Flower Delivery Ashbury: Same Day

Flower Delivery to Ashbury NSW - From Our Family to Yours

Bit of a trip delivering flowers to Ashbury, actually. Andrew grew up just down the road in Summer Hill, used to catch the train from Ashbury station into Townhall. Reckons he must've walked past that little strip of shops on Liverpool Road about a thousand times. His mum, Ann, used to mention the old fruit shop that was there in the late 80's.

Never thought we'd be sending flowers back to his old stomping ground from up here in Kingscliff. Funny how things work out.

Here's What Actually Happens When You Order

* My 'low-tech' blueprint. This is how we ensure an Ashbury order goes to a real shop in the Inner West, not a warehouse production line. No 'boxed' flowers here.

When you order flowers to Ashbury, your order pings through to one of our partner florists in the Inner West. Might be the one in Summer Hill - yeah, Andrew's old hood (and where he went to school) - or could be Burwood, Croydon, depends who's got the best stock that day. We're talking actual florists here, real shops you could walk into if you wanted. Not some warehouse with flowers sitting in buckets for days or that are made on a conveyor belt.

The florist we partner with there, they've been with us since 2013. They know the area, know which courier to use who won't leave your flowers baking on someone's doorstep. We check stock levels with them before confirming your order. Sometimes they'll ring us - "mate, I've only got 6 pink roses left today" - and we sort it out from there.

Been doing this since 2009, started with that daggy little shop in Kingscliff. Who knew it'd lead to sending flowers to Andrew's childhood neighborhood 15 years later.

> Read more about our daggy old flower & gift shop

From Kingscliff to the Inner West (The Long Way Round)

Back in 2006, Andrew and I were living in Drummoyne, him commuting through the Inner West daily, me pregnant with Asha and wondering if there was more to life than Sydney traffic and tiny apartments. We bought a florist and gift shop in Kingscliff without knowing the first thing about flowers. Genuinely, not a clue. The plan was to scale back the flowers and push into organic skincare and baby products. That plan lasted about three months.

* This was us in 2006, well the shop that is. We didn't know back then that our 'daggy' little shop would eventually be sending flowers to the same streets Andrew walked as a kid in Ashbury.

The previous owner had taken out a Yellow Pages ad. The book, yeah. Suddenly we're getting 40 calls a day for flower deliveries to places we'd never heard of. Taree, Bendigo, Townsville, and weirdly, a lot to the Inner West. Andrew would answer those calls and think, that's five minutes from where I grew up. We said no to all of them back then. Couldn't help, sorry, not our area.

One freezing June afternoon, maybe $25 in the till for the whole day, we looked at each other and thought, what if we stopped saying no. What if we found florists in those areas and asked them to help us out. No fees, just add a few extra stems to cover our small commission. That was the idea that became Lily's Florist.

Eighteen years later, we're sending flowers to Ashbury, to Summer Hill, to all the streets Andrew used to walk as a kid. The shop's long gone, sold in 2009, but we still live in Kingscliff. Still swim in Cudgen Creek. Still make business decisions at the dinner table while the kids do homework.

Why Ashbury Folk Order Flowers (The Real Reasons)

The 1:30pm panic call is a classic. "My sister moved to Ashbury last month and it's her birthday TODAY." We get it. Same day delivery before 2pm weekdays, we'll sort you out.

Or the housewarming flowers. Loads of people moving to Ashbury from the eastern suburbs lately. Different vibe out there, bit more relaxed. Good spot for families. We send a lot of natives to Ashbury actually - maybe it's the Inner West thing, everyone wants banksia and proteas instead of roses these days.

> All housewarming flowers

Then there's the "sorry I stuffed up" delivery. Thursday afternoon, bloke orders $120 arrangement, you know something went down Wednesday night. No judgment here, we've all been there.

Mother's Day in Ashbury goes off too. All these adult kids who've moved away, sending flowers back to mum.

The Feefo Reviews Thing

Look, I'll be straight with you about our reviews. We use Feefo - they're independent, we can't fake anything or delete the bad ones. Scared the hell out of us when we first signed up in 2013. Flowers are so subjective, right? What you think is lush and romantic, someone else might reckon is over the top.

We needed 50 reviews minimum to get their Trusted Service Award. We got over 3,000 last year. Still makes me nervous every time they send out that review email though. But that's the deal - real customers, real opinions, can't mess with it.

> Read more reviews (warts & all)

* 3,000+ 'warts and all' reviews. We signed up for Feefo in 2013 to stay honest, so we now have over 22,000 verified reviews. It still makes me nervous, but the 2,400+ five-star reviews in the last 12 months alone tell us we're doing something right.

What You're Actually Paying For

Order before 2pm on a weekday, the florist makes your arrangement fresh that morning or arvo. Local courier picks it up, someone who actually knows Ashbury, knows not to leave flowers sitting in the sun outside those terrace houses.

Delivery's $16.95 - you'll see it right there on the cart page, no surprises. Sometimes the florist might swap a flower if something's not fresh - like if you ordered stock but theirs looks a bit sad, they might chuck in lisianthus instead. Same vibe, just fresher.

> View our T's & C's

Still Just Us After All These Years

* Andrew, me, and the girls. Andrew still tells the kids about catching the train from Ashbury station into Townhall, going to school in Summer Hill. It’s those personal ties that make us care about every Inner West delivery.

We've got 800+ florists in our network now but it's still just me and Andrew making decisions at the dinner table. Well, sometimes while driving the kids to netball. No boardrooms, no marketing team. Just us.

Andrew still has a chuckle when an order comes through for Ashbury. "Remember that milk bar near the station?" he'll say. Yeah mate, they're getting flowers delivered right near there today.

Give us a call if you need flowers to Ashbury. We know the area - well, Andrew knows it like the back of his hand - and we'll make sure they get there fresh and on time. That's the promise. No fancy corporate speak, just flowers from our network to your person.