Same Day Delivery - Bronte Wide
We are Lily's Florist, Australian family owned since 2009, and we deliver fresh flowers to Bronte through a partner florist in or close to the eastern suburbs. They source from the Flemington Markets that morning, build your arrangement by hand, and have it at the door the same day. Order before 2pm weekdays or 10am Saturdays. Call 1300 360 469 or order online. Delivery is $16.95.
I am Andrew. I grew up fishing off the rocks at the south end of Bronte with my grandfather, Poppa George, Alvey reels and all. He was a life member at the NSW Golf Club at La Perouse and I used to tag along, pull the lever on the old pokies in the foyer, and think I was getting away with something. In January 2016, Siobhan drove past those same rocks with our daughter Ivy asleep in the back seat. It was 40 degrees, there was not a car park within a kilometre of the beach, and Siobhan took a photo from the car because stopping was not an option. The rocks are still there. Here is the full story of how we got into flowers.
40 degrees. Ivy asleep. Not a car park in sight. Siobhan took the photo from the passenger seat because stopping was not happening.

Bronte, January 2016. Taken by Siobhan from the car. Ivy was five and did not wake up for any of it.
Bronte is fully exposed coastline. The northeast sea breeze carries salt and it sits on everything. Soft-petalled flowers on a Bronte doorstep in summer will look tired within a couple of hours if nobody brings them inside. That is not a quality problem. That is physics.
I took a call once from a woman in Perth who wanted to send hydrangeas to her sister in a cliff-face apartment near Waverley Cemetery. I talked her out of it. Hydrangeas are hard enough to keep alive as cut flowers without adding salt air and a Bronte doorstep on top. We went with cymbidium orchids instead because the waxy coating acts like a shield against salt air. Her sister rang to say they lasted close to three weeks on the kitchen bench. Three weeks. From a phone call where the original request was hydrangeas.
For most Bronte deliveries I would lean toward orchids, natives like banksia and protea, or succulents. Things with structure. Anything with a waxy leaf holds up. The other challenge is the apartments. Most of the walk-ups along the gully have intercom-only access and no concierge. If nobody is home, the florist is standing in a narrow street with a buzzer that does not answer. Boxed arrangements help because they handle the wait better than a hand-tied bouquet sitting on a doormat in the wind.
Your order goes to a florist in or near Bronte who has worked this part of the eastern suburbs before. They source from Flemington, they understand which stems handle the coastal air, and the access quirks of the apartment buildings on the hill streets are second nature by now. It shows in the vase life.

* How it works. You order, we connect with a Bronte area florist, they deliver fresh. No post. No boxes.
Bronte is 1.3 square kilometres of cliff, gully, and apartment blocks with a median house price above $5.7 million. The commercial strip is entirely restaurants and cafes because the residents decided decades ago they did not need a supermarket. That tells you something about what lands well here. A considered flower arrangement suits this postcode better than a last-minute bunch.
The Royal Hospital for Women at Randwick is about ten minutes from Bronte, and most Bronte families have their babies there. The Randwick campus also has Prince of Wales, Sydney Children's, and the Private Hospital, all on the same site. A florist delivering to one can cover all four in a single run. Our new baby flowers are sized for hospital bedside tables, not reception desks.
I handled a lot of maternity orders from the Pottsville office. New parents are running on no sleep and the room is already crowded with monitors and bags. The last thing they need is a high-maintenance arrangement. No lilies for maternity wards because the scent is too strong in a shared room and the pollen stains hospital linen. I always steered toward gerberas, soft-coloured roses, or a potted plant. The plant outlasts the hospital stay by months and ends up on a windowsill at home.
Waverley Cemetery is physically part of Bronte, 17 hectares of clifftop with over 100,000 interments since 1877. Funerals run Monday to Saturday. Catholic, Anglican, Jewish, and non-denominational sections. Our sympathy flowers include standing sprays and wreaths for services, and smaller pieces for memorial visits throughout the year.
The most important thing I learned handling eastern suburbs orders is when not to send flowers. The broader Waverley area has a significant Jewish community, and Jewish tradition does not send flowers to funerals. If the family is Jewish, a food hamper for the shiva period or a donation is more appropriate. I talked a few callers through that over the years and they were always grateful someone mentioned it before they made the wrong gesture. For non-Jewish services at Waverley Cemetery, whites, soft creams, and muted greens. The setting is already dramatic enough with those ocean views. The flowers should be calm.
SummitCare Waverley is a 113-bed residential aged care facility within Bronte, some rooms with ocean views. Birthday visits, weekly family drop-ins, or just a reminder that someone outside the building is thinking of the person inside. Thinking of You flowers are one of the quieter categories but they carry weight in aged care settings.
The rooms are small. A bedside table, maybe a shelf, that is the entire display surface. I always recommended compact arrangements because a big bouquet takes up half the table and becomes a nuisance for the staff. Scent matters more than size in a room that small. Freesias or a single stem of something fragrant will fill the space without overwhelming it. The other thing I learned is that these orders repeat. Some families send weekly, not just on birthdays. The florist who covers this route gets to know the recipients by name.
Native flowers are not just an aesthetic choice for coastal suburbs. Banksia, protea, and leucadendron have thick, structured stems and leaves that handle conditions imported stems cannot. They suit the modern interiors you see in a lot of Bronte homes, and they dry beautifully on a shelf long after softer blooms have faded.
I used to push natives for every coastal delivery. Not because they are trendy but because they survive. A protea on a Bronte balcony in February will still look good a week later. A rose will not, unless someone brings it inside within an hour. The other advantage is the florist can build a native arrangement that looks premium without relying on imported stems that arrive stressed from the Flemington truck run. Local-grown banksias from the Central Coast are at the market by 5am and in the arrangement by mid-morning. That is a freshness advantage you cannot get with anything flown in.
Sometimes a gift hamper is the better call. For Jewish families observing shiva, food is the traditional gesture of support, not flowers. For someone recovering at home from surgery, a hamper they can actually eat is more practical than an arrangement they have to maintain. For a new parent who has not slept in three days, same logic.
I talked a lot of callers out of flowers over the years. Not because the flowers were wrong but because the situation was wrong for flowers. A family sitting shiva does not need a bouquet. They need food on the table. Someone on bed rest does not need stems that require water changes. They need something that sits on the bench and feeds them. Half of being useful on the phone was figuring out what the caller actually needed before they placed the order.
Florist's Choice from $71.95 lets the florist build from whatever is freshest at Flemington that morning. For Bronte, that usually means they pick stems they know will hold up in the local conditions. Flowers under $60 are also available if you want something smaller.
Florist's Choice works well here because the florist can factor in what actually survived the truck run that morning. Trying to match a specific photo taken in a studio is the wrong approach when the arrangement might sit on a Bronte doorstep for a couple of hours in the wind. Let them work with what they have. The result is almost always better.
Phone: 1300 360 469, 7am to 6pm weekdays, 7am to 10am Saturdays. You can also email [email protected] or use the live chat on our website.
Same day cutoff: 2pm weekdays, 10am Saturdays. The cutoff exists because the florist needs time to get the stems hydrated and stable before building anything. Rushing that step costs vase life. We would rather deliver tomorrow than deliver something that fades in two days.
No Sunday delivery. Our partner florists are closed on Sundays. Most wholesale flower markets do not operate on Sundays either, so there is no fresh stock to work with. A Monday morning delivery from Saturday's market stock will outperform anything rushed on a Sunday.
Delivery fee: $16.95. That covers the florist's time, fuel, and the parking challenge that is Bronte. We subsidise part of it to keep it consistent across the country. Order before 2pm today and it is there this afternoon.
Once your order is placed, we match it to a partner florist covering the Bronte area. They will have sourced fresh from Flemington that morning and your arrangement goes into the day's delivery run. The eastern suburbs are compact. Bronte, Clovelly, Tamarama, Waverley, Randwick are all on the same route.
If something is not right with your flowers, contact us within 24 hours. Send a photo from the front and one from above to [email protected] or call 1300 360 469. The photos help us go back to the florist and work out what happened. We cannot fix what we cannot see.
We read every complaint. Andrew and I, most evenings, scrolling through photos of arrangements that did not land the way they should have, working out whether it was a stem choice, a rush job, or something that sat in the heat too long (which in Bronte in January is basically guaranteed if nobody answers the buzzer). Some of them are hard to look at. But that is the whole reason we signed up with Feefo in the first place, so we could not hide from the feedback even if we wanted to. We wanted to be better, not comfortable.
Bronte is 1.3 square kilometres. The florist covering this area has learned where the 15-minute parking zones are near the beach and figured out early that summer weekend delivery before 9am is the only reliable window for beach-end addresses. Narrow streets, resident permits, and inspectors who patrol multiple times a day. The florist has done this run before.
ABN: 17 830 858 659