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Same Day Flowers to Anketell, Even the Hard-to-Find Ones

You have probably never seen the house. That is the part of sending flowers to Anketell that puts people on edge: maybe it is a six-month-old build on a new estate street a phone map still drops in the wrong paddock, maybe it is a five-acre block off Thomas Road with a gate, a dog, and a driveway you cannot see the house from. Either way you are trusting a stranger to find it and get the flowers to the door today, while you are somewhere else. I am Andrew, one half of Lily's Florist. We have been delivering to Anketell and across Greater Perth since 2009, and finding the house is the part we plan for first.

Anketell is really two places that share a postcode. Come off the Kwinana Freeway and you are in a brand new estate climbing up against Anketell Road; three minutes south on Thomas Road the lots run to five acres, with sheds, horse floats and long gravel drives. A driver covering both needs different information for each: a lot number and a mobile for the new streets a map has not caught up to, a gate code and a shaded safe spot for the acreage. We ask for it up front, so the flowers reach the door rather than sit in a paddock or behind a locked gate.

Order Online by 2pm

Flowers from $42.95, $16.95 delivery

Or Phone 1300 360 469

7am-6pm weekdays, 10am Sat


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Why Midday Is the Wrong Time to Land Flowers on an Anketell Doorstep in Summer

Anna, qualified florist | fifteen years on the bench, most of it spent reading what heat does to a stem

Out here the clock matters more than the thermometer. A Perth summer runs dry, and dry heat is rougher on a flower than the wet heat up north, even at the same number on the gauge. It pulls the moisture straight out of a petal. The killing window is the middle of the day. Between about noon and three, an exposed doorstep or a west-facing porch can run hot enough to cook soft petals in half an hour. So I steer summer orders to a morning run. Get them to the door before the heat builds, and the flowers have all day to settle inside.

The newest houses are the hardest on flowers, and people never pick why. They brace for the heat. In a new build it is the air conditioning that gets them. A new estate home runs ducted reverse-cycle all summer and the air inside drops to about thirty per cent humidity, drier than the air outside. A hydrangea on a hall table under the return-air vent can go limp in a day, sometimes in an afternoon. Anything with a big thin petal, sweet peas, delphiniums, does the same.

So for the heat itself, my picks are the tough ones. Chrysanthemums hold ten to fourteen days even in that dry warm air, and the natives, kangaroo paw, banksia, leucadendron, were made for this climate; the waxy ones barely register the dryness and the pods keep going for months. Gerberas I send for a different reason. They come out of the WA greenhouses down the road and have never been on an interstate truck, so they start with more life in them than anything freighted across the Nullarbor. They are not built for a hot windowsill, mind you, so the florist wires the hollow neck and I would keep them clear of the aircon draft. If you are sending to a brand new build with the aircon running hard, tell the recipient one thing: keep it off the hall console and away from the vent.

How a Flower Order Reaches a Suburb With No Florist of Its Own

There is no flower shop in Anketell. The nearest are eight to twenty-five kilometres away, in Kwinana and Rockingham and Cockburn. So the order goes to a partner florist near the area who builds it that morning and runs it out. That is the network in one sentence.

The short version of what happens once you press order, drawn on the board in our office.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm
2
Sent to a partner florist near the area as a paid order
3
Built that morning from the cool room
4
Driver gets the lot number, gate code or safe-drop note
5
Hand delivered to the door, same day

What People Send to Anketell, and How to Get It There

A lot of Anketell orders come from family who moved out here for the space, sent by people who did not. The three that come up most are birthdays, new babies, and the quiet welcome-to-the-new-place send, the just-because kind with no occasion attached. Here is how to get each one right, and to the right door.

A Birthday on a Block Where Nobody Gets Home Till Six

Someone out here is having a birthday that matters, and on an acreage block the odds are nobody is home at one in the afternoon to take the flowers.

On the long-driveway blocks, the safe drop is everything. From what our drivers find, a shaded spot by the door beats a letterbox baking in the western sun every time. Leave a gate code and a mobile in the notes, and the flowers wait in the shade with the sun off them. And if they commute into Perth or the Kwinana strip for work, a delivery to their office reception can beat an empty house altogether.

Anna on what survives the wait

If the flowers have to sit a few hours before anyone gets home, the stem choice decides whether they survive it. A soft bunch of roses and sweet peas looks lovely in the photo and tired by evening on a thirty-degree day. The same money in chrysanthemums, carnations or a native mix holds through the afternoon and still looks fresh when they walk in. For a milestone, I would send the hardier mix and not think twice. One thing worth knowing out here: if the birthday is for an Italian family, leave the chrysanthemums out. In a lot of Italian homes the chrysanthemum is a cemetery flower, and it reads that way at a party. Carnations or a native mix give you the same toughness without the baggage.

Send Something the New Parents Don't Have to Look After

A new baby means the house, or the ward, is already full of people and things. Sending flowers from a distance for one is a happy thing with a small ache under it, marking the moment and missing it at once. One more arrangement has to earn its place without making work.

Rockingham General is the closest hospital with a maternity unit, about fifteen kilometres on, with Fiona Stanley a bit further at Murdoch. Maternity stays are short, so check they are still in before you send to a ward; if they have gone home, we redirect to the house. Put the order in the mother's name and the ward number rather than the baby's, because the front desk needs a name they can match to a bed. From what our florists have seen, flowers to a ward go to the main reception desk, and staff carry them through to the bedside, the same as any get well delivery. A card line like "Welcome to the world, little one" is plenty.

What goes in the arrangement matters more than usual here. Anna handled thousands of these on the phones.

On a maternity ward, skip the lilies. The pollen stains, and the scent is too much in a small room with a newborn. Keep it low and fuss-free, a box arrangement the parents do not have to find a vase for at two in the morning. Gerberas, spray roses, a few chrysanths, soft colours. It sits on the bedside table and does its job without anyone tending it. And do not read too much into the quiet afterwards: the call I got most after a baby delivery was a sender certain something had gone wrong because no photo had come. A new mother is asleep, or feeding, or off her phone. The photo turns up when it turns up.

The Welcome-to-the-New-Place Flowers Anketell Was Built For

Half of Anketell is new. People are unpacking boxes in houses that did not exist two years ago, on land a surveyor named Richard Anketell cut a drain through for farms a century ago; the suburb still carries his name. A lot of what we send here is the simple thinking of you kind, no occasion required.

The catch is the address. A brand new street might not be in a phone map yet, so a gift can wander. From what we have seen, a lot number and a mobile in the notes fix it: the driver rings, the new resident walks out, and the flowers find the house on the first try. The gesture says you are thinking of someone you cannot get to yet, and it lands even when you have never seen the place.

The welcome flowers were the calls I never had to talk anyone out of. Nobody is fussy about a housewarming, which means you can send the bright, generous, good-value bunch and it always reads right. Gerberas with a mix of seasonal colour, something cheerful that does not need babying while the new owners are still finding the kettle. If you want it going strong past the first week, ask for a few natives in it; they will still be standing when the last box is unpacked.

Order before 2pm on a weekday, or 10am on a Saturday, and the flowers are at their door this afternoon, estate or acreage.

Browse the Flower Bunches

Not Sure What Will Hold Up Out Here?

If none of those three is quite your situation, that is fine. Most orders to Anketell come down to one question anyway: will it still look good after a hot day and a long driveway?

For Anketell, I would point you at the natives nearly every time. Kangaroo paw, banksia and leucadendron were built for exactly this dry Perth heat, they shrug off the aircon, and they outlast a soft bunch by a week. If you would rather leave it to the florist, ask for a Florist's Choice and tell them it is going to a hot doorstep; they will pick what came in strong and hardy that morning.

How to Order Flowers to Anketell

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays for same-day, 10am Saturdays. No Sunday delivery. In summer we push for a morning run so nothing waits on a hot doorstep at midday.

Delivery $16.95

Flat $16.95 across the whole of Anketell, the new estate streets and the five-acre blocks the same. No surcharge for a long driveway or a gate that takes a second run to reach.

Estate and Acreage Access

Anketell hands a driver two of the harder delivery jobs at once. On the new estate side, streets are so new that some are not sealed or mapped, half the houses are still display homes or building sites, and there is no settled letterbox to leave anything by. The maps will catch up to these streets eventually; the flowers cannot wait that long. On the acreage side, the house sits eighty metres back behind a gate, the driveway is gravel, there is usually a dog, and on a dual-income block nobody is home at one. The fix is the same both ways: tell us the lot number and a mobile for a new street, or a gate code and a shaded safe spot for a block, and we get it to the door, no guesswork. Order before 2pm today and the flowers are at their door this afternoon.

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After You Order

Once you have ordered, it goes to a partner florist near the area, gets built, and heads out for same-day delivery. The deliveries we used to lose were almost all the same story: a new street a map had not caught up to, or a locked gate with nobody home and no number to call. So we changed what we ask for. Every order now has a box for exactly the things a driver needs to find a house a map cannot, and we make sure it gets filled in before the run.

If something does not look right, ring us on 1300 360 469, 7am to 6pm on weekdays, or email [email protected] the same day with a photo. The same day is the part that matters. That is when we can still fix it.

A note from Siobhan

There is a quiet stretch after you have ordered, when you are waiting to hear it arrived and your phone stays silent. I know it well. Out on the acreage, the person you sent them to might be down the back paddock or asleep after a night feed, and the thank-you comes hours later, or the next day, or once they have worked out who it is from. The flowers have already done their job in that room (they have). The silence here is usually just a long driveway and a busy life.

Order before 2pm on a weekday or 10am on a Saturday and it goes the same day; after that it is next day. Phone gets you a person faster than email, so for anything time-sensitive, call.

ABN: 17 830 858 659

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About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

I am Andrew, and with my wife Siobhan I have run Lily's Florist since we launched the brand in 2009, three years after we bought a small flower and gift shop on Marine Parade in Kingscliff. I have not stood on a street in Anketell. What I know is the network: how an order finds a partner florist near a suburb that has no shop of its own, and what it takes to get flowers to a five-acre block or a brand new street the same day.

When the network first reached Perth in 2009, a single florist over in Subiaco fulfilled every order we took on this side of the country. These days it runs to more than 800 partner florists, still steered by the two of us and a team that has answered the phones from Armidale since 2013. You can read the whole story, the Kingscliff shop and all, on our about us page.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.