Nestled along the River Torrens, Athelstone has always been a place where nature and community come together beautifully. Just like the river that winds through this historic Adelaide Hills suburb, our flower delivery service has been flowing steadily since 2009, bringing fresh blooms to doorsteps across South Australia.
Our story began not in the Adelaide Hills, but in a tiny flower shop in Kingscliff NSW back in 2006. Two city refugees with zero flower knowledge, a baby on the way, and a Yellow Pages ad we didn't even know existed. Fast forward to today, and we've grown from that single struggling shop to a network of over 800 partner florists across Australia, including trusted local florists serving Athelstone and the surrounding Adelaide Hills.
Our commitment to genuine service earned us a Feefo Trusted Service Award in 2025. Feefo is Google's endorsed review platform that only collects feedback from actual paying customers. To qualify for this award, we needed at least 50 reviews averaging 4 stars over 12 months. We exceeded that requirement with over 3,025 reviews, with 2,406 of those being 4 or 5 stars.
Online reviews these days can be trickier than navigating the winding roads through the Adelaide Hills. You never know if you're reading genuine feedback or something crafted by someone's cousin's best friend. That's what makes Feefo different, and why we chose them back in 2013, despite our initial skepticism.
Feefo only accepts reviews from people who've actually purchased from us. We can't manipulate them, delete the unfavorable ones, or ask our mates to write glowing testimonials. It's completely independent, which honestly terrified us when we first signed up. Flowers are incredibly subjective. What one person sees as "absolutely gorgeous," another might view as "a bit too bright." So putting ourselves out there with zero control over what people would say? That required serious courage.
When you order flowers for Athelstone, your arrangement is created by skilled local florists who understand their craft intimately. We're not operating from warehouses or sending flowers through Australia Post overnight. Our blooms come from genuine florist shops with real people who take authentic pride in their work.
We remain that same Mum and Dad team who purchased a failing flower shop in 2006 with a newborn (who is now almost 19 now and still lives at home) and absolutely no clue what we were doing. Our business decisions are still made around the dinner table, or during school drop-offs and weekend netball games. We don't have corporate boardrooms, marketing departments, or offshore call centres.
When you call us, you're speaking with Australians in our call centre in Armidale NSW. Our network has expanded from that one courageous florist in Murwillumbah to over 800 partners nationwide, but our core mission remains unchanged: connecting people through the simple beauty of flowers.
From celebrating new beginnings in Campbelltown to sending comfort to families in Paradise, or surprising someone special in Rostrevor, your flowers should arrive fresh, beautiful, and delivered with genuine care. One customer captured it perfectly: "Very impressed with the friendly service and quick delivery. Ordered from Victoria and the flowers arrived at their destination within the hour. The flowers were beautifully arranged and much appreciated by the recipient."
That's not corporate speak or marketing fluff. That's the reality of what happens when real people genuinely care about making someone's day brighter.