Back in 2009, we got a frantic call from someone wanting flowers delivered to Glengowrie "near the tram line." Being from NSW, we had absolutely no clue what they meant. Tram line? We were picturing old San Francisco movies! After some awkward back-and-forth, we finally worked out they meant the Glenelg tram line. That's when we realised we needed partners who actually lived and breathed these Adelaide suburbs, for we definitely did not.
These days, our partner florists in or close to Glengowrie know every street from Morphett Road to Diagonal Road. They're the ones customers rave about, like the person who told us "The lady on the phone was so helpful and compassionate at such a difficult time. She guided me to a brilliant choice." Or another who said "After trying to order and book online and the system not working I decided to just ring and do it over the phone. One of the easiest and most pain free experiences I've had."
Glengowrie might be tucked between Glenelg and Marion, but that doesn't mean it's forgotten. We deliver same day when you order before 2PM weekdays, whether it's to someone near Immanuel College or closer to the shops on Diagonal Road.
A recent customer shared "Super happy with the flowers and service. I will use them again and again" while another mentioned "Value for money, great service and beautiful flowers." That's the kind of feedback that makes us bounce around the office, and I try personally to read and reply to every review possible, even the not so good ones!
From those early days of confusion about tram lines to now knowing Glengowrie like the back of our hand, it's been quite the education. We're still that family business that started in a tiny Kingscliff shop in 2006, but now we've got partners who know that Glengowrie residents appreciate quality without the fuss.
And yes, we now know exactly what the Glenelg tram line is. Though our kids still laugh when we tell them about the time we didn't, they are so 'judgy' - at least that is what they say!