Bertram Flowers, for First Homes and First Babies

The orders that come to Bertram are mostly for the big ones, the days a family only gets the chance to do once. A first baby home from Rockingham General. A daughter turning eighteen with a hundred people watching. A new house with its own front door at last. When you are sending from interstate, or from Manila, or from the other side of Perth on a workday you cannot get out of, you are trusting a stranger to read what that day means to the people standing in the room. The flowers will not close the distance you are sending across; they stand in the spot you would stand in if you could. I am Siobhan, and that is the part I sit with when one of these orders comes through. We have sent plenty of them into this suburb, and we know what is riding on the morning.

Bertram is the youngest suburb in the City of Kwinana, median age thirty-one, almost everyone working full time, and between eight in the morning and five at night the street is quiet. A bunch left on a west-facing porch through a Perth summer afternoon does not have long, so for these addresses we push for a morning run and a shaded, safe spot noted on the order.

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Or Phone 1300 360 469

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What Eighteen Roses Means at a Filipino Debut, and Why the Order Goes Wrong

Anna, qualified florist | trained in North Carolina, fifteen years on the bench, and the one who learned what a debut order actually asks for

Most florists hear "eighteen roses for an eighteenth" and start building one big bouquet. Wrong picture, and on the night an expensive one. A Filipino debut runs eighteen separate roses, one handed to the debutante by each of her eighteen escorts during the cotillion. Eighteen stems, each wrapped on its own, handed over one at a time. I took enough of these calls to learn to ask it straight: when you say eighteen roses, do you mean one bunch, or eighteen single ones. It was always the eighteen single ones.

The roses are only part of it. There is the debutante's own bouquet, usually white or blush, roses with lisianthus and a little soft greenery. There are eighteen table candles to dress, corsages for the escorts, sometimes a flower crown. A debut is the most flower-heavy night in the Filipino calendar and the family plans it for the better part of a year, so it is not a night to wing the flowers. White chrysanthemums look like a saving until you remember what they read as to an older Filipino guest at a celebration. I keep them off the debut table.

For the build, this is Perth in the warm half of the year, so I lean on stems that hold. Lisianthus reads premium and sits in the heat better than people expect. A carnation will carry a corsage through a whole night of photos without bruising. Roses are right for the cotillion, but in a December room with no air conditioning they are a three to six day flower, so they go in as late as the order allows. Tell the florist it is a debut. The good ones change how they build the moment they hear the word.

One more on the Filipino calendar, because it catches florists out. From the last week of October the debut roses give way to yellow and white chrysanths for Undas, All Saints' Day, when families spend the first of November at the graveside. Loose bunches built to stand in a cemetery vase and weather a few days outdoors. I learned to ask the Filipino callers in late October whether Undas was coming up for them; they appreciated being asked. Around the same weeks, give or take, the Punjabi families want marigolds and deep orange for Diwali, warm and abundant for the Festival of Lights. Same suburb, three different briefs depending on whose calendar it is.

How a Bunch Actually Gets to a Bertram Door

There is no shop of ours sitting in Bertram. Your order goes to a florist working from a cool room, who builds it the morning it goes out, which matters more here than most, because it will sit on a hot porch until someone clocks off.

* The order leaves our hands and lands with a florist who pulls from Floraco's West Leederville greenhouses, where the gerberas and chrysanthemums are grown in WA and have never been on a freight truck, then builds it that morning and runs it out the same day.

What happens to your order when it hits the Lily's Florist network

Order online or by phone before 2pm

It goes to the partner florist as a paid order

Built fresh that morning from the cool room

Loaded for the day's run into Bertram

Handed to the door, or left in the shaded spot you noted

What Bertram Sends, and How to Get It Right

People hear Kwinana and picture the industrial strip down the road. Bertram is the other thing entirely, a quiet estate of rendered-brick houses that went up out of bare coastal plain in the 2000s, where the neighbours all arrived inside the same few years and the occasions that matter are mostly the first-time ones. A first baby, a first home, a daughter's debut. So a few of these are worth a word on getting right, the celebration orders especially. Here is what we have learned sending into Bertram.

Someone in Bertram Just Brought a Baby Home

A new baby usually means parents buried in visitors and running on no sleep, so a new-baby bunch has to earn the bit of bench space it takes up. If it is going to Rockingham General, address it to the mother by name rather than the baby, who is not in the system yet; if you are unsure of the ward, the switchboard points you to maternity, and in our experience the ward desk gets it through to her room. If she is already home, she is likely there but running on empty, between the feeds and the weigh-ins at the child health centre on Hero Crescent, so a gentle ring and a note in the order help more than a hammering knock. Day two beats day one, when the house is still chaos and the partner is often about. Card line, if you are stuck: "Welcome to the world, little one."

Anna on what a maternity ward will take

No lilies to a maternity ward. The pollen stains and it is too much scent for a newborn in a small room, and from what our florists have seen most WA wards quietly move them out anyway. Roses, gerberas, carnations and a few chrysanthemums are all fine. Send it as a box or a vase rather than a hand-tied bunch, because nobody on a maternity ward has a spare vase or the time to hunt one down. Soft colours, low fragrance, something that holds for a few days while the visitors come and go. And the card outlasts the bunch. New parents read those out loud at 2am and keep them long after.

The Flowers a Filipino Debut Actually Runs On

A debut is a public night, a hundred guests and a daughter at the centre of it, planned for the better part of a year. Order it from overseas or interstate and what you are really buying is the certainty it lands right in front of all those people. Give the florist the venue, the start time, and the word "debut", and order the cotillion roses and her bouquet as separate lines. The peer side of it, a friend's gift or the thirtieth that this suburb's biggest age group keeps hitting, runs the same way.

Build the corsages from carnation. Eighteen escorts in eighteen rose corsages sounds right, but a rose bruises the moment it is pinned and handled through a long night of photos. A carnation or a spray rose takes the pinning and still looks sharp at midnight. Same logic with the table candles: dress them with something that does not mind warm air. Let the debutante's bouquet be the showpiece. The flowers that get handled all night should be the tough ones.

Sending Across the Miles When You Cannot Be There

A lot of what comes into Bertram is family reaching across a long distance, grandparents in the Philippines or India sending to the grandkids here, or someone here sending back the other way. You do not need an occasion for a just-because bunch. The flowers are the message, that you were thinking of them on an ordinary Tuesday, and the card can be just as plain: "thinking of you, from a long way away" carries more than a paragraph would. Anna's one rule for a no-reason bunch going to a working household is about what survives the wait.

If the house is shut up till five and it is a warm day, skip anything soft. Hydrangea folds within hours on a hot porch, and tulips will be wide open and looking alarmed long before anyone gets home. Chrysanthemum holds ten to fourteen days, carnation nearly as long, and a native bunch will sit two weeks without complaint. Ask for a vase arrangement with the water already in it, so it does not need a pair of hands the minute it lands. Plenty of my interstate callers forgot that part, and the bunch sat wrapped on a bench a full day before anyone went looking for a vase.

Order before 2pm on a weekday and it is on its way to their door this afternoon.

Birthday Flowers for Mum

If None of These Match the Order You're Placing

Plenty of orders to Bertram do not fit a tidy box: a thank you to the neighbour who minded the kids, a quiet thinking-of-you, a sorry. No category needed.

When a caller could not tell me what they wanted, I sent them to Florist's Choice and meant it. The florist builds from whatever came in strongest that morning, which in Perth is often the WA-grown natives, kangaroo paw and banksia and leucadendron that last a fortnight and look like nowhere else on earth. For a Filipino or Indian family who grew up with entirely different flowers, that is half the gift. Tell us the budget and roughly the feeling, and let the bench do the rest.

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How to Order Flowers to Bertram

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm on weekdays for same-day, 10am on Saturdays, and no Sunday run. Through summer here, get it in earlier and ask for an early slot; the difference shows on a thirty-three degree afternoon.

Delivery $16.95

Flat and subsidised. Bertram is all standalone houses, so there is no intercom or front desk to leave it with, which makes the next bit matter.

When Nobody's Home, and the Note That Fixes It

The single most useful thing you can do for a Bertram address is put a delivery instruction in the notes. Almost every home here is shut up through the working day, and a four-bedroom house on a 500 square metre block usually has a covered front entry, a shaded side gate, or a spot behind the bins out of the sun. Tell us where, and tell us if there is a dog in the yard. From what our drivers find, a shaded safe-drop with a note beats a knock on a door nobody answers, every time. And in a house running three generations under one roof, common enough here, put the name on the card so it reaches the right person. If you are in Bertram yourself and sending locally, the same cutoff and phone line cover you. Order before 2pm today and it is at their door this afternoon.

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After You Order

Once the order is in, it goes straight to the florist covering Bertram as a paid order, and they build it from the cool room that morning. You get a confirmation, and if you want to check anything on the day, the number is the same one at the top of the page.

If something does not look right when it lands, send us a photo the same day on 1300 360 469. The team answers from seven through the week and ten on Saturdays, and we would far rather hear about it that afternoon than read it in a review a week later when there is nothing left to fix.

From Andrew, on the problem this suburb used to hand us

For a while, Bertram was the postcode that threw up the most "it never arrived" calls, and nearly every time the flowers had arrived, just onto a porch nobody reached until dark. So we changed the order form. There is now a prompt asking where to leave it if the house is empty, and through summer the time-sensitive ones go to the front of the morning run. The calls dropped off. Not complicated, just a note in the right field.

And if you do not hear back from them straight away, do not read into it. People get flowers and then get on with their day. The photo comes when it comes.

ABN: 17 830 858 659

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About the Author

Siobhan Thomson

Co-founder, Lily's Florist

We run this business around two kids and the school run, the same as half the families ordering into Bertram, even if ours are on the other side of the country. I have not been to the suburb myself, which I would rather say plainly than pretend otherwise. It was built from scratch after we had already started Lily's over east, so I know it the way I know most of the places we send to, through the orders and the partner florists who cover them.

Andrew and I bought a little flower shop in Kingscliff back in 2006 and turned it into a delivery network three years later, in 2009. Perth came into that network early. You can read the whole messy story on our About Us page if you have got a cup of tea handy.

* The original Kingscliff shop, bought 2006. The brand and network came three years later.