Flower Delivery Cranbrook: Same Day

* Andrew and I with our daughters Asha (almost 19) and Ivy (15). Most business decisions get made at while having morning coffee before Ivy gets to school, or on the drive to netball.

We're Lily's Florist. Australian owned and operated by Siobhan and Andrew, nearly 18 years now. Started with a florist shop in Kingscliff NSW, knew nothing about flowers, bought the business against our accountant's explicit advice, and somehow built a network of over 800 partner florists across the country. No corporate backing, no investors, no board meetings. Just a Mum and Dad still making business decisions at the dinner table between netball drop offs and homework supervision.

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Every Suburb Matters

We learned early on that smaller suburbs often get overlooked. The big delivery companies focus on CBDs and major shopping precincts because that's where the volume is. Regional areas and quieter suburban pockets become afterthoughts, postcodes that get deprioritised or charged extra.

Our business was built the opposite way around.

Before we were delivering to Brisbane or Sydney CBDs, we were figuring out how to get flowers to Murwillumbah and Taree. Our first partner florists were in regional towns, places where locals deserved the same service as people in capital cities. That thinking still shapes how we operate. Cranbrook gets the same attention as Townsville CBD or North Ward. Same day delivery, same quality, same care from our partner florists.

The Accidental Business That Funded Our Flower Network

Here's something most people don't know about Lily's Florist. The flower network we built, those early websites for partner florists, the expansion beyond our little Kingscliff shop, none of it would have happened without baby bottles.

* Our shop at 1/98 Marine Parade, Kingscliff. This is where we sat packing baby bottles until midnight while fielding flower calls we couldn't fill. Until we figured out how.

I know that sounds ridiculous. Let me explain.

Around 2009, we were struggling. The shop was barely breaking even, we had a young baby, and those flower orders from the Yellow Pages ad were promising but not enough to fund real growth. Then a friend mentioned that US parenting forums were going crazy about BPA in baby products. Bottles, toys, anything plastic. Parents were panicking, and the conversation was just starting to creep into Australian forums.

Andrew and I looked at each other that afternoon. We had a shop that sold baby products. We had an existing website. We had suppliers. And we'd taught ourselves enough about internet marketing to know how to rank a website quickly.

Four weeks later we launched baby-bottles.com.au. Within weeks it ranked number one for just about every search related to BPA free baby products. The demand was unbelievable. We were packing orders until midnight, filling our two storey villa to the ceiling with stock, wheeling Woolworths trolleys into the local post office multiple times a day. We ended up on the Today Show, Today Tonight, news outlets wanting to talk about this BPA thing.

That random business, spawned from an offhand comment at lunch, completely funded the flower side of things. It let us build websites for partner florists without charging them fees. It let us hire staff. It let us go all in on flowers when the baby product market eventually got swallowed up by supermarkets and department stores.

Without those baby bottles, there's no Lily's Florist delivering to Cranbrook today.

Flowers for Cranbrook Moments

Quieter residential suburbs tend to revolve around family rhythms, and certain occasions fit that perfectly.

What Our Customers Say

Our reviews are collected through Feefo, an independent review platform endorsed by Google. We've accumulated over 22,800 verified customer reviews since partnering with them in 2013. We can't edit or delete reviews. Every piece of feedback, good and bad, sits publicly on our Feefo page.

That review stands out because ordering from overseas adds layers of complexity. Different time zones, no ability to pop in or call easily, complete reliance on the system working. The fact that the flowers arrived promptly and the arrangement impressed says something about how the Townsville florists handle orders regardless of where they originate.