Flower Delivery Collaroy: Same Day

Em Anna, qualified florist:

I love the just because orders. No pressure, no expectation, no wrong answer. They get to work with whatever looked best at the market. Just because flowers tend to be the most creative we send because nobody has said "it has to be red" or "make it look like a funeral." Give them the budget and let them run. Bright mixed stems with a bit of texture work well for beachside houses. Something that looks like it belongs on a kitchen bench with sand still on the floor.

People default to roses for anniversaries. Fine choice. But someone good can do more with oriental lilies and lisianthus for the same money, and they last longer. I used to talk blokes out of red roses when they called. Not because roses are bad. Their partner had probably received roses five years running and something different says more than the same dozen reds every year. If you want them to last, lisianthus are hard to beat. Tell the florist it is an anniversary and let them build around what looks best that day.

Birthdays are the easy ones. Bright colours, cheerful stems, something that makes the person smile when they open the door. Birthday flowers give the florist the most freedom because the mood is always positive. The florist picks differently for birthdays than for sympathy. It is a seasonal thing. Whatever is brightest and boldest at Flemington that week goes into birthday work. Gerberas, lilies, roses mixed with greenery. If you know their favourite colour, mention it. If not, that is fine. A Bright Mixed Bunch at $79.95 covers it well. Order before 2pm and it reaches Collaroy today.

Most people who ring us have no idea what to send. That is normal. Florist's Choice at $74.50 hands the decision to someone who knows what is good that day. They pick the stems, the colours, the style. I stopped asking callers "what flowers do you want" years ago. Better question is "who is it for and what is the occasion." Two answers and they can build something right. For Collaroy, that often means native textures mixed with seasonal blooms, which suits the area. Or try the Deal Of The Day at $75.25, which is whatever the florist is most excited about. If budget is tight, flowers under $60 still arrive the same quality, smaller bunch.