Same Day Delivery - Cranebrook Wide
Cranebrook is in that quieter pocket of greater Townsville where the streets are residential and the pace feels a bit slower than the busy commercial strips. Not every suburb needs a shopping centre or a main road running through it. Sometimes a suburb is just homes, families, neighbours who wave when they're getting the mail. If you're sending flowers to someone in Cranebrook, we deliver there through our network of partner florists based right in Townsville. Same day delivery if you order before 2PM, flowers starting from $42.95.
We're Lily's Florist. Australian owned and operated by Siobhan and Andrew, nearly 18 years now. Started with a florist shop in Kingscliff NSW, knew nothing about flowers, bought the business against our accountant's explicit advice, and somehow built a network of over 800 partner florists across the country. No corporate backing, no investors, no board meetings. Just a Mum and Dad still making business decisions at the dinner table between netball drop offs and homework supervision.
One thing we learned early on is that smaller suburbs often get overlooked. The big delivery companies focus on CBDs and major shopping precincts because that's where the volume is. Regional areas and quieter suburban pockets become afterthoughts, postcodes that get deprioritised or charged extra.
Our business was built the opposite way around.
Before we were delivering to Brisbane or Sydney CBDs, we were figuring out how to get flowers to Murwillumbah and Taree. Our first partner florists were in regional towns, places where locals deserved the same service as people in capital cities. That thinking still shapes how we operate. Cranebrook gets the same attention as Townsville CBD or North Ward. Same day delivery, same quality, same care from our partner florists.
Here's something most people don't know about Lily's Florist. The flower network we built, those early websites for partner florists, the expansion beyond our little Kingscliff shop, none of it would have happened without baby bottles.
I know that sounds ridiculous. Let me explain.
Around 2009, we were struggling. The shop was barely breaking even, we had a young baby, and those flower orders from the Yellow Pages ad were promising but not enough to fund real growth. Then a friend mentioned that US parenting forums were going crazy about BPA in baby products. Bottles, toys, anything plastic. Parents were panicking, and the conversation was just starting to creep into Australian forums.
Andrew and I looked at each other that afternoon. We had a shop that sold baby products. We had an existing website. We had suppliers. And we'd taught ourselves enough about internet marketing to know how to rank a website quickly.
Four weeks later we launched baby-bottles.com.au. Within weeks it ranked number one for just about every search related to BPA free baby products. The demand was unbelievable. We were packing orders until midnight, filling our two storey villa to the ceiling with stock, wheeling Woolworths trolleys into the local post office multiple times a day. We ended up on the Today Show, Today Tonight, news outlets wanting to talk about this BPA thing.
That random business, spawned from an offhand comment at lunch, completely funded the flower side of things. It let us build websites for partner florists without charging them fees. It let us hire staff. It let us go all in on flowers when the baby product market eventually got swallowed up by supermarkets and department stores.
Without those baby bottles, there's no Lily's Florist delivering to Cranebrook today.
Quieter residential suburbs tend to revolve around family rhythms, and certain occasions fit that perfectly. Easter flowers suit Cranebrook's vibe. Long weekends, family gatherings, relatives visiting, maybe a lunch that's been planned for weeks. Flowers on the table lift the whole thing. We see plenty of Easter orders heading to residential suburbs where families actually have space to host.
I'm sorry flowers are trickier to talk about but they matter. Sometimes words aren't enough. Sometimes you need to show up at someone's door with something beautiful and let the gesture say what you're struggling to articulate. Apologies that deserve more than a text message. Relationships worth repairing properly. These orders carry weight and our florists treat them accordingly.
And celebration flowers for the good news moments. A promotion that's been years coming. A business milestone. Exam results. Health news that finally went the right way. Not every celebration needs a party, sometimes flowers delivered to a quiet Cranebrook street say everything.
When you order flowers to Cranebrook, your order routes to one of our Townsville partner florists based on postcode and stock. They make your flowers fresh that day and deliver locally. Smaller suburbs don't mean longer waits or second tier service. Our partner florists know greater Townsville thoroughly, the main roads and the back streets, the new developments and the established pockets.
No overnight freight from Brisbane or Sydney warehouses. No flowers sitting in trucks hoping they survive the journey and the North Queensland humidity. Fresh, local, made that day by florists who actually care about the end result.
With over 800 partner florists nationally and multiple covering Townsville, there's comprehensive coverage and backup. If one shop is short on a particular flower, the order routes to another partner who has it.
Same day delivery before 2PM, flowers from $42.95, made by Townsville florists who cover all of greater Townsville properly. We've been awarded a Feefo Trusted Service Award based on over 22,000 verified customer reviews. Real feedback, independently collected, nothing we can edit or fake.
We're still that Mum and Dad team, Siobhan and Andrew, still making decisions at the dinner table with Asha and Ivy. The business started with a nervous phone call, a crawling baby on a shop floor, and an accountant who told us not to do it. We backed ourselves anyway. When you order from Lily's Florist, that's the kind of business you're supporting.