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Brighton Flowers, SA: There Are Three Brightons

Three Brightons, and you have to pick the right one from another state. Brighton, North Brighton and South Brighton, all sharing one postcode with Hove and Dover Gardens. You are sending flowers for a service you may not get to. The flowers are the easy part. Australia Post will not sort the address out. We will, before your order goes anywhere. I'm Siobhan, one half of Lily's Florist. Order by 2pm and a florist near Brighton has it at the door this afternoon.

Order by 2pm weekdays · 10am Sat · from $42.95 · $16.95 delivery Phone 1300 360 469
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Serena ordered a coffin sheath from another state

"It's difficult to order interstate,not knowing the Florist etc.However Lily's Florist delivered a 'spectular' sheath of roses and lilies for the coffin of my dear friend last Friday so big thank you."

Serena, verified customer

Read Serena's review on Product Review

What we wrote back

Thank you, Serena, and I am so sorry about your friend.

Ordering interstate for something like this is the hardest version of it. You can't walk in, you can't look anyone in the eye, and you are handing the one thing that has to be right to a florist you will never meet.

Brighton is right down on the water there in Adelaide, a long way from wherever you were sitting when you placed that order. Thank you for trusting us with your friend's farewell.

Siobhan & Andrew, Lily's Florist

The florist Serena never met was chosen by a florist. Anna spent three years ringing shops she had never worked with, looking at their work and deciding which ones were good enough to join the network. She writes most of the expert advice further down this page. Serena's review is one of 24,230+ we have collected across Feefo and Product Review, and we cannot edit or delete any of them.

Why July Is the Best Month of the Year to Send Flowers to Brighton

Anna, qualified florist | Learnt the trade in North Carolina, learnt Australia on the phones

I took somewhere between ten and fifteen thousand calls out of the Pottsville home office between April 2010 and June 2013, and before that I was on the bench at a small boutique florist at Salt in Kingscliff. Part of my job had nothing to do with the phones. I rang florists we had never worked with and talked them into joining a network run by two people who had owned a shop for four years. Being a florist myself is the only reason those calls went anywhere. I knew what I was looking at when I looked at their work.

So here is what I would tell an interstate caller ordering into Brighton in July, and it is the opposite of what they expect. Winter is the best time of year to buy flowers in this country. Adelaide in July sits around fifteen degrees, and a rose that gives you three to six days in a thirty-degree February room gives you ten to fourteen in a cool July one. Tulips, ranunculus, anemones, stock and sweet peas are all at their peak right now and none of them are available in January. The cool climate is the single biggest vase life advantage in Australia, and the same water everybody thinks of as a summer problem is what keeps a Brighton July at fifteen degrees.

The supply is the other half of it. Adelaide has no central market to walk through at 4am the way Sydney has Flemington. The full range comes on the overnight refrigerated truck from the Epping market in Melbourne, one night behind what a Melbourne florist pulls off the shelf, though the Adelaide Hills do grow some roses and carnations locally. On a carnation that night is invisible. On a sweet pea it is the entire story. And most of the roses in a standard bunch crossed an ocean before they crossed the country. Colombia and Ecuador grow them at altitude with longer stems and bigger heads than anything we manage here. That is not a quality problem. Those roses are excellent.

Where I would spend the money is a different question. A disbud chrysanthemum costs a florist somewhere around sixty cents a stem and holds eighteen to thirty days in a cool room. An imported rose costs up to three fifty and gives you ten to fourteen. Leucadendron will go twenty-one to forty-two days and is close to indestructible. Callers used to tell me chrysanthemums look cheap. They look cheap in a supermarket sleeve. In an Italian family they are the flower of the dead, expected at the funeral and never sent to the house for anything else, and no one in that church thinks the family went cheap.

What Happens Between Your Order and a Brighton Doorstep

This whole company exists because people rang us about the wrong place. A Yellow Pages ad in a Kingscliff shop pulled calls for Taree, Coffs, Canberra, Townsville. After the twenty-fifth one in a day we stopped apologising and started ringing florists.

What actually happens to an order once it hits the network. Andrew drew this on a chalkboard because explaining it in a paragraph never worked.

What happens to your order when it hits the Lily's Florist network

Twenty years later the job is still the same one: your address is somewhere we are not, and somebody has to bridge that. Nobody in Kingscliff touches your flowers. The order goes to a florist near Brighton as a paid job with your card message on it, and they build it that morning from their own cool room. The wholesalers those florists buy from open between 5am and 7am on weekdays and later on a Saturday, which is why our cutoffs are 2pm weekdays and 10am Saturdays. Those are the hours the stock is actually available. We did not pick them.

Sunday is the honest one. The wholesale doors shut Saturday morning and do not open again until Monday, so a Sunday delivery would be built from Friday stock that has already spent two days losing vase life. We would rather not sell you that. Monday is better and it costs you nothing to wait.

1
Order online or by phone before 2pm weekdays
2
Sent to the partner florist as a paid order, with the address and the card message
3
Built by hand that morning from the cool room
4
Onto the run, sympathy and timed orders first
5
Hand delivered to the door, desk or graveside

What People Send to Brighton, and Where It Actually Has to Land

Brighton is a small suburb carrying a lot of institutional weight. Fewer than four thousand people, two cemeteries in the immediate area, five aged care and retirement addresses within a couple of kilometres, and two day surgeries. Almost nothing we send here goes to a straightforward front door. The three below cover most of it, and if you are somewhere between them, thinking of you flowers is usually the honest category.

What to Send When You Are Not Sure Which Church It Is

Ordering flowers when someone has died is one of those tasks you do on autopilot, in a gap between two phone calls, half hoping the website will make the decisions for you. So here is the decision, made.

Two sorts, and the first one nobody says out loud: how well did you know them. If you were close, nothing you send will feel like enough, and that feeling is no sign you have chosen wrong. If you were not close, a sheath to the service is a complete gesture and you do not owe anyone more than that.

The second sort is the address, and there are two orders in it. Flowers for the service go to the church or the graveside and they have a start time. Flowers for the family go to the house and they can arrive any day that week. If you only send one, send the one to the house, because it is still there on the Tuesday when everyone has gone home. Our florists will not guess a church for you. If the delivery notes say "St Jude's" and nothing else, we ring you back, because we have had a sheath arrive at a locked building before and we would sooner waste ten minutes on the phone than repeat it. Send a funeral tribute to the service, and sympathy flowers to the home afterwards. On the card, "Thinking of you and your family" is enough.

One more thing worth knowing about this suburb in particular. A lot of Brighton services now are celebrations of life rather than traditional funerals, and the families who plan them tend to want something that looks like the person. If your friend gardened, say so in the notes. If he bushwalked every weekend, native stems will say more than a white bunch will. Those orders carry meaning a standard sheath never does.

Anna, qualified florist

Coffin sheaths are built flat, to be read from one side, which is the opposite of everything else on the bench. I steered callers toward chrysanthemum and leucadendron through the spine every time, and I still would. Both outlast a rose by weeks in a cool room, and a sheath sits in a chapel for hours before anybody looks at it properly. The rose is prettier at ten in the morning. The chrysanthemum is the one still holding its shape at the wake. If you do want white lilies in it, and they are traditional for a reason, ask the florist to take the anthers out as the blooms open. Oriental lily pollen is rust-brown, it stains permanently, and it will find the white ribbon. One last thing, and it undercuts everything I just said about stems. Spend longer on the card than on the flowers. People rang me back weeks later quoting the card at me. Nobody ever rang to talk about what was in the bunch. The flowers go out with the bin on Thursday. The card ends up in a drawer for years.

Save this · Brighton sympathy routing

Three destinations, three different orders

Most sympathy mistakes on this suburb start in the address field. This is how we sort a Brighton order on the phone.

The family home

A private address in one of the three Brightons

SendA vase arrangement or a box. Nobody grieving wants to hunt for a vase.
WhenAny day that week. After the funeral is often better than before.
Card"Thinking of you and your family."

The service

One of seven congregations inside three kilometres

SendA sheath or a standing spray. White is the usual choice; a celebration of life may want the opposite.
WhenWell before the start time. Tell us the time and we work backwards.
NeedThe church by name. Not "the church on Brighton Road".

The graveside

St Jude's, Brighton 5048 · North Brighton Cemetery, Somerton Park 5044

SendA wreath or a sheath. Chrysanthemum or leucadendron through the spine.
WhenBefore the service. The gates are the constraint, not the florist.
NoteBoth are administered through the Adelaide Cemeteries Authority.

Read those two cemeteries again. St Jude's is genuinely in Brighton, in the churchyard behind 444 Brighton Road. North Brighton Cemetery is not in North Brighton, or in Brighton, or even in postcode 5048. It is Somerton Park, 5044, a few minutes up the same road. That catches people out. It caught us out once.

Day Surgery Patients Are Home Before the Flowers Arrive

You may not know yet whether this is a good-news order or a frightening one. Day surgery covers both and the flowers do not have to decide. Hospital or home recovery, though, is a decision, and in Brighton the answer is almost always home, which surprises people who have just read an address with the word "surgery" in it.

Brighton Day Surgery is at 1 Jetty Road and Hove Day Surgery is about a kilometre south on Brighton Road. Both are same-day facilities. Brighton Day Surgery has three beds. Nobody is staying the night, and in our experience a patient booked in at 8am is in a car by early afternoon. So flowers timed to arrive at the clinic that afternoon arrive at a reception desk that is packing up, for someone who left an hour ago. I have stood at a hospital reception desk with an armful of flowers and five minutes of parking, newborn Asha screaming in the back of the car, 37 degrees outside, in the days when we did the deliveries ourselves. You do not forget what that desk is like at the wrong end of the day. Send them to the house the next morning instead. Same get well flowers, arriving when the person is there to see them, on the day they feel worst rather than the day they were unconscious for. If your person has actually been admitted overnight, that is a different order and a different building, most likely Flinders Medical Centre about nine kilometres south-east. Ring us and we will route it to the ward instead.

Do not send a wrapped bunch to anyone post-anaesthetic. They have been told to keep away from the car keys and anything sharp for the rest of the day. Then they are handed a bouquet that needs scissors, a vase and ten minutes at a sink. Send it in water. A box or a vase arrangement goes straight onto the bench and asks nothing of them. Two more things from the bench. Keep it off the kitchen counter if there is fruit on it, because ripening fruit gives off ethylene and carnations are very sensitive to it; a fruit bowl in the same room can have them curling and going to sleep inside a day. And skip the heavy oriental lilies, which are banned outright at some private hospitals for the pollen and are simply too much scent for someone who has had a general. Carnations, lisianthus and spray roses. Quiet, upright, no fragrance argument. And they earn their place past looking quiet. A randomised trial of ninety surgical patients found the ones recovering in rooms with flowers needed fewer painkillers and ran lower blood pressure than the ones without. Ninety patients, randomised, published.

Brighton day surgery · the timing trap

Same-day surgery means same-day discharge

The get well mistake we see most often here is a date problem wearing a flower problem's clothes.

8am 10am 1pm 3pm Next 10am The patient's day Admitted, theatre, recovery Discharged. At home, on the couch. Flowers sent to the clinic Arrive 3pm Two hours after they went home Flowers sent to the house Next morning, in water, on the bench
  • Sent to the clinic on the day. Arrives after discharge. Reception has to chase someone, or it goes home in a nurse's car.
  • Sent to the home the next morning. Day two is when it actually hurts, and that is the day the flowers do something.

Times above illustrate the pattern our florists see. They are not a published schedule. If the person has been admitted overnight somewhere larger, ring us on 1300 360 469 and we will sort the ward routing instead.

Turning 80 in Brighton, and You Are in Another State?

You cannot be at the table. Someone will hold the phone up so you can sing, the sound will be terrible, and the flowers will be the thing in the room that is actually from you.

The median age in Brighton is 49 and there are five aged care and retirement addresses within a couple of kilometres of the jetty. Alwyndor at Hove has around 134 residents; Calvary at South Brighton takes up to 76. Reception desks that size are logging deliveries all day, and in our experience the flowers reach the room on the same round as the mail. Put the resident's full name and their room or unit number in the delivery notes, not just the facility. "Margaret, Alwyndor" gets there. It just gets there slower, via someone at a desk working out which Margaret. 80th birthday flowers and arrangements both work here, and the choice between them is not aesthetic. And if she is in a memory unit, the flowers might mean more to you than they do to her. Send them anyway.

People assume the bigger bunch is the more generous one. Anna spent years telling them otherwise.

A hand-tied bunch and a box arrangement cost about the same and behave completely differently in a care room. The bunch needs a vase, and the room does not have one, so it sits in its wrapping on a bench until a visitor solves it, which can be Thursday. Even where there is a vase, staff have a hundred other jobs and the water does not get changed; foam and self-watering boxes take that off their list. The other half of it is scale, and this is the part I could never talk a caller out of. A care room bedside table is roughly a dinner plate once you account for the water jug, the glasses and the phone. Low, front-facing, in water, under about 35cm. And if the birthday is in a dementia wing, go familiar over impressive. Roses, daisies, lavender if she kept a garden. Something she recognises from her own life. Nothing off a magazine cover. Nothing toxic either, no bulbs, no lily of the valley, because residents do sometimes taste the flowers or drink the vase water.

Order before 2pm and a florist near Brighton has it there this afternoon.

Browse Wreaths & Sheaths

When None of Those Three Is Quite It

Plenty of Brighton orders do not sit neatly in any of the three. Someone is unwell and you do not know how unwell. Someone has moved into care and there is no occasion attached to it at all, just a first week that will be hard. You have heard something second-hand and you are not entitled to the details. None of that needs a category. The categories on this page are our filing system. You cannot pick the wrong one.

The instinct is to reach for florist's choice and let someone else decide, and on most suburbs Anna would let you. Not here. Nearly every address on this page is a room, a desk or a chapel rather than a kitchen, and there is one thing that works in all three: flowers that arrive in their own vase. No hunting for a container in a facility that does not own one. No wrapping left on a bench. It goes down where it lands and it stays upright. If you want it to read as gentle instead of celebratory, ask for white and cream in the notes and the florist will build to it. That single line in the notes does more work than the product you pick.

What Goes Wrong, and What We Changed

Andrew, on the one we cannot take back

Troy rang about an order that missed its window. Not a quality problem. The flowers were right, the address was right, and they turned up after the thing they were for had finished. Late on a birthday is disappointing. Late on a funeral is unrecoverable. You can remake an arrangement. You cannot remake a service.

So we changed the routing rule. Time-sensitive occasions go first in the run now, regardless of when the order landed or where it sits on the map. It costs the rest of the day's deliveries a few minutes each. Nobody has ever rung to complain that their birthday flowers came at 3pm instead of 2:40pm.

Brighton is where that rule earns its keep. St Jude's is minutes from where the florist is working, and a short run is the reason there is no excuse.

How to Order Flowers to Brighton

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Cutoffs and Sundays

2pm weekdays, 10am Saturdays. The Saturday cutoff is earlier because the wholesale doors shut Saturday morning. No Sunday delivery at all, because Sunday flowers would be Friday stock two days down. For a service, tell us the start time and we work backwards.

Delivery $16.95

That fee is subsidised. The real cost of a hand delivery is higher and we wear the difference. Brighton faces due west into the gulf, so entries along the Esplanade take the full afternoon sun; if nobody is home our florists use shade on the southern side, never the front step.

Churches, Cemeteries and Care Homes: What We Need in the Notes

Three lines in the delivery notes prevent almost every problem on this suburb. For a service, the church by name, not "the church on Brighton Road", because there are seven and several share it. For a graveside, St Jude's in Brighton or North Brighton Cemetery over at Somerton Park, plus the service start time. For a care home, the resident's full name and room number alongside the facility, because Alwyndor and Calvary between them hold over two hundred people and a first name is a guessing game for whoever is on reception. Prices start at $42.95 and a Florist's Choice bunch at $71.95 is the one we send most often into rooms like these; if that is more than you want to spend today, flowers under $60 still arrive hand made by a florist, and nobody at the other end sees a price. If you are unsure of any of it, ring us and we will work it out with you. Order before 2pm today and the flowers are at the address this afternoon.

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After You Order

Your order goes to a florist near Brighton as a paid job with your card message attached, usually within a few minutes of you clicking. They build it that morning from what is in the cool room, and it goes onto the run with the timed deliveries first. Nobody in Kingscliff touches your flowers. We are the part that finds the right person and pays them properly.

If something looks wrong, tell us within 24 hours and send a photo of the arrangement from the front and from the back. The back is the one that matters; it shows how it was built and it tells our florist and us what actually happened. Ring 1300 360 469 between 7am and 6pm weekdays, from 10am Saturdays, or email [email protected]. We can do almost anything about a problem we hear about on the day and almost nothing about one we read in a review three weeks later.

Andrew, on the silence afterwards

The call I get most often has nothing to do with a complaint. Someone rings four hours after delivery to ask whether the flowers actually turned up. The words are almost always the same: she has not sent me a photo yet. I have had that conversation a few hundred times now and it has almost never been a delivery problem. People are at work, or asleep, or sitting in a chapel with a phone in a bag. The gesture has already done its job in that room whether they have got around to telling you or not. Give it a day. Then ring me, and I will ring the florist.

Phone beats email if it is urgent, because the phone reaches one of us and the inbox reaches us slightly later.

ABN: 17 830 858 659

About the Author

Siobhan and Andrew Thomson with their family, co-founders of Lily's Florist
Siobhan Thomson
Co-founder, Lily's Florist

I have never been to Brighton. Before you hold that against me: in 2006 Andrew and I bought a flower shop in Kingscliff, a town we had never been to either, only heard about, from a friend of mine called Sim who said go and check it out. I was pregnant with Asha and had no retail experience and no flowers experience. We did it anyway. Acting on a place we cannot see is how this business started.

The brand and the network came in 2009, and it is over 800 florists now. Look at where it grew: Darwin, the whole east coast, across to regional WA and Perth. Adelaide is the hole in the middle of that sentence, and we know it. So what you are reading here is what we learned getting a sheath to the right church from 1,800 kilometres away, which is a different skill from having walked Jetty Road, and it is the one we are actually selling. The big calls still happen at the dinner table, and Asha and Ivy still weigh in whether we ask or not. The whole story is on our About Us page, prunes and all.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.