Back in 2009, when we were still figuring out this whole flower delivery thing from our garage office in Pottsville, Canberra kept popping up. Not just Civic or Kingston either, but specific suburbs like Florey, Belconnen, and Gungahlin. The calls were relentless. Government workers wanting to send flowers home to their partners in Florey after another late night at Parliament House. Parents in Sydney sending birthday flowers to their kids who'd moved to Canberra for uni. It was constant.
I remember one particular Friday afternoon, must have been winter 2010, we got three separate calls for Florey and surrounding ACT suburbs within a week. All different occasions, all urgent. That's when it clicked for us that Canberra, and Florey specifically, needed proper flower coverage.
Finding our first Canberra florist partner was nerve wracking. We'd already had success with partners in places like Byron Bay and Murwillumbah, but Canberra felt different. More formal somehow. Turns out, we were completely wrong. The florist we called in Belconnen was thrilled to work with us. No fees, no complicated contracts, just a simple partnership where we'd send them orders and they'd add a few extra flowers to cover our commission.
That single partnership has grown into something special. Today, Florey residents have access to our entire range, including our Blush Pinks Arrangement With Chocolates ($106.95) which, with 72 reviews, has become a bit of a local legend. Pink roses, soft carnations, and quality chocolates. It just works for Florey, especially for those "sorry I'm late again" moments that Canberra's long working hours seem to create.
Here's something that might shock you. We actually answer our phones. Monday to Friday, 7am to 6pm, real humans in Armidale pick up when you call. Not a call centre in Manila, not a chatbot, actual people who know flowers.
We also did something pretty brave in 2013. We partnered with Feefo for reviews. Complete transparency. Every single customer who orders gets invited to review us, and we can't delete the bad ones. With over 3,000 reviews last year alone and over 22,000 in total, we even won their Trusted Service Award. Our Lily & Rose Arrangement ($118.95) has 63 reviews from real customers, most mentioning how it's the perfect size for Canberra apartments. Not too big, not too small, just right for those Florey townhouses.
Same day delivery to Florey? Easy. Order before 2PM weekdays and we'll have fresh flowers at your door by evening. Those circular streets around Florey Drive that confuse delivery drivers? Our partner florists know them like the back of their hand. They've been navigating Belconnen since before Google Maps existed.
Ready to send flowers to Florey? Jump online or give us a call. We've been doing this for 15 years, and Florey has been with us almost since the beginning