Just so you are clear the whole partner florist in Bathurst 'thing', if you have not read the Lily's Florist story that we mentioned and linked to above. When you place a flower order to Bathurst, whether you call us or order online, you flower order will be directed to one of our many flower delivery experts. Which partner florist your flowers go to strictly depends upon what you flowers you ordered and what each florist has in stock at the time. For example, if you ordered our 12 Red Rose Arrangement your flower order would go to a partner, if they only had 6 Red Roses left in store, your flower order would go to our second partner florist in Bathurst, who would then make up the order and send it to the recipient as per your order.
Bathurst taught us something fundamental about flowers back in 2008. We were drowning in phone calls at our Kingscliff shop, and that infamous Yellow Pages ad bringing us requests from everywhere. Orange, Lithgow, Mudgee, Oberon, and always Bathurst. The Central Tablelands seemed to send more flowers per capita than Sydney. At first, we couldn't figure it out. Then it clicked. These aren't commuter towns where you bump into family every weekend. When your daughter's in Bathurst for uni, your parents retired to Orange, your best mate's working in Lithgow, flowers become the connection.
Paul W (ref: 439257) summed it up perfectly when he sent flowers to his sister in Bathurst: "Fantastic service and fantastic flowers. My sister was very important." That last bit gets me every time. Not "the flowers were important" but "my sister was important." That's what regional deliveries are really about. The distance makes everything more deliberate, more meaningful.
Back then, we'd say no to these calls, watching money walk out the door. Until that desperate winter's day in 2007 when we had $20 in the till and thought, what if we just tried? What if we called a florist in Bathurst, told them who we were, asked if they'd help? That single decision changed everything. Not just for us, but for the hundreds of florists who eventually joined our network. In fact, Bathurst was one of the first 10 areas we expanded to outside our local area, Flowers in a Box if I remember right, and this very page we built, all the way back then to help drive more orders to this foundational partner, mind you, the page has changed significantly since then!
Our first Bathurst partner taught us more about the flower business than any course could. They explained how altitude affects flower longevity. How the cold snaps in July mean different flower choices than coastal towns. How Mount Panorama race week means ordering triple the usual stock because the town swells to bursting. These weren't things you'd find in a manual.
Henry W (ref: 381394) discovered this local expertise firsthand: "Excellent choice for same day flowers to Bathurst! Very lovely flowers delivered on time. Good quality and fresh, no bruising." That "no bruising" comment might seem minor, but it's everything. Bathurst to Orange might only be 50 kilometres, but those flowers travel through temperature changes that can destroy delicate blooms. Our partners know which flowers survive the journey, which ones thrive in Bathurst's climate.
The Central Tablelands florists in our network operate proper shops on Russell Street, George Street, William Street. They're not warehouse operations.
In 2013, we did something that terrified us. We signed up with Feefo, knowing every single review - good, bad, or ugly - would be public. No deletion, no editing, no hiding. Just raw customer feedback for everyone to see. The team thought we'd lost it. Flowers are subjective. What's "stunning" to one person is "over the top" to another. We were basically handing ammunition to anyone who had a bad day.
But here's what happened. 22,479 Lily's Florist reviews later, 18,706 of them 4 or 5 stars. Not because we're perfect - scroll through and you'll find plenty of criticism. But because transparency forced us to be better. Every review gets read by actual humans (usually me or Andrew at the dinner table). When someone suggested an easier reorder function last month, our developers had it in testing within days. That's not corporate efficiency, that's two parents running a business who actually care.
Feefo only randomly selects 300 customers monthly for review invitations. Google endorsed them because their system's bulletproof - only verified purchasers can review. No fake reviews from competitors, no glowing testimonials from your mum. Just real experiences from real orders. Some months we get hammered in reviews, usually when a partner florist drops the ball. But that's the point. It keeps everyone honest.
Our terms and conditions read like a novel, but here's what matters for Bathurst deliveries. Order before 2PM weekdays for same day delivery. Standard delivery's $16.95, though sometimes Central Tablelands addresses need extra. We'll call you if that happens, no surprises on your credit card. Business addresses get flowers by 5PM, homes by 6PM, though our partner Bathurst florists usually beat those times.
We don't do PO Boxes or Locked Bags, learned that lesson the hard way. If something goes wrong, tell us within 24 hours with photos. Not because we don't trust you, but because it helps us figure out which partner florist needs a talking to. The satisfaction guarantee isn't marketing fluff. If flowers wilt within 24 hours and you've followed the care instructions, we'll replace them. Simple as that.
Changes to orders need 72 hours notice. That might seem excessive, but our Bathurst partners often pre-order specific flowers for arrangements. Last-minute changes mean wastage, and these are small businesses, not corporations absorbing losses.
Running a flower network from the dinner table in Kingscliff to everywhere from Bathurst to Broome sounds insane. But that distance forces discipline. We can't pop around to check on things. We can't smooth over problems with a handshake. Everything has to work systematically, transparently, reliably.
Our Armidale call centre isn't offshore because we're too tight to pay Australian wages. It's there because regional Australians get regional Australia. They understand that Bathurst isn't "near Sydney." They know the difference between West Bathurst and South Bathurst. They've handled enough orders to know race week from graduation week.
Every business decision still happens at in the home, perhaps while watching the footy on a Sunday arvo, or on the way up to netball training with the kids every Wednesday night. We don't do the boardroom thing, no strategic consultants, no focus groups, just WhatsApp and Post-it notes on the fridge. Just two people who accidentally built a flower network because we were too stubborn to say no to customers. Asha's finishing Year 12 now, probably joining the business soon (at least I hope one day). Ivy's 14, already better at social media than both of us combined.
Whether you're sending from Sydney or Katoomba, Bathurst deliveries work the same. Pick your flowers, our local partners make them fresh, deliver them personally. They know every street from Kelso to Eglinton, every confusing new development, every retirement village. Order before 2PM weekdays for same day Bathurst delivery - online or call us now.