fremantle Doctor comes up the river and keeps the heat off an Applecross doorstep better than an inland one. The timing pressure here is rarely the heat; it is the cultural window, when a service falls on the same day.
A flat, subsidised $16.95. Applecross is level and close to the depot, so a home run is straightforward. There is no hospital or cemetery in the suburb, so sympathy flowers route out to a funeral venue, the home, or the cemeteries at Fremantle and Karrakatta.
The access worth knowing about here is vertical, not distance. A growing share of Applecross addresses are apartments now, from the older riverfront units to the new Canning Bridge towers and the fourteen-storey Grandton building in the middle of the suburb, with its own care wing above a ground-floor reception. The florists who cover Applecross will tell you these take a delivery at a ground-floor desk where staff carry it up, rather than at the apartment door, so a box arrangement that holds its own water travels best, and the recipient's name with the apartment or room number matters as much as the street address. If you are not sure how a building takes deliveries, a quick call sorts it. Order before 2pm today and the flowers are at the address this afternoon.
Once the order is placed it goes straight to a partner florist in or close to Applecross as a paid order, and they build it that morning from their own stock. You will not see it being made, and there is no honest way around that, but it is the same path every order has taken for years.
If something is not right, ring us the same day, while there is still time to do something about it. The number is below, and a real person picks it up.
Years ago Siobhan and I were the ones doing these runs ourselves. Flowers to a hospital reception with five minutes to spare, thirty-seven degrees, a baby screaming in the back of the car. You learn quickly what matters at the door. The rule we hold now is a simple one: a stem can be swapped for size or a shortage, but never the colour on a culturally sensitive order. A red stem does not quietly go into a Chinese sympathy arrangement because something ran short. Those orders are flagged so the florist checks with us rather than guesses, which means it is not something you have to keep an eye on from your end. We already do.
If the recipient goes quiet for a day or two, that is normal, especially around a funeral. The photo, if one comes, comes when it comes: people in the middle of something rarely stop to send one straight away, and the flowers have already done their work in that room whether they have managed to tell you yet or not. For anything time-sensitive, phone beats email: 1300 360 469, seven to six on weekdays and from ten on Saturdays. For everything else, email [email protected].
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