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Flowers to Bailup, Up Toodyay Road and Through the Gate

Somewhere on a block up the hill, an older parent or grandparent is going about a quiet day, and you are down in Perth or interstate, too far to drive up this week. That is who almost every Bailup order is for. Fifty-four people live out here, scattered across forty-seven square kilometres of jarrah and wandoo, and the flowers nearly always come from family who cannot get to the gate themselves. The distance is the hard part. You cannot make the drive this week, so the order makes it for you: something real at the right gate, on the day, carried the last hour up Toodyay Road by someone who can. I am Andrew, one half of the couple who started this, and an order to a place like Bailup is the kind I think about most, because it has the most that can go wrong between the screen and the door.

There is no florist in Bailup. There is no shop of any kind, no servo, no cemetery, just Toodyay Road running northeast through the bush and gravel side roads off it. So a Bailup bunch is built in a Perth cool room and driven the better part of an hour up the highway, and in summer that hour in the van is the whole risk, not the address. We send these in the morning for exactly that reason, before the heat is on the road. The flowers travel further than most orders ever will. We plan the whole run around that one hot hour.

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Remote Does Not Mean Tired: What an Hour Up Toodyay Road Does to a Bunch, and How a Florist Builds Around It

Anna, qualified florist | North Carolina-trained, years on the bench at a boutique florist in Kingscliff, and a few thousand calls about addresses the map could not quite find

On the phones, the people sending out to blocks like this always asked the same thing first, whether a bunch could really come an hour up a bush highway, past the last shop for miles, and still be worth opening. It is a fair question pointed at the wrong worry. The core stems in a Bailup order, the chrysanths, the carnations, the West Australian natives, are grown here in the west and have never been on an interstate truck, so they reach the bench in good shape. What decides how that bunch looks on the kitchen table is the last leg, the better part of an hour in a van on Toodyay Road, and in summer that boot gets hot.

Dry inland heat is harder on a cut flower than the humid coastal kind. It pulls the water out through the petals faster than the stem can draw it back, what a florist calls transpiration, and out past Gidgegannup the sea breeze that cools Perth by mid-afternoon arrives late or not at all, so a January run can sit near forty degrees the whole way. A soft head like a hydrangea will flag before the van reaches the gate, and a gerbera is the other trap, cheerful in the shop and bent at the neck by the time it lands. So I build a hot-weather order out here differently than a city desk: chrysanthemums, which in my experience hold close to a fortnight on a warm bench when a hydrangea can be gone by the same afternoon; carnations, with a waxy petal that shrugs off dry air; and the West Australian natives, the kangaroo paw and the banksia that come up wild along the Noble Falls corridor just west of the bush here, hardy stems built for this country. Send it in a box or a vase so it travels with its own water rather than wrapped in paper going thirsty, and keep the vase off the aircon vent once it is inside, because the dry draught finishes a soft flower faster than the window sun.

Two rules come out of that. Order it for the morning, before the road heats up, and let the florist build to what is strong in the bucket that day rather than a fixed picture. The roses that look perfect on a twenty-two degree Perth bench are the ones that arrive worn out after a forty degree drive, and a florist who swaps them is reading the trip. Winter is the flip side. June and July up here turn frosty on a clear night, and that cold is the best vase-life stretch of the year, the months I would happily send tulips I would never risk in January. The locals will tell you the name Bailup means a place of something nobody has managed to translate, out where the kite works the ridge above Morangup. Fitting, for a spot where what reaches the door depends so much on the hour it left.

How a Bailup Order Actually Gets Up the Hill

Toodyay Road has been the way up to the Avon Valley for a very long time. It ran a wayside inn and a police post back in the 1850s, when the haul up from Perth took a day rather than an hour, and it is still the one road in. Everything bound for a Bailup gate goes up it.

There is no warehouse sending these out, and the businesses trading on the suburb's name are not us. Your order goes to a partner florist in or close to Bailup, built the morning it runs from flowers grown here in the west. After that it comes down to one driver who knows Toodyay Road, the gravel turn-offs, and which gate is yours.

What happens to your order once it reaches the Lily's Florist network.

What happens to your order when it hits the Lily's Florist network
1
Order online or by phone before 2pm
2
Sent to a partner florist in or near Bailup as a paid order
3
Built that morning from stock grown in the west
4
Driver runs it with the lot number, a landmark, and a mobile to call
5
Handed to the gate, or to the funeral director for a service

What Bailup Sends, and How to Land It at the Right Gate

You have seen the bunches above. Out here the harder part is landing one: a parent on a block who cannot always get to the gate, a service with no local chapel to aim for, a hot driveway that wants the flowers there before the afternoon. A box that arrives ready to sit on a table covers most of it, and a bright celebration bunch carries its own message. Three orders come up out here more than the rest.

You Cannot Get Up the Hill This Week

The drive up is more than you can manage this week, and you do not want another month to pass without your mum knowing she is on your mind. That is most of the thinking-of-you orders into Bailup: not a crisis, just distance, and a house up a long driveway where the days are quiet.

If she is home, the order needs a lot number and a landmark, because the GPS gives up once you leave the highway, and a mobile to ring on arrival. If your person is a patient at St John of God in Midland rather than home on the block, that is a different run: from what our florists see, hospital flowers go to the main reception and the ward staff walk them through. Leave the lilies off anything bound for a ward, because the pollen travels and most wards would rather it stayed away from the beds.

Anna, qualified florist

The worry I heard most out this way was whether a driver would even find the block. They could. The fix is on the card, not the map: a sentence of plain directions does more than a dropped pin ever has. For someone on their own a fair bit, I would send something that earns its keep rather than a showy bunch that is over in days. Chrysanthemums and a few kangaroo paw keep going long after a softer bunch would have given out, and out here that means more days she has something of you in the house between visits. Keep the note simple, no reason needed: thinking of you, no need to ring back.

A Send-Off for Someone Who Lived on the Land

Flowers do not fix a death on the land. You know that. They stand in for you in a room you cannot reach from a state away, and that is not nothing.

Bailup has no cemetery and no chapel of its own, so a service runs out of Midland, Mundaring, or Toodyay, and flowers for the service go to the funeral director with the family name, the date, and the chapel, not to the house. Condolences are the ones that go to the home, in the first few days. From what our florists who cover the corridor have found, a good share of services out this way are a celebration of a life rather than a church funeral, so tell us who it is for and let the order suit them.

For someone who spent their years on a block out here, the all-white sheaf can read as the very formality they spent decades dodging. The orders that landed right were built from the bush they lived in: banksia, kangaroo paw, leucadendron that holds for weeks, and a bit of wattle in season, the flower the old hands tie to friendship. They are native stems that grew within a couple of hundred kilometres of where they are going, and they keep without fuss. If the family is Aboriginal, the only safe move is to ask them first, and where flowers are welcome the natives say Country in a way an imported rose cannot. The card outlasts the flowers, often by years in a drawer, so keep it plain and true: thinking of you all, or with our love.

What to Send a Seventieth That Has to Travel an Hour

She is turning seventy and you are not going to be at the table, so the flowers go in your place, half a celebration and half an apology that everyone there will understand. Bailup skews older and settled, and a good share of the birthdays out here are the round-number ones for a parent who has seen plenty of bunches before.

The catch is the gate. A fair few older residents on these blocks do not drive, so a missed delivery is not something they can collect from a depot in town later. Give us an authority to leave and a shaded spot, and the morning run does the rest. A round-number birthday is the part of the day that stays after the visitors leave, so it is worth getting the seventieth birthday flowers right.

On what actually survives the trip, Anna would not send the obvious thing.

A dozen roses looks the part in the shop and arrives tired after a forty degree drive. For a milestone going up the hill I would put the same money into a box of chrysanthemums and kangaroo paw, built low so nothing snaps on the gravel and in one strong colour so it reads from the doorway rather than a muddle up close. It will still look sharp at six in the evening when a city bunch has wilted by lunch. Same spend, twice the life. Order it a day ahead if you can. It is the one birthday you do not want arriving the day after.

Order before 2pm on a weekday, or 10am Saturday, and it is up the hill and at the gate this afternoon.

Browse Boxed Arrangements

When None of the Three Quite Fits the Order

Plenty of Bailup orders are none of those three: a thank-you to someone who has been helping out on the block, a new baby down at the Midland maternity ward, a just-because for someone who has gone quiet. Do not get stuck hunting for the perfect category. Suit the person and the gate and you are most of the way there.

For an address this far out, the honest call is to hand it to the florist. In a locality with no shop of its own, the florist's choice means the person building your order works from what came in strong that morning and what will take the drive, and sometimes the best thing is not the one in the photo. The order is built to survive the trip, and the gesture lands either way. A box of natives is my standing pick out here: more flower for the money, two weeks in the air-conditioning these houses run, and no vase to hunt down or water to change for someone who cannot easily do either. If the occasion is a big one, a boxed arrangement or a hamper carries the distance just as well.

How to Order Flowers to Bailup

Phone

1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.

Same Day Cutoff

2pm weekdays, 10am Saturdays. Through summer we push Bailup runs to the morning, before the heat is on Toodyay Road. No Sunday delivery, so a Sunday occasion arrives the Saturday before.

Delivery $16.95

A flat fee, Bailup included, the same as a city drop even though the run is a good deal longer. What we need is the lot number and a landmark, because street numbers thin out once you are off the highway.

The Gate, the Heat, and the Fire-Season Road

A Bailup run stacks up the things a city drop never has to. It is the better part of an hour each way up Toodyay Road; it is a lot number on a gravel side road where the GPS gives up and the driveway runs long; it is often nobody home in the middle of the day; and from about October to April it is bushfire country, where the road itself closed in the Wooroloo fire in 2021. None of that stops a delivery. It just means we plan for it: a morning run in summer so the flowers are not left sitting in the heat, an authority to leave in a named shaded spot rather than a sun-blasted step, and a mobile the driver can ring on the way. Order before 2pm and it is at their gate this afternoon, while it is still cool enough to matter.

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After You Order

Once the order is in, it goes to a partner florist covering the Bailup corridor and they build it the morning it runs. Everything you told us travels with it: the lot number and landmark, the gate, the name on the card, a mobile to call. You do not need to do anything else.

If it does not look right when it lands, send a photo the same day to 1300 360 469 or [email protected] and we will chase it while it can still be put right. The orders that used to slip out this way were the ones where the address was a lot number, nobody was home, and the driver was an hour from his last drop with no one to ring. So anything going to a remote block now gets a check before it leaves: we make sure there is somewhere safe to leave it and a number for the driver to call, and in fire season we watch the road before we promise a time. We would rather hold it an hour than leave it on a hot step nobody is watching.

A word from Siobhan, on the quiet after it lands

One thing catches people out more than anything. From her end it is a small surprise at the gate, something waiting when she comes back up the drive, and the first person she mentions it to is more likely to be a neighbour than you. So do not read into the quiet that follows. She might not ring for a week, if she rings at all, and an older mum is not going to text you a photo the way a friend would. It almost always means the flowers did their work in a room you were not standing in. If you truly need to know they arrived, ring us and we will find out. Otherwise, let the quiet be.

Phone is faster than email if it is for today. The team is on from 7am on weekdays and from 10am on Saturdays, and a quick call will tell you an order has gone out.

ABN: 17 830 858 659

About the Author

Andrew and Siobhan Thomson, co-founders of Lily's Florist
Andrew Thomson
Co-founder, Lily's Florist

I have never driven up Toodyay Road to Bailup. What I know is the order book, and a place like this reads a particular way: more seventieth birthdays than first ones, more services than christenings, a lot of distance between the sender and the gate. A page that pretended I knew the bush out there would not be worth much, so I will tell you what I do trust, which is the network that gets a good bunch to a block an hour from the city at all.

Siobhan and I started Lily's Florist in 2009, three years after we bought a small flower shop in Kingscliff. In the early days that meant the two of us converting orders to Word documents and faxing them, yes fax, out to partner florists from a spare room, one town at a time, until what began as a single shop reached more than eight hundred florists and the kind of address a single store never could. You can read the whole story on our about page.

Our Kingscliff shop

The original Kingscliff shop, bought 2006. The brand and network came three years later.