Justin, as above, who recently send flowers to Wendouree just said we're "easy to navigate" with "prompt delivery and great arrangement." That's what happens when you've got proper Ballarat florists who've been doing this for donkeys years, not some algorithm deciding which pre-packed bunch gets shipped from Melbourne. When you order for Wendouree, Alfredton, or Lake Gardens, you're getting flowers made fresh this morning by someone who knows the area like the back of their hand.
So you order flowers for Wendouree at whatever ungodly hour suits you. Could be 3AM when you can't sleep, remembering it's your anniversary tomorrow. Your order hits our system and gets routed to one of our Ballarat partners based on postcode and what they've got fresh that day.
Say you're sending to Ballarat Base Hospital. If our central Ballarat florist is running low on gerberas, the system shifts it to our Sebastopol partner who's got loads. They make it that morning, their regular courier who's done the hospital run for years knows exactly where the maternity ward flower drop is (spoiler: not the main entrance), and sorted. No boxes from a warehouse, no flowers that have been sitting since Monday.
Here's something different about our story. Everyone assumes when you ring us, you're getting someone in Sydney or offshore. Nope. Since 2013, our team has been in Armidale NSW. Proper country town, University city, where our staff actually stay with us for years because there's bugger all else for work up there (harsh but true).
We ended up in Armidale by pure chance. Running the business from our garage in Pottsville was getting ridiculous. Cars all over our street, neighbours giving us death stares, trying to have a family dinner with phones ringing constantly.
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Our Ballarat florists covering Wendouree have been with us since the early days. They know Norman Street gets chaotic during school pickup. They know the new estates near Learmonth Road where GPS sends you to paddocks instead of houses. They know Lake Wendouree's walking track means parking's impossible on weekends.
When Justin got his "great arrangement" with "prompt delivery," that wasn't luck. That was a florist who's been doing Wendouree deliveries for years, knows every shortcut, every tricky address, every retirement village that needs special instructions.
We hooked up with Feefo in 2013 and honestly thought we were mad. They're Google's endorsed review platform where only actual customers can review. Can't fake them, can't delete them, can't get your brother-in-law to write nice things.
22,479 reviews later, sitting at 4.3 stars. We got the Feefo Trusted Service Award again - needed 50 reviews of 4+ stars to qualify, we got 2,466. That's not marketing waffle, that's Justin and thousands of other real Wendouree, Miners Rest, and Alfredton customers saying we did alright.
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According to our terms (ABN 1783 0858 659, same business 18 years running): Order before 2PM weekdays for same day Wendouree delivery. Saturdays before 10AM. Can't do PO Boxes. Need 72 hours for changes. If there's extra delivery charges for remote bits, we'll call you first.
Still the same family outfit from Kingscliff, except now we're getting flowers to Wendouree and 800 other places. Mad journey from $20 in the till to here.