Port Augusta sits at the crossroads of Australia. The gateway to the Outback, top of the Spencer Gulf, where the Eyre, Stuart, and Barrier Highways all meet. It's the kind of town that gets overlooked by the big city florists. We get that. We started in a small coastal town also, in Northern NSW where the main street was empty by 3PM on a Wednesday in winter, so we understand what it feels like when services just aren't built for regional Australia.
That's exactly why places like Port Augusta mean a lot to us.
Back in 2007, my partner Siobhan and I were running a tiny florist and gift shop in Kingscliff NSW. We had less than $25 in the till some days. Our accountant had told us not to buy the business. We did it anyway. What we didn't expect was the phone ringing constantly for flower deliveries to places we couldn't service. Taree. Bendigo. Townsville. Random regional towns all over Australia.
For months we said sorry, we can't help. Then one quiet afternoon, staring at the empty till, we thought to ourselves, what if we stopped saying no?
We drove out to a florist in Murwillumbah, baby Asha in the car seat, nervous as anything. Asked if she'd help us with our flower orders. No fees. Just add a few extra stems to cover our small commission. She said yes. That single partnership became the blueprint for everything that followed.
Today we work with over 800 partner florists across Australia. Real florists. Real shops. Real people who know their craft. When you order flowers to Port Augusta, one of our partner florists in the region makes your bouquet fresh. Not pulled from a warehouse shelf. Not posted overnight in a box. Made that day, delivered that day if you order before 2PM on weekdays.

Flowers have a way of saying things words struggle with. And distance shouldn't get in the way of that.
Welcoming a New Baby There's something about a new arrival that deserves more than a text message. If someone you love has just had a baby in Port Augusta, sending new baby flowers and gifts bridges that gap between where you are and where they are. We offer flowers paired with baby gifts, so you can send something that feels considered, not rushed.
Celebrating an Anniversary Anniversaries matter. Maybe more so when you're in a regional centre and the grand romantic gestures feel harder to pull off. They're not. Our anniversary flowers get delivered fresh, made by a partner florist who takes pride in what they create. You don't need a Sydney postcode for a proper romantic gesture.
Sending Get Well Wishes When someone's unwell, recovering at home, or stuck in hospital, flowers do something practical. They lift a room. They say I'm thinking of you without requiring a reply. We deliver get well flowers throughout the Port Augusta area, including to local hospitals and aged care facilities where permitted.
I want to be clear about how this works because it matters.
Lily's Florist is not a warehouse. We don't have production lines. We don't send flowers through Australia Post overnight in a box hoping they survive the journey. Every flower order that comes through for Port Augusta gets routed to one of our partner florists in the region. These are trained florists with real shops, real staff, and real expertise. They source their flowers, they design your arrangement, they deliver it personally or through their trusted local couriers.
This model started with one brave florist in Murwillumbah in 2008. It grew to 20 partners, then 150, now over 800 across Australia. Some of our partners have been with us for 15 years. We've watched their businesses grow alongside ours. That's the bit I'm most proud of, honestly.
Flowers are subjective. What one person calls lush another might call over the top. So when we signed up with Feefo back in 2013, an independent review platform where only verified customers can leave feedback, it scared us a bit. We couldn't delete bad reviews. We couldn't get mates to write nice ones. Everything was out in the open.

Turns out that transparency worked in our favour. We've now received over 22,000 verified reviews and earned a Feefo Trusted Service Award in both 2024 and 2025. Not every review is perfect, flowers never are, but the overwhelming majority reflect what we set out to do. Great flowers. Reliable delivery. Honest service.
We don't have a boardroom. No marketing team. No offshore call centre. Our call centre is in Armidale NSW and every person who answers the phone is Australian. Business decisions still get made at the dinner table or while driving the kids to netball. That's just how we operate.
Prices start from $54.95. Same day delivery is available when you order before 2PM on weekdays. If you'd rather chat to a real person, call us on 1300 360 469.
Port Augusta might be at the crossroads of Australia, but sending flowers there shouldn't feel like a journey into the unknown. We've been doing this for 17 years now. We know the regions. We trust our partners. And we'd love to help you send something beautiful to someone who matters.