Before Lily's Florist became what it is today, I spent years working in Paddington. Managing the Fringe Bar back in the 90s, trying my first ever sushi on Oxford Street, and spending countless Saturdays wandering through Paddington Markets. It was at the Light Brigade Hotel where I first met Siobhan, who would later become my partner in life and in building this business.
Every day, walking to work, I'd pass the famous Pearsons Florist. Maybe it was some subconscious thing calling me, it is so funny how life works, right? Years later, here we are, delivering flowers across Sydney from our family business that started in a tiny Kingscliff shop. Those Paddington days taught me something crucial and that is that locals there appreciate quality, authenticity, and service that actually delivers on its promises.
> Read more about how Lily's Florist evolved
We're not what you might expect from an online florist. No warehouse production lines, no flowers sitting in boxes for days, no Australia Post overnight shipping that arrives looking like it's been through a hurricane. Our partner florists are real shops with real florists who actually know Paddington. When you order before 2pm, those flowers are made fresh that morning and delivered the same day by someone who knows the difference between Glenmore Road and Glenmore Street.

Our Feefo reviews tell the story better than we ever could. Over 3,000 genuine reviews from real customers, not our mums or mates, earning us a Trusted Service Award in 2024 and 2023 before that. Feefo only allows verified purchasers to review, so when someone says their flowers arrived "exactly as requested" and were "absolutely beautiful," that's a real Paddington resident or someone sending flowers there. No hidden fees, no surprise charges, just $16.95 delivery that we actually subsidise because the real cost is higher.
> Read Lily's Florist reviews (unfiltered)

Gallery Openings & Creative Celebrations - Paddington's artistic soul runs deep. From the galleries along Oxford Street to the creative studios tucked away in backstreets, we've delivered arrangements that match the aesthetic. These aren't your standard bouquets; they're pieces that complement the creative energy of the space.
> View our celebration flowers
St Vincent's Hospital Deliveries - We know the drill at St Vincent's and the surrounding specialist clinics. Our hospital-friendly arrangements come in containers that don't need vases, perfect for bedside tables. If someone's in ICU, we coordinate with nursing staff to hold the flowers until they're moved to a regular room. We've been doing this for 17 years, we know what works.
Victorian Terrace Warmings - Those stunning terraces with their iron lacework deserve flowers that match their character. Our florists understand scale and proportion, creating arrangements that suit those high ceilings and period features without overwhelming the space.
Here's the truth about how we work. We started with one brave florist in Murwillumbah back in 2009 who said yes to our partnership idea. No fees, no catches, just add a few extra flowers to cover our commission. Today, we have over 800 partner florists, including several servicing Paddington from Five Ways to Taylor Square (oh and I used to work there to at Rogues!).
Your order goes directly to a real florist shop, not a warehouse in Western Sydney. They make your arrangement that morning, using flowers from their regular suppliers, not bulk-bought stems that have been sitting around for a week. Then their regular courier, who knows Paddington's one-way streets and where to leave flowers safely at those terrace houses, delivers them fresh.

We're still that Mum and Dad business making decisions at our dinner table, not in boardrooms with marketing teams and lawyers. When you call us (yes, you can actually call us six days a week), you're talking to our Australian-based team. No offshore call centres, no chatbots pretending to care.
The Feefo reviews speak volumes. We can't edit them, can't delete the bad ones, can't get our friends to write fake good ones. It's completely independent, which honestly scared us when we first signed up. But with over 2,400 four and five-star reviews last year alone, it seems we're doing something right. One customer mentioned our "lovely staff answered all questions with confidence." That's the standard we aim for every single time.
Our one-page checkout was designed for people like my old Paddington self, grabbing lunch on Oxford Street with no time to waste. No account creation required, no lengthy forms, just the essentials. If your flowers don't last 24 hours, send us photos and we'll sort it immediately. When flowers are delivered, the recipient gets a notification, sometimes even with a photo from the driver.
Ready to send flowers to Paddington? Order before 2pm Monday to Friday for same-day delivery. After all these years, from walking past Pearsons daily to building our own flower network, we understand what quality flower delivery really means. Let us show you the Lily's Florist difference.