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Same Day Flowers to Alexander Heights, Standing In for You From a State Away

Most of what we send into Alexander Heights goes to a home address, and a good share of it is booked by someone who does not live in the same state anymore. A parent in one of the brick-and-tile streets, a brother, an old mate, and the visit you keep meaning to make has not happened yet. The flowers are the thing you can do from where you are sitting. I am Andrew. I started Lily's Florist with my wife Siobhan in 2009, and I will be straight with you: I have never stood on a doorstep in Alexander Heights. A florist in or near the suburb has, for years, and these streets have been on the network since 2013. I have done the delivery run myself though, years back, baby screaming in the back of the car and flowers due across town in forty-degree heat with nowhere to park. So I know the worry sitting under the order, the part where you are trusting a stranger to stand in for you on a day you cannot be there. We have done that for a lot of people.

Here is the thing that actually shapes a delivery out here. Alexander Heights sits sixteen kilometres back from the coast, and it is houses, all of it, not a single apartment block in the place. So when nobody is home, there is no cool lobby for the flowers to wait in. They sit on a slab in full sun, and the sea breeze that cools the coast does not reach this far inland until the afternoon is half gone, well after the brick has soaked up the day. The dry heat does the rest. That is why, on the days the forecast climbs, we move the run to the morning and get the flowers to the door before the worst of it.

Order Online by 2pm

Flowers from $42.95, $16.95 delivery

Or Phone 1300 360 469

7am-6pm weekdays, 10am Sat

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Why Sixteen Kilometres From the Coast Changes What I Would Send You in Summer

Anna, qualified florist | ten thousand-odd calls answered off the phones before she ever wrote a word for a page

People picture the heat over here as the same heat they get over east. It is not. Over east it comes with humidity, and that wet air holds some of the moisture against the petal. Out here the air is dry, and dry air does one thing to a cut flower: it drinks. The technical word is transpiration. In plain terms the air pulls water out through the leaves and the petals faster than the stem can lift it from the vase, and the flower goes papery at the edges. Now sit that suburb sixteen kilometres back from the coast, where the sea breeze does not turn up to cool things down until the afternoon is half gone, and you have one of the harder doorsteps in the city for a soft flower to land on.

So my advice for an Alexander Heights summer never moved much. Order the stems that hold their water. Chrysanthemums, carnations, the WA natives, anything with a waxy or a built petal. A disbud chrysanth will give you ten to fourteen days through a dry January. A hydrangea off the same bench, same week, same fridge, will be limp by the third day, because a hydrangea drinks through its whole head as much as its stem, and the dry air empties it out. Same money, completely different gift. You can still have the soft blowsy look in summer if that is what the person loves. Just know going in that you are buying three good days, not ten, and keep it off the windowsill.

What Happens Between Your Order and the Front Door

There is no warehouse in a suburb like this posting boxes out. The bunch is built that morning by a florist in or near Alexander Heights, from stems grown over in the metro. That is the whole idea of the network.

What happens to your order once it hits the Lily's Florist network: greenhouse to cool room to Alexander Heights doorstep.

What happens to your order when it hits the Lily's Florist network

When you order for Alexander Heights, the order goes to a partner florist in or close to the suburb with the recipient's address, your deadline, the stems you chose, and the kind of door it is heading to: almost always a private home out here, now and then the primary school over on Northumberland Avenue. Here is the part worth knowing. Perth is the most cut-off capital in the country, the better part of three thousand kilometres from the eastern markets, and yet the everyday stems out here, the gerberas, the chrysanthemums, the lilies, are grown in greenhouses inside the metro and run greenhouse to cool room to bench without ever sitting in a freight box. The natives come off the WA wildflower regions. So the bunch lands fresher than the same stem posted across the Nullarbor would. If the forecast is over 35, the run moves to the morning before the sun gets onto the doorstep. You get a message when the florist leaves the shop, and a photo when the flowers are at the door.

1
You order online or by phone before 2pm
2
Sent to the partner florist as a paid order
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Built that morning from metro-grown stems
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Delivered ahead of the afternoon heat
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Photo sent to you on arrival

The Orders Alexander Heights Sends Most, and How to Land Each One

Nearly four in ten households here speak a language other than English at home, Vietnamese, Macedonian, Hazaragi, Italian, which is the part of a plain brick-and-tile family suburb the street view never shows you. It reshapes the sympathy and the celebration orders in ways a generic page never touches, on top of the steady run of birthdays a house full of kids throws up. Most of these orders come in from interstate family who cannot be here; a few come from two streets away, school run done, suddenly remembering the party is tonight. The three cards below are the ones that come up most, whichever one is you. A thinking of you arrangement covers a fair bit of what falls between them.

Birthday Flowers for a House That Will Be Empty All Day

A birthday order to Alexander Heights is usually a happy one with a quieter thing sitting under it: you would rather be at the table, and you are not, so the flowers go in your place. Most land at a home rather than a workplace, and for most of the day that home is empty, everyone out at work or school until the afternoon. The empty house is the real thing to plan around. Leave a safe-place note when you order, the shaded side or the back porch or a neighbour who is in, so your person walks in from the afternoon heat and finds the flowers waiting in the cool rather than cooked on a slab. The florists who run this area will tell you that shaded spot is the whole difference, and a morning run helps on top of it. One more thing worth a thought: who the birthday is for changes the pick. A small kid wants colour and a bit of noise, an eightieth wants something that earns its place on the sideboard for a fortnight. Mum is the order we see most out here, and the birthday flowers for mum usually need to do both, look generous and still be standing the next weekend. Which stems manage that in this heat is really Anna's department.

The everyday birthday bunch out here lives or dies on whether the stems can take a warm, empty house. Gerberas are the value pick people reach for, big colour for the money, but they bend at the neck once they cook, so they want a morning drop and clean water, nothing fancy. If you would rather not think about it, a bunch built on chrysanthemums and a few WA natives gives you the colour without the worry. Those natives are not a gimmick out here. The western edge of the suburb runs straight into the Koondoola bushland, remnant banksia woodland with black cockatoos still working it, the country the Whadjuk Noongar called Alinjarra, the name the local primary still carries even after the suburb was renamed. The kangaroo paw and banksia in that bunch grew in country exactly like it. They were built for this dry heat in a way an imported rose never was, and they hold through an afternoon that folds a soft stem. If the card message stumps you, something like "Happy birthday, wish I were there" says the quiet part and is plenty. For the everyday gifts, the birthday range is the place to start, and there is a solid run of flowers under sixty dollars for when it is a quick, warm hello rather than a grand gesture.

Start With White, Then Ask About the Family

Flowers will not undo it. You know that better than anyone. What they do is stand in the room on your behalf when you cannot be there, and say the thing there are no words for. A loss is also the order people worry most about getting wrong, and it gets harder when you are sending from a long way off. The first sort is simple. There is no funeral home in Alexander Heights itself, so a service piece goes outward, to the funeral director in the Joondalup or Mirrabooka direction, with the service date and the church or chapel name on it, not to the house. Condolences go to the family door. From what our florists have seen, getting the date and the venue right matters more than the size of the order, because a beautiful spray that arrives after everyone has left the chapel has missed the moment it was for.

Anna on getting the colour right

White is the safe centre of almost every tradition in this suburb, and it is where I would steer you if you are not sure. Lilies, white chrysanthemums, white roses. After that it pays to know who you are sending to, because Alexander Heights is more mixed than most. For a Vietnamese family the colour is white again, a white lotus if the florist can source one, and the timing is its own thing, the wake often runs at the home for several days, so the flowers want to arrive while it is still on; afterwards is too late. For a Macedonian Orthodox family it is a white wreath to the church, arriving early, and the family will often order again at the memorials down the track, forty days, then the months after. For a Muslim family, and there are many here, keep it simple and white and ask first whether flowers are wanted at all, send them to the home after the funeral, never to the mosque. The Italian Catholic families tend to go generous, white lilies for the church and the casket both. The one rule that catches people out runs the other way: a chrysanthemum is right at almost any of these funerals and wrong sent to an Italian or a Vietnamese home as a cheerful gift, because in those houses it reads as a cemetery flower. And no red in a condolence arrangement, not a single stem, it carries the wrong meaning in most of the traditions here. If you are unsure, ask us, or stay with white and you will not put a foot wrong. A card that reads only "thinking of you and your family" is enough. The bunch is gone in a week; that card tends to sit in a drawer far longer. The funeral range and the white sympathy flowers both give you that quiet, safe choice.

Sending Flowers for Tet, Eid or a Saint's Day?

If you are ordering for a cultural occasion, the worry is getting it subtly wrong: the colour, the timing, the flower that means one thing to you and another in their house. Fair worry, and worth a minute to get right. The celebration orders here move on a different calendar to everyone else's, and the kindest thing a florist can do is be honest about what is actually sourceable, rather than promise the picture in your head and then miss it.

Take Tet, the Vietnamese new year, late January into February. It is a yellow festival, and the flower people picture is mai blossom. I will tell you straight, a Perth florist usually cannot get mai, and the honest move is to say so up front and build it instead from yellow chrysanthemums and warm marigold-toned stems, which carry the same luck and renewal and actually hold in the heat. Better that than a buyer let down because the thing they imagined never turns up. A bloke rang me once from Geelong, dead set on mai for his wife's first Tet away from home, and would not budge at first. I walked him through the yellow chrysanths and the marigold tones and why they carry the same wish for luck and a fresh year, which is all a card needs to say too. He rang back the week after to tell me the table finally looked like home. Honesty over the perfect picture, every time. Eid is different again. For a celebration at the home it is warm and generous and a bright bunch is welcome, the same as any happy occasion, but keep that separate from a funeral, where the rule is modest, white, and ask the family first. And Macedonian Orthodox Christmas falls on the seventh of January out here, a real occasion most florists do not even clock. If the date is yours, lead with yellow flowers for the new-year orders, or browse the wider celebration range and tell us what the occasion is so we send the right thing.

A birthday at a house in 6064, ordered before 2pm on a weekday or 10am Saturday, is at their door the same day, made fresh that morning.

Browse birthday flowers

When You Are Not Sure Which of These Fits

You do not need an occasion to send flowers. Sometimes the reason is just that it has been too long, or someone has had a rough month, and a bunch on the bench says what a text cannot. If you cannot pick, do not overthink it.

Send the bright mixed bunch and let the florist build it from the day's best. The trick with that one is a Florist's Choice brief, which means they reach for whatever came in strongest that morning rather than chasing a stem to match a photo. In a dry summer that quietly works in your favour: the florist swaps the soft tulips from the picture for gerberas, Asiatic lilies and chrysanthemums grown close by, the stems that actually hold on a warm doorstep. There is usually a stem or two of statice through it as well, which dries in the vase and is still holding colour a fortnight on, long after the rest. It sits in the value band this suburb tends to send, so it reads generous on a working-family budget. Start with the value range under sixty, or the wider flower bunches if you want a bit more in it.

How to Order Flowers to Alexander Heights

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturday. No Sunday delivery, because the markets shut Saturday afternoon and we will not send a Sunday stem that cannot hold to Tuesday.

Delivery $16.95

We move Alexander Heights runs to the morning slot when the forecast hits 35, so the flowers beat the worst of the afternoon. Winter runs are easy; the summer doorstep is the one we plan around. No change to the fee.

Heat, Empty Houses and the Authority to Leave

Two things shape a delivery out here, and they pull together. The heat, which we answer by running the hot days early and steering the order toward stems that hold. And the empty house, because this is a commuter suburb of detached homes with no apartment lobbies to leave a bunch in, so on a weekday the door is often shut until evening. If nobody will be home, leave a safe-place note when you order: a shaded side, the back porch, or a neighbour who is in, so the flowers wait somewhere out of the sun rather than on a slab in full afternoon heat. For a long wait on an empty doorstep, a box or vase arrangement is the safer build than a wrapped bunch, because it lands in its own water and needs nobody home to find a vase for it. There is no walk-in florist open here at the end of the week, so a Friday order to the suburb almost always means ordering online, which is exactly what this is built for. The $16.95 delivery is subsidised, a hand delivery costs us more than that and we wear the difference. Order before 2pm today and the flowers are at their door this afternoon.

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After You Order

Once the order is in, a florist in or near Alexander Heights builds it that morning and runs it out. You are not left guessing the whole way. You get a message when the flowers leave the shop and a photo when they reach the door. Weekdays the cut-off is 2pm, Saturday it is 10am, and there is no Sunday run, so the timing is worth a glance before you book.

If anything looks off when that photo lands, ring us the same day on 1300 360 469. The same-day part matters. While the florist still has the order open, almost anything is fixable.

A word from Siobhan, on the order that does not go to plan

The one that used to catch us out is worth telling you, because it changed how we work. Years back a florist would run short on a stem, quietly swap it for something close, and the buyer (who had pictured the exact thing in the photo) felt let down even though the bunch was lovely. So we changed it. Now, if a substitution is anything more than minor, the florist rings first, and on the orders that carry cultural weight, a Tet bunch, a sympathy piece, we would much rather have that quick conversation than guess and hope. And one more thing, from years of reading the worried emails that come in after: if your person has not texted back yet, please do not read into the silence. People are at work, asleep, or just slow with the phone. The flowers did their job in that room whether you have heard about it yet or not.

Questions or changes: 1300 360 469, 7am to 6pm weekdays, or email [email protected].

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

I started Lily's Florist with my wife Siobhan in 2009, three years after we bought a little flower shop in Kingscliff in 2006, with our first baby on the way and zero idea what we were doing. Turns out most of the job is sending flowers to places you will never stand in. We have got good at it. I have not been to Alexander Heights, and I am not going to pretend otherwise. What I have done is build the network that covers it.

It grew from one brave florist in Murwillumbah to over a hundred and fifty by 2013, the year the network reached west to Perth and the northern suburbs, and it is more than 800 shops today. Still just Siobhan and me running it. I ring the florists myself; Siobhan reads the reviews and worries about the ones that did not go to plan. You can read how the whole thing started over at About Lily's Florist.

Lily's Florist, Kingscliff NSW

The original Kingscliff shop, bought 2006. The brand and the network came three years later, in 2009.