For over 16 years, Lily's Florist has been connecting people through the simple gesture of flowers. Our journey started with a tiny florist shop in Kingscliff NSW back in 2006, where we found our passion for flowers almost by accident. Today, we deliver fresh, beautiful arrangements to Mount Mellum through our trusted network of partner florists.
"I have used Lily's flowers a few times. Service has always been 5 star and flowers have been exactly what I ordered. One very happy customer," shares one of our regular customers. This kind of feedback keeps us motivated to deliver excellence every single day.
Our commitment to outstanding service has been recognised with a Feefo Trusted Service Award in 2025. Feefo is a Google-endorsed, independent review platform that only collects feedback from actual customers who've purchased from us. To qualify for this award, we needed at least 50 reviews with a 4-star average over 12 months. We smashed that requirement with over 3,025 reviews from real customers, with 2,406 of those being 4 or 5 stars.
One customer from Queensland perfectly captured our approach: "The customer service was excellent. All was delivered on time. Well appreciated. Thank you." Another noted: "Very easy transaction. Very nice lady took the order. Everybody pleased with the flowers. Can't ask for more than that."
You know how tricky online reviews can be these days. Half the time you're wondering if it's the business owner's mum writing glowing reviews or competitors leaving nasty comments. Feefo changes all that. They only collect reviews from people who've actually bought something from us. We can't fake it, delete the bad ones, or get our mates to write nice things. It's completely independent, which honestly scared us when we first signed up back in 2013.
When you order flowers for Mount Mellum, your arrangement is created by skilled partner florists who know their craft. We're not a warehouse operation sending flowers through Australia Post overnight. Our flowers come from real florist shops with real people who take pride in their work.
"So impressed with the quality of the arrangement and the ease of ordering. It arrived next day exactly as i requested. Very happy customer!" That's the kind of result our partner florists deliver day after day.
We're still that Mum and Dad team who bought a struggling flower shop in 2006 with zero experience and a baby on the way. Our business decisions are still made at the dinner table, or while driving the kids to netball. We don't have boardrooms, marketing teams, or offshore call centres. When you call us, you're talking to Australians in our call centre in Armidale NSW.
Our network has grown from that one brave florist in Murwillumbah to over 800 partners across Australia, but our core mission has never changed. As one customer beautifully put it: "Such lovely & helpful staff. Will definitely be a repeat customer. Thank you!"