Melbourne has always understood quality, and we've been perfecting ours for nearly 20 years. From a tiny flower shop in Kingscliff to their doorstep in Kew East, we connect hearts across Australia with the same family care that started this whole adventure. Some moments simply cannot wait, and we get that. Same passion, same attention to detail, now serving Melbourne's inner east with the love we'd give our own neighbors.
Back in 2006, we ditched our 9 to 5 Sydney lives and bought a flower shop against our accountant's advice. Zero experience, baby on the way, and a shop that looked like it belonged in 1979. The early days were rough. Some days we'd sell two bunches of flowers, lose money on bread orders that never got picked up, and wonder what we'd gotten ourselves into.
But here's the thing about taking leaps of faith. That network of trust grew from one brave florist in Murwillumbah to over 800 florists across Australia, still run by the same Mum and Dad who started it all. We survived on grit and an unlikely boom in our organic baby product business that funded the early growth of our flower network. Eventually, we went all in on our real passion, connecting people through the simple joy of flowers.
Numbers tell stories, and ours is pretty epic. To qualify for a FEEFO Trusted Service Award, you need more than 50 customer reviews in 12 months with at least a 4 star average. We received 3,025 reviews from actual customers who placed real orders, with 2,406 of those rating us 4 or 5 stars. That's more than 60 times the minimum required to qualify.
Melbourne customers know quality when they see it. These reviews come from real people who sent real flowers to people they actually care about, not some manufactured testimonials.
Nestled along the Yarra, Kew East understands the value of genuine relationships and timeless elegance. Our Melbourne florists get your neighbourhood, your timing, and your standards. From Studley Park's leafy streets to your front door, we treat every delivery like family business.
Same day delivery to Kew East because life's beautiful moments have their own schedule, and we're here to make sure your flowers arrive exactly when they should.
Order now and become part of a story that started with two people who believed in taking chances. Melbourne flowers, delivered with two decades of family care and the kind of attention that only comes from a business built around a dinner table, not a boardroom.