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Sending Flowers to Surf Beach for a Parent You Can't Get Down to See

You cannot get down there this weekend, and that is the whole problem. The person you are sending to is on the far south coast, ten minutes past the Batemans Bay bridge where the road finally meets open surf, and you are wherever the work kept you, three or four hours up the highway. Maybe it is your mum, on the same street she has walked before breakfast for twenty years. Maybe it is the beach house, and you want flowers on the table when the family walks in. Either way you are handing this to a florist you will never meet, to stand at a door you cannot get to. I am Siobhan; I started this with my husband Andrew, and you can always reach me. A bunch of flowers is easy to order, and to a place like Surf Beach, easy to get wrong. Getting it to the right door, on the right day, is the part we have to earn.

Surf Beach runs as two different suburbs depending on the month. In January it is packed and loud, cars down every side street and the shops out of bread by mid-morning. Come June it is nearly silent, a town of retirees walking a beach they have almost to themselves. The swing between them governs how flowers get there: around 371 of the houses are weekenders, dark from one school holiday to the next, owned by families in Canberra and Sydney who fill them overnight at Christmas and leave them locked again by February. Leave a bunch to bake on one of those empty holiday-house steps and nobody can undo it the next morning. So out of season we do the one thing that prevents it: before flowers ever go to a Surf Beach address, a florist in or close to the Bay checks that someone is actually home.

Order Online by 2pm

Flowers from $42.95, $16.95 delivery

Or Phone 1300 360 469

7am-6pm weekdays, 10am Sat

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"Very easy to order and overall very happy... delivered on the day requested" Patricia
"Prompt delivery... Beautiful sympathy arrangement sent to a friend" Paula
"Great flowers... Easy to use" Margaret
"Very easy to order and contact" Lucy
"Easy to follow and products suited my needs" Julie
"Easy and good variety" Deb
"Website was easy to navigate... flowers arrived on time and were exactly as they looked online" Joan
"Great service! Quick and easy to use... Flower presentation was amazing!" Samuel
"Exactly what i ordered online... received them the same day" Vicki
"They responded to my requests quickly" Elizabeth
"Awesome flowers... beautiful and fresh" Brenda
"Very informative... great customer service" Sarah
"I ordered a beautiful bunch of flowers and they were delivered on time" Lisa
"Quick and easy process to order flowers." Karen
"Very reliable. My friend was very pleased... arrived on the correct day" Susan
"Easy ordering process... order delivered on time requested." Brett
"Always use Lily’s. User friendly from phone" Alan
"Helpful, cooperative... Flowers were delivered on a Saturday" Lindy
"Website was so easy to use, Bouquet of flowers where beautiful" Vicky M
"Happy... very professional they double checked all my information" Renate
"Great, easy to follow and very clear" Rhonda
"Website is very user friendly... can order within minutes" Macca
"Great experience made easy... good fair prices" Gloria
"Great website. Flowers are beutiful." Johannes
"Gorgeous flowers... Easy to use, great selection" Natalie
"Well displayed choices. What was ordered arrived." Pamela
"Beauitful flowers and a great service" Aisling
"Easy to order... Very good communication" Sandra
"Friendly service, beautiful flowers" Cindy
"Super easy to navigate... delivery took less than two hours" Kim
"The flowers were amazing and delivered on time." Daniel
"Able to help me and get flowers to my mum that very afternoon" Cassandra
"Fast efficient delivery... delivered on the same day" Vicki
"AMAZING flowers + great service, 10/10 would recommend!" Gabrielle
"Easy to order, flowers were beautiful and arrived when promised" Lynda
"Absolutely gorgeous... blown away by how beautiful they were" Anne-Maree
"Very easy to order and overall very happy... delivered on the day requested" Patricia
"Prompt delivery... Beautiful sympathy arrangement sent to a friend" Paula
"Great flowers... Easy to use" Margaret
"Very easy to order and contact" Lucy
"Easy to follow and products suited my needs" Julie
"Easy and good variety" Deb
"Website was easy to navigate... flowers arrived on time and were exactly as they looked online" Joan
"Great service! Quick and easy to use... Flower presentation was amazing!" Samuel
"Exactly what i ordered online... received them the same day" Vicki
"They responded to my requests quickly" Elizabeth
"Awesome flowers... beautiful and fresh" Brenda
"Very informative... great customer service" Sarah
"I ordered a beautiful bunch of flowers and they were delivered on time" Lisa
"Quick and easy process to order flowers." Karen
"Very reliable. My friend was very pleased... arrived on the correct day" Susan
"Easy ordering process... order delivered on time requested." Brett
"Always use Lily’s. User friendly from phone" Alan
"Helpful, cooperative... Flowers were delivered on a Saturday" Lindy
"Website was so easy to use, Bouquet of flowers where beautiful" Vicky M
"Happy... very professional they double checked all my information" Renate
"Great, easy to follow and very clear" Rhonda
"Website is very user friendly... can order within minutes" Macca
"Great experience made easy... good fair prices" Gloria
"Great website. Flowers are beutiful." Johannes
"Gorgeous flowers... Easy to use, great selection" Natalie
"Well displayed choices. What was ordered arrived." Pamela
"Beauitful flowers and a great service" Aisling
"Easy to order... Very good communication" Sandra
"Friendly service, beautiful flowers" Cindy
"Super easy to navigate... delivery took less than two hours" Kim
"The flowers were amazing and delivered on time." Daniel
"Able to help me and get flowers to my mum that very afternoon" Cassandra
"Fast efficient delivery... delivered on the same day" Vicki
"AMAZING flowers + great service, 10/10 would recommend!" Gabrielle
"Easy to order, flowers were beautiful and arrived when promised" Lynda
"Absolutely gorgeous... blown away by how beautiful they were" Anne-Maree
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Why a Native Bunch Is the Smartest Thing You Can Send to This Coast

Anna, qualified florist | fifteen years and a bench full of natives behind every call she took

The bunch I steered people toward down here was almost always the natives, and there is a supply reason most senders never hear. A rose on a Surf Beach bench has usually come down the highway from the Sydney market, and what does not comes in through Canberra, which is fed from that same market three days a week. Either way it is a day older than the same rose in a city shop before anyone has done a single thing wrong. The banksia and leucadendron sitting next to it were cut a couple of hundred kilometres away, on the coast and the ranges just inland. Short trip, hardy stem. From three or four hours away, with no way to check the vase yourself, that freshness head start is the part you are really paying for.

Surf Beach is the only one of these suburbs that faces open ocean, so the air carries more salt and sits more humid than the sheltered bays around the corner. For most flowers that is a gift. Salt-laden air is moist air, moist air keeps petals from drying out, so on the mild coast down here stems tend to hold a few days longer than they would in a hot inland town. The catch is the dense, tightly packed heads. In a still, humid summer they can spot with a grey freckle on the outer petals. That is botrytis, a surface mould, not bruising or damage, and it peels away to a clean bloom underneath. Waxy native stems shrug the salt off before it ever settles. The soft garden roses and the dahlias are the ones I would watch in February.

So the rule I gave callers was short. For a recipient who will not fuss over a vase, or a shared room in care where a heavy scent is unfair on whoever else is breathing it, send the hardy, no-fuss stems. Leucadendron holds two to four weeks. A spray chrysanthemum will still be going a fortnight in, with no scent to speak of. A rose asks to be tended and topped up. A native asks for none of that, which is the whole point when the person sending it is hours away and cannot lift a finger for it.

What Happens Between Your Order and a Surf Beach Doorstep

There is no Lily's warehouse on the south coast. A florist in or near the Bay buys at market that week, builds your order the morning it goes out, and drives the ten minutes south to the door. That is the entire network, and it is the point of it.

What happens to your order once it hits the Lily's Florist network.

What happens to your order when it hits the Lily's Florist network

The stock comes down from the Sydney market by refrigerated road, some of it routed in through Canberra a couple of hours west, and it is in the cool room before the shop opens. Surf Beach is the most isolated of the four suburbs from the Batemans Bay shops, a deliberate ten-minute run south rather than a drop on the way past, which is exactly why the 2pm cutoff is a real line and not a soft suggestion. The florist needs the afternoon to build the order and make the trip.

1
Order online or by phone before 2pm on a weekday
2
Sent to the partner florist as a paid order, the flowers already covered
3
Built that morning from the cool room, not pulled off a shelf
4
Loaded for the run south down Beach Road to Surf Beach
5
Handed to the door, with a call ahead if the house looks quiet

What Comes to Surf Beach, and How to Get It Right

The reasons flowers come to Surf Beach are not the reasons they come to a young family suburb. This is a retirement town at heart, so what lands here leans toward sympathy, toward the parent you cannot get down to see, and toward the beach house filling up for the holidays. A South Coast native bunch suits most of it, which is half the reason the growers down here send out so many.

Sympathy Flowers for a Surf Beach Family

Someone has died, and you are too far up the coast to knock on the door yourself. So you send instead.

Two ways they go. To the family home, which on these streets is the usual one, so condolence flowers to the house is the safe call. Or to the service, where funeral flowers go to Batemans Bay and Moruya District Funerals on the Old Princes Highway, who take them in before the family arrives; we put the name and the service time on the order so nothing is left to a guess. Because Surf Beach is a fair way from the city shops, we confirm a florist can reach the service on the day before we take the order. A service arrangement that does not turn up is not something anyone can fix the next morning.

Anna on what to send

White is the safe answer, and for the Catholic and Anglican families here it is the right one. For the rest it is the wrong default, and a lot of the send-offs down here are not in a church at all. For someone who walked the surf beach every morning for thirty years, a native sheaf, banksia and flannel flower, says more about the life than a standard white wreath ever will. Keep the card short. "Thinking of you all" does more than the paragraph people agonise over. And ask the family before you assume white, because as often as not they want the person, not the template.

Reaching an Older Parent You Can't Get Down to See

It has been too long since you were last down, and a phone call does not quite carry it. This is the order for that, and thinking-of-you flowers are exactly what it is for.

If your parent is still in their own home, the recipient out here is often in but slow to the door, so the florist rings ahead rather than leaving a bunch to sit on a warm step. If they have moved into care, most Surf Beach families are sending to Opal at Denhams Beach, two kilometres south, where from what our florists have seen the flowers go to reception and a staff member walks them through. If it is a palliative stay, flowers count for more there than almost anywhere, and the same low, scent-free rule holds. Put the full name and the room or wing on the order either way.

Skip the big showy bunch for a room in care. Everyone reaches for the tall, dramatic arrangement, and beside a bed in a small room it is the wrong call. It crowds the side table, and if it is heavily scented it is unfair on whoever shares the air. I steered these people toward low, boxed arrangements of long-lasting stems: chrysanthemums, carnations, something the recipient grew up with rather than something off a magazine cover. For a dementia ward, keep it non-toxic and familiar, roses and daisies, nothing a resident might be tempted to taste. Flowers that look after themselves for a week are the kindest thing you can put in front of someone who cannot chase a vase around.

When the Beach House Fills for Christmas and Goes Dark by February

You want flowers on the table when the family walks into the beach house, or you are the one arriving and someone wants to mark it. It is the happiest order Surf Beach gets, and the easiest one to get wrong.

The whole thing turns on timing. In December and January, and through every school holiday, the houses are full and it is simple. Any other week, half the street is empty, so we confirm someone is there and match the delivery to the arrival day, the day before or the morning of, never a bunch left on a locked porch for a fortnight. In summer it is a morning run, because a beach-house doorstep bakes in the afternoon sun no matter how good the sea breeze feels. A Christmas arrangement in December, a just-because bunch any other week, both work here; the trick is the day, not the flower.

On the flower itself, Anna would tell you to let the season pick the stem. In November you can still get peonies trucked down from the Southern Highlands ranges, a couple of hours inland, for the week or two they are about. Through summer I would leave the soft, thirsty stems off a hot beach-house order, hydrangeas especially, and send coastal natives instead: banksia, protea, the things that look like they belong on that headland and hold up in a warm room. A native arrangement reads as exactly the right register for a beach house anyway, which is a happy accident.

Order before 2pm on a weekday and a florist near the Bay has it at their door this afternoon.

Browse Australian Natives

Still Not Sure What Fits?

Plenty of orders here do not sit in a neat box. The one that came up on the phones more than any other was the relative just gone into hospital, up in Batemans Bay for now, and the sender with no idea what you are even allowed to send to a ward.

For a hospital room, keep it small, hardy and scent-free, and skip the lilies; the pollen drops and travels, and the scent is too much where someone else has to share the air. From what our florists have seen the flowers go to the main reception, not up to the ward, and a clerk carries them through, so put the ward and the room on the order or it can sit at a desk. Pollen-free Asiatics or lisianthus give the look without the pollen, and a short card carries it: "thinking of you, back on your feet soon." A get-well box built that morning has never once let me down for someone who cannot pick. And if you truly cannot choose, the Australian Natives Bunch is the one I would put my name to for these streets every time: hardy, local, and right at a hospital, a care room, or a kitchen table on a back street alike.

How to Order Flowers to Surf Beach

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays, no Sunday runs. Because Surf Beach is a ten-minute run south of the Batemans Bay shops, the 2pm line is firm, and in summer we push for a morning slot so nothing waits on a hot step.

Delivery $16.95

Flat rate across the area. Beach Road and George Bass Drive are an easy sealed run. The challenge here is never the traffic, it is whether the house is occupied.

Getting It to a House That Might Be Empty

Around a third of Surf Beach is holiday homes, dark for most of the year and full only over summer and the school breaks. Out of season, the single most useful thing you can do is leave us a mobile for the recipient or whoever is meeting the flowers, so a florist in or near Surf Beach can confirm someone is there before the run south. For a pre-arrival order to greet the family, tell us the arrival day and we target the day before or the morning of, with a window. We will not leave flowers to bake on a locked holiday-house step. Order before 2pm today and the flowers are at their door this afternoon.

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After You Order

Once you press order it lands in our system, we match it to a florist close to the area, and they build it from what is best in the cool room that morning. You will not see it made; nobody does. The photo on the site is the style, not the exact stems, because the florist works with what the market gave them that week.

If you want to check anything at all, ring 1300 360 469, 7am to 6pm on weekdays and from 10am on Saturdays. A person answers, not a queue.

Andrew on the order that goes missing

The complaint I hate most is the one where nobody was home. Someone in Sydney sends flowers to a weekender for a birthday, the house is locked, the recipient is not down until Friday, and a bunch sits on a hot step until it is finished. It happened enough on holiday-coast orders, the regional runs where the house is empty and no one can fix it the next morning, that we changed the rule: for any out-of-season delivery to a suburb like Surf Beach, we hold the run until a florist has confirmed someone is there, or we take a mobile and set a time. It costs us a same-day now and then. It beats a dead bunch on a locked porch and a phone call I cannot fix.

If something does go wrong, ring us the same day. We can usually still put it right. Three days later, past the moment, we cannot.

And if the flowers land and you do not hear anything back for a day or two, do not read into it; people sit with flowers a while before they think to ring. Email works too, at [email protected], but for anything with a clock on it the phone is faster, weekdays until six and Saturday mornings from ten.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Siobhan Thomson
Co-founder, Lily's Florist

I grew up on the Manning, down at Old Bar, so a quiet coast town where half the street knows each other and the other half only turns up in summer is no mystery to me. I have not stood on Beach Road, and I will not pretend I have, but I know the kind of place Surf Beach is, and I know the kind of person who is still there in June once the visitors have gone home.

Andrew and I started Lily's Florist in 2009, three years after we bought a daggy little flower shop in Kingscliff knowing next to nothing about flowers. It began with the calls we could not fill from one shop, people wanting flowers sent to Taree or Canberra or wherever they had come from, which is the same order this page is about: someone far away reaching a door they cannot get to. It runs on more than 800 partner florists now, so two people at a kitchen table can still get flowers to a coast like this without a warehouse in the middle. The long version is on our About Us page.

Our Kingscliff shop

The original Kingscliff shop, bought in 2006. The brand and the network came three years later.