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Belmont Flowers, WA: Made to Last When Nobody's Home

You are probably not standing in Belmont as you place this order. You might be on a roster somewhere past Newman, a fortnight from home, sending flowers ahead so they are waiting before you are. You might be in another state, or another country, sending to a parent who has lived on the same Belmont street since the seventies. From where you are you cannot knock on the door, and you cannot check that anyone is behind it. A Belmont address is easy enough to reach. Whether someone is home to take the flowers in is the part that takes managing, and the part you can hand to us.

There is a wholesale flower grower on Belmont Avenue itself, which is something almost no Perth suburb can say. Tesselaar supplies the trade from inside the suburb, stocked with the banksia, protea and leucadendron that come off West Australian farms in the same state. For a native arrangement headed to a Belmont door, that is a real head start. Those waxy stems begin fresher and hold close to a fortnight, which is the whole answer to a house with nobody in it: flowers still alive when someone finally walks through the door.

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Flowers from $42.95, $16.95 delivery

Or Phone 1300 360 469

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Why a Belmont bunch has to survive two weeks of nobody touching it

Anna, qualified florist | she took the mine-site orders off the Pottsville desk for three years

People sending flowers to a Belmont house reach for the brightest bunch on the page. Brightest is the wrong question. The right question is what is still alive in two weeks, because a fair share of Belmont homes have nobody in them for that long. A partner is on a swing in the Pilbara, the vase never gets topped up, nobody recuts a stem. I took those orders for three years off the Pottsville desk, mine-site workers ringing in at odd hours, and the ones who chose on looks alone were the ones who rang back disappointed. After enough of those calls I stopped asking what looked nicest and started asking how long the house would sit empty.

Heat is only half of it. Perth summer doorsteps climb past 38 degrees before the Fremantle Doctor turns up mid-afternoon, and that speeds everything along. The bigger problem is the empty house. A hydrangea drinks like a sponge and folds in one to five days with no one to refill the water. A gerbera bends at the neck inside three or four. The stems that shrug off neglect are different animals. A chrysanthemum holds ten to fourteen days at 28 degrees. A carnation runs seven to fourteen, longer than almost anything in the bucket. Carnations get written off as servo flowers, and the people writing them off have never watched one outlast a bunch of roses. Leucadendron and protea, the waxy natives, go ten to sixteen and barely notice the vase has run dry. The ones headed to a Belmont address barely travel to get there, and a stem that has not sat in a freight box for two days starts with more left in it.

So for a house that sits empty on a roster, I steer people toward chrysanthemums, carnations and the waxy natives every time. Leave the hydrangea. It is a lovely flower for a home with someone in it. For a Belmont place with the blinds drawn a fortnight, it is money spent watching something wilt on a bench nobody walks past.

How a Belmont Order Actually Gets to the Door

There is no warehouse on Belmont Avenue with our name on it. Your order goes to a partner florist in or close to Belmont, who builds it the morning it goes out, from a cool room stocked that week. That is the whole model, and it has not changed since 2009.

What happens to your order once it hits the Lily's Florist network.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm on a weekday
2
We send it straight to a partner florist in or near Belmont as a paid order
3
They build it that morning from stems out of the cool room
4
It goes on the run with the day's other Belmont deliveries
5
Hand delivered to the door, with a call ahead if the address needs one

What People Send to Belmont, and How to Get It Right

You have seen the bunches above. The harder question is usually not what to buy but how to get it right for the moment you are sending into. Three situations come up again and again in Belmont, and the first is the one the suburb is built around: thinking of someone from a long way off.

When You're on a Roster and They're Home Without You

A good half of the thinking-of-you orders into Belmont come from people who are not there to hand the flowers over themselves. You are on a swing, or interstate, marking a birthday or an anniversary or just a long stretch apart. A line like "thinking of you, no reason needed" on the card carries more than you would expect, so do not overwork it.

The one thing that helps most is a heads-up at checkout if the house might be empty when the driver arrives. That flag changes the drop, and it is the difference between flowers waiting and flowers wilting on a step nobody reaches for hours. From years of these, the orders that go wrong are the ones where nobody mentioned the recipient was away too. A quick note saves it. For the times you just want something warm to land for no particular reason, a just because bunch does the job.

Anna on the bunch that survives the wait

If there is any chance the flowers sit a few hours before someone gets to them, that rules a few options straight out. I would send the waxy natives or a carnation-led bunch for this, every time. They handle a warm doorstep and a slow pickup without sulking. Roses on a 35-degree verandah for six hours are a different bunch by the time the door finally opens. I had mine-site partners order the same arrangement every rotation once they found one that was still going strong when they walked back in. That is the whole point of sending it.

Sympathy Flowers Cross Every Culture on These Streets

Belmont is one of the most mixed suburbs in Perth, and a sympathy order here might go to a Catholic family, a Chinese family, a Muslim family or a Buddhist family, sometimes on the same street. Sort it first by where it is going. Condolences go to the family home, sent within a few days. Funeral flowers go to the directors, Seasons Funerals on Great Eastern Highway at Redcliffe or Baskerville Metcalf on Hehir Street, with the service date and time confirmed so they arrive before it starts.

Flowers do not undo a loss. They tell a family you stopped what you were doing to mark it. If you are unsure what suits the family, say so when you order and the florist will steer you, and "thinking of you and your family" is always enough on the card. Write it as though it will be read more than once, because the card tends to outlast the flowers and gets kept long after the stems are gone.

The question I fielded more than almost any other on the phones was what flower is right for a culture that is not your own. White is the safe answer across most of Belmont. White lilies and white orchids read as respect to Chinese, Buddhist and Catholic families alike, and you keep red out of it entirely for a Chinese funeral, where red belongs to celebrations. The Catholic families here, a lot of them Italian, expect something generous. For a Muslim family, ask first. Many prefer none, and where flowers are welcomed, a simple white arrangement sent to the home after the service, never to the mosque, is the safe move.

Getting Flowers Into a Ward or a Care-Home Room

If a parent or grandparent is in care here and you are a long way off, the visit you cannot make is usually the thing underneath the order. Flowers put your name in the room on a day you cannot be there.

Two big hospitals sit inside a Belmont delivery run. Royal Perth on Wellington Street is about six kilometres west, Bentley Health Service about five south. From what our florists have seen, ward flowers go to reception with a patient name and a ward, and a volunteer or clerk carries them through within an hour or two. The care homes work the same way. Sister Mary Glowrey on Lapage Street, named for the Australian doctor who spent her life treating the sick and dying in India, takes flowers at reception and staff walk them to the resident's room. Put the resident's full name in the notes, and a room number if you have it.

If it is a day procedure and they will be home before the flowers would land, send to the house instead. "Hope you're back on your feet soon" on the card needs nothing more. Either way, a hospital delivery is one to get right on the first go.

I would leave the lilies off any hospital order. The pollen is an allergen risk on a shared ward, and most WA hospitals tend not to take them through. Send a vase arrangement or a box, never a hand-tied bunch, because nobody on a ward has a spare vase or the time to find one. Keep the scent low for the same reason it matters in a care-home room, where the air is shared. Lisianthus and carnations are the ones that last past the visit, both pollen-free and low on scent. A few gerberas lift the colour, but do not lean on them for length in a warm room, where they soften by the fourth day.

Order before 2pm on a weekday and the flowers are at their door this afternoon.

Browse Flower Bunches

When None of These Is Quite the Order You Are Placing

Plenty of Belmont orders do not fit a neat box. You heard something secondhand, or you are sending to a share house and you are not certain who is home, or you just want something to turn up without a fuss. That is fine. You do not need the right category, you need flowers that arrive and hold up.

When the house might be empty for a while, Anna has one she falls back on.

The Rose and Carnation Arrangement, built in a box with foam so the water is locked into the arrangement and nobody has to top up a vase or recut a stem. The gerberas carry the first few days, the roses open through the middle, and the carnations are still going at the two-week mark. For a Belmont house on a roster, that boxed flower arrangement is the order still alive when someone finally walks in the door.

How to Order Flowers to Belmont

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays. No Sunday delivery. In summer we run Belmont deliveries in the morning where we can, before the doorstep heat builds.

Delivery $16.95

Flat $16.95 anywhere in Belmont. The 6104 postcode also covers Redcliffe and part of Ascot, so confirm the street and suburb on a shared-postcode address.

When Nobody Is Home

Belmont's real delivery catch is occupancy. The door is usually easy to reach; whether someone is behind it is the question. Nearly half the suburb rents, and a good share of households have someone away on a mining roster, so the address is often reachable but empty. If there is any chance of that, ask for authority to leave at checkout and give us a number to call. A gated or unit address is the same idea: a name, a buzzer or a number, and a safe spot for the driver. Order before 2pm today and they are at their door this afternoon.

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After You Order

Once the order is in, it goes to a partner florist in or close to Belmont, gets built that morning, and goes out on the day's run. If you want to know what is going out the door, ring 1300 360 469 between 7am and 6pm on a weekday, or before 10am on a Saturday, and we will tell you.

The orders that taught us the most about Belmont were the ones that went to empty houses. A bunch left on a north-facing porch on a 36-degree morning, the recipient three days into a swing, the flowers cooked by the time anyone found them. It happened often enough that we changed how we work it. A Belmont address flagged as a rental or a FIFO household now gets a check before it runs: we ask for authority to leave them somewhere sheltered, we confirm someone is actually home, and time-sensitive orders go to the front of the morning run. Small change. It took the worst version of this off the board.

A note from Siobhan, the other half of Lily's

Here is the bit nobody warns you about. You send the flowers, then you wait, checking your phone, wondering if they arrived and whether they landed right. When someone is on a roster, or in a hospital bed, or just run off their feet, that photo can take a day. The quiet usually just means they have not got to their phone yet, and the flowers have already done their job in that room whether they have said so or not. Give it a day before you worry.

If something does look off, email a photo to [email protected] the same day, or ring us. The sooner we hear, the more we can do about it.

ABN: 17 830 858 659

We Also Deliver Nearby

Belmont shares its delivery run with the suburbs around it, and we cover the rest of Perth too.

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

I have not stood on a Belmont street, and I am not going to pretend otherwise. What I know is the network that delivers there. Siobhan and I started Lily's from a spare room near Kingscliff, faxing orders to about twenty florists we had built websites for, and it grew into more than 800 partners across the country. Perth and regional WA came on early, well before most people had heard of us.

We bought a flower shop in Kingscliff in 2006. The brand and the network came three years later, in 2009, and the two of us still run it around school runs and everything else. If you want the long version, it is on our about page.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.