Flower Delivery Lilyfield: Same Day

All Occasion Flowers to Lilyfield

Saturday mornings at the Orange Grove Markets were our religion back in 2005, maybe early 2006. We lived in Drummoyne then, Andrew and I (I'm Siobhan by the way), both grinding away at 9-5 jobs that paid well enough but slowly hollowed you out from the inside, and every Saturday morning we'd walk down to Lilyfield. It wasn't far, 15 minutes maybe, and we'd wander through those markets with absolutely no agenda other than getting to the bacon and egg roll stall, the one run by that couple whose names I've completely forgotten but whose faces I can still see clear as day.

The thing about those bacon and egg rolls, and I know this sounds dramatic but bear with me, they were perfect in a way that's hard to explain. The bacon was always crispy, like properly crispy not that limp sad bacon you get most places, the egg yolk would run everywhere when you bit into it (we learned early on to eat them standing still, not walking, unless you wanted yolk all down your shirt), and the butter, they used real butter and loads of it, would soak into the white bread until it was almost translucent in spots. We'd stand there in the morning sun, holding these magnificent rolls, drinking truly terrible coffee from a styrofoam cup that somehow tasted good because you were outside, not fluorescent-lit and miserable.

I remember wandering past the flower stalls, there were a few of them scattered through the markets, and thinking absolutely nothing of them. Flowers were just flowers back then to us, something you grabbed from the servo on the way to a dinner party or when you'd stuffed up and needed to apologize. The irony of that, given where we ended up, still makes me laugh. All those Saturday mornings at Orange Grove Markets, walking past buckets of roses and natives, and we had no idea that within a year we'd own a flower shop in Northern NSW that we bought against our accountant's very direct advice (she literally said "don't do it"), with a baby on the way and zero, like absolutely zero, knowledge of flowers.

* Hard to believe right, this is our shop we bought in Kingscliff not long after leaving Drummoyne.

The full story of how we got from Drummoyne to Kingscliff to running a network of over 800 florists is a bit of a yarn (you can read the whole thing on our About Us page if you've got time and maybe a long black), but the short version goes like this. We wanted out of Sydney, wanted a seachange, flew to Ballina one April day in 2006, drove a yellow Hyundai Getz across the old wooden bridge into Kingscliff at high tide (it looked like Fiji, I'm not exaggerating), saw a flower and gift shop for sale, bought it despite having no idea what we were doing, tried to turn it into an organic gift shop, discovered the previous owner had just paid for a Yellow Pages advertisement (yes the book), started getting 40-plus calls a day for flower deliveries we kept saying no to, and eventually, sitting in that shop with maybe $20 in the till after a full day's work, thought to ourselves in complete desperation, what if we actually said yes to these people instead.

That question, that one desperate what-if moment on a cold June afternoon in 2007, led to everything that followed. The first partner florist in Murwillumbah (I drove out there with Asha who was barely walking, she promptly pulled herself up using a display stand and smashed a gift on the floor, great icebreaker), then more florists in Byron Bay, Ballina, Taree, all these places people were calling about. We're not some massive corporation with boardrooms and marketing teams and offshore call centres. We're still the same two people who used to eat bacon and egg rolls at the Orange Grove Markets, except now our daughters are 18 and 14, business decisions get made at the dinner table or while driving them to netball, and we coordinate with hundreds of partner florists across Australia.

> You can read more about us here

How We Actually Deliver Flowers to Lilyfield

When you order flowers to Lilyfield through Lily's Florist, your order goes to one of our partner florists in the Inner West. These are real florists with real shops, not warehouse workers following a recipe card on a production line. The model we built back in 2008-2009, born out of that desperation in Kingscliff, works like this. We don't charge our partner florists membership fees (we think that's unfair to them and means worse value for you), we just ask them to add a few more flowers into each bouquet to cover our commission, which we're completely upfront about with them. In return they get orders they wouldn't have received otherwise, we handle all the customer service and marketing, and everyone wins.

Your order gets routed based on the Lilyfield postcode and what's actually available in the partner shop that day. So if you've ordered 24 red roses and the closest florist only has 12 red roses left in stock, the system automatically sends your order to the next available partner florist who can fulfill it properly. No cutting corners, no substituting carnations when you ordered roses, no "close enough" nonsense. Just real florists doing what they've been trained to do, making beautiful arrangements and delivering them fresh.

Unlike some of our competitors (I won't name names but you can probably guess), our flowers aren't made in a warehouse in Sydney and posted overnight via Australia Post to Lilyfield. They're made locally by someone who knows flowers, who's been doing this for years, who has relationships with local growers and suppliers. The flowers might literally go from paddock to posy to your recipient, depending on what's in season and what the florist has sourced that week.

Why People Send Flowers to Lilyfield

Lilyfield's changed a bit since our Orange Grove Markets days, I imagine (we haven't been back in years, though we should visit). Back then it was still pretty industrial in parts, creative types mixed with families, those gorgeous terraces that people were starting to renovate. Now I'd guess it's full-on gentrified, young professionals, new parents, the whole Inner West transformation that's happened everywhere from Marrickville to Haberfield.

> View our new baby flowers

That means the flowers going to Lilyfield these days are probably for housewarmings (someone's just bought one of those renovated terraces for an eye-watering amount), new babies (the Inner West is full of young families now), birthdays, apologies (flowers are still the go-to for when you've stuffed up), congratulations, get well soon. The usual reasons people send flowers, really, just with an Inner West postcode attached.

If you're sending to a business in Lilyfield, we'll deliver during business hours, usually before 5PM. If it's a private residence, deliveries can run until 6PM or sometimes 7PM depending on the courier's route. If it's a hospital nearby (I don't actually know if there's a hospital in Lilyfield specifically), we deliver to all private and public hospitals, maternity wards, nursing homes, though you'll need to give us the ward and bed number and we recommend ordering from our new baby or get well categories because those arrangements come in boxes that don't need vases.

We Put Ourselves Out There With Feefo

In 2024 and 2025, Lily's Florist earned Feefo Trusted Service Awards for customer service. If you don't know what Feefo is, and honestly we barely knew when we first heard about them back in 2013, they're one of the only true product and service review companies in the world. They're endorsed by Google, which says a lot about their integrity. The key difference between Feefo and every other review platform is simple: only verified customers who've actually made a purchase can leave a review. We can't fake it, we can't delete the bad ones, we can't get our mates to write nice things about us.

Signing up with Feefo back in 2013 was genuinely terrifying, if I'm honest. Flowers are subjective, right, what one person sees as romantic and lush another person might see as over the top or not enough or the wrong colours. Putting ourselves out there with zero control over what people would say, knowing that every review good or bad would be public and permanent, that took some guts. But we wanted to do better, we wanted real feedback, and we wanted potential customers to see honest opinions from actual people who'd ordered.

To qualify for a Feefo Trusted Service Award, you need at least 50 customer reviews in a 12 month period with an average star rating of at least 4. In 2024 we received 3,025 reviews from verified customers. 2,406 of those were either 4 or 5 stars, which is over 60 times the minimum required to qualify. You can read all our reviews, the good and the not-so-good, on our Feefo page [link to Feefo reviews].

The reviews help us learn what we're doing right and what we're getting wrong. We actively monitor all feedback, both positive and negative, and we see complaints as opportunities to improve our products, service levels, and website functionality. It's also a public forum for us to resolve issues when they arise, which in the flower business, where you're dealing with perishable products and delivery logistics and subjective tastes, issues do arise sometimes.

> Read all Lily's Florist reviews

Same Day Delivery to Lilyfield

We deliver same day flowers to Lilyfield Monday to Saturday. To guarantee your same day delivery, you need to get your order to us by 2PM on weekdays or 10AM on Saturday. If your order comes in after 2PM on a weekday, it'll be delivered as soon as possible the next day. If it comes in after 10AM on a Saturday, delivery will be first thing Monday morning.

Our delivery fee is $16.95 for Lilyfield (though in some cases we subsidize additional costs if the delivery falls outside our usual network area, and if it goes way over our threshold we might need to contact you about extra delivery charges, but that's rare for Inner West Sydney).

You can order online through our website or call us on 1300 360-469. We're available Monday to Friday 7AM to 6PM, Saturday 7AM to 12:30PM. All our customer service staff are based in Australia, we don't send calls offshore, and some of them like Anna have been with us for 15 years. Anna's an ex-florist actually, which gives her real expertise when customers call asking for advice about what to order.

Still Those Same People From the Markets

It's strange to think about, honestly. Those Saturday mornings at Orange Grove Markets, wandering around with terrible coffee and excellent bacon and egg rolls, no idea what was coming. We were just two people trying to figure out if there was something more than the Sydney grind, more than the fluorescent lights and the commute and the slow erosion of whatever it was we thought we wanted when we started our careers.

Turns out there was more, but it involved buying a lime green flower shop we had no business buying, a Yellow Pages ad we didn't know existed, saying yes when we probably should have said no, and building relationships with hundreds of florists across Australia who took a chance on us when we were just two amateurs with a crazy idea and a baby in tow.

* This is us, Andrew, Ivy, me, and Asha

We're still that same couple, just older now (obviously), with two teenage daughters who are both deep into representative netball, still making decisions at the dinner table, still Australian owned and operated, still family run in the truest sense. No boardrooms, no marketing team, no team of solicitors. Just us, our team in Armidale who answer the phones, and 800-plus partner florists who've trusted us for years.

If you're sending flowers to Lilyfield, whether it's to one of those renovated terraces or a business or someone in hospital or just because, you're ordering from the same people who used to eat bacon and egg rolls at the markets every Saturday morning. We've just learned a bit about flowers along the way.