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Flowers Delivered to Ashby, the Far Side of the Bridge

No shop. No pub. Every arrangement for an Ashby address crosses the Harwood Bridge from the Maclean side, so the van goes before the cane trucks own that road. It goes to a house set back off Old Ferry Road, or to a service over the river, and you are at the other end of a phone. It's Andrew. Siobhan and I have been sending flowers into the Clarence towns since 2009, starting with a florist in Yamba who already knew the driveways. Order before 2pm and it is at the door this afternoon.

Order online by 2pm · from $42.95 · $16.95 delivery Phone 1300 360 469 · 7am-6pm weekdays, 10am Sat
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The Vase Water Is the Part Nobody Warns You About on a Tank-Water Property

Anna, qualified florist | fifteen years on the bench, most of them at a shop on the Kingscliff strip in the same wet coastal air

I worked this one out backwards, off a run of jobs that kept coming back at me. Same stems, same build, same week. The ones going to town addresses were holding and the ones going out to acreage were not, and for a while I blamed the drive. It was not the drive. It was what the flowers got put into at the other end. Rainwater off a farm roof carries a much heavier organic load than reticulated town supply, organic load means bacteria, and bacteria seal off the cut ends inside about forty-eight hours. The stem stops drinking while the bloom still looks perfect. That is the cruel part of it.

You read it in the necks. A rose or a gerbera that folds just under the head on day three has not wilted from heat, it has run out of water it can physically pull up the stem. Soft and hollow stems go first. Woody and waxy ones barely notice, because the uptake channel is wider and slower to foul.

So for a house out this way I build to survive the vase, not just the van. Chrysanthemum, alstroemeria, spray carnation, lisianthus. Or natives, which are what I would put my own money on: banksia, leucadendron, protea. Two things I would tell anyone sending to a property on tank water. Make sure the flower food sachet is physically in the box. People assume it, and it is a biocide as much as a feed, so it does real work on tank water. And ask the recipient to tip the water out and refill on day three. On tank water that one act is worth more than anything I can do at the bench.

Where is it actually going? Open the one that matches.

Ashby is 316 people with no shop, no pub and very few street numbers a driver can trust. What the florist needs from you changes completely depending on which of these three doors it is.

Route 1

A house on the floodplain

Describe the place, not the number. Open for what to write in the notes.

Put this in the order

A property descriptor and a safe place. Cream weatherboard, second gate past the cane, leave on the shaded side step. A mobile number for the recipient does more work here than anywhere else on the coast, because it turns a guess into a text message.

Timing

Any weekday before 2pm for the same afternoon. Condolence flowers to a family home land best inside about 72 hours of the news, when the visitors have thinned out and the house has gone quiet.

Anna on what to send

Assume no air conditioning and assume tank water. Natives or a waxy build. Skip hydrangea for a country house, however good it looks in the photograph, because it is the first thing to collapse in a warm room.

Flowers to the family home

Route 2

A funeral service

Name the office, the date and the time. Open for the three-office problem.

Put this in the order

The funeral home most Ashby services run through operates out of three separate offices, at Maclean, Yamba and Grafton. Name which one, plus the date and the service time. A wreath with only a town on it does not find the right chapel.

Timing

Order the day before wherever you can. A Saturday service needs a Friday order, because there is no Sunday run and Saturday cutoff is 10am.

Anna on what to send

Wreaths and sheaths, built the morning of the service, never held overnight in a cool room. White, cream and soft green carry across every tradition served from this side of the river, in our florists' experience. Lilies hold beautifully and they also scent a small hall from the back row and stain anything they touch.

Wreaths and sheaths

Route 3

The hospital at Maclean

Day two beats day one. Open for why the same day is the wrong day.

Put this in the order

Patient full name and a ward, delivered to main reception on Union Street. In our florists' experience reception cannot place a patient off a first name and a room guess, and they will not ring around to find one.

Timing

Wait for the morning after admission. On admission day the bed tends to still be moving, and by the next morning the ward clerk has the chart. It is a short run over the bridges, so a 2pm order still lands that afternoon.

Anna on what to send

Boxed, or something that arrives in its own vessel. Tray tables are shallow and there is no spare vase on a ward. Keep the fragrance down and leave Oriental lilies out of an inpatient delivery entirely, because the pollen travels between rooms on staff clothing.

Hospital flowers

You will not be standing there to fix any of it. What you type into the order notes is the whole of your presence at that door.

Same Day to Ashby: What Happens Between Your Order and the Driveway

The ferry stopped in 1981. Since then everything that reaches Ashby has come over the bridges, and from June the cane trucks are on that same road out of Harwood Mill. The run does not slow down for the crushing season. The driver just goes earlier.

The chalkboard version of what happens once an order leaves you. There is no warehouse in this, and no depot.

What happens to your order when it hits the Lily's Florist network
1
You order online or by phone, 2pm weekday cutoff
2
It lands with the partner florist as a paid order, notes and all
3
Built that morning from the cool room, boxed or hand-tied
4
Onto the rural run, over the bridges and the two islands
5
Up the driveway to the door, never left at the road

Two things about that chain are worth saying out loud, because most sites in this trade will not say either. The stems in step three came up the Pacific corridor from the Brisbane markets at Rocklea, roughly 340 kilometres away, which is less than half the 740 kilometres from the Sydney market. That is the entire reason a 2pm cutoff works on this run, and why a northern-rivers arrangement in July is not sitting on the back of a truck for two days.

The second thing is how we get paid. We are not a shopfront in Ashby and we have never pretended to be. The order goes to a florist who is, and we take a commission out of what you pay, which the florist knows about and prices around. Sixteen years of that arrangement and the only thing we ask of a partner is that the bunch that goes out the door is the bunch you thought you bought.

Hand Delivered to Ashby: the Four Orders We See Most

Four shapes cover almost everything that crosses the bridges into Ashby, and each one wants something slightly different from you before you hit pay. Broader options sit in the full sympathy range if none of these is quite your situation.

Somebody Died and You Found Out From a Phone Call

You got the news late, off someone who assumed you already knew. Now you are working out what a person seven hours away is supposed to do about it, at nine at night, on a website.

Honestly, flowers do not fix any of this and everyone involved knows that. They get sent anyway, because the alternative is nothing arriving, and nothing arriving is what people remember. Route 1 and Route 2 in the panel above split the two ways it goes: the family home, or the service. If you are sending to both, they are two separate orders with two separate card messages, and the house one usually matters more a week later.

Anna on colour, which is where people stall longest

White does the most work and asks the least. It is the quietest thing on a table in a room where nobody wants to be looking at the flowers, and white and cream builds read as considered, and considered is what that house is asking for. Colour is not a mistake, it just changes the volume. If the family are farmers and the house is full of people who have known each other since school, I would send white and let the room stay the loudest thing in it.

The card, since it is the bit people rewrite eleven times: skip "I know how you feel" and "they're in a better place". Both put the sender in the middle of it. "Thinking of you with deepest sympathy" or "With love to the whole family" do the job in a chapel and at a kitchen table. Short beats long in the week after a death, every time.

Someone Out There Looked After Your Family and You Owe Them

Somebody pulled the pump out before the water came up. Somebody drove your mother to Maclean for an appointment because you could not. You have said thank you on the phone and it did not feel like enough, which is the whole reason you are here.

This is the order that goes wrong least often and gets thought about least, so here is the operational bit. Neighbour deliveries on the floodplain are frequently to a second address you have never actually written down, and "the place with the green shed" is a real instruction our florists work with. Put whatever you know in the notes. A thank you arrangement that reaches the wrong gate is a story the two households will tell for a decade, and not the one you wanted.

Anna, on why this one is easier than people think: a thank you has no colour rules attached to it, which makes it the one occasion where you can just send something good. Bright is fine. Loud is fine. The only thing I would avoid is anything heavily perfumed, because you have no idea what that kitchen already smells like or who in the house reacts to lilies.

They Are in a Bed Over the Bridges and You Are Not in the Chair Beside It

That is the actual problem, and it is not a logistics problem. Somebody you love is being looked after by strangers who are good at it, and the only thing you can physically put in that room is an object.

Make it an object that works. Route 3 above has the ward-and-reception detail, so all I will add here is the bit people get wrong for the kindest reasons: the same-day instinct. Wait a night. Flowers that turn up while somebody is still being wheeled around get parked at a nurses' station, and a get well delivery that arrives on the morning of day two goes straight to the bed, because by then the chart says where the bed is.

Siobhan has stood at a hospital reception holding flowers with a screaming baby in the car and five minutes of parking left, so nobody here is going to pretend it is a small thing to hand off. It is just that the handoff works better on day two.

How Does a 70th Land When You Are Not the One Knocking?

Half of Ashby is over sixty-one, so a 70th out here is a Tuesday. Being the one who cannot get there for it is the part that stings, and there is no version of a bouquet that fixes an empty chair at the table.

What it can do is arrive at the right hour. Morning delivery beats afternoon on a birthday, because the flowers are in the house for the whole day. An afternoon drop arrives once the phone calls have already finished. Order the day before if the date is fixed. We will still take it same day before 2pm, and it will still land, it just lands later than the cards do.

The stems are where I would spend the thought. An Australian natives build is what I keep coming back to for a floodplain house, and not for sentimental reasons. Banksia, leucadendron and protea are woody, they barely care about tank water, and they dry standing up instead of going over, so three months later they are still on the hall table. A bright mixed bunch does something a native build cannot, which is announce itself the second it hits the kitchen. Both are right. One of them is still there at Christmas.

Weekday orders in before 2pm reach the property that afternoon. Saturday closes at 10am, and there is no Sunday run.

Send Flowers to the Family Home

None of the Four Above Is Quite It

Fifty years married on a block that has been in the family longer than that. A sister who has had a rough spring and has not said so. An apology you have been carrying around for a fortnight.

Two ways through it. If you know roughly what you want the table to feel like but not what should be on it, Florist's Choice hands the decision to whoever is standing at the bench that morning with the best of what came up the corridor overnight, which is usually a better call than mine and definitely better than a photograph taken last year. If you want to name it, name natives. Ask for something with banksia in it rather than protea alone, because banksia is the stem that keeps its shape longest once the water goes off, and in a house where nobody thinks to top a vase up that beats how it looks on day one.

What Goes Wrong on the Ashby Run, and What We Changed

The letterbox years

For a long stretch, drivers on the acreage roads out of Ashby did the sensible-looking thing and left arrangements at the road letterbox on properties set a long way back. It is quicker, it avoids an unsealed driveway in the wet, and on paper it is a delivery. Then the calls started, in ones and twos and then often enough that we could not call it bad luck. Recipient at home the whole time. Flowers at the gate for two hours in the sun. One of them had been out there long enough that the wrap had gone soft.

The cause was ours, not the driver's. We had written the run instruction around driver time instead of around what the recipient could actually see from the house, on a road where the letterbox can be two hundred metres from the kitchen window. On the orders we knew about we remade and redelivered the next morning at our cost, and refunded the delivery fee, which is the same thing we will do for you if this happens.

What changed: the driveway and the front door, every time, on every Ashby address, with a knock. If nobody answers, the driver uses the safe place from your notes and photographs where it was left. If there is no safe place in the notes and no answer at the door, the flowers come back with the driver and go again the next morning. Nothing gets left out in the heat. That is why the notes field on the order matters more here than the product you pick.

Fresh Flowers to Ashby: Prices, Cutoffs and the Fine Print

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time, including Sundays for a Monday run.

What It Costs

Arrangements start at $42.95 and most Ashby orders land between $70 and $95. There is a range under $60 if that is the number you have in mind.

Delivery is a flat $16.95 anywhere in Ashby, including the far end of Ashby Tullymorgan Road. That fee is subsidised: a rural run this length costs us more than $16.95, and we carry the difference rather than charge acreage addresses more than town ones.

Cutoffs, and Why

2pm weekdays, 10am Saturdays, no Sunday delivery. The cutoff is not arbitrary. Stock comes up from Rocklea overnight, the florist builds in the morning, and the rural run leaves once. Miss 2pm and you are not late for a van, you are late for the bench.

Sunday is closed because the wholesale markets are shut from Saturday afternoon, so a Sunday arrangement would be built from Friday's stock and lose you the best part of a week of vase life.

If Something Goes Wrong

Ring 1300 360 469 within 24 hours and send us a photo of what arrived. We ask for a photo because we ask the florist for one too, and comparing the two is how we work out where it went wrong: the build, the drive, or the vase at the other end. Then we remake and redeliver, or refund. You do not have to argue the point with us, and you will not be asked to send anything back.

Flood is the one thing we cannot fix with a policy. The bridges close at certain river heights and some Ashby addresses become genuinely unreachable for a day or two. When that happens we phone you before cutoff rather than after, and you choose between holding the order or cancelling it. Order before 2pm today and the flowers are at the property this afternoon.

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After You Order

From here it is our problem. The brief goes to a partner florist near Ashby with your notes attached, word for word, and those notes get read out loud at the bench, which surprises people. It is built that morning and the Ashby address goes onto the rural run.

Anything that needs to move, ring 1300 360 469 between 7am and 6pm on weekdays or 10am Saturdays, or email [email protected]. Wrong address, changed mind on the card, recipient gone to Yamba for the day. Earlier is easier.

Siobhan, on the quiet afternoon after you press order

Nobody warns you about the silence. You do not see the flowers go in and you do not see the door open, and there is a stretch of afternoon where the whole thing just sits there in your head. Sometimes the recipient is three properties down having a cup of tea with a friend. Sometimes they get the flowers, cry a bit, and forget to text you until Thursday. That is not a bad outcome, it just feels like one from your end. (I have rung Andrew from the car about our own family's flowers, so I am not being lofty about this.) If you want to know, ring us and ask. That is what the number is for.

One of the first calls I ever watched Andrew take, a woman asked him three quick questions about flowers and he turned around and looked at me with no idea. We were two people with a shop and a phone. Seventeen years on, the phone still gets answered by one of us or by someone who sits near us, which is why the answer to "where is my order" takes about ten minutes rather than a ticket number.

Phone beats email on anything time-sensitive. We answer the phone.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

I fished the Yamba breakwall with my father in 1981, the year the Ashby ferry stopped running. I did not know the second part at the time. I knew the Clarence was wide and brown and that the far bank was a long way around by road, which turns out to be the whole business problem on this page.

Siobhan and I bought a flower shop in Kingscliff in 2006. The network came three years later, in 2009, after we worked out that the hard part was never the flowers. It was finding a florist in a town you are not in who will build it properly when nobody is watching. We are still a two-person operation with two kids, and most decisions still get made at the dinner table. There are over 800 florists in the network now. The full story is on our About Us page, accountant's advice included, which was not to buy the shop.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.