Where to Put My Flower Shop Phone Number on My Website?
Hi. My name is Siobhan, my partner (and husband) and I own Lily's Florist Australia which we 'officially started in 2009. However, actually, the seed was planted in 2006 when we bought Kingscliff Flower Shop in 2006. Through some crazy sliding doors moments, some desperation, and almost being destitute, we managed to go fully online with flowers in late 2009 and build a network of over 800 partner florists all over Australia by 2013. I have been in the trenches so to speak, taken 10's of thousands of calls from customers so, whilst I am not technically a florist, I have been around flowers for almost 20 years.
In this post, through my experience, I wanted to briefly discuss the importance of your phone number though arbitrary as it sounds. It's one of the most important parts of your website, I will discuss 'the why' in more detail below.
Your Local Phone Number Building Trust
Builds Trust With Customers
It may seem obvious but having your phone number clearly displayed on your website is a major builder of trust with customers. I see loads of florist website tucking their number away on a contact us page, or even not having one at all is some cases, to which I say...missed opportunities!
Builds Trust With Google & SEO Benefits
Something you may not know though is that a local phone number builds trust with Google also, which can then have a positive impact on your Google ranks. Let's say you are a flower shop in Bondi, one of 3 in the area, you will almost always rank higher if you have a clear, local phone number of your website, it's really that important.
My tip: Consider putting your phone number in the meta description of your homepage as you can see in image below, that way someone can call your from the Google search result thereby reducing any friction towards a phone flower sale.
I wrote an article on converting calls into sales.
Remember that a meta description has a character limit so whilst I do suggest to have your phone number here, I would say not at the sacrifice of other vital information. Your meta description should be know more than 600px. If you are unsure of how long that is I highly advise using a simulator which will help you find the correct length. Tools like this can also help you with your meta titles as well and most are free, including my recommendation below.
> My favorite tool is Mangools Google SERP Simulator
Where Should I Put My Phone Number
In the Header
This is, in my opinion, the single most important thing. In addition to the meta description I mentioned above, it needs to be in the header of your website. Being in the header means that your customers current and potential, will see your phone number on every page.
In the Footer
You should also try and squeeze your phone number in the footer of your website. That way, if a customer scrolls to the bottom of any page of your website, you number is clearly visible. Thereby, it's constant reassurance you are who you say you are, and you are always contactable.
Try Not to Use a Mobile Number
I am not suggesting you should 'never' use a mobile number. But I am saying, that you should try your very best to use a landline number. For all of the above reasons, plus, there is something far more personal, and connected with a landline number.
Even if you work from a homes studio, I would also suggest a landline number. It's again, more personal, you are located in that area, you possibly even live in that area.
I wrote a really detailed article on how to move from a florist shop to a home flower studio.
The Prefix is Important & Avoid Internet/VOIP Phones
Yes, it is. Let's say you are a florist in Bondi and you just moved into a new shop. A typical phone number could start with (02) 96 or (02) 93 for a Google Map listing. I want you to ask yourself...what would it look like to a customer if you had your mobile number showing in that listing or a number that looked like (02) 85. I know, for me personally, I would always click on what I deemed to be the local phone number.
Click-to-Call Functionality on Mobile
I have discussed at length the importance of a phone number on your website but it's almost as important to ensure your phone number is click to call. You have probably done it 100's of times. But this means that when you click on the phone number on your florist website from a mobile device, a popup appears for your to call the number automatically. This obviously saves your customer having to enter the phone number into their phones manually causing friction to the point of the customer may look elsewhere.
You can see an example of this in the below image.
Summing Up
After close to 20 years in all aspects of the flower business, if there's one thing I've learned, it's that the small details matter. Your phone number might seem like just another element on your website, but it's actually doing heavy lifting for your business in ways you might not even realise.
It tells customers you're real, you're local, and you're available. It tells Google the same thing, which helps your website show up when people search for florists in your area. And when it's easy to find and click, it removes every barrier between a potential customer and a sale.
So take a few minutes today. Check where your number lives on your site. Make sure it's in your header, your footer, and ideally your meta description. Confirm it's click to call on mobile. And if you're using a mobile number or an (02) 85 prefix, consider switching to a proper local landline.
These aren't huge changes, but they can make a real difference to your bottom line. Trust me, I've taken enough flower orders over the years to know what works.
> More reading from the florist lounge
FAQ's
What if I can't afford a landline right now? Is a mobile number really that bad?
Look, I get it. When you're starting out or running tight on budget, every dollar counts. A mobile number isn't going to kill your business, honestly it won't. We've all been there and sometimes you just have to work with what you've got. That said, landlines are actually cheaper than you might think these days, especially if you bundle them with internet. Some providers offer basic business lines for around $30 a month, which is less than a lot of mobile plans. If budget is genuinely tight right now, use your mobile but make it a priority to switch to a landline as soon as you can. The trust factor and local presence it creates is worth way more than the monthly cost, especially when it comes to Google rankings and customer confidence.
How do I actually add my phone number to the meta description? Is it complicated?
It's not complicated at all, I promise. If you're using WordPress, there are plugins like Yoast SEO or Rank Math that let you edit your meta description really easily. You just find the homepage settings, look for the meta description field, and add your phone number along with your regular description. If you're not on WordPress or don't have those plugins, you might need to access your site's backend code or ask whoever built your website to do it for you. It takes literally 5 minutes once you know where to look. The key is keeping it under 600 pixels so it displays properly in search results. Use that Mangools SERP Simulator I mentioned in the article to check the length before you save it.
You mentioned avoiding (02) 85 numbers, what exactly are these and why should I avoid them?
These are VOIP numbers, which stands for Voice Over Internet Protocol. Basically they're internet based phone numbers rather than traditional landlines. They became really popular because they're cheap and easy to set up, you can use them anywhere, and they don't require physical phone lines. The problem is that everyone knows what they are now. When customers see an (02) 85 number, or similar prefixes in other states, they instantly recognise it's not a genuine local landline. It screams "I'm not really based here" or "I'm cutting corners". For a florist trying to establish local credibility in Bondi or Manly or wherever, that's exactly the opposite of what you want. Google isn't stupid either. They know the difference between real local numbers and VOIP numbers, and it can affect your local search rankings. Stick with genuine local landline prefixes for your area.
How do I make my phone number click-to-call? Do I need a developer or can I do it myself?
You can absolutely do this yourself, no developer needed. It's actually just a simple piece of code. Instead of displaying your phone number as plain text, you wrap it in a special link. The code looks like this: you type the letter a, then href equals, then "tel:" followed by your phone number with no spaces. So for example, if your number is 02 9387 4456, the code would be tel:0293874456. Then you close it off and put your formatted phone number in between. Most website builders like WordPress, Wix, or Squarespace have this built in now. You just highlight your phone number, click the link button, and choose the phone option. If you're editing HTML directly, you can add it yourself in about 30 seconds. The beauty is, once it's set up, anyone on a mobile device can tap your number and their phone automatically starts dialing. It's such a small thing but it makes a huge difference to conversion rates.
I work from a home studio in the suburbs but want to attract customers in the city. Should I get a city phone number or keep my local suburban one?
Stick with your local suburban number, absolutely. Here's why. When you're working from a home studio, authenticity is everything. You need customers to trust that you're a real person, in a real location, making real flowers. A genuine local number does exactly that. If you get a city number but you're actually in the suburbs, you're essentially lying about where you are, and that never ends well. What happens when Google asks you to verify your business location? What happens when a customer wants to visit your studio? Besides, there are plenty of people in the suburbs who need flowers, and they'll trust you more because you're genuinely local to them. Focus on ranking well for your actual area rather than trying to fake a city presence. Build your reputation where you actually are, be honest about it, and the business will come. I wrote about this exact transition in my article about moving from a shop to a home studio, the key is owning where you are rather than pretending to be somewhere else.