The person you are sending flowers to is in Moss Vale today, and you are not. That is the order I see most often into this town. Sydney-based adult child, parent or grandparent on Yarrawa Road or at Harbison or in a unit off Elizabeth Street, a few hours' window to get the gesture to the door. I am Andrew, I co-founded Lily's Florist with my wife Siobhan in 2009, and I have been booking flowers into the Southern Highlands for sixteen years. I have also known this town since I was ten, on the back seat of a Trinity Grammar Prep School bus headed up the highway for a rugby fixture at Chevalier or Tudor House. The bus was always either breaking down in summer or impossibly cold in winter. I remember the cold most.
The hardest part of delivery to Moss Vale is not the distance. It is the cold. The town sits at 670 metres on the plateau and frosts settle most winter mornings between May and September. A florist running the Mittagong, Bowral, Moss Vale corridor at 8am in July is putting boxes down on doorsteps that are below freezing. Thirty-five minutes south at Penrose, the Southern Highlands flower farm grows tens of thousands of Italian ranunculus, dahlias and peonies in season, and those stems run the same corridor in the back of the van. Our partner florist in or close to Moss Vale has worked this route for years. They know which addresses get a porch handover and which want the box left in the laundry. The website cannot do that part on its own.
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A real customer review
"Effortless in ordering by phone flowers and greeting card were exceptionally first class would certainly recommend and definately use Lilly's again in the future."
Verified Feefo customer
Thanks for the review. Phone orders for sympathy flowers are the ones where the team earns their keep. You ring, you talk it through, somebody on our end takes the weight of the decision off you and writes the card so it sounds right. That is what the phone is for.
Florists Choice on a sympathy order means our partner near Moss Vale read the brief and built what fits. The greeting card being exceptional is on the team in Armidale. The flowers being first class is on the florist. The order working end to end is both of them doing their job.
That is how it should go.
Andrew & Siobhan, Lily's Florist
Two Bunches Have Owned the Moss Vale Run Since 2009
If I look back at every order that has gone out the door to a Moss Vale address since the network reached this part of the Highlands in 2009, two bunches keep coming back to the top year after year. Different price points, different occasions, but consistently the two highest-volume products into this town. Here is what they actually are, who orders them, when they peak, and why they keep winning the click on the days a bunch has to land right.
Most of the buyers ordering this one are in Sydney, in their forties or fifties, sending to a parent or grandparent in the 60-69 cohort that defines this town. They choose natives because the recipient grew up with waratah on the escarpment and banksia in the bush behind the back fence, and recognises every stem the moment the box opens. The bunch itself is built around waratah when the season runs from late October to early summer (waratah is the NSW state floral emblem and grows wild within the shire), banksia and protea year-round, leucadendron as the long-life structural stem, kangaroo paw, wax flower, and silver-dollar eucalyptus foliage that holds for the full vase life and then dries on the mantle for another month after the soft stems have gone. Volume peaks in autumn and winter when a cold doorstep would punish anything tropical and the waxy native cuticle does not register the frost at all, with a second spike around ANZAC Day and Mother's Day when an Australian-native gesture lands differently from a generic pastel. The deeper reason it wins this town: the Southern Highlands sits inside the natural range of half the species in the bunch. The recipient is being sent flowers grown within an hour of where they live, which is something most florists in this country cannot say about most products on their website. 302 four-and-a-half-star reviews are mostly that single insight playing out across a sixteen-year run of orders.
Send Australian NativesThe second consistent volume product into Moss Vale across the whole life of the network, and the bunch the same Sydney buyer often switches to for the birthday after they sent natives for the funeral. The buyer profile is similar (forties or fifties, sending to a parent in the Highlands) but the occasion shifts. Mother's Day, 60th, 70th and 80th milestone birthdays, anniversaries, the Sunday-lunch arrival when family is travelling up from the city. The bunch is a hand-tied mix of pink and lavender hybrid tea roses at sixty per cent open, white lisianthus carrying the soft mid-tone, pale pink stocks for the spicy fragrance the recipient registers before they even see the bunch, and white wax flower threaded through for filler weight. The lavender hybrid tea rose is what separates this bunch from a default pink-and-white pastel mix. It sits at the colour midpoint between the pinks and the lisianthus and pulls the arrangement out of the two-register flatness that most pastels at this price point fall into. Considered is the word callers used when they rang Pottsville to thank us for it. Volume peaks in May around Mother's Day, by some margin the biggest single ordering week of the year for this product into the Highlands, with a second wave through September and October for spring birthdays and steady year-round demand from the anniversary cohort. The reason it wins this town specifically: the Highlands cool climate gives soft pastels two extra days of vase life over a Sydney delivery, and the 60-69 recipient demographic still prefers a classic pastel over a bright colour pop. Both are working in the same direction. The 292 four-and-a-half-star reviews are mostly that pairing playing out across hundreds of Highlands dining tables.
Send Beautiful PastelsBrowse other categories
What I got wrong about delivering flowers to a frosty town
I used to think double wrapping a winter delivery was the answer. Tissue inside, kraft paper outside, get the box to the door, job done. That is what I told callers ringing the Pottsville office across three winters between 2010 and 2013, somewhere between ten and fifteen thousand calls in that span. I was wrong, and it took the third winter and a run of callbacks from partner florists in places like Orange to admit it. Wrapping slows the temperature drop. It does not stop it. A bunch of anthuriums sitting in minus two degrees of doorstep air for forty minutes is finished, no matter how thick the paper is. What kills them is ice nucleation, a fancy term for the water inside the petal cells freezing and rupturing the cell wall on the way out. The petals do not blacken in the van. They blacken on the doorstep. June 2025 the town dropped to minus five point seven on one morning, and nothing tropical survives a doorstep like that. Same with phalaenopsis orchids and birds of paradise.
What saves a Highlands winter delivery is timing, not packaging. Moss Vale frosts sit below freezing most mornings between May and September and the air does not lift above two degrees until close to 9am. A van running at 8am is hitting doorsteps at the worst possible window. The same route at 10:30am, after the ground has had a chance to warm, gives the stems a fighting shot. Wrapping is the seatbelt. The schedule is the brake pedal. Behind both sits the cool room. Sydney market opens at 5am and a partner florist near Moss Vale can have Flemington stems on the bench by 7am the same morning. The growers in Penrose, thirty-five minutes south, drop dahlias, peonies, anemones and Italian ranunculus straight at the florist in season, never refrigerated, never on a truck. Market, local growers, climate. Hobart has the climate but Bass Strait cancels it. Perth has the growers but the heat erases the gain. Moss Vale runs all three at once, which is rare for an Australian town.
So my rule now, for any caller ordering tropical stems into a frost-prone town, is to swap species before chasing wrap. Roses run fourteen days easy here. Hydrangeas hold for ten where they would collapse in three at Parramatta. Chrysanthemums sit three weeks in a cool living room, still in the vase when the water needs changing for the third Sunday in a row. The cold is an asset for almost every stem worth sending. None of this is on you to remember. If you are sending to a parent at Harbison or an unattended Highlands address between May and September, phone the order in or pick from the bunches above and the florist steers the species choice for the season and the address. If I am willing to tell you I got the wrapping rule wrong, you can take the rest of this page at face value. One last thing for callers ordering into Italian Catholic households around Moss Vale and Sutton Forest, of which there are a few because St Paul's parish is run by the Pauline Fathers from the Penrose Park shrine. Chrysanthemums belong at the cemetery in that culture. The right flower for a funeral, the wrong flower for a birthday. The florist will ask the right question for you.
The flowers do not sit in a warehouse on the Hume. They come from a florist's cool room within reach of Moss Vale, made the same morning, delivered by the driver who runs that corridor every week. That is the whole system.
* The chalkboard map of what happens to an order between the time you press 'order' and the time someone in the Highlands opens the door.
A real customer review
"Easy to order and pay for the flowers and they arrived on the day they said they would. Flowers were very similar to the photo."
Alison, verified Feefo customer
Thanks Alison. The photo-match comment is the one I always look out for because it is honestly the thing people worry about most before they order from a website they have never used (and we have all had that experience with online shopping where the photo and the parcel are two different things), so when it lands the way it should, that matters.
We photograph the bunches at the size we sell them, and the florists in the network know that the photo is the brief. The Purple and Lilac is one of those bunches that is a bit harder to fake too, because the tonal range from deep magenta through to soft lilac is the whole point of the product. Skip a shade and the bunch falls apart visually.
Glad it arrived on time and looking the way it should in Moss Vale.
Siobhan & Andrew, Lily's Florist
You have seen the bunches above. The next question is the harder one. Where is it going, what is going on at the address, and how do you make sure the gesture lands the way you mean it. Locals call this town "Mossy," and on a Tuesday the saleyards on the edge of town pull in cattle from across the shire while Argyle Street fills up with mid-morning regulars at the bakery and the post office cafe. Three patterns repeat for orders into a town this mixed, plus a fourth for the ones that do not fit a neat box. The right choice usually picks itself by the time you have read past the first one. Roses run fourteen days in this climate and chrysanthemums sit for three weeks, which is the floor every order on this page starts from. The home-delivery sympathy orders are usually the most time-sensitive of the four.
You have heard from a sister in the Highlands, or a cousin in Bowral, or somebody from the old family circle. There has been a death and you are in Sydney and the service is in three days. Flowers do not cover what just happened. They mark that you tried to. The first decision is not what stems. It is where the flowers go.
Two destinations, two different gestures. Service flowers go to the funeral director with the deceased's name and the service time, and they arrive at the chapel or church forty-five to sixty minutes before the family does. Southern Highlands Funerals on Argyle Street (02 4869 2888, 24/7) and G. Beavan in Bowral (02 4861 7351, family-owned since 1883) handle most services across the shire. Graveside arrangements for the Moss Vale General Cemetery on Berrima Road need to land that morning, not the night before, because the gates open at 8:30am and close at 4:30pm. Home flowers are condolence flowers, sent to the family inside the first three days, intended for the person who is opening the door and putting the kettle on while the rest of the week catches up with them. Mixing service and home up is the most common mistake on these orders. Phone or email the order in with the venue named in plain English and the florist will route it correctly.
White is the safer choice in this community, not the only one. Anglican and Catholic services across the Highlands lean white, and Christ Church Bong Bong has been holding services since the 1830s under that convention. The cemetery beside it is where the founding Highlands families are buried. The growing secular cohort, the ones organising celebrations of life at the Services Club or community halls, are happier with colour. If the family is Italian, chrysanthemums are appropriate for the cemetery and the funeral, and "con sentite condoglianze" is the formal card phrasing. If the family is not Italian, chrysanthemums in a funeral arrangement are still fine, but I would never send them as a birthday gift to an Italian household. Same flower, different cultural register. The Pauline Fathers at Penrose Park also draw Catholic pilgrims from Polish, Filipino, Italian and Vietnamese communities across Australia, and sympathy inside that network leans toward formal wreaths and church-led delivery. Card message that travels for the mainstream: "Thinking of you and your family." You do not need to know the words for everything.
Browse the funeral sympathy range if the order is going to the service.
This is the order I see more than any other for Moss Vale. Adult child in Sydney, parent or grandparent at Harbison on Yarrawa Road, or at the RFBI Masonic Village on Elizabeth Street, or in Burradoo at the other Harbison campus. The visit has slid past three weekends running. The flowers are the apology you cannot make on the phone.
Delivery to aged care goes to reception. Staff carry the arrangement through to the resident's room or common area. Compact, stable, low-fragrance is what those rooms need. A box arrangement is easier on staff than a hand-tied bunch, because nobody on the floor has time to hunt for a vase and water levels. Familiar species help too: roses, gerberas, chrysanthemums, carnations. Nothing too exotic, nothing too perfumed, nothing that needs explaining. If the recipient is admitted to Bowral and District Hospital, eight kilometres up the road, the flowers reroute. Same partner florist, same Saturday cutoff, different reception desk.
The question came up dozens of times on the phones, always some version of the same fear: will the fragrance bother the lady in the next bed? Skip Oriental lilies for any shared room or shared ward. The scent fills the whole space and the resident next door did not ask for it. Pollen-free Asiatic lilies give you the look without the perfume or the rust-orange staining on a cardigan or a blanket. About ninety percent of the aged-care orders I steered through the Pottsville office ended up in one of those four familiar species above, for exactly that reason. For a dementia household, stay with flowers the resident has known since the 1950s. Daisies and freesias in season alongside the others. The arrangement is not a learning opportunity. It is a memory cue.
Card message: "Thinking of you, Mum. The kids are doing well. Will call you Sunday." Specific is better than poetic. They will read it three times. The card is also a contract you are making with yourself, and most people who write that line actually do call. For a dementia resident, simpler still: "Love from the family" is enough. Names they may not place will not help. The staff log who sent the arrangement and tell the resident at the next round, and you can phone the family on Sunday if you want to confirm it landed. The native range also works well for residents who grew up in the country and prefer waratahs and banksias to imports.
Moss Vale's predominant age cohort is sixty to sixty-nine. Most of the milestone birthday orders we route into this town are 60th, 70th, and 80th, and the family is usually arriving from Sydney within a few hours of the flowers. Children, grandchildren, a long lunch at home or a booking somewhere on Argyle Street. If the recipient grew up here, they remember when the Tuesday saleyards were the busiest part of any working week.
The arrangement does need to look like the moment. A 70th in a heritage Moss Vale home is not a 30th in a Sydney apartment. Bigger, more structured, longer-lasting. The recipient is going to keep it on a dining table or sideboard for ten days, not three. The flowers arrive before the family does and stay after they leave. That gap is the whole point. They will move the arrangement to wherever the light is best, change the water on Wednesday and Sunday, and the bunch will outlast the cards on the mantle by a week.
For a 70th in this climate, roses are not lazy. They run fourteen days easy in a cool living room, and the recipient lives with the arrangement well past the visit. Season matters as much as stem. The growers thirty-five minutes south at Penrose run roughly three thousand peony plants, four thousand dahlias, and twenty-five thousand Italian ranunculus across the year. November is peony season, February and March is dahlia, September and October is ranunculus. A florist near Moss Vale can pull from those rows when the season is right, and the difference between a peony cut that morning and one flown from Holland is days on the table. For winter milestones, lean on lisianthus and chrysanthemums alongside the roses. They do not just last in the cold here. They thrive in it. Card message that travels for any milestone: "Happy 70th. Wish we were there." Naming the milestone in the line lands harder than a generic birthday greeting, even when the family is in the room. The 70th birthday range is the starting point if you are not sure.
Order before 2pm weekdays or 10am Saturday and the partner florist runs the Mittagong, Bowral, Moss Vale corridor that day.
Browse Celebration FlowersNone of the three above quite fit. That is fine. Most flower orders do not fit a tidy category. If you just want to order and stop reading, ask for the seasonal mixed bunch with whatever roses are strongest that morning and the florist builds from there. If you are still on this card because you could not tell whether the situation was sympathy or thinking of you, the answer is whichever feels right, and the stems will work for both. Anna would point you somewhere specific rather than leaving you to choose blind.
For Moss Vale in particular, the safest answer when the occasion is unclear is a seasonal arrangement built around what the partner florist has bought strongest that morning. They pull from the Penrose growers in season or from Flemington stems the same morning, which means the floor on quality is higher than ordering blind from a photo. Summer maxes out around twenty-five degrees with one outlier of thirty-nine point eight back in 2009, which means the partner florist runs year-round on this corridor without seasonal restrictions. Tell them the recipient, the budget, and the rough mood. Cheerful, calm, gentle, bold. The Florist's Choice option is the structure for that conversation. It is the relay model at its most useful: you pay for the brief, the florist builds from what is freshest, and the outcome is better than chasing a specific stem that may not be in the shop that day.
A real customer review
"Easy to navigate, good product information."
Jean, verified Feefo customer
Thanks Jean. Good product information is one of the things we work hardest on because most customers buying flowers online are buying blind. You cannot pick the bunch up, you cannot smell it, you cannot turn it around. The photo and the description are doing all the work.
The Beautiful Pastels is a good example. The lavender roses are the call that lifts it above a standard pink bunch. Without them you have a pretty arrangement. With them you have one that reads as considered. That single design decision is why this product gets reordered.
Moss Vale runs cool most of the year, which means whoever received this bunch will get an extra day or two of vase life out of it compared to a warmer suburb. Glad it landed well.
Andrew & Siobhan, Lily's Florist
1300 360 469
7am to 6pm weekdays
10am Saturdays
The number reaches a desk, not a phone tree. If you are reading this past midday and the order has to land today, phone is the faster channel. Otherwise order online any time.
2pm weekdays, 10am Saturdays. No Sunday delivery anywhere. Morning orders typically land between 11am and 3pm on the doorstep; afternoon orders by 2pm land between 3pm and 6pm. Winter mornings, the partner florist may push the run to mid-morning to let the frost lift off the doorsteps, which is the timing rule Anna walked through in the credential panel above.
One subsidised fee across the Moss Vale postcode. The actual cost of running a regional Highlands corridor is higher than $16.95; the network absorbs the gap so the price holds at the Sydney metro rate. The Wingecarribee River corridor along Berrima Road floods first in heavy rain. The driver runs this corridor every week and knows which streets back up.
If nobody will be home when the flowers arrive between May and September, the safest thing you can do is add a note. Most Highlands homes have a covered verandah or a screened back porch, and that is the spot the driver will aim for. Something like: "Leave inside the porch, the laundry, or under cover. The morning is below zero." Tropical stems do not survive an exposed doorstep at minus two. The town's record low is minus five point seven from June 2025, and on a morning like that even the porch is not safe; the order needs somebody home. Roses, hydrangeas, chrysanthemums and most other stems will be fine for a few hours under cover. Morning fog usually clears by 10am between April and September, which is also when the frost lifts off doorsteps.
For Mother's Day, Valentine's Day, anniversaries, or anything with a fixed date, order two or three days ahead. Same-day works most of the year on the Moss Vale corridor, but peak weekends fill the route. We do not deliver Sundays anywhere because most partner florists across the country close that day, but Saturday morning works for a Friday-night order, and the next available run after Saturday is Monday morning. If anything is off when the flowers arrive, the same phone number works and you can email a photo to [email protected] the same day. Order before 2pm weekdays or 10am Saturday and the flowers are at the address that day.
A real customer review
"We were happy with the order which suited our requirements. We have seen a photo of what was delivered and were very impressed. Our only downside was that it was only delivered after 4p.m. Given that it was a special anniversary it would have been improved by delivering earlier in the day."
Verified Feefo customer
Thanks for the five stars and for the honest note about timing. Same day delivery means delivery on the day, not a specific hour, which I know is not always what people picture when they order. For an anniversary you wanted them there earlier and that is fair.
If timing is critical, ring us before you order and we will see what the florist's run looks like for the day. Sometimes there is room to flag a morning preference, sometimes the route is already locked. Worth a phone call either way.
Glad the roses themselves were right and Moss Vale got a good bunch.
Andrew & Siobhan, Lily's Florist
Once the order goes in, it is matched to a florist in or near Moss Vale who builds it that morning from their cool room. The confirmation email lands within a few minutes of paying. You will not see the box being made; the website cannot give you that. There is no honest way around it. If you want a check-in on the day, ring 1300 360 469 and we will tell you where the order is in the driver's run. Most people do not need to. The driver runs the Mittagong, Bowral, Moss Vale corridor every week on a routine, and recipients usually describe the handover as about ten seconds at the front door: knock, smile, flowers, gone. If you have a strong preference about a stem or a colour, put it in the order notes; the florist reads them before they build.
If something is wrong when the flowers arrive, the same number works. Email a photo to [email protected] the same day. I ring the florist myself. We work out what happened and sort it before the day is over. Most issues come down to a substitution the florist made without checking with us. Say roses swapped to lisianthus when the rose stock looked poor that morning, or peonies traded for ranunculus when peonies were not yet in season. Fixable if we hear about them early. Not three days later.
The wait between pressing 'order' and hearing back from the person you sent the flowers to is the longest part of this. I read every Feefo review that comes in, and the pattern is always the same. Most photos arrive in the first hour or two. A week is not unusual either. Some never come at all because the recipient phoned the family direct instead. New parents often read the cards out loud to each other at 2am, and I know that because callers and reviewers have told us over the years. If the recipient is in aged care or just had surgery or is in their eighties, the silence is normal, not rejection. Phoning the family the next weekend is the move I have seen work most reliably. Ask how they are. Mention the flowers if they have not. The gesture has already done its work in that room whether they have managed to tell you yet or not.
Saturday morning deliveries are a quieter run than weekdays, and the cutoff is 10am, not 2pm. We do not deliver Sundays anywhere, including Moss Vale. For anything urgent the phone is the faster channel. For anything that does not need a same-day answer, email is the calmer one and replies usually come within a few hours during business hours. Both phone and email are read by us, not a call centre.
ABN: 17 830 858 659