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A real customer review
"Good variety of colours - the perfect colour combination that I wanted. Could send an email that they have been delivered with a photo of the flowers."
Mary Trevallion, verified customer, 24 July 2023
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Mary ordered the Purple & Lilac Arrangement, and the colour match is the detail that matters here. The purple palette attracts a specific buyer: the person who scrolled past the reds and the bright mixed options and stopped because the colour suited the recipient. Mary wanted a particular combination and got it.
The arrangement runs spider mums, lavender roses, carnations, lisianthus, and trachelium, all within the same purple-to-lilac tonal range. Tonal work is harder for the florist than a bright mixed bunch, because every stem has to sit inside a narrow colour band, and a rose that leans too warm sticks out badly. The photo confirmation Mary mentions matters more on a tonal order than a bright one: it is the proof the florist held the brief.
What most people get wrong about same day delivery
I worked the phones at Lily's Florist for over three years and processed somewhere north of ten thousand orders across every state. The complaint I fielded most often was not about the flowers. It was about timing. A customer orders at 11am, sees "same day delivery," and expects the flowers at the door by 1pm. The cutoff is 2pm. The florist receives the order and starts sourcing stems, then the build, the wrap, the delivery route. In Townsville, those stems came off a Rocklea truck that left Brisbane the day before and covered 1,400 kilometres overnight in a refrigerated trailer. The florist has had them in the cool room since early morning. They are fresh, but they are not sitting in a bucket waiting for your specific order.
The realistic window for a same day Annandale delivery is afternoon. Order at 9am and the florist has margin. Order at 1:45pm and the florist is moving fast, with the delivery window pushing toward end of day. Both are same day. Neither is instant. If it is not there by close of business, call us back. I said that sentence hundreds of times on the phones, and it almost always arrived before they needed to call. The callers who understood the afternoon window were the happiest callers. The ones who rang at 3pm expecting it already were, in my experience, the ones who had confused "same day" with "same hour."
The florist who makes the arrangement decides what goes in it. We do not ship a box from a warehouse. There is no airport, no conveyor belt, no shrink wrap. A person in or near Annandale opens their cool room, selects the stems, builds the bunch on the bench, and drives it to the address.
* Our chalkboard in the Kingscliff shop, drawn when we first tried to explain the relay model to walk-in customers.
The products above cover what to buy. This section covers how to get it right. Annandale is a suburb of family homes, schools, and a fair number of people connected to Lavarack Barracks or James Cook University, so the orders that come through tend to lean toward birthday flowers and thinking-of-you orders from people who are not in Townsville themselves.
Someone you care about is turning a year older in Annandale and you will not be in the room for it. That is the part that stings, and sending flowers does not fix it. What it does is land something real at their door before the day starts, which is simultaneously not enough and more than most people manage from a distance.
If you know the birthday person will be home, order the day before or early the same day for a morning run. If you are not sure they will be home, add a note to leave the flowers in a safe place. Most Annandale homes have a covered front porch or a side gate, and the florist will find a shaded spot. For a 50th or 60th birthday, consider an arrangement over a bunch: the box format needs no vase, which is one less thing to sort out on a busy day.
I processed thousands of birthday orders on the phones, and the question that came up dozens of times a week was "Can you write happy birthday on the card?" We cannot. You write it, in the order notes, and the florist prints exactly what you type. Keep it short. "Happy birthday Mum, miss you" is enough. Anything over three lines will not fit legibly on the card the florist uses.
You have not heard from them in a while, or you have and the conversation felt flat. Annandale shares a boundary with Lavarack Barracks and runs up against JCU, and a good portion of the thinking of you orders that route through here come from interstate: a parent in Sydney sending to a uni student, a partner in another state while the other is posted to Townsville.
For deliveries near Lavarack, address the order to the residential home address rather than the base. Our partner florists covering Annandale know the suburb but do not have base access, so if the recipient lives in defence housing near the barracks, use the street address rather than a unit or block number on base.
The calls from defence families had a pattern I recognised early: a wife in Canberra ordering for a husband in Townsville, or the reverse, and the card message was usually a single line. "Thinking of you." Sometimes just a name. I learned not to push for a longer message, because the flowers said enough. For these orders I steered toward the Florist's Choice range, since the florist builds from whatever looks strongest in the morning stock and the sender does not need to make one more decision when they are already stretched thin.
Purple & Lilac Arrangement from $83.95. Delivery $16.95.
Order Before 2pm for Same DayNone of the categories above fit, and you do not need to label the occasion to send flowers. The Purple & Lilac Arrangement works here because the tonal palette reads as considered without leaning into any single occasion. It is not a birthday bunch, not a sympathy piece, not a celebration. Purple occupies its own lane. The box format means the recipient does not need to find a vase or trim stems, which suits an unannounced delivery where they were not expecting anything. If you genuinely cannot decide, call us on 1300 360 469 and talk it through.
Ivy played four days of netball at Murray Sporting Complex in 2023. Day four, they won. Almost every family had flown in for the tournament, and when it ended, every single one of them donated their camp chair. The pile next to the clubhouse was two storeys high. Literally thousands of chairs. In all my years I have never seen anything quite like it. Siobhan and I spent that week eating at the Annandale Village shops and walking the Ross River path before the heat kicked in.
* Andrew, Ivy and Siobhan after the final at Murray Sporting Complex, Annandale, 2023. The camp chair mountain was behind us.
Order before 2pm weekdays or 10am Saturdays for same day delivery to Annandale. No Sunday delivery.
Flat rate to Annandale and surrounding Townsville suburbs. We subsidise the cost to keep it consistent across the network.
Call 1300 360 469 (7am to 6pm weekdays, 10am Saturdays) or email [email protected].
Tropical heat is the main risk to flowers in Annandale. Afternoon temperatures regularly push past 30 degrees from October through April, and the wet season brings storms that can close roads with an hour's notice. Annandale took real damage during Cyclone Yasi in 2011, and the florists covering this area know how quickly conditions change. A partner florist near Annandale plans the delivery run to avoid leaving flowers on a doorstep in peak heat. If nobody is home, they look for shade: a covered porch, a side entrance, under the carport. If your recipient is out, include a safe-place instruction in your order notes, because a bunch left in full sun on a concrete step in January will lose a day of vase life in under an hour. Order before 2pm today and the flowers are at their door this afternoon.
Once your order is placed, it goes to a partner florist in or close to Annandale. The florist makes the arrangement from the morning's stock, wraps it, and runs the delivery. You will not get a live tracking link, because the process is a person making flowers and a person driving them, not a parcel on a conveyor belt. If you need to change the address, the card message, or the delivery date after ordering, email [email protected] or call 1300 360 469 before the florist starts work on it.
I have taken those calls. Someone rings and says the flowers have not arrived, or they arrived and they are not what was expected. The first thing I do is contact the florist directly. Not an email chain, not a ticket system. I ring them. Most of the time the flowers are on the van, or they have been left in a safe place and the recipient has not looked outside yet. When the issue is real, we fix it the same day if there is time, or first thing the next morning. I would rather replace the order and keep the relationship than win the argument about what was or was not promised.
So if something is not right, ring us first: 1300 360 469, 7am to 6pm weekdays. We chase the florist, get a photo if you need one, and sort it out. Saturday orders close at 10am.
ABN: 17 830 858 659